Reportlinker Adds Global Coalition Loyalty Programs
NEW YORK, April 5, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Global Coalition Loyalty Programs
http://www.reportlinker.com/p0470579/Global-Coalition-Loyalty-Programs.html
Based on research covering 115 programs active across a very wide range of countries, Global Coalition Loyalty Programs: Affinity Marketing Opportunities for Financial Services Institutions and Other Organisations is a report about the increase in number and membership of coalition schemes that has occurred globally in recent years and the affinity and partnership marketing opportunities that they offer to financial services institutions, especially banks and insurance companies, and other organisations. In particular, the data collected for this study suggests that almost 650 million consumers are likely to be members of at least one coalition loyalty program, which is equivalent to around 14.4% of the world's adult population. Coalition loyalty programs are potentially attractive partners for banks, insurers and other consumer-facing organizations for several reasons. These include: that they tend to have a high number of members relative to other affinity groups in any given country; that they are generally growing more quickly than other affinity groups; that their membership is often made up of consumers with specific characteristics (e.g. individuals with above average wealth in the case of hotel group schemes); that they incentivize consumers to buy products or services on a regular basis by awarding them points or miles in return; and that they are normally underpinned by sophisticated technology which facilitates marketing actions. Types of organisation that may be able to use this research include the following: - loyalty management companies: owners of coalition loyalty schemes include dedicated loyalty management firms as well as airlines, banks, hotel groups and retailers - in effect, this report is the first ever worldwide review of this market; - payment card issuers and networks: Finaccord's research establishes that at least one co-branded payment card has been developed in association with 92 (80%) of the 115 coalition loyalty programs investigated - the share of partnerships of issuers and networks is detailed in full; - banks and insurance companies: coalition loyalty programs also provide a gateway to a huge number of consumers for other financial services institutions including providers of niche products, such as boat / yacht insurance and home assistance, as well as mainstream financial products; - other consumer-facing organizations: coalition loyalty programs also constitute an exciting affinity marketing opportunity for other international consumer-facing organizations which could include companies from sectors as diverse as computing, electronics, energy, floristry, food service, media and telecoms; - management consultancies: for consulting firms helping clients to understand their strategy with respect to coalition loyalty programs, this study will provide rapid global insight into the subject, saving time and effort on researching the subject separately.
Table of Contents
0.0 EXECUTIVE SUMMARY 1
The total membership of coalition loyalty programs worldwide is likely to exceed one billion in 2011 1
Increasingly, scheme launches have come from alternative sectors such as banking and retail. 1
.although frequent flyer programs remain the largest segment of the market by total member numbers . 2
Coalition loyalty schemes offer a global distribution opportunity for financial services and other institutions. 3
1.0 INTRODUCTION . 5
What is this report about? . 5
Worldwide, almost 650 million consumers are likely to be members of at least one multi-partner scheme . 5
Rationale . 5
At an international level, coalition loyalty programs have proliferated in number during recent years. 5
.and make attractive affinity partners for a variety of reasons. . 5
.with their allure having been recognized most frequently by payment card issuers 5
Definitions . 6
Coalition loyalty programs . 6
Points and miles 6
Co-branded and unbranded payment cards . 7
Methodology 7
Finaccord's research covers 115 leading coalition loyalty programs active across multiple locations . 7
PartnerBASE™ . 7
Finaccord 9
2.0 GLOBAL PROGRAM OVERVIEW 11
Introduction 11
Launch history and growth of coalition loyalty programs 12
1999 and 2006 have been the busiest years for coalition loyalty program launches thus far 12
By extant number, airline frequent flyer schemes have been overtaken by programs from other sectors. 13
.although, by average member numbers per program, airline schemes tend to be the largest overall . 14
The total membership of coalition loyalty programs is likely to exceed one billion for the first time in 2011 . 15
