Reportlinker Adds Enterprise Technology Trends in 2010: The Top IT Trends Affecting Organizations in 2010

Jan 19, 2010, 08:09 ET from Reportlinker

NEW YORK, Jan. 19 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

Enterprise Technology Trends in 2010: The top IT trends affecting organizations in 2010

2009 was a tough year for the IT industry, largely as a result of the global economic downturn, which had a direct impact on enterprise IT spending. Like others, the IT industry faced lower sales, cost cutting and job losses. Thankfully, the global economy appears to be heading out of recession, which is good news for the IT industry, as history has shown that the economy and enterprise IT spending are closely tied. But what does 2010 hold for technology vendors? Are enterprise IT budgets going to increase? Which areas of the IT industry will be most attractive to enterprises? The 'Enterprise Technology Trends in 2010' report addresses these questions through primary and secondary research into the enterprise IT market. Exclusive research from Business Insights gives insight into enterprise IT budgetary changes in 2010 and the broader business trends underpinning enterprise IT decisions next year. The remainder of the report examines 10 key industry trends to watch next year. 2010 may not mark a return to the freewheel spending of three to five years ago, but it still promises to be an interesting year for the IT industry.

Key features of this report

  • Independent survey data of CIOs from organizations working in different vertical sectors and geographic regions
  • Secondary research from analyst sources, annual reports, company materials and press articles
  • Breakdown of enterprise IT spending forecast for 2010 by geography, vertical and sizeband

Scope of this report

  • Gain insight into the 10 key technology trends affecting enterprise IT spending in 2010
  • Identify key areas of innovation and new market opportunities in 2010
  • Tailor sales and marketing messages to meet enterprise expectations
  • Identify competitive threats

Key Market Issues

(1) Mashups/DIY IT: By 2013, Business Insights estimates that the market for enterprise mashups will be worth $1.74bn, driven by the growing involvement of major software players, evolving market definition and knowledge about mashups, emerging standards, increased uptake of SOA and cloud computing, and the recession.

(2) Virtualization: In 2010, virtualization will continue to extend further into the enterprise with desktop virtualization and application virtualization set for rapid growth.

(3) Collaboration: The launch of Google Wave in 2009 could spur the adoption of enterprise collaboration 2.0 platforms and threaten the long-term viability of traditional productivity tools and applications.

Key findings from this report

(1) 34% of organizations are increasing their IT budget in 2010 – however, this increase is less than we have seen in previous years.

(2) The IT spending outlook for North America is more bullish than it is for Europe: 60 per cent of organizations expect IT budgets to improve in 2010.

(3) The three fundamental trends underpinning IT investment in 2010 are: cost cutting, doing more with less and working smarter.

(4) Desktop virtualization will move towards mainstream adoption in 2010, and by 2011 as many as 16 million desktops could be virtualized.

Key questions answered

  • What technologies are enterprises investing in next year?
  • What's the enterprise IT spending outlook for 2010?
  • Which regions / sizeband / verticals will be increasing investment in IT in 2010?

