Reportlinker Adds Global Consumer Batteries Industry

Jun 24, 2010, 20:20 ET from Reportlinker

$codeDebug.log("output array of get country targets countryT

NEW YORK, June 24 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Consumer Batteries Industry

http://www.reportlinker.com/p090632/Global-Consumer-Batteries-Industry.html

This report analyzes the worldwide markets for Consumer Batteries in US$ Million by the following product groups/segments: Primary Batteries (Zinc Carbon, & Alkaline), and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, & Others). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for each region for the period of 2007 through 2015. Also, a six-year historic analysis is provided for these markets. The report profiles 167 companies including many key and niche players such as Battery Technologies Inc., BYD Company Ltd., Duracell, Electrochem Automation Inc., Energizer Holdings, Inc., Energy Company, FDK Corporation, GP Batteries International Limited, Hitachi Maxell Ltd., LG Chem Co., Ltd., Samsung SDI Co. Ltd., Sanyo Electric Company Ltd., Sanyo Energy (USA) Corp., Sony Corp., Spectrum Brands, Inc., VARTA Consumer Batteries GmbH & Co. KGaA, TCL Hyperpower Batteries Inc., Toshiba America Electronic Components, Inc., Tronic Technology Global Ltd., TWD Technology Co., Ltd., Ultralife Batteries Inc., and Valence Technology, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CONSUMER BATTERIES MCP-2736

