Reportlinker Adds Apple iPhone and Mobile iTunes Report 2010
NEW YORK, May 4 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Apple iPhone and Mobile iTunes Report 2010
http://www.reportlinker.com/p0191594/Apple-iPhone-and-Mobile-iTunes-Report-2010.html
Report Details
The Apple iPhone has been a revelation since it was first launched in the US in June 2007. The first handset was met with great enthusiasm and excitement due to the reputation that Apple has developed. The iPhone has consequently heightened Apple's brand and this has continued as new and improved versions of the handset have been released. Operators have benefited from increased data traffic from their iPhone-bundled subscriptions due to Apple's success in producing a compelling user interface ideal for browsing and multimedia use.
Although Apple has some way to go before rivaling the overall market share of longer established competitors in the handsets business, those firms such as Nokia, Sony Ericsson and RIM, are understandably concerned about the iPhone becoming a key driver in mobile data uptake. The market is also witnessing the increasing entry of Android-based handsets, whilst the Symbian Horizon open source platform has now been launched. Manufacturers including Nokia are actively expanding their user interface, music and app store offerings in response to the precedent set by Apple, while staving off the threat to its core device business. The digital commercial landscape is becoming increasingly fractured with competitive activity, thus indicating a proliferation in opportunities for players across the value chain.
O2 and Orange, are hoping to compete against the success of Apple in persuading users to download and use mobile applications by building their own competing open platform which can be used by developers of games and other services.
• Can you afford to miss out on any such opportunities?
• What actions are you taking in order to keep up with your rivals?
• How can your company make the most of this opportunity?
Despite difficult economic conditions the mobile phone market has not been affected to the same degree as other industries. Consequently, interest in Smartphones and high end handsets has remained high presenting opportunities for Apple and other manufacturers to exploit. Interest in high end handsets is also increasing among younger users who see them as ideal means to keep in contact with friends via mobile social networking and mobile messaging. This has been further aided by operators offering PAYG deals to encourage the use of Smartphones and high end handsets. The iPhone is therefore ideally placed to benefit from this increase in popularity given its styling and brand appeal. How can you appeal to younger consumers? How will the rise in popularity in Smartphones affect your company?
Apple has led the way in terms of multimedia and value added services. The iTunes and App Store services have demonstrated how additional revenues can be generated, whilst consumers can maintain an interest in the Apple brand. You may be looking to work with or compete against this considerable market protagonist of the global digital multimedia business. By reading this report today you can ensure you do not get left behind.
Read this report and find out why and how Apple has succeeded in establishing a nascent but quickly growing market presence and extending its reputation for innovation, style and quality into those above fields. This report will enlighten you on ways to collaborate with or compete against this corporate symbol of the digital multimedia age.
Reading this exclusive management report will tell you the following:
• Why is Apple targeting the mobile market?
• How has the Apple iPhone affected mobile handset design and the mobile market as a whole?
• How successful will Apple be in the mobile market?
• What are the strengths and weaknesses of Apple's mobile strategy?
• What will the future hold for Apple in mobile? How will its products develop?
• What effect, if any, will the iPad have on future developments?
• How have Apple's rivals reacted to the emergence of the iPhone?
The latest exclusive visiongain management report will provide you with valuable insight in to Apple's mobile strategy and the effect it will have on consumers and its rivals. Apple and the iPhone/iPad are set to continue to have a significant impact on the mobile industry, thus it is crucial for you to be aware of what is happening allowing you to take action of your own company's activities. Manufacturers, operators and content providers alike are already implementing decisive strategy of their own in order to counter the actions implemented by Apple. Can you afford to take no action and risk falling behind?
Who needs to read this report?
