BRUSSELS, February 9, 2011 /PRNewswire-FirstCall/ --
- Income Higher Than Forecasts: Up 38% to EUR 90 Million
Rentabiliweb Group (ISIN BE0946620946 - Mnemo BIL) is publishing income
as of 31 December 2010 that is higher than expected and ahead of the Group's
development plan.
In thousands of euros Conso 2010 Conso 2009 Change Pro forma*
% 2010
Income 90 041 65 444 +38% 95 561
including audience
monetization for third
parties (B-to-B) 38 480 25 006 +54% 40 511
including audience
monetization for its
own account (B-to-C) 51 561 40 438 +28% 55 050
*the pro forma income includes the income of Clic Bien Etre, Edencast and
Vidalia from 1 January to 31 December 2010
"With nearly EUR 100 million in pro forma income and three tactical acquisitions that create value and were self-funded, Rentabiliweb clearly took on a new dimension in 2010, as illustrated by its recent admission to compartment B of Euronext," stated Jean-Baptiste Descroix-Vernier, Chairman of Rentabiliweb Group. "I remain convinced that growth is built upon strong organic development and harmonious external development. We are going to continue our strategy in line with this philosophy."
Strong acceleration of B-to-B activities (audience monetization for third parties)
The B-to-B sphere was one of the Rentabiliweb Group's main challenges for the 2010 financial year. The strategy chosen by the management involved considerably strengthening these service activities, namely in the payment arena, in order to place the company in the best possible position on the deregulated payment market. This strategy proved successful. B-to-B activities grew beyond the Group's expectations and at the end of 2010, Rentabiliweb became the first specialized Internet payment establishment accredited by Banque de France and the Autorite de Controle Prudentiel (ACP), the French equivalent of the UK Financial Services Authority.
The monetization services activity (B-to-B) continued its buoyant growth and in the final quarter of the year saw record growth of 74% to EUR 12.2 million. The contribution of Vidalia, incorporated into the consolidated accounts as of 1 October, reached just over EUR 1 million for 2010.
As every year, the final quarter was driven by a large number of promotional campaigns and tools set up by or for our customers for the year-end holiday season.
Micropayment activities capitalized on the appeal of anonymous, secure means of payment, particularly suitable for digital industry professionals, whether on Internet, mobile phones or social networks. This performance is also the fruit of high-traffic sites for downloading digital content (music, videos, games, add-ons, etc.). As well, the relative share of micropayment within the B-to-B business is decreasing, helping, as anticipated, to improve the mix with activities that have higher profit margins.
Telecom services, including interactive voice services and Business-to-Machine technologies, strengthened by the recent acquisition of Vidalia, have confirmed their potential in terms of growth and profits. They enable the Group to offer a full range of optimized solutions for publishers and online retailers that are leaders on their markets and extremely demanding in terms of the reliability, security and availability of the services. In recent months, the range of products has become significantly more diverse with the new interface for creating SMS Premium games and optimization of phone billing scenarios enabling our partners to create, administrate and manage their games operations autonomously and to modify their voice services instantly. The Group also provides incoming and outgoing telephone services (after sales, order management and more) and company telephone services for online merchant partners that are amongst the leaders in Europe.
Business was also bolstered by the excellent results of the Group's performance-based solutions. The e-mail and SMS loyalty programs and cash back solutions such as http://www.mailorama.fr and http://www.textorama.fr thus saw double-digit growth over the year.
Thanks to the successful launch of Panel & Co, special operations at the end of the year and the creation of a new merchant search engine, the site considerably improved its navigation circuits and appreciably increased its number of active members. Recent marketing and advertising investments and the partnership agreement signed with the TF1 Group making Mailorama one of the official sponsors of the Le Juste Prix ("The Price is Right") game show in November also helped to boost the site's audience and number of sign-ups. Traffic at the Mailorama site thus rose from 2.8 million unique visitors per month in March 2010 to nearly 5 million at the end of December 2010. The appeal of its solutions and the loyalty of its community of active online shoppers were namely illustrated on social networks, such as http://fr-fr.facebook.com/mailorama.
Finally, in 2010, a large number of merchants, namely the banking sector and paid gaming industry, which until now had not been widely represented in the program, chose Mailorama for the quality of its databases and its performance-based approach.
Continued buoyant growth in B-to-C (audience monetization for its own account)
In 2010, in the B-to-C sphere, Rentabiliweb successfully led a twofold strategy to enrich its range of entertainment products and consolidate its expertise in distribution networks. In terms of content, the Group organically developed several new products in the Family Games and Dating sectors, while acquiring targeted content in the Women's, Well-Being, Humor and Speed Dating arenas.
As for distribution networks, Rentabiliweb incorporated media broker Edencast and strengthened its staff, namely in the areas of natural and paid search engine optimization. Alongside this, in the second half of the year, the Group also strengthened its relationships with its partners and affiliates, namely via the launch of new promotional tools and mobile features.
The digital content publishing business (B-to-C), driven by the Dating, Women's Well-Being and Family Games segments, showed 28% growth for the year, climbing to EUR 51,561 K.
The contribution of Edencast, a performance-based advertising broker specialized in paid search engine optimization, incorporated into the Group's accounts on 1 July 2010, has met Rentabiliweb's forecasts, reaching just over EUR 4 million in income. The drive to integrate staff and share know-how is moving forward. Edencast has taken over monetization of a portion of the customer base that was previously managed by other publishing subsidiaries within the Group, namely in order to optimize promotional and advertising investments. All of the French staff in the B-to-C sector was brought together at the same facilities during 2010.
The building of a comprehensive package and full range of entertainment sites, paired with constant control of traffic sources, helped stimulate cross-sales between the various types of content within the portfolio. The Group will step up this strategy in 2011 and wishes to make its range of products even more complete, namely in the field of mainstream astrology.
The Group is to publish its yearly financial results on 31 March 2011 before Market Opens.
Upcoming financial statements
- Yearly financial results for 2010: 31/03/2011
- Income for Q1 2011: 05/05/2011
- General meeting of shareholders 20/05/2011
- Half-yearly results for 2011: 31/08/2011
Read this press release at: http://www.rentabiliweb.org/actualites/?p=2464
About Rentabiliweb
Founded in 2002, The Rentabiliweb Group offers Internet professionals and webmasters the largest platform of website traffic monetization services, namely payment and micropayment solutions. It also runs affiliate programs, offers online advertising space brokerage and interactive voice services for offline media and provides renowned expertise in loyalty programs and Direct Marketing.
Rentabiliweb is also one of the premier French-language publishers, with a package of services spanning the full range of mass-market entertainment, from community services, family games and services for the general public to recommendations for Internet users, personal ads, dating services and more.
Listed on Compartment B of the Euronext Brussels and Paris stock markets, the Group today has 17 subsidiaries in Europe, Canada and Asia, employing over 170 staff members around the world. In 2009, Rentabiliweb's sales topped EUR 65 million, with net profits of EUR 7.5 million.
Rentabiliweb is also a socially responsible company in its sectors of activity, strictly applying the ten principles laid out by the UN Global Compact.
SOURCE Rentabiliweb
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