Reportlinker Adds Frozen Convenience Foods in the U.S.

Dec 07, 2010, 06:53 ET from Reportlinker

NEW YORK, Dec. 7, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Frozen Convenience Foods in the U.S.

http://www.reportlinker.com/p0335790/Frozen-Convenience-Foods-in-the-US.html

Marketers of frozen convenience food have found themselves caught between a rock and a hard place during the economic downturn. Though fresh convenience food has gained through positioning that casts it as a less expensive alternative to restaurant food during a time of recession, frozen convenience food is frequently viewed as a more expensive, less fresh alternative to cooking from scratch at home. The frozen food categories that have been able to grow substantially in this environment are therefore the ones that have been able to elude this paradigm.

Specifically, the mammoth frozen pizza category and the spunky hand-held breakfast category have both found a way to go head-to-head with restaurants; and the prepared vegetable category has been able to triumph on the freshness front via the development of steaming techniques. According to Packaged Facts, these three categories have led the way sales-wise, enabling an otherwise ambivalent market for frozen convenience foods to grow by a modest 2.0% in 2010 to reach sales of $16.8 billion. Packaged Facts expects that marketers in other categories will soon adopt similar strategies, driving sales of fresh convenience foods up another 10% by 2015, to $18.6 billion.

Fully updated from the 2007 edition, Frozen Convenience Foods in the U.S. offers a comprehensive look at this complex market in the context of how it competes with the parallel fresh convenience food market, restaurant takeout, and meals prepared from scratch by consumers. It contains in-depth analysis of Internet marketing, including detailed accounts of marketing on social networking sites like Facebook. The report also details the complex changes that have taken place in the market since the previous edition, with new attention to competition by retail sector, including supermarkets, supercenters/mass merchandisers, warehouse clubs, small marts and Internet.

Using SymphonyIRI mass-market sales tracking data, the report offers detailed accounts of sales and marketer/brand activity across nine product categories: Single-Serve Dinners/Entrees, Pizza, Hand-Held Non-Breakfast Entrees, Multi-Serve Dinners/Entrees, Appetizers/Snack Rolls, Hand-Held Breakfast Entrees, Breakfast Entrees, Prepared Vegetables, and Pot Pies. Relying largely on Product Launch Analytics from Datamonitor, the report also examines new product and marketing trends industry-wide. A special feature of this report is custom survey data by Packaged Facts specifically addressing consumer purchasing of frozen prepared foods, including vis-à-vis the down economy, restaurant dining and takeout, and fresh convenience food. Additional demographic, psychographic, and product penetration analysis derives from consumer data compiled by Experian Simmons, New York, NY.

Chapter 1: Executive Summary

Introduction

Market Definition: Frozen Convenience Foods

SymphonyIRI Product Categories

Exclusions

Report Methodology

Market Size and Composition

Retail Sales Will Approach $19 Billion by 2015

Figure 1-1: U.S. Retail Sales of Frozen Convenience Foods: 2005, 2010 and 2015 (in millions of dollars)

SymphonyIRI-Tracked Sales Virtually Unchanged

Supermarkets the No. 1 Retail Channel

Competitive Trends

Food Conglomerates Dominate

Important Niche Marketers

Ruiz the Leading Marketer of Mexican-Style Specialties

Marketers of Asian and Other International Specialties

Amy's Stands Out Among Natural, Organic, Vegetarian and Gluten-Free Marketers

Restaurant Spin-Offs Have Long Frozen Food Tradition

Regional Marketers Serve Regional Tastes

A Dozen $175 Million Plus Marketers

Nestlé, ConAgra and Kraft Control Almost Half the Market

Bottom Tier Is Home of Entrepreneurial Niche Marketers

Marketing and New Product Trends

New Product Launch Rate Slows with Recession

A Vast Diversity of New Products

Ethnic and Regional Specialties Crossover

Consumer Trends

Though Time-Pressed, Most Americans Try to Eat Healthier

Decline in Restaurant Traffic a Plus for Convenience Groceries

72% of Americans Eat Frozen Prepared Foods

Slight Uptick in Demand for Frozen Prepared Food

Frozen Prepared Convenience Food Considered a Top Value

Figure 1-2: Responses to Question, "Which Prepared Meal Items Provide a Better Value for the Dollar?": Store-Made Hot, Store-Made Refrigerated, or Packaged Frozen, Fall 2010 (percent of U.S. adults)

