Reportlinker Adds Enterprise Technology Trends in 2010: The Top IT Trends Affecting Organizations in 2010
NEW YORK, Jan. 19 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Enterprise Technology Trends in 2010: The top IT trends affecting organizations in 2010
2009 was a tough year for the IT industry, largely as a result of the global economic downturn, which had a direct impact on enterprise IT spending. Like others, the IT industry faced lower sales, cost cutting and job losses. Thankfully, the global economy appears to be heading out of recession, which is good news for the IT industry, as history has shown that the economy and enterprise IT spending are closely tied. But what does 2010 hold for technology vendors? Are enterprise IT budgets going to increase? Which areas of the IT industry will be most attractive to enterprises? The 'Enterprise Technology Trends in 2010' report addresses these questions through primary and secondary research into the enterprise IT market. Exclusive research from Business Insights gives insight into enterprise IT budgetary changes in 2010 and the broader business trends underpinning enterprise IT decisions next year. The remainder of the report examines 10 key industry trends to watch next year. 2010 may not mark a return to the freewheel spending of three to five years ago, but it still promises to be an interesting year for the IT industry.
Key features of this report
- Independent survey data of CIOs from organizations working in different vertical sectors and geographic regions
- Secondary research from analyst sources, annual reports, company materials and press articles
- Breakdown of enterprise IT spending forecast for 2010 by geography, vertical and sizeband
Scope of this report
- Gain insight into the 10 key technology trends affecting enterprise IT spending in 2010
- Identify key areas of innovation and new market opportunities in 2010
- Tailor sales and marketing messages to meet enterprise expectations
- Identify competitive threats
Key Market Issues
(1) Mashups/DIY IT: By 2013, Business Insights estimates that the market for enterprise mashups will be worth $1.74bn, driven by the growing involvement of major software players, evolving market definition and knowledge about mashups, emerging standards, increased uptake of SOA and cloud computing, and the recession.
(2) Virtualization: In 2010, virtualization will continue to extend further into the enterprise with desktop virtualization and application virtualization set for rapid growth.
(3) Collaboration: The launch of Google Wave in 2009 could spur the adoption of enterprise collaboration 2.0 platforms and threaten the long-term viability of traditional productivity tools and applications.
Key findings from this report
(1) 34% of organizations are increasing their IT budget in 2010 – however, this increase is less than we have seen in previous years.
(2) The IT spending outlook for North America is more bullish than it is for Europe: 60 per cent of organizations expect IT budgets to improve in 2010.
(3) The three fundamental trends underpinning IT investment in 2010 are: cost cutting, doing more with less and working smarter.
(4) Desktop virtualization will move towards mainstream adoption in 2010, and by 2011 as many as 16 million desktops could be virtualized.
Key questions answered
- What technologies are enterprises investing in next year?
- What's the enterprise IT spending outlook for 2010?
- Which regions / sizeband / verticals will be increasing investment in IT in 2010?
