PORTLAND, Ore., Oct. 18, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has entered into a partnership with Gower Street Analytics (GSA), a London-based movie analytics firm, to create products that will improve the efficiency of the global movie market through advanced data science and real-time movie measurement.
The groundbreaking partnership will marry GSA's powerful array of technology-based forecasting engines to Rentrak's movie measurement information, giving media executives access to never-before available behavioral models to analyze strategy decisions based on sophisticated, analytics-driven information on audience behavior. The result will be products that help create better and faster decisions in a quickly changing competitive landscape.
The first product to be introduced is a global distribution-planning tool that generates estimates for all titles with a planned release date, up to 18 months before their theatrical release, allowing distributors to optimize their release strategy and maximize slate box office performance. The second product is a screen booking optimization tool that will evaluate the performance of all possible booking scenarios, enabling exhibitors to generate optimal booking recommendations and maximize the weekly potential performance of each site.
"By combining Gower Street's industry knowledge and technical expertise with Rentrak's box office and television information, we are set to create the standard in theatrical distribution data analytics," said Gower Street Analytics Non-executive Director, David Kosse, who is also head of Film4 and previously served as President, International at Universal Pictures. Gower Street Analytics founders, Dimitrios Mitsinikos and Matthew Eric Bassett, each have years of experience in building and deploying analytics systems at their previous employer, Universal Pictures.
"Our industry is changing rapidly and data-driven decision making has become crucial to business success," added IMAX's Andrew Cripps, President, EMEA. "Gower Street Analytics' models, powered by Rentrak's movie and TV information, will help distributors and exhibitors identify and capitalize on actionable business insights."
"We're thrilled to be working with the Gower Street team. Their previous tools have proven to be crucial to users and we see a perfect fit for their products in our global pipeline of offerings to exhibitors and distributors," said Rentrak's President of Global Movie Services, Ron Giambra.
About Gower Street Analytics
Gower Street Analytics was founded in early 2015 to grow the global box office market through data-driven strategy optimizations. Its founders, Dimitrios Mitsinikos and Matthew Eric Bassett, bring an eclectic mix of industry insight and cutting-edge research. Dimitrios started and led the theatrical distribution analytics team in his previous role as VP, International Research at Universal Pictures International, whereas Matthew led the first data science group at NBCUniversal International and holds invited research positions at Goethe Universitat in Frankfurt and with the Masters of Data Science program at the Barcelona Graduate School of Economics. For more information on Gower Street Analytics, please visit www.gower.st.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
Office: (646) 722-1561