Reportlinker Adds Brand Loyalty in Shampoo: The Shoppers Perspective

NEW YORK, Sept. 7 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Brand Loyalty in Shampoo: The Shoppers Perspective

http://www.reportlinker.com/p0286674/Brand-Loyalty-in-Shampoo-The-Shoppers-Perspective.html

This report delivers detailed analysis of the brand repertoire of shampoo shoppers in the UK. It will enable you to profile shampoo shoppers by demographic and retailer; according to which brands they buy normally, buy occasionally and buy only when on promotion; those brands they are aware of but never consider, and those they are not aware of.

The report also examines the key drivers of brand choice and loyalty among different shampoo shoppers, and relates differences in these to their influence on brand repertoire. Additionally, it investigates shoppers' perspectives on the influence of increasing promotions and range rationalisation, and the impact of shopper marketing at the point of purchase.

Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:

Profile shampoo shoppers by demographic and retailer according to which brands they buy normally, buy occasionally, and buy only when on promotion; those brands they are aware of but never consider; and those they are not aware of.

Ascertain different shoppers' drivers of choice and loyalty when considering and purchasing shampoo brands, and the influence of these on their brand repertoire.

Analyse the average size of brand repertoire among shampoo shoppers according to demographic, retailer and drivers of brand choice.

Examine the distribution and ranking of brands within shampoo for different shoppers by demographic and retailer.

Identify the shopper perspective on which types of shopper marketing initiatives are most likely to encourage them to consider brands they wouldn't otherwise have in their repertoire.

Consider how shampoo shoppers would behave in response to range rationalisation at their favourite retailer.

Ascertain shampoo shoppers' perspectives on the increasing role of promotions and their effect on brand loyalty in-store.

Understand the role and influence of private label in brand loyalty and repertoires.

View the shampoo category in perspective by comparing it to other major food and grocery categories

Identify and understand the key issues and drivers currently shaping shoppers' brand loyalty, including the impact of recession, role of private label and the role of shopper marketing.

Methodology

Research and analysis for this report is derived from a quantitative survey of 1,397 food & grocery shoppers in the UK, 1,018 who say they buy shampoo regularly. Secondary research includes government statistics, company and broker reports, news articles, trade and academic journals and Evolution's in-house proprietary databases.

Key findings and executive summary

Brand loyalty: key issues and category in perspective

Definition

Repertoire

The effect of recession

The role of private label

The rise of price promotions

Declining brand trust

The influence of range rationalisation

The role of shopper marketing

Differentiating beyond price

Differentiating beyond price - packaging

Integrated marketing and the path to purchase

Integrated marketing and the path to purchase – digital media

Shampoo shopper profile

Shampoo shopper profile by demographic

Retailer share of shampoo shoppers

Brand awareness and repertoire

Shampoo brand awareness by demographic

Shampoo brand awareness by retailer

Shampoo brand repertoire by demographic

Shampoo brand repertoire by retailer

Shampoo promotional purchasing by demographic

Shampoo promotional purchasing by retailer

Brand rankings

Shampoo brand rankings - awareness

Shampoo brand rankings – awareness by demographic

Shampoo brand rankings – awareness by retailer

Shampoo brand rankings – repertoire

Shampoo brand rankings – repertoire by demographic

Shampoo brand rankings – repertoire by retailer

Shampoo brand rankings – brand normally bought

Reasons for purchase

Overview of reasons for purchase

Reasons for purchase by demographic

Reasons for purchase by retailer

Shopper marketing initiatives

Overview of shopper marketing initiatives

Shopper marketing initiatives by demographic

Shopper marketing initiatives by retailer

Promotional buying behaviour

Promotion as a purchase driver

Promotion as a driver of loyalty

Impact of promotions on repertoire

Loyalty and the role of private label

Private label and repertoire

Private label tiers and repertoire

Private label and drivers of purchase

Loyalty and the role of range rationalisation

Shopper reaction to range rationalisation

Range rationalisation, the repertoire and brand loyalty

Methodology

Appendix

Glossary

Key findings and executive summary

Brand loyalty: key issues and category in perspective

Definition

Repertoire

The effect of recession

The role of private label

The rise of price promotions

Declining brand trust

The influence of range rationalisation

The role of shopper marketing

Differentiating beyond price

Differentiating beyond price - packaging

Integrated marketing and the path to purchase

Integrated marketing and the path to purchase – digital media

Shower gel/ body wash shopper profile

Shower gel/ body wash shopper profile by demographic

Retailer share of shower gel/ body wash shoppers

Brand awareness and repertoire

Shower gel/ body wash brand awareness by demographic

Shower gel/ body wash brand awareness by retailer

Shower gel/ body wash brand repertoire by demographic

Shower gel/ body wash brand repertoire by retailer

Shower gel/ body wash promotional purchasing by demographic

Shower gel/ body wash promotional purchasing by retailer

Brand rankings

Shower gel/ body wash brand rankings - awareness

Shower gel/ body wash brand rankings – awareness by demographic

Shower gel/ body wash brand rankings – awareness by retailer

Shower gel/ body wash brand rankings – repertoire

Shower gel/ body wash brand rankings – repertoire by demographic

Shower gel/ body wash brand rankings – repertoire by retailer

Shower gel/ body wash brand rankings – brand normally bought

Reasons for purchase

Overview of reasons for purchase

Reasons for purchase by demographic

Reasons for purchase by retailer

Shopper marketing initiatives

Overview of shopper marketing initiatives

Shopper marketing initiatives by demographic

Shopper marketing initiatives by retailer

Promotional buying behaviour

Promotion as a purchase driver

Promotion as a driver of loyalty

Impact of promotions on repertoire

Loyalty and the role of private label

Private label and repertoire

Private label tiers and repertoire

Private label and drivers of purchase

Loyalty and the role of range rationalisation

Shopper reaction to range rationalisation

Range rationalisation, the repertoire and brand loyalty

Methodology

Appendix

Glossary

Profiles included

Alberto Balsam

Andrew Barton

Aussie

Batiste

Charles Worthington

Dove

Elvive

Hbm

Head & Shoulders

Herbal Essences

John Frieda

L'Oreal

Pantene

Sunsilk

Timotei

Tresemme

VO5

Vosene

Wash and Go

To order this report:

Hair Care Products Industry: Brand Loyalty in Shampoo: The Shoppers Perspective

Hair Care Products Business News

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