Table of Contents
Enterprise Technology Trends in 2010
Executive summary 12
Enterprise IT investment in 2010 12
Do It Yourself IT 13
Virtualization moves towards mainstream adoption 13
Collaboration is big business in 2010 14
Securing the cloud 15
The smartphone battle for the enterprise heats up 16
Technology for free 16
Customer Service 3.0 17
Videoconferencing market ripe for a shake-up 18
Security remains high on the corporate agenda 19
New computing interfaces 20
Chapter 1 Introduction 22
What is this report about? 22
Who is this report for? 22
Methodology 22
Chapter 2 Enterprise IT investment in 2010 24
Summary 24
Introduction 25
IT spending in 2010 25
The bigger picture 28
Enterprise spending patterns in 2010 30
Factors affecting IT purchasing decisions 30
The vertical outlook for IT investment in 2010 31
The outlook for IT investment in 2010, by geography 31
The outlook for IT investment in 2010, by sizeband 32
The underlying trends driving technology investment in 2010 33
Cutting costs 34
Doing more with less 35
Working smarter 36
Outsourcing core processes 36
Chapter 3 Do It Yourself IT 40
Summary 40
Introduction 40
The rise of DIY IT 41
Defining mashups 41
The wider trends underpinning growth in DIY IT 42
Increasing efficiency 42
Cost Saving 43
Simplification 43
Mobility / ubiquitous access 43
Collaboration 44
Looking outside the enterprise 44
Consumer-led innovation 45
Green IT / sustainability 45
Market development 45
Market drivers 47
Market opportunity 47
Impact on vendors 48
Barriers to future growth 50
Chapter 4 Virtualization moves towards mainstream adoption 52
Summary 52
Introduction 52
Emerging areas of virtualization 53
The bigger picture 55
The wider trends underpinning global growth in virtualization 56
Increasing efficiency 56
Cost saving 56
Simplification 57
Convergence 58
Mobility / ubiquitous access 58
Looking outside the enterprise 58
Consumer-led innovation 59
Green IT / sustainability 59
Market development 60
Desktop virtualization set for rapid growth in 2010 61
Application virtualization will also see widespread adoption in 2010 62
Impact on vendors 63
Competition heats up in the desktop virtualization space 63
Microsoft and VMware square up for battle in application virtualization 63
Virtualization management: a future growth area? 64
Barriers to growth 64
VDI isn't necessarily suited to large-scale deployments 64
Lack of standards interoperability could limit growth 65
Virtualizing the desktop and application delivery has different challenges to server and storage virtualization 66
Chapter 5 Collaboration is big business in 2010 68
Summary 68
Introduction 68
Enterprise collaboration: the story so far 69
The bigger picture 72
Collaboration trends in 2010 74
Cloud computing and SaaS provide a low-cost way of trying out collaboration services 74
Could the collaboration platform become irrelevant? 75
Impact on vendors 76
Google poses a disruptive threat to the status quo 76
Incumbents embrace enterprise collaboration 2.0 77
There's all to play for in 2010 77
Vendor recommendations 79
Chapter 6 Securing the cloud 82
Summary 82
Introduction 83
Cloud computing 84
The bigger picture 86
Enterprise concerns 89
Security and shared resources 90
Lack of security in the cloud 91
Impact on vendors 92
Vendor actions 93
Recommendation 1: publish security audits 93
Recommendation 2: go beyond SLAs 94
Recommendation 3: guarantee security 94
New market opportunities 94
The consequences of doing nothing 96
Chapter 7 The smartphone battle for the enterprise heats up 98
Summary 98
Introduction 98
The past, present and future of smartphones 99
The bigger picture 100
The market for smartphones is dividing 101
Prosumers influence enterprise smartphone buying decisions 101
Further convergence between smartphones and netbooks 102
The market for business-focused applications takes off 103
Impact on vendors 104
RIM's market share under threat 104
Apple iPhone breaks into the enterprise 105
The rise of Android-based devices 105
What about Nokia? 107
Where next for Windows? 107
Chapter 8 Technology for free 110
Summary 110
Introduction 110
The history of 'free' 111
The bigger picture 112
Market outlook 114
The growth of 'free' software 114
Microsoft Office 2010 114
Open source continues to build momentum 115
Impact on vendors 117
Vendors compete on price for productivity apps 117
Enterprises embrace hybrid buying strategies 119
The cost of 'free' 120
The downward spiral to commoditization 120
Enterprise concerns 120
Chapter 9 Customer service 3.0 124
