Reply.com Receives Patent For Lead Marketplace

Highly Innovative Technology Improves Efficiency of Lead Generation Through Real-Time Auction-Based Pricing

Mar 01, 2011, 09:00 ET from Reply.com

SAN RAMON, Calif., March 1, 2011 /PRNewswire/ -- Reply.com today announced the issuance of a patent for its Lead Marketplace System and Methods with Ping Campaigns. Reply.com is the leading auction marketplace for the acquisition of locally-targeted and category-specific customer prospects. Additional patents related to the Lead Marketplace and the Click Marketplace are pending.

"We have developed a unique system for the buying and selling of leads and Enhanced Clicks™ across any number of industry categories, and are proud to announce this latest patent on our inventions," said Reply.com founder and CEO Payam Zamani. "We have made it more efficient and ultimately more profitable for businesses large and small to reach locally-targeted consumers online and do so in an auction format."

The Reply.com Lead Marketplace patent protects the systems and methods that maximize the pricing and distribution of leads through a real-time auction. There is a great amount of variability in the value that lead buyers place on a lead based on a variety of factors, including:  local market conditions, characteristics of the customer, time of month or year, and the buyer's current ability to service the consumer who completed the lead. On the seller side, leads priced on a flat cost per-lead or subscription basis will not accurately reflect the value of an individual lead which can affect both the seller's ability to generate and the buyer's ability to earn an acceptable margin. In a conventional lead system, the impact of the disparity between pricing and perceived value makes it likely a lead will be overpriced so that it does not sell, or underpriced such that the seller does not receive optimal value for the lead. The Reply.com Marketplace system and method presents an auction that reduces or eliminates these types of inefficiencies.

About Reply!, Inc.

Reply.com operates the leading auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click™ or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, Reply.com simplifies online locally-targeted marketing for businesses of all sizes. To learn more about Reply! visit www.reply.com.

Additional information is available at blog.reply.com.

SOURCE Reply.com



RELATED LINKS

http://www.reply.com