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

Primary Batteries I-4

Zinc-Carbon I-4

Alkaline Batteries I-4

Secondary Batteries I-4

Nickel-Cadmium Batteries I-4

Nickel-Metal Hydride Batteries I-5

Lithium Ion Batteries I-5

Specialty and Other Batteries I-5

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1

Prospects Worldwide II-1

The Regional Prospects II-1

The Segmental Prospects II-1

Shelf-Lives & Costs Spark off Intra- and Inter- Segment

Competition II-2

Fuel Cells Projected to Remain Dormant II-2

Current and Future Analysis II-2

Regional Perspective II-2

US - The Single Largest Consumer Battery Market II-2

Asia-Pacific - Outgrowing the Consumer Battery Market II-3

Japan - Leading the Rechargeable Thrust II-3

Asian Giants Dominate the Global Lithium-ion Battery Market II-3

Product Segment Perspective II-3

Current Zinc Carbon Markets are Potential Alkaline Markets II-4

Rechargeable Surge - Buttressed by High-Tech/ High-Drain

Categories... II-4

NiCad Set to Decline II-4

NiMH has a Cost Advantage II-5

Lithium-Ion Sets a Blistering Pace II-5

Lithium-ion - Growth Drivers and Restrains II-5

"AA" - Largest Selling Batteries by Type... II-6

Zinc Batteries: Continue to Hold Sway in Asian Countries? II-6

Rechargeable Battery Research Attracts More and More Funds II-6

2. A SEGMENTAL PERSPECTIVE II-8

Primary Batteries II-8

Zinc-carbon: Slow-growth or No-growth Segment of the Global

Batteries Market II-8

Alkaline - Best Alternative for Zinc-Carbon... II-8

Longer Life - Key Alkaline Advantage... II-8

Global Market for Alkaline Batteries... II-9

Global Alkaline Battery Market-Concentrated at the Top... II-9

Spectrum Brands - Also into Specialty Batteries... II-9

Low Consumer Awareness Regarding Alkaline Cost/Benefits... II-9

Competitive Landscape of the Alkaline Battery Segment II-10

Higher Prices of Alkaline Batteries II-10

A Mature US Market for Alkaline Batteries... II-10

More Powerful Alkalines II-10

Trends Adversely Impacting Major Player Profitability II-10

European Market for Alkaline Batteries: Untapped

Opportunities... II-11

Emerging Trends Adversely Impacting Profitability II-11

Zinc-Carbon - Surprising Resilience II-12

Persistence of Zinc-Carbon - Factors Sustaining the Market II-12

Price of Zinc-Carbon Batteries... II-12

Strength of Local Players... II-12

Zinc Air II-12

Secondary Batteries II-13

Most Active Segment in Terms of New Technologies II-13

Evolution of the Market for Rechargeables II-13

Battery Chemistries Responding to Demands from OEMs II-13

Enter Li-Ion II-14

Bright Prospects for Better Battery Technologies II-14

Advantage Li-Ion II-14

Lithium-Ion - Set to Grow II-14

Table 1: World Consumer Lithium Ion Batteries Market

(2007-2010): Annual Demand by Electronic Application in

Million Units for Mobile Phones, Notebook PCs, Digital

Cameras, and Others (includes corresponding Graph/Chart) II-15

Table 2: World Consumer Lithium-ion Batteries Market

(2007-2015): Annual Demand by Electronic Application in

US$ Million for Mobile Phones, Notebook PCs and Others

(includes corresponding Graph/Chart) II-15

Li-Ion - Most Preferred for Laptops II-16

Mobile Phones and Laptops - The Li-ion Drivers II-16

Adequate Capacity to Meet Future Requirements II-16

Other Uses II-16

High Powered Lithium - Fastest Growing Category II-17

Technology - Yet to be Improved... II-17

World Lithium Power Heavyweights II-17

Table 3: World Li-ion Battery Production Capacity: Breakup

of Volume Production Capacity in Million Cells by Company-

Sanyo Electric, Samsung SDI, Sony Corp., LG Chemical,

BYD Battery, and Panasonic (Previously Matsushita)

(includes corresponding Graph/Chart) II-18

Japanese Companies Dominate the Li-Ion Market II-18

Table 4: World Consumer Lithium-ion Battery Market (2007):

Percentage Share Breakdown of Value Sales by Leading

Player - Sanyo Electric, Sony, Samsung SDI, LG Chemical,

Panasonic, BYD Battery and Others (includes corresponding

Graph/Chart) II-18

Table 5: World Lithium-ion Battery Market (2008):

