
NEW YORK, May 4 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
http://www.reportlinker.com/p0191041/Commercial-Printing-industry.html
US revenues to reach 78 billion in 2014
Revenue for the US commercial printing industry, which includes pre-press and printing services on a job order basis, is expected to increase 2.1 percent per year to $78 billion in 2014. Growth of commercial printing revenue will be driven by ongoing technological improvements in the speed, quality and cost of printing. Increasing implementation of variable-data printing will also boost advances. Gains will be aided by a cyclical rebound in advertising expenditures, and increased outsourcing by newspaper publishers. Further growth will be restrained by the fact that most commercial printing applications compete with electronic alternatives available on personal computers and other devices. Gains in commercial printing revenue will also be slowed by competition from improving desk-top technology that enables the production of printed items such as stationary, forms and business cards from in-house resources.
Digital printing to achieve biggest gains in demand
In 2009, lithographic printing accounted for the largest percentage of commercial printing revenue, but this share is declining. Lithographic printing, the most common version of which is offset printing, is used in a wide variety of applications due to its consistent image quality and relatively low operating cost, particularly for medium-to-long print runs. However, digital printing, which represented the second largest share of commercial printing revenue in 2009, is expected to achieve the biggest gains through 2014. Advances will result from its lower cost, quick turnaround and ease of customization for shorter print runs. Digital technology is a game-changer in many printing applications -- such as direct mail and book publishing -- as it accommodates variable-data printing, which allows for the creation of individualized products, and print-on-demand, which allows customers to shrink inventories. The digital printing process continues to benefit from advances in speed of operation, image quality and product size range. Other printing processes include flexography and gravure printing, and others such as letterpress, engraving, intaglio and thermography.
Advertising to retain leading position
In 2009, advertising (e.g., direct mail, indoor and outdoor displays, preprinted newspaper inserts, and other products) was the largest commercial printing application. Through 2014, commercially printed advertising is projected to achieve a high growth rate, aided by the cyclical recovery of total advertising expenditures from a low 2009 base. Additionally, demand for direct mail and other commercially printed advertising will be boosted by greater opportunities for customization using variable-data printing and other innovations. Other commercial printing applications forecast to achieve above-average gains through 2014 are periodical printing, label and wrapper printing, and garment and fabric printing. Despite a downtrend in circulation of printed periodicals, commercial printers have an opportunity to gain business from publishers who decide to outsource printing rather than tie up capital in printing equipment. Gains in revenue from label and wrapper printing, and garment and fabric printing benefit from the fact that neither application faces serious competition from electronic alternatives.
Study coverage
Commercial Printing presents historical demand data (1999, 2004, 2009) plus forecasts for 2014 and 2019 by printing process and application. The study also considers market environment factors, evaluates company market share and profiles 38 industry players.
TABLE OF CONTENTS
INTRODUCTION viii
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Environment 4
Demographics 8
Consumer Spending 11
Competing Technologies 13
Printing Machinery Outlook 15
Newsprint, Printing & Writing Paper Trends 18
Advertising Expenditures 20
Newspaper Publishing Outlook 21
Labeling Outlook 23
Book Publishing Outlook 25
Regulatory Trends 28
Raw Materials 30
World Market 31
Foreign Trade 33
III. PROCESSES 35
General 35
Lithographic Printing 37
Process 40
Environmental Issues 42
Digital Printing 42
Process 46
Environmental Issues 47
Flexographic Printing 48
Process 51
Environmental Issues 53
Screen Printing 53
Process 56
Environmental Issues 58
Gravure Printing 58
Process 62
Environmental Issues 63
Other Commercial Printing Processes 64
Letterpress 65
Engraving 66
Intaglio 67
Thermography 67
All Other Printing Processes 68
IV. APPLICATIONS 70
General 70
Advertising 72
Products 74
Printing Process 82
Periodicals 84
Products 85
Printing Process 92
Labels & Wrappers 93
Products 95
Printing Process 100
Office Products 103
Products 104
Printing Process 109
Catalogs & Directories 110
Products 111
Printing Process 116
Financial & Legal Forms & Documents 117
Products 118
Printing Process 124
Garments & Other Fabric Printing 126
Products 126
Printing Process 128
Books 130
Products 131
Printing Process 136
Other Commercial Printing 138
Products 139
Printing Process 141
V. INDUSTRY STRUCTURE 143
