REPORT: Creative Sector Leads in Michigan Tourism, Billions of Dollars Generated

Mar 04, 2015, 10:30 ET from Creative Many Michigan

DETROIT, March 4, 2015 /PRNewswire/ -- Creative Many Michigan (formerly ArtServe Michigan) today released its report focused on Fiscal Year 2012 for nonprofit arts and cultural organizations in Creative State Michigan 2015. The report is available at

Creative State Michigan 2015 details economic and social data from 407 nonprofit arts and cultural organizations, approximately 18 percent of those operating in Michigan. These organizations contributed more than one-half billion dollars in expenditures alone to the Michigan economy in FY 2012.

Michigan's arts and cultural destinations generated nearly $2.5 billion in state tourism revenues in 2012, representing more than 18 percent of the state's total tourism revenues in that year – more than sporting events, golf, boating and sailing, hunting and fishing, and hiking and biking combined. Michigan's cultural groups reported more than 25.7 million visits in 2012, 68 percent of which were free of charge.

"Often Michigan's sports teams are recognized for the attendance and revenues brought into the state, but the data shows that the number of people who attended an event at just 18 percent of Michigan's arts and cultural organizations would sell out Comerica Park 618 times," said Jennifer Goulet, president and CEO of Creative Many. "With the billions of dollars generated for our state, arts and cultural organizations are not an asset to be overlooked."

Of the more than $595 million in annual expenditures by the nonprofit creative community in 2012 (exceeding 2011 contributions), nearly $200 million supported salaries for 25,900 jobs. These organizations contributed more than $15 million in the employer portion of the payroll tax.

From 2007 to 2012, the number of arts-related jobs increased by 15 percent to more than 85,000, and arts-related businesses increased by 65 percent to more than 28,000. From 2010-2012, arts related jobs increased by 15.3 percent, and arts-related businesses increased by 35.3 percent.

Further championing Michigan arts and culture, this March during the South by Southwest Festival in Austin, Texas, a collection of Michigan organizations, companies, artists and musicians will form the first Creative Many Michigan House, an effort spearheaded by Creative Many Michigan and curated by Middle West. The House will serve as the host site for four days of Michigan-centric programming, dialogue, connecting and music. For more information visit The Creative Many Michigan House will take place March 16 to March 19, 2015 in Austin, Texas. 

About Creative Many Michigan
Creative Many Michigan, formerly ArtServe Michigan, is a statewide economic development organization focused on the mission to develop creative people, creative places and the creative economy for a competitive Michigan. Creative Many Michigan emphasizes the power of creativity through advocacy/public policy, research/reporting, professional practice programs, strategic communications and networking for the greater good of the arts, culture and creative and design industries. Contact Creative Many Michigan at 248-912-0760 or visit

SOURCE Creative Many Michigan