Reportlinker Adds China Internet Advertising Industry Report, 2010-2011
NEW YORK, April 7, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
China Internet Advertising Industry Report, 2010-2011
http://www.reportlinker.com/p0470148/China-Internet-Advertising-Industry-Report-2010-2011.html
In 2010, China's Internet advertising market continued to maintain high-speed growth, and the market size increased substantially by 58.7% year on year to RMB 32.7 billion.
China's Internet advertising market consists of segments including integrated portal, lead generation website, video website, and vertical portal. Lead generation websites refer to the large websites such as Baidu, Google, Taobao, and Qihoo 360 that lead users to small and medium-sized websites.
In China's Internet advertising market in 2010, integrated portals accounted for 16.2% of the advertising income, a decrease compared with the 22.9% in 2009; lead generation websites and video websites delivered an excellent performance, and vertical portals expanded their share slightly.
Being more rational, advertisers are pursuing more accurate delivery and maximization of advertising effect. In the future, the advertising income of integrated portals will be further reduced, while the advertising business of lead generation websites and vertical portals will maintain high growth potential.
In 2010, China's Internet advertising market was still highly concentrated, with top 14 Internet media accounting for 68% of the advertising income. Baidu, Taobao and Google China were the top three Internet enterprises in terms of advertising income. Baidu achieved advertising income of RMB7.9 billion, occupying 24% market share; benefiting from the substantial increase in its platform turnover, Taobao achieved advertising income of RMB3.9 billion, promoting its market share from the third place in 2009 to the second place; impacted by the withdrawal from China, Google China saw decelerated advertising revenue growth and its market share drop from the second place in 2009 to the third place.
In the future, lead generation websites will still be the major players in China's Internet advertising market. Baidu and Taobao will further consolidate their market leadership, sitting tight in the top rank. Relying on their brand value, integrated portals will still maintain some advantages, large user group, for instance, and remain in the second rank despite the intense competition in the advertising business.
Video websites and vertical portals like Youku, Bitauto and Soufun constitute the third rank and will be active members in the future Internet advertising market. The competition among them will be increasingly tense.
Table of Contents
1. China's Internet Advertising Market in 2010
1.1 Industry Profile
1.2 Development Trend in 2010-2011
1.3 Operating Trend
1.4 Advertisers in 2010
1.5 Competition
2. Integrated Portal Advertising Market in China
2.1 Market Profile
2.2 Sina
2.2.1 Business Profile
2.2.2 Internet Advertising Business
2.2.3 Mobile Internet Layout
2.2.4 Microblog Business
2.3 Sohu
2.3.1 Business Profile
2.3.2 Internet Advertising Business
2.3.3 Online Video Business
2.3.4 Sogou Business
2.4 Tencent
2.4.1 Business Profile
2.4.2 Advertising Business
2.4.3 Value-added Internet Services
2.5 NetEase
2.5.1 Business Profile
2.5.2 Advertising Business
2.5.3 Mobile Internet Layout
3. Lead Generation Advertising Market in China
3.1 Market Profile
3.2 Baidu
3.3 Qihoo 360
3.3.1 Main Products and Business Layout
3.3.2 User Scale and Growth Rate
3.3.3 Operating Income
3.4 Taobao
4. Video Website Advertising Market in China
4.1 Market Profile
4.2 Youku
4.3 LeTV
4.4 Tudou
5. Vertical Portal Advertising Market in China
5.1 Real Estate Industry Portal
5.2 Automobile Industry Portal
5.3 Finance and Economics Industry Portal
5.4 BitAuto
5.4.1 Profile and Performance
5.4.2 Advertising Business
5.5 CRIC
5.5.1 Profile and Performance
5.5.2 Business Analysis
5.6 SouFun
5.7 Eastmoney
Selected Charts
Market Size of Internet Advertising in China, 2009-2010
Market Size of Internet Advertising Marketing in China, 2008-2014
Proportion of Top 10 Industry Advertisers by Advertising Expense in China's Internet Advertising Market, 2010
Percentage of Top 10 Industry Advertisers by Advertising Expense in China's Internet Advertising Market,2010
Growth Rate of Internet Advertising Expense of Top 10 Industry Advertisers in China, 2010
Market Share of Different Internet Advertising Types in China, 2009-2010
Advertising Income and Market Share of Main Internet Media in China, 2009-2010
Overall Income of Sina, 2008Q2-2010Q4
Advertising Income of Sina, 2008Q2-2010Q4
Advertising Income of Integrated Portals in China, 2007-2010
Mobile Client Support Details of Sina
Overall Income and Advertising Income of Sohu, 2010
Advertising Income of Sohu, 2008Q3-2010Q4
Operating Income of Sogou Paid-search Advertising, 2007Q2-2010Q3
Overall Income and Income Composition of Tencent, 2008-2010
Internet Advertising Income of Tencent, 2009Q1-2010Q4
Value-added Internet Services Income of Tencent, 2009Q1-2010Q4
Operating Income and Growth Rate of Netease, 2004-2010
Advertising Income of Netease, 2008Q2-2010Q4
Mobile Client Support Details of Netease
Market Share Distribution of Lead Generation Advertising in China, 2010
Operating Income of Baidu, 2006-2010
Operating Income Growth of Baidu, 2008Q1-2010Q3
Business Layout and Main Products of Qihoo 360
Number of Active Users of Qihoo 360 and Its Percentage to Total Number of Internet Users in China
Number of Active Users of 360 and Its Percentage to Total Number of Internet Users in China
Operating Income Composition and Financial Data of Qihoo 360
Operating Income of Qihoo 360
Operating Income Composition of Youku, 2008-2010
Operating Income Composition and Percentage of Advertising Income of Youku, 2007-2010
Market Share of Main Online Video Companies, 2010
Comparison of LeTV and Youku by Operating Income, 2007-2010Q3
Comparison of LeTV and Youku by Net Income, 2007-2010Q3
Comprehensive Comparison of LeTV and Youku
Financial Data of Tudou, 2007-2010Q3
Statistics of Internet Media Used by Newly Built Houses in China's Real Estate Industry, 2010
Statistics of Internet Advertising of Automotive Industry in China, 2005-2013
Operating Income of BitAuto, 2009-2010Q3
Operating Income Composition of BitAuto, 2007-2010
Income and Expenses of Ucar, 2007-2010
Population Covered by Used Car Vertical Portal
User Growth of Easy.bitauto.com, 2007-2010Q3
Operating Income of CRIC and COHT, 2010
Income of SouFun Online Marketing Services, 2007-2010
To order this report:
: China Internet Advertising Industry Report, 2010-2011
Check our Company Profile, SWOT and Revenue Analysis!
Nicolas Bombourg
Reportlinker
Email: [email protected]
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