Industry Composition 143
Market Share 147
Competitive Strategies 152
Research & Development 155
Quick Printers 155
Marketing 157
Mergers & Acquisitions 159
Cooperative Agreements 164
Company Profiles 167
ACME Printing, see MATLET Group
American Reprographics Company 168
The Blueprint Company, see American Reprographics
Bowne & Company Incorporated 170
Brown Printing Company 172
Cadmus Communications, see Cenveo
Central Florida Press, see MATLET Group
Cenveo Incorporated 173
Champion Industries Incorporated 176
Consolidated Graphics Incorporated 179
Courier Corporation 182
Dai Nippon Printing Company Limited 183
Dartmouth Printing, see Sheridan Group
Deluxe Corporation 185
Dingley Press, see Sheridan Group
Dixon Direct, see Visant
Donnelley (RR) & Sons Company 187
DST Systems Incorporated 190
Ennis Incorporated 191
FedEx Corporation 193
Hallmark Cards Incorporated 195
Harland Clarke, see M&F Worldwide
Hudson Blueprint, see American Reprographics
Japs-Olson Company 196
Jostens, see Visant
Lehigh Direct, see Visant
Litho-Krome, see Hallmark Cards
M&F Worldwide Corporation 197
MATLET Group LLC 199
Merrill Corporation 201
Moore Langen Printing, see Courier
Nashua, see Cenveo
NOVA Marketing Services, see MATLET Group
Office Depot Incorporated 202
OfficeMax Incorporated 203
Outlook Group Corporation 205
Packaging Graphics, see MATLET Group
PBM Graphics, see Consolidated Graphics
Pitney Bowes Incorporated 206
Quad/Graphics Incorporated 207
Quebecor World, see World Color Press
Reprographics Fort Worth, see American Reprographics
Rex, see Cenveo
RSG Digital, see Bowne & Company
Scantron, see M&F Worldwide
Schawk Incorporated 209
Sheridan Group Incorporated 210
Standard Register Company 212
Staples Incorporated 214
Taylor Corporation 215
Toppan Printing Company Limited 217
Transcontinental Incorporated 218
United Envelope LLC 220
United Litho, see Sheridan Group
United Parcel Service Incorporated 221
Valassis Communications Incorporated 222
Vertis Incorporated 224
Visant Corporation 226
Vistaprint NV 229
William Arthur, see Hallmark Cards
Workflow Management Incorporated 231
World Color Press Incorporated 232
Additional Companies 236
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 8
2 Population & Households 11
3 Personal Consumption Expenditures 13
4 Printing Machinery Supply & Demand 17
5 Newsprint, Printing & Writing Paper Supply & Demand 19
6 Advertising Expenditures 21
7 Newspaper Publishing Revenue 22
8 Label Supply & Demand 25
9 Book Publishing Revenue 28
SECTION III -- PROCESSES
1 Commercial Printing Revenue by Process 36
2 Lithographic Commercial Printing Revenue 39
3 Digital Commercial Printing Revenue 45
4 Flexographic Commercial Printing Revenue 50
5 Commercial Screen Printing Revenue 55
6 Gravure Commercial Printing Revenue 61
7 Other Commercial Printing Revenue 64
SECTION IV -- APPLICATIONS
1 Commercial Printing Revenue by Application 71
2 Advertising Printing Revenue by Product 75
3 Advertising Printing Revenue by Process 84
4 Periodical Printing Revenue by Product 87
5 Periodical Printing Revenue by Process 93
6 Label & Wrapper Printing Revenue by Product 96
7 Label & Wrapper Printing Revenue by Process 103
8 Office Product Printing Revenue by Product 105
9 Office Product Printing Revenue by Process 110
10 Catalog & Directory Printing Revenue by Product 112
11 Catalog & Directory Printing Revenue by Process 117
12 Financial & Legal Printing Revenue by Product 119
13 Financial & Legal Printing Revenue by Process 125
14 Garments & Other Fabric Printing Revenue by Product 127
15 Garments & Other Fabric Printing Revenue by Process 129
16 Book Printing Revenue by Product 131
17 Book Printing Revenue by Process 138
18 Other Commercial Printing Revenue by Product 140
19 Other Commercial Printing Revenue by Process 142
SECTION V -- INDUSTRY STRUCTURE
1 US Commercial Printing Revenue by Company, 2009 146
2 Selected Acquisitions & Divestitures 162
3 Selected Cooperative Agreements 166
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Annual Newspaper Circulation, 1999-2009 23
2 World Commercial Printing Revenue by Region, 2009 32
SECTION III -- PROCESSES
1 Commercial Printing Revenue by Process, 2009 37
2 Lithographic Commercial Printing Revenue, 2009 40
3 Digital Commercial Printing Revenue, 2009 46
4 Flexographic Commercial Printing Revenue, 2009 51
5 Commercial Screen Printing Revenue, 2009 56
6 Gravure Commercial Printing Revenue, 2009 62
7 Other Commercial Printing Revenue, 2009 65
SECTION IV -- APPLICATIONS
1 Commercial Printing Revenue by Application, 2009 72
2 Advertising Printing Revenue by Product, 2009 76
3 Periodical Printing Revenue by Product, 2009 87
4 Label & Wrapper Printing Revenue by Product, 1999-2019 97
5 Office Product Printing Revenue by Product, 2009 106
6 Catalog & Directory Printing Revenue by Product, 2009 112
7 Financial & Legal Printing Revenue by Product, 2009 120
8 Book Printing Revenue by Product, 2009 132
9 Other Commercial Printing Revenue by Product, 2009 141
SECTION V -- INDUSTRY STRUCTURE
1 Commercial Printing Market Share by Company, 2009 148
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Nicolas Bombourg
Reportlinker
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