Rentrak Announces Box Office Numbers for Weekend of January 15, 2010

Jan 17, 2010, 14:17 ET from Rentrak Corporation

LOS ANGELES, Jan. 17 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office numbers for the weekend period of January 15 through January 17, 2010 according to the company's Box Office Essentials™ theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, January 17, 2010 include:

Rank

Title

Distributor

Weekend Gross

Cume

Locations

1

Avatar

20th Century Fox

41,300,000

491,767,005

3285

2

The Book Of Eli

Warner Bros.

31,615,000

31,615,000

3111

3

The Lovely Bones

Paramount

17,060,000

17,526,663

2563

4

Alvin And The Chipmunks: The Squeakquel

20th Century Fox

11,500,000

192,591,843

3296

5

Sherlock Holmes

Warner Bros.

9,825,000

180,018,400

3173

6

The Spy Next Door

Lionsgate

9,700,000

9,700,000

2924

7

It's Complicated

Universal

7,671,510

88,223,335

2670

8

Leap Year

Universal

5,827,840

17,529,010

2512

9

The Blind Side

Warner Bros.

5,565,000

226,774,265

2408

10

Up In The Air

Paramount

5,460,000

62,833,018

2107

11

Daybreakers

Lionsgate

5,000,000

24,188,401

2523

12

Youth In Revolt

The Weinstein Company

2,829,891

11,968,923

1873

Weekend of 1/15/10 to 1/17/10

© Rentrak Corporation 2010 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act.  The material presented herein is intended to be available for public use.  You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles.  A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions.  Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era.  Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts:

Rogers & Cowan for Rentrak Corporation

Sallie Olmsted

Amanda Bartz

(310) 854-8124

(310) 854-8151

solmsted@rogersandcowan.com

abartz@rogersandcowan.com

SOURCE Rentrak Corporation



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