Replenish Introduces First Eco-Friendly, Household Cleaning Product with a Reusable Bottle and Replaceable Concentrate Pod

New Company Reinvents the Plastic Bottle, Transforms How the Household Cleaner is Packaged and Consumed

Oct 19, 2010, 11:00 ET from Replenish

LOS ANGELES, Oct. 19 /PRNewswire/ -- Replenish today unveiled its flagship product: a patented, Reusable Concentrate Mixing and Delivery System designed to transform the way household cleaners are packaged and consumed.  Now available for purchase on www.myreplenish.com with free shipping, Replenish is an eco-friendly, multi-surface, ultra-concentrated household cleaner that is easy to use, saves money, and is safer for the environment.

(Photo:  http://photos.prnewswire.com/prnh/20101019/SF84383)

(Photo:  http://www.newscom.com/cgi-bin/prnh/20101019/SF84383)

Replenish for a Healthier Planet

Of the 60 billion pounds of plastic discarded annually, only seven percent is recycled.  Consequently, in spite of good intentions, recycling doesn't go far enough. The ultimate sustainability strategy is to create better-made products that are designed to be reused as well as recycled, keeping billions of pounds of plastic and chemicals out of landfills, oceans and air, while reducing greenhouse gases. Replenish has achieved this with a product that is not only reusable but is also made of 100% recyclable materials.  In addition, Replenish believes in the idea of Mix Local™ - using water from local sources to mix your own cleaner at home, unlike other cleaning formulas that are pre-mixed at a factory. This simple act keeps delivery trucks off the roads and bottles out of landfills.

"Recycling is good for the environment – but it's just not good enough.  We need to get to reuse.  By creating more sustainable products, we can help change our throw-away, disposable culture," said Jason Foster, Founder and CEO of Replenish.  "We hope to bring Replenish's innovative design to all forms of household liquids, and in turn inspire a reuse revolution with smart, sustainable products for happier homes and a healthier planet."

A Better Cleaner in a Smarter Bottle™

With Replenish you only purchase what you need. No more waste for unnecessary materials that you could easily add yourself. Our all-in-one bottle allows you to measure, mix with water, store and spray powerful cleaners using replaceable Concentrate Pods. Using the built-in measuring cup, each Concentrate Pod makes four bottles (64 ounces diluted ounces) of powerful, nose-perking fresh cleaner with no pouring, no mess and much less waste.

Because of Replenish's innovative Reusable Bottle System, all you need to do is FLIP the bottle upside down and squeeze the Concentrate Pod until the measuring cup is full, MIX in your own water, and CLEAN. When the Concentrate Pod runs out, simply buy a replacement, which comes in three different fresh scents:  Sun Lemon, Fresh Lavender and Green Tea. With Replenish, you replace the Concentrate Pod, not the bottle.

"What is extraordinary about the Replenish story is that it combines a truly innovative delivery and customer value-driven platform for a product category that has been slow to adopt more sustainable design practices," said James Ewell, Director of Consulting, McDonough Braungart Design Chemistry (MBDC). "MBDC is very excited about what Replenish has achieved and believes it has the potential to be a paradigm-shifting platform in the consumer product goods market, and will be a leading brand in the growing emergence of ecologically intelligent products."

Replenish For a Happier Home

Replenish is made from natural, sustainable ingredients that are non-toxic to aquatic life, readily biodegradable and PH Neutral – which means they are safe for you, your home and the planet.  Replenish's high-tech green chemistry also reduces the amount of cleaner needed to rinse away soils by more than 50 percent.

With Replenish, you can be green AND save money:

  • Replenish's replaceable, twist-on Concentrate Pod makes four bottles of cleaner, saving 50 percent over pre-mixed cleaners.
  • The built-in measuring cup inside Replenish's Reusable Bottle System allows you to easily mix the right amount of concentrate every time, using your own tap water.
  • Mixing Replenish Concentrate Pods at home reduces the amount of plastic, energy and CO2 emissions by 90% compared to pre-mixed cleaners.

About Replenish

Replenish is the creator of a patented Reusable Concentrate Mixing and Delivery System designed to transform the way household cleaners are packaged and consumed.  Our flagship product is an eco-friendly, multi-surface, ultra concentrated household cleaner in a new Reusable Bottle System that makes cleaning easier, is better for the environment and saves money for consumers and retailers. Replenish is committed to providing smart, innovative solutions for happier homes and a healthier planet.  Replenish's products are developed and manufactured in the United States.  For information on Replenish and to find where products are sold, visit  www.myreplenish.com .

SOURCE Replenish



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