PORTLAND, Ore., May 27, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the top weekly cross-platform entertainment rankings for May 27, 2015.
Disney/Marvel's "Avengers: Age of Ultron" led the international box office this weekend with $45.8 million in 91 territories; the movie has taken in $860 million total, including a phenomenal $210 million in China, where it opened on May 12. Disney's "Tomorrowland" posted an estimated $26.7 million in its opening weekend of international release from 65 territories, representing approximately 56 percent of the international marketplace. Meanwhile, Universal's "Pitch Perfect 2" opened in eight new territories with a weekend estimate of $15.2 million in 37 territories for a total of $61.7 million. Fox's Melissa McCarthy action comedy "Spy" opened early in the Asia/Pacific region this weekend, capturing $12.5 million from 1,772 screens in 10 markets with North America and 52 International markets opening the weekend of June 5. Warner Bros.' "Mad Max: Fury Road" crossed the $100 million mark internationally this weekend bringing its worldwide total to $212 million.
In North American box office action, Disney's PG-rated sci-fi adventure "Tomorrowland" starring George Clooney and directed by Brad Bird tops Memorial weekend with an estimated three-day opening weekend total of $33.028 million and a four-day total through Memorial Monday of $42.7 million. As Memorial weekends go, this was not one for the record books, but there were still some bright spots including an absolutely great weekend for Universal's "Pitch Perfect 2," which held strong after a number one debut last weekend. With $30.8 million for the three days and $38.3 million for the four days, the movie easily crossed the $100 million mark in North America on Saturday and is now at $125.7 million total in North America. Warner Bros.' brilliant and daring "Mad Max: Fury Road" held strong, bringing its North American total to $94.7 million through Monday.
On our digital purchases and rentals chart, Warner Bros.' "Jupiter Ascending" literally ascended to the top of the charts in its debut. Warner Bros.' "American Sniper," in its third week of release, holds strong in the number two position. Lionsgate's "Mortdecai," starring Johnny Depp, debuted strong by coming in at number three in its first week of release.
We have another deja vu situation on our Movies on Demand chart and our DVD & Blu-Ray Disc sales chart, which are topped for the second week in a row by Universal's erotic drama "Fifty Shades of Grey." Sony's Kevin Hart comedy "The Wedding Ringer," for the second straight week, took top honors on our DVD & Blu-Ray Disc rentals chart followed by Mark Wahlberg in Paramount's "The Gambler."
Telemundo's "El Senor de los Cielos" is number one yet again this week on our top viewer engagement for broadcast telecasts chart, followed by Univision's "Hasta el fin del mundo" and CBS' "NCIS: New Orleans" in third.
Standard bearers return to lead our top viewer engagement for cable telecasts chart with Bravo's "The Real Housewives of Atlanta" back at number one, VH1's "Love & Hip Hop Atlanta" in second place and WE's "Mary Mary" in third.
On our combined social media and digital engagement chart for viewers of cable and broadcast telecasts, NBC's "Saturday Night Live" took advantage of "The Avengers: Age of Ultron" opening weekend with a Black Widow Trailer that earned more than 4.4 million views on YouTube. NBC's "The Voice" narrowed down their finalists to six this week and Sawyer Fredericks' "Take Me to the River" was the most viewed video this week with 415k views. ESPN's SportsCenter continued its coverage post Mayweather-Pacquiao fight. A Facebook post about Mayweather's willingness to fight Pacquiao had more than 123k interactions.
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About Rentrak Corporation
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit Rentrak.com.
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