Summary 124
Introduction 124
The bigger picture 125
Market development 128
Listening to customers 129
User testing and focus groups 130
Online problem resolution 130
Impact on vendors 131
Expansion of product portfolios into customer service suites 131
There is everything to play for in a diverse vendor landscape 132
Competition comes from several quarters: 132
Challenges to market take-up in 2010 134
People and processes 134
Technological issues 135
Vendor recommendations 136
Chapter 10 Videoconferencing market ripe for a shake-up 138
Summary 138
Introduction 138
The 'next big thing' technology 139
The bigger picture 140
Market opportunities 144
Asia 144
Healthcare 144
Developments in the videoconferencing market in 2010 145
Enterprise videoconferencing systems move into the mainstream 145
3D videoconferencing around the corner? 145
Impact on vendors 147
Market consolidation 147
Skype: a threat to videoconferencing vendors? 148
Chapter 11 Security remains high on the corporate agenda 150
Summary 150
Introduction 150
The enterprise security outlook in 2010 151
The bigger picture 152
Trends within enterprise security in 2010 154
Security vendors capitalizing on a security gap in the SMB market 154
Securing the extended enterprise 155
Managing the security infrastructure more efficiently 156
Continuation of the security-as-a-service trend 157
Web 2.0 still causes security headaches 158
Chapter 12 New computing interfaces 162
Summary 162
Introduction 162
The rise of alternatives to the desktop 163
The bigger picture 165
Impact on vendors 166
Competition in the desktop space drives market innovation 166
Diversification in the touchscreen market 166
Desktop virtualization drives demand for innovation in thin clients 168
Netbook growth threatens desktop market hegemony 168
The ones to watch 168
The ones causing market excitement 170
Barriers to adoption 171
Index 173
List of Figures
Figure 2.1: Changes to enterprise IT budgets in 2010 26
Figure 2.2: Top business priorities for IT investment in 2010 27
Figure 2.3: External forces have a high impact on enterprise IT spending 29
Figure 2.4: Enterprise IT buying priorities 30
Figure 2.5: The business priorities driving IT investment in 2010 34
Figure 3.6: Enterprise mashup market development phases 47
Figure 3.7: What end-users want from an enterprise mashup vendor 48
Figure 4.8: The application virtualization stack 54
Figure 4.9: Virtualization adoption 61
Figure 5.10: Enterprises expect collaboration technologies to have the biggest impact on their business in 2010 70
Figure 5.11: The global enterprise collaboration applications market growth, 2007-2013 71
Figure 6.12: Cloud computing market forecast, 2008-2012 ($bn) 86
Figure 6.13: Enterprise security concerns from cloud computing 90
Figure 7.14: Smartphone shipments by OS, 2008-2014 106
Figure 8.15: Open source software market size and forecast, 2006-2011 (analyst consensus) 116
Figure 10.16: Videoconferencing is high on most enterprises' agendas 140
Figure 10.17: Transformations in communications have driven the most change within organizations 143
Figure 11.18: Global enterprise security market size, 2006-2010 152
Figure 12.19: Microsoft Surface in action at AT&T 167
List of Tables
Table 2.1: IT spending forecast for 2010, by region (% respondents to Business Insights survey) 32
Table 2.2: IT spending forecast for 2010, by sizeband (% respondents to Business Insights survey) 33
Table 4.3: The potential savings from desktop virtualization 55
Table 6.4: Cloud computing taps into many business goals 87
Table 7.5: Top business apps on iTunes (US) 104
Table 7.6: Smartphone shipments by OS, 2008-2014 (000's) 106
Table 8.7: Cost saving is the primary motivating factor behind IT spending decisions in 2010 (1 = Low impact – 4 = High impact) 113
Table 10.8: The potential CO2 savings from using videoconferencing are not as great as those generated by other energy-saving initiatives 142
Table 10.9: Videoconferencing vendor landscape (worldwide unit shipments for H1, 2009) 147
Table 11.10: Global enterprise security market size, 2006-2010 153
Table 12.11: Touchscreens have yet to break into the enterprise (impact on organization indicated by 1 = Low impact – 4 = High impact) 163
To order this report:
IT Services Industry: Enterprise Technology Trends in 2010: The top IT trends affecting organizations in 2010
Check our Company Profile, SWOT and Revenue Analysis!
Contact |
|
Nicolas Bombourg |
|
US: (805)-652-2626 |
|
Intl: +1 805-652-2626 |
|
SOURCE Reportlinker
Share this article