Percentage Share Breakdown by Value Sales by Leading

Player - Sanyo, Samsung SDI, Sony, LG Chemical, Matsushita

and Others (includes corresponding Graph/Chart) II-19

Sony - A Leader in the Lithium-Ion Battery Market... II-19

Sony's Competence in Li-Ion... II-19

Experience with Magnetic Tape Technology... II-19

A Case of Lithium Vs Lithium... II-19

New Entries II-20

Lithium Polymer II-20

Japanese Manufacturers Develop Polymer Batteries II-20

Lithium Vs. Nickel Cell Technologies II-20

A Comparison table of Consumer Batteries by Type, Voltage

Levels, Application and Benefits - Primary Batteries,

Button Cells and Secondary Batteries II-21

Li-Polymer - Enabling Change... II-22

Major Developments in Li Polymer Market II-22

The Battery, The Device - A Qualitative Model... II-22

'Device' as a Driver of 'Battery'... II-23

'Battery' as a Driver of 'Device'... II-23

Nickel Metal Hydride and Nickel Cadmium - A Comparison II-23

Leading Technologies II-24

Mobile Phone Battery Market II-24

3. TRENDS AND ISSUES II-25

The Quest for Longer Life Batteries II-25

Lithium-ion Barges into Heavy-duty Segment II-25

Japan Losing Ground to other Asian Countries II-25

Emergence of Alternatives to Lithium-ion II-26

Color-Coding - An Innovative Marketing Approach II-26

Switch on to Mercury-Free Batteries II-26

Li-Ion: Slowly Replacing Ni Metal Batteries II-27

Lithium-ion Battery Features Win Appeal II-27

Redundancy of Nickel Cadmium II-27

Lithium Rechargeables Prices to Decline II-27

Technological Innovation Spurs Industry Growth II-28

Surge in Lithium Battery Supply for Portable Applications II-28

Optimistic Future for Handset Battery II-28

Advances in Digital Camera Technology Reflects Battery Sales II-28

Consolidation and Competition: Driving the Industry II-29

Dominance of Large Scale Manufacturers Restricts Growth of

Small Scale Manufacturers II-29

Proliferation of Small Scale Battery Manufacturers in Asia

Creates Price Pressure II-29

Newer Battery Chemistries Decelerate Demand for Existing

Chemistries II-30

New Generation Smart Power Batteries Gaining the Momentum II-30

Majors Committing Substantial Resources II-30

Proliferating Launches Targeting Specific End-Use Devices II-30

Nickel Metal Hydride and Lithium-ion to Stimulate Battery

Materials Demand II-31

Table 6: World Battery Material Demand (2012F): Percentage

Share Breakdown by Region - North America, Western Europe,

Asia-Pacific and Others (includes corresponding Graph/Chart) II-31

Nickel-Metal Hydride to Replace Nickel Cadmium II-32

EU Environmental Council to Partially Ban Cadmium in Batteries II-32

4. PRODUCT OVERVIEW II-33

Battery - Device Maker's Need II-33

Evolution of Battery II-33

Major Applications in Conjunction with Historical Developments II-34

Types of Batteries II-34

Acid and Alkaline Batteries II-34

Wet and Dry Batteries II-35

Applications II-35

Button Cell Batteries II-36

Battery Categories According to Applications II-36

Vehicular Batteries II-36

Lead-Acid Batteries II-36

Silver Batteries II-37

Thermal Batteries II-37

Magnesium Batteries II-37

Mercury Batteries II-37

Sealed and Flooded Batteries II-37

Deep-Cycle Batteries II-38

Consumer Batteries (Primary & Secondary) II-38

Table 7: Different Sizes of Consumer Batteries II-39

Zinc-Carbon (Zn-C) II-39

Zinc-Manganese-Dioxide Alkaline Cells (Alkaline Batteries) II-39

Rechargeable Alkaline Batteries II-39

Nickel-Cadmium (Ni-Cd) II-40

Nickel-Metal Hydride (Ni-MH) II-40

Features II-41

Applications II-41

Nickel-Zinc (Ni-Z) II-41

Lithium and Lithium Ion II-42

Properties II-42

Applications II-43

Competition II-43

Merits II-43

Demerits II-44

History II-44

Lithium Vs Alkaline Batteries II-44

Specialty Batteries II-44

Metal-Air Cells II-45

Silver Oxide II-45

Mercury Oxide II-45

General Purpose/Heavy Duty II-46

Sodium Sulfur Batteries II-46

Sodium Nickel Chloride Batteries II-46

Zinc Bromine Batteries II-46

Secondary Batteries II-46

Terms Associated with Secondary Batteries II-47

Energy Density II-47

Discharge Rate II-47

Memory Effect II-47

Cycle Life II-47

Types of Secondary Batteries II-47

Nickel-Cadmium II-47

History II-48

Drawbacks II-48

Nickel-Metal Hydride II-48

Nickel Metal Hydride Vs Nickel Cadmium II-49

Lead Acid II-50

Lithium-Ion II-50

Lithium-Polymer II-50

Table 8: Secondary Batteries - Characteristics (includes

corresponding Graph/Chart) II-51

Zinc Air Battery II-51

Sealed Lead Acid Battery II-51

Flat Plate Battery II-51

Storage Batteries II-51

Table 9: Consumer Batteries Ranked by Power Density -

Lithium, Nickel Metal Hydride, Nickel Cadmium, Zinc Air,

Lead Acid, Sodium Nickel Chloride, Sodium Sulphur and Zinc

Bromine (includes corresponding Graph/Chart) II-52

Waste from Secondary Batteries II-52

Table 10: Toxic Content in Secondary Batteries II-53

Initiatives II-53