Barclaycard Freedom, Nectar Italia and Ponta were all launched as recently as 2010 16
Total member numbers of coalition loyalty programs . . 18
The coalition schemes investigated have an average of 9.57 million members in total each 18
SkyMiles, AAdvantage, Mileage Plus and Priority Club lay claim to the largest total memberships . 19
Consumer penetration benchmarking of coalition loyalty programs 21
There is little apparent relationship between penetration and longevity of coalition loyalty programs . 21
K-Plussa of Finland and OK Cashbag of South Korea have achieved the highest penetration rates . 21
Co-branded payment cards associated with coalition loyalty programs . 25
Co-branded payment cards have been developed for 80% of the 115 schemes analysed . 25
Six programs lacking a co-branded products are associated with unbranded payment cards 25
American Express, Bank of America and Citibank are the most frequently used card issuers 27
In terms of the partnership share of networks, MasterCard is clearly ahead of Visa. 27
.with American Express being particularly strong among programs originating from the airline sector . 27
Other banking products associated with coalition loyalty programs . 29
In some cases, program members can earn points or miles by taking out or using other banking products . 29
LendingTree is one of the few banking entities to have cultivated coalition programs systematically . 29
Insurance and assistance products associated with coalition loyalty programs 30
In around one third of cases, points or miles collection is possible through buying motor insurance 30
Other financial services associated with coalition loyalty programs . 31
Earning points and miles is sometimes possible through buying identity theft assistance and travel money. 31
.with LifeLock and Travelex being the most visible product providers in this respect 32
3.0 PROGRAM PROFILES 33
3.1 5Plus . 33
Introduction . 33
Date of launch 33
Membership data . 33
Member collection and reward systems . 33
Co-branded payment cards . 33
Affiliated financial services institutions . 33
Other program participants 33
3.2 A|Club . 34
Introduction . 34
Date of launch 34
Membership data . 34
Member collection and reward systems . 34
Co-branded payment cards . 34
Affiliated financial services institutions . 34
Other program participants 34
3.3 AAdvantage 34
Introduction . 34
Date of launch 35
Membership data . 35
Member collection and reward systems . 35
Co-branded payment cards . 35
Affiliated financial services institutions . 35
Other program participants 35
3.4 ABSA Rewards 35
Introduction . 35
Date of launch 36
Membership data . 36
Member collection and reward systems . 36
Co-branded payment cards . 36
Affiliated financial services institutions . 36
Other program participants 36
3.5 Advantage . 36
Introduction . 36
Date of launch 36
Membership data . 37
Member collection and reward systems . 37
Co-branded payment cards . 37
Affiliated financial services institutions . 37
Other program participants 37
3.6 Aeroplan 37
Introduction . 37
Date of launch 37
Membership data . 38
Member collection and reward systems . 38
Co-branded payment cards . 38
Affiliated financial services institutions . 38
Other program participants 38
3.7 Agribonus 38
Introduction . 38
Date of launch 39
Membership data . 39
Member collection and reward systems . 39
Co-branded payment cards . 39
Affiliated financial services institutions . 39
Other program participants 39
3.8 Air Miles Middle East 39
Introduction . 39
Date of launch 39
Membership data . 40
Member collection and reward systems . 40
Co-branded payment cards . 40
Affiliated financial services institutions . 40
Other program participants 40
3.9 Air Miles Netherlands 41
Introduction . 41
Date of launch 41
Membership data . 41
Member collection and reward systems . 41
Co-branded payment cards . 41
Affiliated financial services institutions . 41
Other program participants 41
3.10 Airmiles UK . 41
Introduction . 41
Date of launch 42
Membership data . 42
Member collection and reward systems . 42
Co-branded payment cards . 42
Affiliated financial services institutions . 42
Other program participants 42
3.11 ANA Mileage Club 43
Introduction . 43
Date of launch 43
Membership data . 43
Member collection and reward systems . 43
Co-branded payment cards . 43
Affiliated financial services institutions . 43
Other program participants 44
3.12 Asiana Club 44
Introduction . 44
Date of launch 44
Membership data . 44
Member collection and reward systems . 44
Co-branded payment cards . 44
Affiliated financial services institutions . 44
Other program participants 45
3.13 Asia Miles 45
Introduction . 45
Date of launch 45
Membership data . 45
Member collection and reward systems . 45