Retail Purchasing Patterns for Frozen Prepared Meal Items

Two-Thirds of Households Use Frozen Pizza

Chapter 2: The Market

Introduction

Market Definition: Frozen Convenience Foods

SymphonyIRI Product Categories

Exclusions

Report Methodology

The Great Recession

Market Size and Composition

Retail Sales at $16.8 Billion in 2010

Table 2-1: U.S. Retail Sales of Frozen Convenience Foods, 2005-2010 (in millions of dollars)

SymphonyIRI-Tracked Sales Virtually Unchanged

Table 2-2: SymphonyIRI-Tracked Dollar Sales of Frozen Convenience Foods by Category: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)

Single-Serve Dinners/Entrees, Pizza Lead a Three-Tiered Pack

Hand-Held Breakfast Entrees and Prepared Vegetable Categories Are Sales Growth Leaders

A Tale of Two Markets

Table 2-3: SymphonyIRI-Tracked Dollar Sales of Frozen Convenience Food Sales Growth Categories, 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)

Table 2-4: SymphonyIRI-Tracked Dollar Sales of Frozen Convenience Food Sales Decline Categories, 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)

Shifts in Category Share: Pizza Up/Single-Serve Down

Table 2-5: Share of SymphonyIRI-Tracked Dollar Sales of Frozen Convenience Foods by Category, 52 Weeks Ending July 11, 2010 vs. Year-Ago (percent)

Supermarkets the No. 1 Retail Channel

Table 2-6: Share of U.S. Retail Sales of Frozen Convenience Foods: By Channel, 2007 vs. 2010 (percent)

Winter Favors Sales of Frozen Convenience Foods

Even Obscure Holidays Can Yield Results

Market Outlook

Overall Market Dynamics

Retail Channels Compete with Each Other and with Foodservice

Case in Point: Legal Sea Foods Covers Frozen and Fresh Supermarket, Restaurant and Online Bases

The Freshness of Frozen

Fine Dining at the Supermarket

Illustration 2-1: Carrabba's Italian Grill in Publix Supermarket, Sarasota, Florida

Illustration 2-2: Kroger In-store Bistro, Columbus, Ohio

Effects of Recession

Taking Dollars Away from Other Markets

Fresh Prepared Vegetables Compete on Basis of Technological Advances

Illustration 2-3: Birds Eye Frozen Vegetable Steamfresh Technology Web Page

Illustration 2-4: "Frozen Food Master" Commenting on Green Giant's Simply Steamed Frozen Vegetables

Frozen Pizza Takes Share from Pizza Chains

The Enemy Within

Illustration 2-5: Papa Murphy's Website Banner for Take 'N' Bake Pizza

Hand-Held Breakfast Entrees Taking Hold

Frozen Appetizers/Snacks Hold Dual Appeal

Convenience Today = Faster

Blurring Between Meals and Snacks

Tapping into the Global Palate

Natural, Organic and Even Vegan Foods Going Mainstream

Illustration 2-6: Kashi Mayan Harvest Bake Frozen Meal Packaging (Back)

Retail Sales Will Approach $19 Billion by 2015

Table 2-7: Projected U.S. Retail Sales of Frozen Convenience Foods, 2010-2015 (in millions of dollars)