Table of Contents

Enterprise Technology Trends in 2010

Executive summary 12

Enterprise IT investment in 2010 12

Do It Yourself IT 13

Virtualization moves towards mainstream adoption 13

Collaboration is big business in 2010 14

Securing the cloud 15

The smartphone battle for the enterprise heats up 16

Technology for free 16

Customer Service 3.0 17

Videoconferencing market ripe for a shake-up 18

Security remains high on the corporate agenda 19

New computing interfaces 20

Chapter 1 Introduction 22

What is this report about? 22

Who is this report for? 22

Methodology 22

Chapter 2 Enterprise IT investment in 2010 24

Summary 24

Introduction 25

IT spending in 2010 25

The bigger picture 28

Enterprise spending patterns in 2010 30

Factors affecting IT purchasing decisions 30

The vertical outlook for IT investment in 2010 31

The outlook for IT investment in 2010, by geography 31

The outlook for IT investment in 2010, by sizeband 32

The underlying trends driving technology investment in 2010 33

Cutting costs 34

Doing more with less 35

Working smarter 36

Outsourcing core processes 36

Chapter 3 Do It Yourself IT 40

Summary 40

Introduction 40

The rise of DIY IT 41

Defining mashups 41

The wider trends underpinning growth in DIY IT 42

Increasing efficiency 42

Cost Saving 43

Simplification 43

Mobility / ubiquitous access 43

Collaboration 44

Looking outside the enterprise 44

Consumer-led innovation 45

Green IT / sustainability 45

Market development 45

Market drivers 47

Market opportunity 47

Impact on vendors 48

Barriers to future growth 50

Chapter 4 Virtualization moves towards mainstream adoption 52

Summary 52

Introduction 52

Emerging areas of virtualization 53

The bigger picture 55

The wider trends underpinning global growth in virtualization 56

Increasing efficiency 56

Cost saving 56

Simplification 57

Convergence 58

Mobility / ubiquitous access 58

Looking outside the enterprise 58

Consumer-led innovation 59

Green IT / sustainability 59

Market development 60

Desktop virtualization set for rapid growth in 2010 61

Application virtualization will also see widespread adoption in 2010 62

Impact on vendors 63

Competition heats up in the desktop virtualization space 63

Microsoft and VMware square up for battle in application virtualization 63

Virtualization management: a future growth area? 64

Barriers to growth 64

VDI isn't necessarily suited to large-scale deployments 64

Lack of standards interoperability could limit growth 65

Virtualizing the desktop and application delivery has different challenges to server and storage virtualization 66

Chapter 5 Collaboration is big business in 2010 68

Summary 68

Introduction 68

Enterprise collaboration: the story so far 69

The bigger picture 72

Collaboration trends in 2010 74

Cloud computing and SaaS provide a low-cost way of trying out collaboration services 74

