Rentrak Announces Box Office Numbers for Weekend of January 29, 2010

Jan 31, 2010, 13:50 ET from Rentrak Corporation

LOS ANGELES, Jan. 31 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office numbers for the weekend period of January 29 through January 31, 2010 according to the company's Box Office Essentials™ theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, January 31, 2010 include:

    
    
                                           Weekend
    Rank   Title           Distributor      Gross       Cume       Locations
    -----------------------------------------------------------------------
    
                          
      1  Avatar           20th Century Fox $30,000,000  $594,472,387   3074
    ---  ------           -------------    -----------  ------------   ----
      2  Edge Of Darkness Warner Bros.     $17,120,000   $17,120,000   3066
    ---  ---------------- ------------     -----------   -----------   ----
      3  When In Rome     Disney           $12,065,000   $12,065,000   2456
    ---  ------------     ------           -----------   -----------   ----
      4  Tooth Fairy      20th Century Fox $10,000,000   $26,106,278   3345
    ---  -----------      -------------   -----------   -----------   ----
      5  The Book Of Eli  Warner Bros.      $8,770,000   $74,373,479   3075
    ---  ---------------  ------------      ----------   -----------   ----
      6  Legion           Sony              $6,800,000   $28,646,411   2476
    ---  ------           ----              ----------   -----------   ----
      7  The Lovely Bones Paramount         $4,735,000   $38,013,910   2638
    ---  ---------------- ---------         ----------   -----------   ----
      8  Sherlock Holmes  Warner Bros.      $4,510,000  $197,596,178   2250
    ---  ---------------  ------------      ----------  ------------   ----
         Alvin And The
          Chipmunks: The    
      9   Squeakquel      20th Century Fox  $4,000,000  $209,297,861   2526
    ---  --------------   -------------     ----------  ------------   ----
     10  It's Complicated Universal         $3,720,400  $104,027,220   2096
    ---  ---------------- ---------         ----------  ------------   ----
     11  The Blind Side   Warner Bros.      $3,020,000  $237,913,488   1751
    ---  --------------   ------------      ----------  ------------   ----
     12  Up In The Air    Paramount         $2,700,000   $73,172,517   1430
    ---  -------------    ---------         ----------   -----------   ----
    Weekend of 1/29/10 to 1/31/10

(C) Rentrak Corporation 2010 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act.  The material presented herein is intended to be available for public use.  You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles.  A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions.  Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry.  With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation

Sallie Olmsted

Amanda Bartz

(310) 854-8124

(310) 854-8151

solmsted@rogersandcowan.com

abartz@rogersandcowan.com

SOURCE Rentrak Corporation



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