Chapter 3: Competitive Overview

Food Conglomerates Dominate

Important Niche Marketers

Ruiz the Leading Marketer of Mexican-Style Specialties

Marketers of Asian and Other International Specialties

Amy's Stands Out Among Natural, Organic, Vegetarian and Gluten-Free Marketers

Premium vs. Value Positioning

Restaurant Spin-Offs Have Long Frozen Food Tradition

Regional Marketers Serve Regional Tastes

Some Marketers Focus on Non-Supermarket Channels

Some Items Retailed in both Frozen and Refrigerated Formats

Marketer and Brand Shares

A Dozen $175 Million Plus Marketers

Nestlé, ConAgra and Kraft Control Almost Half the Market

Table 3-1: Top 12 Frozen Convenience Food Marketers and Private Label by SymphonyIRI-Tracked Sales and Market Share, 52 Weeks Ending July 11, 2010 (in millions of dollars)

Bottom Tier Is Home of Entrepreneurial Niche Marketers

Private Label Has Yet to Fully Capitalize on Recession

Table 3-2: SymphonyIRI-Tracked Sales and Market Share of Private Label Frozen Convenience Food by Category: 52 Weeks Ending July 11, 2010 (in millions of dollars)

Single-Serve Dinners/Entrees

Nestlé Leads Category

Natural Food/Gluten-Free Specialist Amy's Kitchen Comes on Strong

Table 3-3: Top Ten Single-Serve Dinners/Entrees Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)

Pizza

Kraft Pizza Unit Rolls Over Competition

Schwan Finishes a Strong Second

Table 3-4: Top Ten Pizza Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)

Hand-Held Non-Breakfast Entrees

Nestlé Controls Category Despite Sales Drop

Table 3-5: Top Ten Hand-Held on-Breakfast Entree Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)

Multi-Serve Dinners/Entrees

Nestlé's Stouffer's Dominates

Table 3-6: Top Ten Multi-Serve Dinners/Entrees Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)

Appetizers/Snack Rolls

General Mills Overtakes Heinz

Table 3-7: Top Ten Appetizers/Snack Rolls Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52

Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)

Breakfast Entrees

Jimmy Dean Is Category King

Table 3-8: Top Ten Breakfast Entree Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)

Hand-Held Breakfast Entrees

Jimmy Dean Also King

Table 3-9: Top Ten Hand-Held Breakfast Entrees Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)

Pot Pies

Three-Quarters of Sales Belong to ConAgra

Table 3-10: Top Pot Pie Breakfast Entrees Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)

Prepared Vegetables

Green Giant Towers Over Category

Table 3-11: Prepared Vegetable Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)

Chapter 4: Competitor Profiles

Competitor Profile: Nestlé USA, Inc.

Company Overview

Nestlé Acquisition of Kraft Pizza Unit Consolidates Supremacy

2006 Acquisition of Jenny Craig Gives Nestlé an Advantage in Unmonitored Outlets as Well

Stouffer's and Stouffer's Lean Cuisine

Corner Bistro Competes with Hot Pockets and Restaurants

Stouffer's Dinner Club Stretches Consumer Wallets While Compiling Data

Illustration 4-1: Stouffer's Dinner Club Banner Link from NestleUSA.com Website

Illustration 4-2: Stouffer's Dinner Club Banner Link from the Stouffers.com Website

Easy Express Skillets Are Sizzling

Illustration 4-3: Stouffer's Easy Express Skillet Cheesy Meatball Rigatoni

Hot Pockets on the Web

Illustration 4-4: Wall Posting Dialog from Hot Pocket's Facebook Page

Hot Pockets Deal with Major League Gaming

Mixing Gaming and Facebook

Illustration 4-5: Facebook Comments on Hot Pockets National Gaming Day

Hot Pockets: Just Another Facebook Buddy

Illustration 4-6: Hot Pockets Facebook Fan Photo Posting and Comments (Sept. 2010)

Hot Pockets Online Satire Is No Laughing Matter

Competitor Profile: Kraft Foods, Inc.

Corporate Background

Goodbye Pizza, Hello Cadbury

South Beach Diet Brand Leaves Frozen Field

Illustration 4-7: Kraft South Beach Products

DiGiorno Is the Jewel in the Pizza Crown

Recession Aids DiGiorno's Fight with Pizza Chains

Advertising Makes Targeting of Pizza Chains Crystal Clear

California Pizza Kitchen: Suffering from Neglect, or the Recession?

