NEW YORK, Dec. 14, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
This new IDATE market report takes a look at connected TV services and the UI. It examines how over-the-top (OTT) services are positioned, along with player strategies and the opportunities and risks attached to having control of the connected TV user interface. The report also provides forecasts for the TV services market up to 2015, including OTT services, in both Europe and the United States
- What are the main connected TV services and what client
interface do they use?
- How are the main OTT services positioned in the marketplace?
- Connected TV: opportunity or threat for traditional TV industry
- Which players are in the strongest position to take control of
connected TV, and what role will new online content and service
- Will connected TV applications revolve chiefly around video
programmes or internet services?
- Can OTT video services compete with services delivered over
- What share of the TV services market can OTT services expect
to grab in the coming years?
1. Executive Summary
3. Services and interface
3.1. Connected TV services
3.1.1. Service profiles
3.1.2. Video services: the battle for premium
- Broad range of still largely untapped content
- Offers that vary a great deal from country to
- ... but relatively cohesive national markets
3.1.3. Internet services: offer centred around
the Web's global heavyweights
3.2. Challenge of creating a streamlined,
3.2.1. Quality of the user interface: a critical
asset for any connected TV solution
- Crucial to ensuring adoption of the services
- The key to distinguishing oneself from the
3.2.2. Major components of the user interface
- Two sample interface models
- What instrument to control the connected TV?
- Integrating advanced features on the TV
could undermine the viewer experience
4. Offers and aggregators
4.1. How companies promoting connected TV
are positioning their services
4.2. "TV +" positioning
4.3. "OTT video packages" positioning
4.4. "Connected media centre" positioning
4.5. "TV app store" positioning
4.6. "Seamless access to all content"
5. Player strategies
5.1. Connected TV bringing together a great
5.1.1. Various interests surrounding the same
5.1.2. Partnership is the preferred modus
5.2. Opportunities and threats that connected
TV creates for television and telecom
5.2.1. Issues for TV networks
- Competition for broadcasters in their key
- ...but connected TV players as well
- Channels forming partnerships with
connected TV manufacturers
5.2.2. Issues for pay-TV providers
- Threat of disintermediation
- Access to the open Web on the TV set could
- Opportunities for pay-TV providers
5.3. Issues for telcos
5.3.1. Risks of network overload
5.3.2. A threat to IPTV
5.3.3. ISPs can integrate OTT services into
6. IDATE's views on the key questions
surrounding connected TV
6.1. More video or more new services?
6.1.1. Strong demand for access to premium
online content on the TV set
- The television is the device best suited for
viewing video content
- Access to premium content is the prime
incentive for adopting connected TV
6.1.2. Only a handful of Internet services make
sense on the TV
6.2. Can OTT video services be competitive?
- Live TV
- Catch-up TV
- Video on-demand
6.2.2. Fee-based services
- Pay-TV channels and packages
6.3. Potential approach to providing OTT video
services on the TV set
6.3.1. Europe: on-demand service estimates for
6.3.2. The pay-TV market challenge in the US
6.4. Looking further down the road: who will
control the user interface?
6.4.1. The various UI candidates' strengths and
6.4.2. In the short term, controlling premium
content will remain key
6.4.3. In the medium term: change in the way
viewers interact with the set?
- Lessons learned from the PC and the mobile
- ...can they apply to TV?
6.4.4. In the long term: from managing the set
to managing the customer
6.5. What impact will connected televisions
have on the TV services market?
6.5.1. Impact on consumption
6.5.2. Impact on markets
To order this report:
Contact Nicolas Bombourg
Intl: +1 805-652-2626