Directors, VP and Senior managers in:
• Mobile/Cellular carriers and operators
• Mobile handset manufacturers
• Mobile music providers
• Mobile music brands/marketers
• Mobile web content players
Table of Contents
1. Executive Summary
1.1. Apple products
1.2. Brand and revenues
Chart 1.1: Apple Revenues, Q1 Fiscal 2009- Q1 Fiscal 2010
1.3. Entering the mobile market
2. Introduction
2.1. Apple progression to mobile
2.2. The iPhone
2.3. Focus of this report
3. The Role of Apple in Wireless Development
3.1. Hardware and wireless development
3.2. Off mobile platform development
3.2.1. Apple computers
Table 3.1: Examples of Mobile Broadband/Laptop Service Bundles
3.2.2. Apple AirPort
3.3. Apple iPod
Table 3.2: Apple iPod Available Versions
3.3.1. Accessories
3.3.2. Pricing
3.3.2.1.Price competition intensifies
Chart 3.1: Album Download Price Comparison, January 2010
3.3.3. Media convergence
3.3.4. iPod Touch
3.3.5. Mobile phone competition
3.3.6. iPod criticisms
3.3.7. Growth in wireless use
3.4. Growth of solid consumer base
3.5. Response to growing mobile market
Chart 3.2: Smartphone Shipments 2010-2015
3.5.1. Move to mobile
3.5.1.1.iPhone
3.5.1.1.1. User features
3.5.1.1.2. Improvements on later generations
3.5.1.2.iPhone mobile partners
3.5.2. Transfer of consumer base to mobile
3.5.2.1.High user experience
3.5.2.2.High brand loyalty and value
3.6. Apple MobileMe
3.7. Third party software
3.7.1. Apple SDK
Chart 3.3: SDK Developer and Apple Sales of Developed Apps
3.8. Conclusion
4. Apple Mobile Handset
4.1. The iPhone - start of a mobile handset revolution
4.2. Previous benchmarks
4.2.1. Screen size
4.2.2. User experience
4.2.3. Influence in the mobile market
4.2.3.1.Touch screen
Chart 4.1: Touch Screen Handset Usage, 2010-2015
4.2.3.2.App Store
4.2.3.3.Mobile banking increase
4.3. Brand value and recognition
4.4. Mobile convergence value
Chart 4.2: Mobile Subscriptions vs. Fixed-Line Subscriptions, 2002-2009
4.4.1. Use of the mobile web
4.4.2. Camera
4.4.3. Mobile video
4.5. Ubiquitous device
4.6. Target markets
4.6.1. Business user market
4.6.2. Fan base
4.6.3. Mobile web users
4.7. Handset Development
Chart 4.3: Global Apple iPhone Handset Shipments, Q3 2007-Q1 2010
4.7.1. iPhone first generation
4.7.2. iPhone 3G
4.7.3. iPhone 3GS
4.7.4. iPhone 4G?
4.8. Conclusion
5. Content on Apple mobile
5.1. Connectivity
5.2. Mobile web on iPhone
5.2.1. Growth in mobile web traffic
Chart 5.1: Mobile web traffic by geography, 2010-2015
Table 5.1: Mobile web traffic by geography, 2010-2015
5.3. Mobile web music
5.3.1. iTunes
Chart 5.2: Global iPod Shipments, Q1 2008-Q1 2010
5.3.2. Legal issues
5.3.3. Mobile music competition
5.3.3.1.3UK
5.3.3.2.Nokia
5.3.3.3.O2
5.3.3.4.Orange
5.3.3.4.1. Orange Music Store
5.3.3.4.2. Orange Monkey
5.3.3.5.Vodafone
5.4. Mobile TV and mobile video
5.4.1. Mobile TV in iPhone markets
5.5. The mobile web
5.5.1. Mobile search
Chart 5.3: Minutes Spent Browsing the Web on a Smartphone, US Users - June 2009
5.5.1.1.Mobile mapping
Chart 5.4: Worldwide GPS-embedded Handset Shipments, 2010-2015
5.5.2. High standard user experience
5.5.3. Mobile email
Chart 5.5: Emails Sent per Week on Smartphone
5.6. Mobile advertising
5.6.1. Growing acceptance
5.6.2. LBA
5.7. Apple Apps Store
5.7.1. NDA issues
5.7.2. Security issues
5.8. iPhone OS and browser
5.9. Mobile content used on and off the mobile campaigns
5.10. Conclusion
6. Operator and Country Issues
6.1. Global markets
6.1.1. US
Table 6.1: Top 10 Mobile Phones in US, January-October 2009
6.1.2. Europe
6.1.2.1.France
6.1.2.2.Germany
6.1.2.3.UK
6.1.3. Asia Pacific
6.1.3.1.China
6.1.3.2.Japan
6.1.3.3.South Korea
6.2. Revenue strengths
6.3. Conclusion