Jack's Pizza Virtually Unchanged

Tombstone Pizza Knows How to Work Facebook

Competitor Profile: ConAgra Foods, Inc

Corporate Background

No. 2 in Frozen Convenience Foods

ConAgra Recasts Healthy Choice, Again

Marie Callender's: Still Cooking Away

Banquet Reformulates and Holds Line with $1 Price Point

Youngsters Bug Out on Kid Cuisine

Competitor Profile: The Schwan Food Company

Corporate Background

Illustration 4-8: Schwan's Home Delivery Truck

Pizza Is Schwan's Cash Cow

Red Baron: New Products and Hockey Mom Recognition

Red Baron Squadron Shot Down

Illustration 4-9: The Red Baron Pizza Squadron in Flight

Schwan's Yellow Trucks Go Green

Schwan's Asian Flagship Is Asian Sensations

Competitor Profile: General Mills

Corporate Background

General Mills' Mission Statement Reflects Convenience Food

Totino's Is General Mills' Largest Frozen Convenience Food Brand

The Box Tops Program

Illustration 4-10: Totino's Double Box Tops Program "Get Involved" Website Banner

Child Spokespersons Reinforce "Kid's Most Favorite Thing" Positioning

Illustration 4-11: Totino's "Kid's Most Favorite Thing" Television Spot (Screenshot)

Totino's: An Adult-Free Zone

Green Giant Controls Prepared Vegetables Category

Award-Winning Technology Gives Green Giant's Fresh Steamers an Edge

Just For One Line Courts Weight Watchers Consumers

Birds Eye Coming on Strong

Chapter 5: Marketing, New Product, and Retail Trends

Marketing and New Product Trends

New Product Launch Rate Slows with Recession

Table 5-1: Number of U.S. Frozen Convenience Food Product Introductions, 2007-2010

Table 5-2: Number of U.S. Frozen Convenience Food Product Introductions: By Category, 2007-2010

A Vast Diversity of New Products

Ethnic and Regional Specialties Crossover

Table 5-3: Frozen Convenience Food Products Introduced Between October 1, 2009 and October 1, 2010: Brand, Product, and Number of SKUs

The Top Package Tag/Label Claim: Quick

Table 5-4: Top 20 Frozen Convenience Food Introductions by Number of Package Tags/Claims, 2007-2010 (Year-End October 1)

Restaurant Quality at Home

Stouffer's Seeking Restaurant Mojo in Corner Bistro

The Power of Packaging

Light Saucing

Packaging Form Versus Function/Cooking Process

Marketing Gourmet/Superpremium During a Recession

Cheaper Than Restaurant Fare

General Mills & Unilever's Chinese Takeout Menus

General Mills Italian Restaurant Offering

Targeting Consumers and Foodservice

Natural and Organic Options Continue to Proliferate

Table 5-5: U.S. Organic Food vs. Total Food Sales Growth and Penetration 2000-2009 (in millions)

Table 5-6: Companies That Introduced Organic and/or Natural Frozen Convenience Products, October 2009-October 2010

Packaged Prepared Foods Account for 14% of Organic Market

Figure 5-1: U.S. Organic Food Sales by Product Type, 2009 (percent)

Gluten-Free Frozen Convenience Foods

What Is Gluten?

Why a Gluten-Free Diet?

Medical Opinion vs. Consumer Opinion

Amy's Leads the Pack in Therapeutic Foods and Info

Illustration 5-1: "Special Diets" Page from Amy's Website

Amy's Interactive Marketing Strategy

Gluten-Free Frozen Convenience Food Takes on Healthy Halo

Pizza: Thin Crust Is Hot

Michelina's Green Marketing

The Local Foods Movement

Informal Focus Group Reflects Packaged Facts' 7 Aspects of Local Food Appeal

Local Action in Frozen Convenience Foods

Major Frozen Convenience Food Marketers Including Nestlé Embrace Low Sodium Trend