Ni-Cd and Ni-MH Batteries Market - What Next? II-54

Li-Ion and Li-Ion Polymer are Here, Nickel Beware II-54

What is Expected From Secondary Batteries? II-54

More Run Time, Less Energy Drain II-54

Higher Capacity for Lesser Price II-54

Elimination of Memory Effect II-55

Increased Stand-by or Talk Time II-55

Miniature Battery and Cell Packs II-55

What is 'Memory Effect'? II-55

Self-Discharge Rates for Storage Batteries II-55

5. RAW MATERIALS - AN OVERVIEW II-56

Nickel II-56

Nickel at a Glance II-56

Application Areas II-56

Nickel Metal Hydride Cells II-59

Advantages of Nickel-Metal Hydride Cells II-59

Cadmium II-60

Physical Properties II-60

Key Applications II-61

Nickel-Cadmium Batteries II-61

Cadmium Pigments II-61

Cadmium Coatings II-61

Cadmium Stabilizers II-61

Alloys and Other Uses II-61

Toxicity Issues II-62

How Does Cadmium Get Into the Body? II-62

How Does Cadmium Affect Health? II-62

Table 11: Sources of Human Exposure to Cadmium: Percentage

of Exposure by Source - Phosphate Fertilizers, Fossil Fuel

Combustion, Iron and Steel, Natural, Non- Ferrous, Cement,

Cadmium Applications, and Incineration (includes

corresponding Graph/Chart) II-62

Cadmium Exposure: Effects on Human Health II-62

Metal Fume Fever II-62

Acute Respiratory Effects II-63

Gastrointestinal Effects II-63

Chronic Respiratory Effects II-63

Chronic Obstructive Lung Disease (Emphysema and Chronic

Bronchitis) II-63

Pulmonary Fibrosis II-63

Olfactory Impairment II-63

Kidney Effects II-64

Tubular Proteinuria II-64

Glomerular Dysfunction II-64

Chronic Renal Failure II-64

Kidney Stones II-64

Skeletal Effects II-64

Osteomalacia II-64

Osteoporosis II-65

Cancer II-65

Pulmonary Cancer II-65

Prostatic Cancer II-65

Other Cancers II-65

Other Effects II-65

Lithium II-65

Product Profile II-66

Lithium at a Glance II-67

Lithium: End-Use Markets II-67

6. DISTRIBUTION DYNAMICS II-70

Effective Distribution Network - Key to Market Penetration II-70

Profile of the US Consumer II-70

Households With Children Emerge as the Largest Customer Group II-70

Consumer Profile Favors Mass Market Retailers II-70

Point-of-Sale (POS) Promotion - Vital to Attract Consumers... II-70

Helping the Consumer Along II-70

Factors Impacting Battery Purchase II-71

Suppliers Support Retailers' Promotion Efforts II-71

Holiday Season Drives Battery Sales II-71

Decisive Shift from Zinc to High Performance Alkaline Batteries II-71

US Witnesses a Shift in Distribution II-71

Discount Stores Have More Room II-71

Drug Chains II-72

Innovative Battery Positioning by Retailers II-72

Batteries - Obviously an Impulse Purchase Item II-72

Batteries Offer Increased Profitability to Drug Retailers II-72

Batteries Shifted from Convenience Category to Routine or

Destination Category II-72

Shift in Drug Chain Sales II-72

Drug Stores Seek to Adopt New Methods to Sell More Batteries II-72

Regular Promotions - Key to Increase in Sales II-73

Batteries for High-Drain Devices Need Special Attention II-73

Attracting Consumers With Displays... II-73

New Ways Required to Facilitate Battery Purchase... II-73

Alkaline Launch Stirs-up the Market... II-73

Rechargeables Have a Bright Future... II-74

New Batteries Power Sales Growth... II-74

Health and Photo Present a Robust Picture for Drug Chains... II-74

Supermarkets II-75

Batteries - An Important Product Segment for all

Merchandising Outlets... II-75

Batteries are Ideal for Supermarkets... II-75

Supermarkets Seek to Reverse the Trend in Non-food Sales... II-75

Consumer Behavior Confuses Suppliers... II-75

Variety is Not Necessarily Desirable in Case of Batteries... II-76

Seasonal Sales Spell Success for Supermarkets... II-76

Recent Studies In the Consumer Battery Market - A Review II-76

Discount Stores - Inspiring Incremental Impulse Sales... II-76

Multiple Selling Points are Important... II-76

7. REGULATORY ENVIRONMENT II-77

New EU Battery Directive II-77

New Standards for Laptop Batteries II-77

Patents - Pointing to a Healthy Battery Market II-78

Patent Applications - Reflectors of Technological Maturity... II-78

Modern Patent Activity - Pointing to a Sustained Period of

Growth... II-78

Impressive Increase in Battery Patents Issued to US Companies... II-78

Replacement Sales-Drive Overall Battery Market Growth... II-78

8. ENVIRONMENTAL CONCERNS II-79

Waste Management Initiatives II-79

Time Lag II-80

Recoverable Metals II-80

Recoverable Metals from Various Types of Batteries - Steel,

Zinc and Ferromanganese Cadmium, Nickel, Lead, Silver and

Mercury II-80

Challenges Ahead II-80

9. TECHNOLOGICAL DEVELOPMENTS/ BREAKTHROUGHS II-82

CANADIAN RESEARCHERS USE CARBON ELECTRODES TO Create High

Performance Lithium Sulfur Batteries II-82

KIST Develops High Performance Rechargeable Batteries Using

Nanotechnology (Korea) II-82

Engineers Develop Lithium Batteries Rechargeable in Seconds II-82

