SAN RAMON, Calif., June 7 /PRNewswire/ -- Reply.com (www.reply.com), a leader in locally-targeted online marketing, announced that it has entered into a loan agreement with Hercules Technology Growth Capital, Inc. which provides up to $15 million in venture debt to Reply.com. Hercules Technology Growth Capital (Nasdaq: HTGC) primarily finances privately-held companies backed by leading venture capital and private equity firms.
"We are pleased and excited to announce this new relationship with Hercules," said Reply.com Founder and CEO Payam Zamani. "This loan facility allows us to more proactively consider relevant opportunities for acquisition."
In addition, Reply.com announced that it has acquired certain assets of Contractors.com to further enhance its home improvement-related offerings. "With the addition of Contractors.com to our family of offerings, we are confident our locally-targeted marketing solutions will reach companies and professionals in the home improvement industry more efficiently," said Zamani.
About Reply!, Inc.
Reply.com operates a proprietary auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click™ or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, Reply.com simplifies online locally-targeted marketing for businesses of all sizes.