Rentabiliweb Launches France's 1st Sponsored Payment Platform on Facebook and Internet

    BRUSSELS, November 24, 2010 /PRNewswire-FirstCall/ --
    - New Micropayment Technology
    - Innovation on the Performance Advertising Market
    - Signing of an Exclusive, Long-term Partnership With Mediastay

Rentabiliweb, a specialist in audience monetization and Europe's premier "one-stop" provider of profitable solutions for Internet and mobile phone professionals, is announcing the launch of http://www.OfferPass.fr/, France's first sponsored payment platform on Facebook and on Internet, as well as the signing of a partnership with Mediastay.

History

During summer 2010, Mediastay and Rentabiliweb conducted a broad survey on the behavior of online shoppers. This survey, whose results were not disclosed to the public, showed that most Internet users who wanted to buy virtual content (music, games, etc.) opted out of their purchase at the time of payment.

The Rentabiliweb and Mediastay Groups then pooled their technological expertise and sales networks in an exclusive venture to create the French-language market's first sponsored payment platform.

This same study showed that a growing number of different purchasing habits were developing on social networks, namely Facebook. The OfferPass platform was thus specifically created in order to be tailored to these networks.

Advantages

This innovative solution is part of the performance-based marketing arena in which Rentabiliweb is a pioneer and has been active since 2004 with strong brands such as Topoffres, ConsoClient and Mailorama. This new means of payment enables advertisers to sponsor the virtual item the Internet user would like to purchase in exchange for an action on their site or on their Facebook applications.

There is a real benefit for Web users and online shoppers. In exchange for signing up for a newsletter, completing a form or requesting documentation, for example, they receive one or more micropayment codes complementary of the Sponsors.

"If we look at the performance of sponsored payment solutions in the United States, the launch of OfferPass should give new momentum to the micropayment market in Europe and considerably strengthen our performance-based advertising range, the only measure of profitability for advertisers," commented Corinne Chatal, Vice-President of Rentabiliweb.

Exclusive partnership with Mediastay

The partnership between Rentabiliweb and Mediastay enables each company to bring its own expertise and value added in order to provide profitable solutions to Internet site and Facebook application publishers.

The OfferPass solution is today offered to all customers already monetizing their audiences thanks to Rentabiliweb Group's payment solutions. As part of this exclusive partnership, Mediastay is mobilizing its network of several hundred active advertisers, a benchmark network on the French advertising market.

"Rentabiliweb has been working with Mediastay for several years," added Jean-Baptiste Descroix-Vernier, Chairman and founder of Rentabiliweb. "I personally have great respect for its responsive, efficient staff and for their top-flight online advertising technology."

"We are proud to be creating synergies and optimizing our advertising monetization tools and expertise with Europe's highest-performance audience monetizer," stated Eric Bennephtali, founder and Managing Director of Mediastay.

Several advertisers are already using OfferPass and are the first to benefit from the advantages of this solution. These include PMU, Meetic, Gameduell, la Redoute and EDF, to name but a few.

Read this press release at: http://www.rentabiliweb.org/actualites/?p=2340

About Mediastay

Mediastay is Europe's leader in free Internet games (Comscore & Nielsen) with brands such as Kingoloto (13 countries), Bananalotto, Grattage.com, Luckysurf, Yacado.com and others. The group has more than 15 million unique members in Europe and has a cumulative audience of more than 7 million visitors per month. In 2009, Mediastay's sales reached EUR 17 million and the company employs over 60 staff members at its offices in Paris, Brussels and San Francisco.

About Rentabiliweb

Founded in 2002, The Rentabiliweb Group offers Internet professionals and webmasters the largest platform of website traffic monetization services, namely payment and micropayment solutions. It also runs affiliate programs, offers online advertising space brokerage and interactive voice services for offline media and provides renowned expertise in loyalty programs and Direct Marketing.

Rentabiliweb is also one of the premier French-language publishers, with a package of services spanning the full range of mass-market entertainment, from community services, family games and services for the general public to recommendations for Internet users, personal ads, dating services and more.

Listed on Compartment C of the Euronext Brussels and Paris stock markets, the Group today has 13 subsidiaries in Europe, Canada and Asia, employing 150 staff members around the world. In 2009, Rentabiliweb's sales topped EUR 65 million, with net profits of EUR 7.5 million.

Rentabiliweb is also a socially responsible company in its sectors of activity, strictly applying the ten principles laid out by the UN Global Compact.

    For more information, visit: http://www.rentabiliweb.org

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SOURCE Rentabiliweb