Retail Trends

Introduction

Retail Distribution Methods

Direct Delivery Advantages

The Cost of Face-to-Face Business

Advantages of Warehouse Delivery

Smaller Marketers Work Through Brokers

Frozen Convenience Food Also Shipped Direct to Consumers

Trade Shows Introduce New Products to Market

Types of Retail Channels

Channel Blurring

Focus on Supermarkets

Natural/Organic Frozen Convenience Food Presents Placement Challenge

Giant Eagle Takes Flexible Approach

Focus on Small Marts: Fresh and Not So Easy

Focus on Health & Natural Food Stores: Retailers Moving Mainstream

Focus on Supercenters/Mass Merchandisers, and Warehouse Clubs

Warehouse Clubs: A Party of Three

Frozen Convenience Foods a Key to BJ's Recent Success

Warehouse Clubs Have Tradition of Alternative Frozen Convenience Food

Focus on Vending: Downsized Workforce Halts Growth

Vending Machines Benefit from Brand Recognition

E-tailers and Mail Order

Specialty E-tailers Have Advantages Over Brick-and-Mortar

Table 5-7: Celiac Links & Gluten-Free Frozen Convenience Food Bestsellers from Gluten Free Mall.com

Diet Centers Are Also E-tailers

Chapter 6: Consumer Trends

Introduction

Methodology

Though Time-Pressed, Most Americans Try to Eat Healthier

Figure 6-1: Consumer Attitudes About Healthy Foods and Time Constraints, Spring 2010 (percent of U.S. adults)

Decline in Restaurant Traffic a Plus for Convenience Groceries

Figure 6-2: Consumer Usage of Restaurants vs. Cooking at Home, Summer 2010 (percent of U.S. adults)

Table 6-1: Level of Agreement with Statement, "I Am Spending Less on Groceries These Days Because of the Economy," Summer 2010 (percent of U.S. adults)

NGA Survey Confirms Shift from Restaurants to Groceries

Opportunities Remain to Make Gains at Expense of Restaurants

Table 6-2: Responses to Question, "In Comparison to Right Now, How Much Money Do You Plan to Spend on Meals Eaten at Full-Service Restaurants During the Following 3 Months?" Summer 2010 (percent of U.S. adults)

Table 6-3: Responses to Question, "In Comparison to Right Now, How Much Money Do You Plan to Spend on Meals Eaten at Fast-Food Restaurants During the Following 3 Months?" Summer 2010 (percent of U.S. adults)

Table 6-4: Responses to Question, "In Comparison to Right Now, How Much Money Do You Plan to Spend on Takeout/Delivery/Drive-Thru Meals Eaten at Full-Service Restaurants During the Following 3 Months?" Summer 2010 (percent of U.S. adults)

72% of Americans Eat Frozen Prepared Foods

Figure 6-3: Responses To Question, "Have You Used Any Store-Made Hot Prepared Meal Items In The Last 3 Months?" Fall 2010 (percent of U.S. adults)

Figure 6-4: Responses To Question, "Have You Used Any Store-Made Refrigerated Prepared Meal Items In The Last 3 Months?" Fall 2010 (percent of U.S. adults)

Figure 6-5: Responses To Question, "Have You Used Any Packaged Frozen (Not Store-Made) Prepared Meal Items In The Last 3 Months?"Fall 2010 (percent of U.S. adults)

Slight Uptick in Demand for Frozen Prepared Food

Figure 6-6: Responses to Question, "Since The Recession Began, Has The Amount of Packaged Frozen Prepared Meal Items That You Use Decreased, Stayed About the Same, or Increased?" Fall 2010 (percent of U.S. adults)

Consumers Who Are Eating More Frozen Food: What Are They Eating Less Of?

Figure 6-7: Responses to Question, "Given That You Are Eating More Packaged Frozen Prepared Meal Items, Are You Doing Any Of The Following?" Fall 2010 (percent of U.S. adults)

Taste of Store-Prepared Hot Food Preferred Over Frozen

Figure 6-8: Responses to Question, "Which Prepared Meal Items Taste Better?": Store-Made Hot, Store-Made Refrigerated, or Packaged Frozen Fall 2010 (percent of U.S. adults)

Frozen Prepared Convenience Food Considered a Top Value

Figure 6-9: Responses to Question, "Which Prepared Meal Items Provide a Better Value for the Dollar?": Store-Made Hot, Store-Made Refrigerated, or Packaged Frozen, Fall 2010 (percent of U.S. adults)

From The I Hate to Cook Book to Sandra Lee

How Many Consumers Are Mixing and Matching?

