Reportlinker Adds Brand Loyalty in Shower Gel & Body Wash: The Shoppers Perspective
NEW YORK, Sept. 7 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Brand Loyalty in Shower Gel & Body Wash: The Shoppers Perspective
This report delivers detailed analysis of the brand repertoire of shower gel and body wash shoppers in the UK. It will enable you to profile shower gel and body wash shoppers by demographic and retailer; according to which brands they buy normally, buy occasionally and buy only when on promotion; those brands they are aware of but never consider, and those they are not aware of.
The report also examines the key drivers of brand choice and loyalty among different shower gel and body wash shoppers, and relates differences in these to their influence on brand repertoire. Additionally, it investigates shoppers' perspectives on the influence of increasing promotions and range rationalisation, and the impact of shopper marketing at the point of purchase.
Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:
Profile shower gel and body wash shoppers by demographic and retailer according to which brands they buy normally, buy occasionally, and buy only when on promotion; those brands they are aware of but never consider; and those they are not aware of.
Ascertain different shoppers' drivers of choice and loyalty when considering and purchasing shower gel and body wash brands, and the influence of these on their brand repertoire.
Analyse the average size of brand repertoire among shower gel and body wash shoppers according to demographic, retailer and drivers of brand choice.
Examine the distribution and ranking of brands within shower gel and body wash for different shoppers by demographic and retailer.
Identify the shopper perspective on which types of shopper marketing initiatives are most likely to encourage them to consider brands they wouldn't otherwise have in their repertoire.
Consider how shower gel and body wash shoppers would behave in response to range rationalisation at their favourite retailer.
Ascertain shower gel and body wash shoppers' perspectives on the increasing role of promotions and their effect on brand loyalty in-store.
Understand the role and influence of private label in brand loyalty and repertoires.
View the shower gel category in perspective by comparing it to other major food and grocery categories
Identify and understand the key issues and drivers currently shaping shoppers' brand loyalty, including the impact of recession, role of private label and the role of shopper marketing.
Methodology
Research and analysis for this report is derived from a quantitative survey of 1,397 food & grocery shoppers in the UK, 923 who say they buy shower gel and body wash regularly. Secondary research includes government statistics, company and broker reports, news articles, trade and academic journals and Evolution's in-house proprietary databases.
Key findings and executive summary
Brand loyalty: key issues and category in perspective
Definition
Repertoire
The effect of recession
The role of private label
The rise of price promotions
Declining brand trust
The influence of range rationalisation
The role of shopper marketing
Differentiating beyond price
Differentiating beyond price - packaging
Integrated marketing and the path to purchase
Integrated marketing and the path to purchase – digital media
Shower gel/ body wash shopper profile
Shower gel/ body wash shopper profile by demographic
Retailer share of shower gel/ body wash shoppers
Brand awareness and repertoire
Shower gel/ body wash brand awareness by demographic
Shower gel/ body wash brand awareness by retailer
Shower gel/ body wash brand repertoire by demographic
Shower gel/ body wash brand repertoire by retailer
Shower gel/ body wash promotional purchasing by demographic
Shower gel/ body wash promotional purchasing by retailer
Brand rankings
Shower gel/ body wash brand rankings - awareness
Shower gel/ body wash brand rankings – awareness by demographic
Shower gel/ body wash brand rankings – awareness by retailer
Shower gel/ body wash brand rankings – repertoire
Shower gel/ body wash brand rankings – repertoire by demographic
Shower gel/ body wash brand rankings – repertoire by retailer
Shower gel/ body wash brand rankings – brand normally bought
Reasons for purchase
Overview of reasons for purchase
Reasons for purchase by demographic
Reasons for purchase by retailer
Shopper marketing initiatives
Overview of shopper marketing initiatives
Shopper marketing initiatives by demographic
Shopper marketing initiatives by retailer
Promotional buying behaviour
Promotion as a purchase driver
Promotion as a driver of loyalty
Impact of promotions on repertoire
Loyalty and the role of private label
Private label and repertoire
Private label tiers and repertoire
Private label and drivers of purchase
Loyalty and the role of range rationalisation
Shopper reaction to range rationalisation
Range rationalisation, the repertoire and brand loyalty
Methodology
Appendix
Glossary
Profiles included
Adidas
Cadum
Dove
Extracts
Imperial Leather
Johnsons
Lynx
Nivea
N-Spa
Olay
Original Source
Palmolive
Radox
Right Guard
Sanex
St Ives
Vaseline
To order this report:
Body Care and Hygiene Industry: Brand Loyalty in Shower Gel & Body Wash: The Shoppers Perspective
Body Care and Hygiene Business News
Check our Company Profile, SWOT and Revenue Analysis!
Nicolas Bombourg |
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Reportlinker |
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Email: [email protected] |
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US: 805-652-2626 |
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Intl: +1 805-652-2626 |
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SOURCE Reportlinker
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