Reply.com Acquires Mobile App Development Platform

SAN RAMON, Calif., Feb. 4, 2011 /PRNewswire/ -- Reply.com, the leading auction marketplace for the acquisition of locally-targeted and category specific customer prospects, today announced the acquisition of adHUBs, a leading publisher of mobile applications. The acquisition of adHUBs allows Reply! to increase organic traffic from a fast growing source, aggressively grow its presence in mobile, and maximize its supply of locally-targeted consumer prospects through the auction marketplace to all its advertisers. Terms of the transaction were not disclosed.

"Mobile is inherently locally-targeted," said Reply.com founder and CEO Payam Zamani. "We intend to become the largest provider of locally-targeted, mobile consumer traffic to our advertisers."

adHUBs has grown rapidly and currently offers over 1000 apps for iPhone and Android devices. Thus far, over 3.5 million adHUBs apps have been downloaded, and last quarter the platform generated over one billion advertising impressions.

As part of this acquisition Reza Hajebi, a co-founder of adHUBs and former head of Infrastructure Technologies at Yahoo, has joined Reply! as Chief Technology Officer. JP Novin, also a co-founder and CEO of adHUBs, has joined Reply! as Vice President, Mobile, and will lead the company's mobile strategies.

Reply! also announced that Saints Capital has purchased $10 million of Reply! common stock from existing shareholders. "We've been impressed by Reply!'s unique strategy for capturing the leading position in the fast-growing online local marketing industry," said Brian DiLaura, Director at Saints Capital. "We think Reply!'s marketplace and its demonstrated growth is a testament to the effectiveness of its offering."

About Reply!, Inc.

Reply.com operates the leading auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click™ or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, Reply.com simplifies online locally-targeted marketing for businesses of all sizes. To learn more about Reply! visit www.reply.com.

Additional information is available at blog.reply.com.

SOURCE Reply!, Inc.