Table 6-5: Percent of Adults Who Have Eaten a Meal Composed Solely or Composed Partially of Store-Bought Frozen Prepared Food Items in the Last 3 Months: By Daypart Fall 2010 (percent of U.S. adults)

Retail Purchasing Patterns for Frozen Prepared Meal Items

Table 6-6: Where Have You Purchased Packaged Frozen Prepared Meal Items In The Past 3 Months? (percent of U.S. adults)

What Percent of Consumers Often Eat Frozen Dinners?

Table 6-7: Levels of Agreement/Disagreement with Statement, "I Often Eat Frozen Dinners," 2009/10 (percent of U.S. adults)

Downscale Singles Are Heavy Consumers of Frozen Dinners

Table 6-8: Above-Average Demographics for Agreement with Statement: "I Often Eat Frozen Dinners," 2009/10 (index among U.S. adults)

Table 6-9: Below-Average Demographics for Agreement with Statement: "I Often Eat Frozen Dinners," 2009/10 (index of U.S. adults)

Attitudes on Nutritional Value of Frozen Dinners

Table 6-10: Levels of Agreement/Disagreement with Statement, "Frozen Dinners Have Little Nutritional Value," 2009/10 (percent of U.S. adults)

Table 6-11: Above-Average Demographics for Disagreement with Statement: "Frozen Dinners Have Little Nutritional Value," 2009/10 (index among U.S. adults)

Table 6-12: Above-Average Demographics for Agreement with Statement: "Frozen Dinners Have Little Nutritional Value," 2009/10 (index among U.S. adults)

Two-Thirds of Households Use Frozen Pizza

Table 6-13: Usage Levels for Frozen Pizzas, 2007/08 through 2009/10 (percent of U.S. households)

Table 6-14: Usage Levels for Top Pizza Brands, 2007/08 through 2009/10 (percent of U.S. households)

Over Half of Households Buy Frozen Dinners Regularly

Table 6-15: Usage Levels for Frozen Complete Dinners, 2007/08 through 2009/10 (percent of U.S. households)

Table 6-16: Usage Levels for Top Frozen Dinner Brands, 2007/08 through 2009/10 (percent of U.S. households)

Table 6-17: Usage Levels for Top Frozen Dinner Brands, 2007/08 through 2009/10 (percent of U.S. households)

46% of Households Use Frozen Hot Snacks

Table 6-18: Usage Levels for Frozen Hot Snacks, 2007/08 through 2009/10 (percent of U.S. households)

Table 6-19: Usage Levels for Top Frozen Hot Snack Brands, 2007/08 through 2009/10 (percent of U.S. households)

One-Fourth of Households Use Frozen Breakfast Entrees/Sandwiches

Table 6-20: Usage Levels for Frozen Breakfast Entrees/Sandwiches, 2007/08 through 2009/10 (percent of U.S. households)

Table 6-21: Usage Levels for Top Frozen Breakfast Entree/Sandwich Brand Lines, 2007/08 through 2009/10 (percent of U.S. households)

Motivations for Buying Ready-to-Eat and/or Heat-and-Eat Food from Food Stores or Convenience Stores

Table 6-22: Reasons for Getting Ready-to-Eat and/or Heatand-Eat Food from a Grocery Store/Supermarket, 2009 (percent)

Table 6-23: Reasons for Getting Ready-to-Eat and/or Heatand-Eat Food from a Convenience Store/Gas Station, 2009 (percent)

Wegmans' Survey Shows Customers Want Easy, Healthy and Affordable Meals

Appendix: Addresses of Selected Marketers and Retailers

To order this report:

Frozen Food Industry: Frozen Convenience Foods in the U.S.

Frozen Food Business News

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