Co-branded payment cards . 45
Affiliated financial services institutions . 45
Other program participants 46
3.14 Axess . 46
Introduction . 46
Date of launch 46
Membership data . 46
Member collection and reward systems . 46
Co-branded payment cards . 46
Affiliated financial services institutions . 46
Other program participants 46
3.15 Barclaycard Freedom . 47
Introduction . 47
Date of launch 47
Membership data . 47
Member collection and reward systems . 47
Co-branded payment cards . 47
Affiliated financial services institutions . 47
Other program participants 47
3.16 Basma . 48
Introduction . 48
Date of launch 48
Membership data . 48
Member collection and reward systems . 48
Co-branded payment cards . 48
Affiliated financial services institutions . 48
Other program participants 48
3.17 Bene+ 48
Introduction . 48
Date of launch 49
Membership data . 49
Member collection and reward systems . 49
Co-branded payment cards . 49
Affiliated financial services institutions . 49
Other program participants 49
3.18 Best Western Rewards . 49
Introduction . 49
Date of launch 49
Membership data . 49
Member collection and reward systems . 50
Co-branded payment cards . 50
Affiliated financial services institutions . 50
Other program participants 50
3.19 BLU Members 50
Introduction . 50
Date of launch 50
Membership data . 50
Member collection and reward systems . 51
Co-branded payment cards . 51
Affiliated financial services institutions . 51
Other program participants 51
3.20 Bonus 51
Introduction . 51
Date of launch 51
Membership data . 51
Member collection and reward systems . 51
Co-branded payment cards . 51
Affiliated financial services institutions . 52
Other program participants 52
3.21 BonusLink 52
Introduction . 52
Date of launch 52
Membership data . 52
Member collection and reward systems . 52
Co-branded payment cards . 52
Affiliated financial services institutions . 52
Other program participants 53
3.22 BSW . 53
Introduction . 53
Date of launch 53
Membership data . 53
Member collection and reward systems . 53
Co-branded payment cards . 53
Affiliated financial services institutions . 53
Other program participants 54
3.23 CAA Dollars 54
Introduction . 54
Date of launch 54
Membership data . 54
Member collection and reward systems . 54
Co-branded payment cards . 54
Affiliated financial services institutions . 54
Other program participants 55
3.24 CashReturns 55
Introduction . 55
Date of launch 55
Membership data . 55
Member collection and reward systems . 55
Co-branded payment cards . 55
Affiliated financial services institutions . 55
Other program participants 55
3.25 Choice Privileges 56
Introduction . 56
Date of launch 56
Membership data . 56
Member collection and reward systems . 56
Co-branded payment cards . 56
Affiliated financial services institutions . 56
Other program participants 56
3.26 CMR Puntos . 57
Introduction . 57
Date of launch 57
Membership data . 57
Member collection and reward systems . 57
Co-branded payment cards . 57
Affiliated financial services institutions . 57
Other program participants 57
3.27 DeutschlandCard 58
Introduction . 58
Date of launch 58
Membership data . 58
Member collection and reward systems . 58
Co-branded payment cards . 58
Affiliated financial services institutions . 58
Other program participants 58
3.28 Discovery Vitality . 59
Introduction . 59
Date of launch 59
Membership data . 59
Member collection and reward systems . 59
Co-branded payment cards . 59
Affiliated financial services institutions . 59
Other program participants 60
3.29 Dividend Miles 60
Introduction . 60
Date of launch 60
Membership data . 60
Member collection and reward systems . 60
Co-branded payment cards . 60
Affiliated financial services institutions . 60
Other program participants 60
3.30 dotz . 61
Introduction . 61
Date of launch 61
Membership data . 61
Member collection and reward systems . 61
Co-branded payment cards . 61
Affiliated financial services institutions . 61
Other program participants 61
3.31 eBucks . 62
Introduction . 62
Date of launch 62
Membership data . 62
Member collection and reward systems . 62
Co-branded payment cards . 62
Affiliated financial services institutions . 62
Other program participants 62
3.32 Enel Premia 62
Introduction . 62
Date of launch 63
Membership data . 63
Member collection and reward systems . 63
Co-branded payment cards . 63
Affiliated financial services institutions . 63
Other program participants 63
3.33 enJoy Card . 63
Introduction . 63
Date of launch 63
Membership data . 64
Member collection and reward systems . 64
Co-branded payment cards . 64
Affiliated financial services institutions . 64
Other program participants 64
3.34 Executive Club . 64
Introduction . 64
Date of launch 64
Membership data . 64
Member collection and reward systems . 64
