Reportlinker Adds Alternative Content in Cinemas: Market Assessment and Forecasts to 2014
NEW YORK, Jan. 12 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Alternative Content in Cinemas: Market Assessment and Forecasts to 2014
The market for alternative content has progressed from one that was almost entirely experimental and ad hoc, to one now in early market evolution. The steady growth of the digital screen base to over 12,000 globally has provided sufficient scale to experiment with new content offerings in cinemas, and to secure longer term and more original content arrangements.
Globally, the market for alternative content was worth $45.7m in 2008, equivalent to 0.4 per cent of gross global box office revenues. This is expected at least to double to hit $104.6m in 2009. Moreover, the entire alternative content market will be worth $526.5m by 2014.
The alternative content business model of offering new forms of content to target specific cinema audiences, bringing them into the cinema when occupancy rates are lowest, is highly attractive for exhibitors. Alternative content is most attractive when it can be offered as a recurring revenue stream. Gaming is one example of content that can be offered at regular intervals and is not particularly time sensitive.
The value of the alternative content sector is relatively low compared with more traditional sources of exhibition revenue. However, the nature of alternative content means that the large part of this revenue increase would be additional to existing revenues.
The emergence of new content providers coupled with the ability of existing providers to strengthen and diversify their range of entertainment events will help grow the market. But the largest challenge to overcome is growth of the digital screen base.
Alternative content has played a significant role in helping to create additional demand for digitising the distribution infrastructure since the majority of events are live transmissions.
Following the success of 3D movies in 2009, 3D will act as driver for alternative content by enhancing the range and attractiveness of programming. Live 3D is the pinnacle of the consumer experience with sport primed as the key driver in this new arena, as broadcasters begin to exploit opportunities on digitally 3D equipped screens.
The opening up of the alternative content market has been typified by new players entering theatrical distribution, specialising in bringing innovative forms of content to cinemas. Network operators have taken on the role of distributor for alternative content, an early indication of the industry power bases of the future. Several major studios (notably Disney and Sony) have entered the sector. As well as giving the market more credibility, this is also an indicator of the potential revenues from this segment.
Alternative content
Digital cinema market development
What is Alternative Content?
Key themes of alternative content
Exhibitor strategies for alternative content
Business Models for Alternative Content
Pricing
Increasing occupancy rates
Exhibitor as content provider
Video Games
Screen advertising companies
Digital distribution of content into cinemas
Satellite delivery
Alternative Content Delivery
3D Live
The potential market for alternative content
Alternative content and digital cinema
The potential for growth in the alternative
content market
The UK example
Alternative content and 3D
Studios as a driver for 3D
Limited releases: driving interest
Alternative content premium prices
3D as a driver for alternative content
3D production adding value
Digital 3D screen capacity
Challenges
3D Gaming
3D advertising
Broadcasters and 3D
Driver territories for alternative content
USA
UK
Germany
France
Austria
Belgium
Netherlands
Spain
Profi les of leading alternative content providers
Arts Alliance Media
The Bigger Picture
Ciel Ecran
DDCinema
D&E Entertainment
Digiscreen
Emerging Pictures
More2screen
NCM Fathom
Quantum Digital
Screenvision
Sony Hot Ticket USA
Sony Japan
Tables and Charts
Alternative content
Alternative Content Revenues (by region)
Proportional share of alternative content (by region)
Global d-screens
Proportional share of alternative content (by region)
Exhibitor strategies for alternative content
La Traviata in Cinemas
Met Opera Live in HD!
Average Cinema occupancy in seats
utilised per screening (%)
Digital distribution of content into cinemas
The potential market for alternative content
Global Alternative Content Revenues ($m)
Selected US Alternative Content events
Selected admissions and revenue data
for AC events
Digital penetration rates
Alternative Content Revenues
Alternative Content as a proportion
of box office
Alternative Content Revenues
Global Alternative Content
Revenues ($000s)
Alternative content and 3D
Domestic vs International box office ($)
3D box office ($)
Prices by tranche in US cinemas
3D screen growth as a % of total d-screens
3D driving net d-screen installs
3D Alternative Content events
To order this report:
Advertising Industry: Alternative Content in Cinemas: Market Assessment and Forecasts to 2014
Contact: |
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Nicolas Bombourg |
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Reportlinker |
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Email: [email protected] |
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US: (805)652-2626 |
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Intl: +1 805-652-2626 |
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SOURCE Reportlinker
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