Could the collaboration platform become irrelevant? 75

Impact on vendors 76

Google poses a disruptive threat to the status quo 76

Incumbents embrace enterprise collaboration 2.0 77

There's all to play for in 2010 77

Vendor recommendations 79

Chapter 6 Securing the cloud 82

Summary 82

Introduction 83

Cloud computing 84

The bigger picture 86

Enterprise concerns 89

Security and shared resources 90

Lack of security in the cloud 91

Impact on vendors 92

Vendor actions 93

Recommendation 1: publish security audits 93

Recommendation 2: go beyond SLAs 94

Recommendation 3: guarantee security 94

New market opportunities 94

The consequences of doing nothing 96

Chapter 7 The smartphone battle for the enterprise heats up 98

Summary 98

Introduction 98

The past, present and future of smartphones 99

The bigger picture 100

The market for smartphones is dividing 101

Prosumers influence enterprise smartphone buying decisions 101

Further convergence between smartphones and netbooks 102

The market for business-focused applications takes off 103

Impact on vendors 104

RIM's market share under threat 104

Apple iPhone breaks into the enterprise 105

The rise of Android-based devices 105

What about Nokia? 107

Where next for Windows? 107

Chapter 8 Technology for free 110

Summary 110

Introduction 110

The history of 'free' 111

The bigger picture 112

Market outlook 114

The growth of 'free' software 114

Microsoft Office 2010 114

Open source continues to build momentum 115

Impact on vendors 117

Vendors compete on price for productivity apps 117

Enterprises embrace hybrid buying strategies 119

The cost of 'free' 120

The downward spiral to commoditization 120

Enterprise concerns 120

Chapter 9 Customer service 3.0 124

Summary 124

Introduction 124

The bigger picture 125

Market development 128

Listening to customers 129

User testing and focus groups 130

Online problem resolution 130

Impact on vendors 131

Expansion of product portfolios into customer service suites 131

There is everything to play for in a diverse vendor landscape 132

Competition comes from several quarters: 132

Challenges to market take-up in 2010 134

People and processes 134

Technological issues 135

Vendor recommendations 136

Chapter 10 Videoconferencing market ripe for a shake-up 138

Summary 138

Introduction 138

The 'next big thing' technology 139

The bigger picture 140

Market opportunities 144

Asia 144

Healthcare 144

Developments in the videoconferencing market in 2010 145

Enterprise videoconferencing systems move into the mainstream 145

3D videoconferencing around the corner? 145

Impact on vendors 147

Market consolidation 147

Skype: a threat to videoconferencing vendors? 148

Chapter 11 Security remains high on the corporate agenda 150

Summary 150

Introduction 150

The enterprise security outlook in 2010 151

The bigger picture 152

Trends within enterprise security in 2010 154

Security vendors capitalizing on a security gap in the SMB market 154

Securing the extended enterprise 155

Managing the security infrastructure more efficiently 156

Continuation of the security-as-a-service trend 157

Web 2.0 still causes security headaches 158

Chapter 12 New computing interfaces 162

Summary 162

Introduction 162

The rise of alternatives to the desktop 163

The bigger picture 165

Impact on vendors 166

Competition in the desktop space drives market innovation 166

Diversification in the touchscreen market 166

Desktop virtualization drives demand for innovation in thin clients 168

Netbook growth threatens desktop market hegemony 168

The ones to watch 168

The ones causing market excitement 170

Barriers to adoption 171

Index 173

List of Figures

Figure 2.1: Changes to enterprise IT budgets in 2010 26

Figure 2.2: Top business priorities for IT investment in 2010 27

Figure 2.3: External forces have a high impact on enterprise IT spending 29

Figure 2.4: Enterprise IT buying priorities 30

Figure 2.5: The business priorities driving IT investment in 2010 34

Figure 3.6: Enterprise mashup market development phases 47

Figure 3.7: What end-users want from an enterprise mashup vendor 48

Figure 4.8: The application virtualization stack 54

Figure 4.9: Virtualization adoption 61

Figure 5.10: Enterprises expect collaboration technologies to have the biggest impact on their business in 2010 70

Figure 5.11: The global enterprise collaboration applications market growth, 2007-2013 71

Figure 6.12: Cloud computing market forecast, 2008-2012 ($bn) 86

Figure 6.13: Enterprise security concerns from cloud computing 90

Figure 7.14: Smartphone shipments by OS, 2008-2014 106

Figure 8.15: Open source software market size and forecast, 2006-2011 (analyst consensus) 116

Figure 10.16: Videoconferencing is high on most enterprises' agendas 140

Figure 10.17: Transformations in communications have driven the most change within organizations 143

Figure 11.18: Global enterprise security market size, 2006-2010 152

Figure 12.19: Microsoft Surface in action at AT&T 167

List of Tables

Table 2.1: IT spending forecast for 2010, by region (% respondents to Business Insights survey) 32

Table 2.2: IT spending forecast for 2010, by sizeband (% respondents to Business Insights survey) 33

Table 4.3: The potential savings from desktop virtualization 55

Table 6.4: Cloud computing taps into many business goals 87

Table 7.5: Top business apps on iTunes (US) 104

Table 7.6: Smartphone shipments by OS, 2008-2014 (000's) 106

Table 8.7: Cost saving is the primary motivating factor behind IT spending decisions in 2010 (1 = Low impact – 4 = High impact) 113

Table 10.8: The potential CO2 savings from using videoconferencing are not as great as those generated by other energy-saving initiatives 142

Table 10.9: Videoconferencing vendor landscape (worldwide unit shipments for H1, 2009) 147

Table 11.10: Global enterprise security market size, 2006-2010 153

Table 12.11: Touchscreens have yet to break into the enterprise (impact on organization indicated by 1 = Low impact – 4 = High impact) 163

To order this report:

IT Services Industry: Enterprise Technology Trends in 2010: The top IT trends affecting organizations in 2010

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Nicolas Bombourg

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