7. Competitors to Apple, the iPhone and the iPhone OS
7.1. Handsets
7.1.1. Launch of "iPhone killers"
7.1.2. Standards to compete and beat
7.1.2.1.iPhone user experience must be replicated
7.1.2.2.User interface
7.1.2.3.Mobile applications
7.1.2.4.USP
7.1.3. Google Android/HTC
7.1.3.1.HTC Dream/G1
7.1.3.2.HTC Magic
7.1.3.3.HTC Hero/G2 Touch
7.1.3.4.HTC Tattoo
7.1.3.5.Nexus One
Table 7.1: Nexus One Specifications
7.1.4. LG
7.1.4.1.LG Prada
7.1.4.2.LG Renoir
7.1.4.3.LG Pop
7.1.4.4.LG Smartphone strategy challenges Apple
7.1.5. Motorola
7.1.5.1.KRAVE
7.1.5.2.DEXT/CLIQ
7.1.5.2.1. MOTOBLUR
7.1.5.3.BACKFLIP continues social focus
7.1.6. Nokia
7.1.6.1.Nokia XpressMusic handsets
Table 7.2: XpressMusic Handset Portfolio
7.1.6.2.Nokia "Comes With Music"
Table 7.3: Nokia "Comes With Music" Partners
Table 7.4: Nokia "Comes With Music" Editions
7.1.6.3.Nokia Nseries
7.1.7. RIM
7.1.7.1.BlackBerry
7.1.7.1.1. SureType ensures better competition
Figure 7.1: BlackBerry SureType Comparison
7.1.7.1.2. BlackBerry Pearl
7.1.7.1.3. BlackBerry Pearl Flip
7.1.7.1.4. BlackBerry Curve
7.1.7.1.5. BlackBerry Storm
7.1.8. Samsung
7.1.8.1.Omnia
7.1.8.2.Jet
7.1.9. Sony Ericsson
7.1.9.1.XPERIA range
7.1.9.2.Entertainment Unlimited
7.2. Application Stores
7.2.1. Android Market
7.2.2. BlackBerry App World
Table 7.5: BlackBerry App World Categories
7.2.3. LG Application Store
7.2.4. Nokia Ovi
7.2.5. Symbian Horizon
7.2.6. Windows Market Place
7.3. Operating Systems
Chart 7.1: Mobile OS Future Smartphone Buyers, Sep 2009 vs. Dec 2009
7.3.1. Android
7.3.2. RIM
7.3.3. Symbian Foundation
Table 7.6: Symbian Foundation Members
7.3.3.1.Open source progression
7.3.4. Windows Mobile
7.4. Conclusion
8. Flaws and Issues in Apple Mobile Strategy
8.1. Operator lock in – coming to an end?
8.2. Brand restriction versus open source
8.3. An end to DRM restrictions – positive or negative news?
8.4. Pricing structure
Table 8.1: Apple iPhone S.W.O.T.s
9. Future Developments and Landscape
9.1. What does Apple plan with acquisitions?
9.1.1. PlaceBase
9.1.2. Lala
9.1.3. Quattro Wireless - Moves into mobile advertising
Table 9.1: US Mobile Ad Spend 2009
9.2. Apple in mobile
9.3. Future generations of Apple iPhone
9.3.1. Apple iPad
Table 9.2: Apple iPad Pricing
9.3.1.1.Features of the iPad
9.3.1.2.Mixed reactions
9.3.1.3.Potential impact on the iPhone?
9.3.2. Apple iPhone 4G?
9.4. Mobile market in 2015
10. Conclusions and Recommendations
10.1. Mobile operators
10.1.1. Recommendations for mobile operators
10.2. Mobile content providers
10.2.1. Recommendations for mobile content providers
10.3. Mobile handset providers
10.3.1. Recommendations for mobile handset providers
10.4. Apple
10.4.1. Recommendations for the iPhone
10.4.2. Recommendations for Apple music
10.4.3. Recommendations for Apple apps
Companies Listed
3
7digital
Admob
Adobe
Amazon
America Movil
AOL
Apple Inc
Apple Corps
AT&T
Bouygues Telecom
Carl Zeiss
Channel 4
China Mobile
China Unicom
Dashwire
Dextra
Dolby
EMI
Ericsson
Greystripe
HTC
Huawei
InMobi
Inmote
Java
Jumptap
KTF
Lala
LG
Microsoft
Millenial Media
Mojiva
Motorola
MySpace
Nokia
Novell GroupWise
NTT DoCoMo
O2
Open Handset Alliance
Opera
Orange
Palm
PlaceBase
Play
Plusmo
Prada
Quattro Wireless
Rhythm NewMedia
RIM
Samsung
SanDisk
Sasken
Sesca
SFR
Sharp
Sky
Sony BMG
Sony Ericsson
Sony Music Entertainment
Spotify
Sybase 365
Symbian
Telefonica
Tesco
Texas Instruments
T-Mobile
TuneTribe
Universal
Verizon
Vodafone
Warner
we7
Wipro
Yahoo!
YouTube
To order this report:
Hardware and Electronic Equipment Industry: Apple iPhone and Mobile iTunes Report 2010
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Nicolas Bombourg
Reportlinker
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