Reportlinker Adds 2010 Trends to Watch: Media & Broadcast Technology

Jan 12, 2010, 10:38 ET from Reportlinker

NEW YORK, Jan. 12 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

2010 Trends to Watch: Media & Broadcast Technology

http://www.reportlinker.com/p0171882/2010-Trends-to-Watch-Media--Broadcast-Technology.html

Introduction

In collaboration with analysts from Ovum's Consumer Technologies business unit, in this brief Ovum's Media and Broadcast Technology team outlines the key changes in the industry, explains which trends will have the biggest impact, and analyses the implications and opportunities of these developments for media and broadcasting companies as well as providers of technologies and services.

Scope

*This brief outlines business issues and technology enablers that are expected to affect the media and broadcasting industry during 2010.

*The report covers developments in North America and Europe.

Highlights

2010 will be another year of creative destruction for media, as traditional sectors such as print and broadcast attempt to relocate, retain and monetise their audiences online. As the media sector sees continued disruption and volatility, Ovum has identified several key business trends.

Technology will continue to be at the heart of the media landscape. Vendors, enterprises and entrepreneurs will continue to innovate to develop proprietary technologies to deliver strategic and operational advantage.

Reasons to Purchase

*Understand the key operational trends to watch during 2010.

*Gain insight into the technologies that media and broadcast companies must either invest in or extract more value from in 2010.

Overview 2

CATALYST 2

SUMMARY 2

OVUM VIEW 3

analysis 5

BUSINESS TRENDS AND TECHNOLOGY ENABLERS 5

STRIPPING OUT COST AND GEARING FOR CONTINUED VOLATILITY IN 2010 5

Opening up multi-channel distribution while slashing operational costs 6

BROADCAST MOVES TOWARDS A TWO-WAY AUDIENCE RELATIONSHIP 7

Over The Top rises to the top 7

Recalibrating audience measurement 8

CE vendors move into OTT 8

3D: star or starlet? 9

TRAD MEDIA MAKES IT PERSONAL - CONTENT MERCHANDISING TECHNOLOGIES TO SEE GROWTH IN 2010 10

Building relationships - semantic indexing and image processing 10

Targeting behaviours 11

PUTTING UP THE PAYWALL: TRADITIONAL MEDIA TRIES TO SOLVE ITS ECONOMIC CRISIS 11

Micropayment platforms to see demand growth in 2010 12

Swallowing the tablet - Apple's great white hope for news 13

ACTIONS 13

TECHNOLOGY RECOMMENDATIONS FOR ORGANISATIONS IN THE MEDIA AND BROADCAST SECTOR 13

Maintain operating margins through workflow automation and integration of production and enterprise management functions 13

Personalise content services to relocate, retain and monetise audiences 14

Differentiate closed distribution platforms 14

Diversify out of reliance on advertising revenue 14

RECOMMENDATIONS FOR PROVIDERS OF TECHNOLOGIES AND SERVICES 14

Deliver cost reductive and process streamlining solution 14

Vertical media technology silos will weaken 14

Strong ROI for content merchandising 15

Managed services will become an increasingly important aspect of the solution proposition 15

APPENDIX 16

DEFINITIONS 16

METHODOLOGY 16

FURTHER READING 16

LEAD AUTHOR 16

CONTRIBUTING AUTHORS 16

OVUM CONSULTING 17

DISCLAIMER 17

To order this report:

Broadcasting Industry: 2010 Trends to Watch: Media & Broadcast Technology

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Nicolas Bombourg

Reportlinker

Email: nbo@reportlinker.com

US: (805)652-2626

Intl: +1 805-652-2626


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