Co-branded payment cards . 65
Affiliated financial services institutions . 65
Other program participants 65
3.35 FlyBuys 65
Introduction . 65
Date of launch 65
Membership data . 65
Member collection and reward systems . 65
Co-branded payment cards . 66
Affiliated financial services institutions . 66
Other program participants 66
3.36 Flying Blue 66
Introduction . 66
Date of launch 66
Membership data . 66
Member collection and reward systems . 66
Co-branded payment cards . 66
Affiliated financial services institutions . 67
Other program participants 67
3.37 Flying Club . 67
Introduction . 67
Date of launch 67
Membership data . 67
Member collection and reward systems . 67
Co-branded payment cards . 67
Affiliated financial services institutions . 68
Other program participants 68
3.38 Frequent Flyer 68
Introduction . 68
Date of launch 68
Membership data . 68
Member collection and reward systems . 69
Co-branded payment cards . 69
Affiliated financial services institutions . 69
Other program participants 69
3.39 Friendship Card 69
Introduction . 69
Date of launch 69
Membership data . 69
Member collection and reward systems . 70
Co-branded payment cards . 70
Affiliated financial services institutions . 70
Other program participants 70
3.40 Furora 70
Introduction . 70
Date of launch 70
Membership data . 70
Member collection and reward systems . 70
Co-branded payment cards . 70
Affiliated financial services institutions . 71
Other program participants 71
3.41 Futura Rewards 71
Introduction . 71
Date of launch 71
Membership data . 71
Member collection and reward systems . 71
Co-branded payment cards . 72
Affiliated financial services institutions . 72
Other program participants 72
3.42 goldpoints plus . 72
Introduction . 72
Date of launch 72
Membership data . 72
Member collection and reward systems . 72
Co-branded payment cards . 72
Affiliated financial services institutions . 73
Other program participants 73
3.43 Goopon 73
Introduction . 73
Date of launch 73
Membership data . 73
Member collection and reward systems . 73
Co-branded payment cards . 73
Affiliated financial services institutions . 73
Other program participants 74
3.44 Happy Go Card . 74
Introduction . 74
Date of launch 74
Membership data . 74
Member collection and reward systems . 74
Co-branded payment cards . 74
Affiliated financial services institutions . 74
Other program participants 74
3.45 HBC Rewards 75
Introduction . 75
Date of launch 75
Membership data . 75
Member collection and reward systems . 75
Co-branded payment cards . 75
Affiliated financial services institutions . 75
Other program participants 75
3.46 Hilton HHonors . 76
Introduction . 76
Date of launch 76
Membership data . 76
Member collection and reward systems . 76
Co-branded payment cards . 76
Affiliated financial services institutions . 76
Other program participants 76
3.47 Hyatt Gold Passport 77
Introduction . 77
Date of launch 77
Membership data . 77
Member collection and reward systems . 77
Co-branded payment cards . 77
Affiliated financial services institutions . 77
Other program participants 77
3.48 Hyundai Card . 78
Introduction . 78
Date of launch 78
Membership data . 78
Member collection and reward systems . 78
Co-branded payment cards . 78
Affiliated financial services institutions . 78
Other program participants 78
3.49 i-mint . 78
Introduction . 78
Date of launch 79
Membership data . 79
Member collection and reward systems . 79
Co-branded payment cards . 79
Affiliated financial services institutions . 79
Other program participants 79
3.50 Iberia Plus 80
Introduction . 80
Date of launch 80
Membership data . 80
Member collection and reward systems . 80
Co-branded payment cards . 80
Affiliated financial services institutions . 80
Other program participants 80
3.51 Infinity Rewards . 81
Introduction . 81
Date of launch 81
Membership data . 81
Member collection and reward systems . 81
Co-branded payment cards . 81
Affiliated financial services institutions . 81
Other program participants 81
3.52 JAL Mileage Bank . 82
Introduction . 82
Date of launch 82
Membership data . 82
Member collection and reward systems . 82
Co-branded payment cards . 82
Affiliated financial services institutions . 82
Other program participants 82
3.53 K-Plussa 83
Introduction . 83
Date of launch 83
Membership data . 83
Member collection and reward systems . 83
Co-branded payment cards . 83
Affiliated financial services institutions . 83
Other program participants 83
3.54 Labicard . 83
Introduction . 83
Date of launch 84
Membership data . 84
Member collection
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: Global Coalition Loyalty Programs
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Contact Nicolas Bombourg
Reportlinker
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