QuantumSphere Develops New Battery Technology II-83

Portable Fuel Cell Batteries II-83

Less Thick Li-Ion Polymer Batteries II-84

Aluminum-Air Batteries Expected to Gain Popularity II-84

Fuel Cell Technology II-84

New Batteries from Duracell II-84

Dual Purpose Deep-cycle Automotive Battery II-85

10. PRODUCT INNOVATIONS/INTRODUCTIONS II-86

Sanyo Electric Launches eneloop lite Rechargeable Battery II-86

Power-cell Battery Products Unveils Zeus Alkaline Batteries II-86

Sony Introduces Rechargeable Lithium Ion Battery II-86

Pure Energy Introduces New Rechargeable Alkaline Battery Range II-87

SANYO Electric Unveils 'eneloop music booster' II-87

Shenzhen Launches NiMH Battery II-87

Hitachi Maxell Announces Development of Leak-Proof Alkaline

Batteries II-87

Maxell Introduces New Consumer Battery Product Line II-88

Apogee Power Launches Next Generation Lithium Batteries II-88

Energizer Unveils Energizer® Zinc Air Prismatic Battery II-88

Sanyo Electric to Introduce Two Product Sets and an 'eneloop

tones' Pack II-88

Sony Develops Mercury-Free Alkaline-Battery II-89

Pure Energy to Launch Rechargeable Alkaline-Cordless Batteries II-89

TeknoCreations Launches New Battery Packs II-89

Fuji Batteries Introduces Eco-Friendly EnviroMAX Consumer

Batteries II-89

Nikon Rolls Out Ni-MH Batteries II-89

Ritz Introduces Quantaray Super Z Rechargeable Battery II-90

RFI Launches EMAX Primary-Ultra-Alkaline Batteries II-90

Ultralife Corp Launches New Lithium-ion Rechargeable Batteries II-90

Panasonic Battery India Unveils Alkaline Batteries for Indian

Market II-90

Energizer to Launch AAAA Alkaline Battery II-91

Matsushita Develops Longest Lasting Alkaline Battery, EVOLTA II-91

Nippo Batteries Launches New Generation Power Batteries II-91

Micro Power Launches IEEE 1725 Complaint Battery Pack II-91

Duracell Upgrades Duracell Plus and Duracell Ultra II-91

Panasonic Launches Evolta Batteries II-92

Sanyo Unveils New 'eneloop' Batteries II-92

Eveready Rolls Out Three New Batteries in India II-92

Sanyo Electric Introduces Emergency Power Supply Unit II-92

Varta Microbattery Introduces PoLiFlex Super-Slim Lithium

Polymer Batteries II-92

Panasonic to Introduce Thinner, High-Performance Methanol

Fuel-Cell Battery II-93

Duracell Unveils New Pre-Charged Rechargeable Batteries II-93

Hitachi Maxell Reveals New High-Power Rechargeable Battery II-93

Rayovac Debuts New HYBRID™ Rechargeable Batteries II-93

Blue Raven Launches Extended Battery for PSP Gaming System II-94

Philips Introduces Battery Products in China II-94

Boston-Power Introduces a New Line of Sonata Batteries II-94

Panasonic Introduces INFINIUM Rechargeable Battery II-94

Capstone Industries Unveils New Silicone Battery Technology II-94

11. RECENT INDUSTRY ACTIVITY II-95

China TMK Completes Reverse Merger with Leading Asia Pacific II-95

SANYO North America Selects ToCAD America as Distributor of

Consumer Batteries II-95

Sanyo Electric to Set-Up New Technical Facility for Li-ion

Batteries II-95

Panasonic Acquires Sanyo Electric II-96

Eveready to Acquire Majority Stake in UNIROSS II-96

GP Batteries Forges Alliance with Boston-Power II-96

STMicroelectronics Enters into Agreement with Front-Edge II-96

Energizer Battery to Partner with TennRich/XPAL Power II-97

Varta to Supply Consumer Batteries to Greenham Stores II-97

Boston-Power to Increase Production Capacity for Rechargeable

Batteries II-97

Sanyo to Divest Part of Battery Operations to FDK II-98

Panasonic to Close Manganese Battery Plant II-98

Matsushita to Absorb Battery Subsidiary II-98

Lifco Announces Acquisition of CFX Battery II-98

Electronics Controls Completes Preco Electronics Acquisition II-99

Porous Acquires Lithium's Battery Testing Unit II-99

Electro Energy Receives First Order for 18650BX Lithium Batteries II-99

Sony to Increase Production of Lithium-ion Batteries II-99

Boston-Power Partners with HP for Green Batteries II-99

Hong Kong Highpower Technology Constructs New Lithium-Ion

Battery Production Lines II-100

Energizer Holdings Inks Trademark Licensing Agreement With

Audiovox II-100

Ultralife to Set Up Battery Assembly and Sales JV in India II-100

Ultralife Inks Technology Partnership with Mississippi State

University II-100

Boston Power to Boost Laptop Battery Output-Partners with GP

Batteries II-101

Matsushita and Toshiba to Restructure Battery Business II-101

E-One Moli Energy to Bolster Lithium-Ion Battery Production II-101

Ultralife Batteries Acquires Stationary Power Services II-101

Ultralife Batteries Acquires Reserve Power Systems II-102

French Uniross SA Acquires Multiplier Industries II-102

Micro Power Acquires SelfCHARGE II-102

Ultralife Batteries Acquires Innovative Solutions Consulting II-102

Audiovox Acquires Thomson's Consumer Electronics Audio Video

Operations II-102

Scud Group Acquires Chaolitong Technology II-103

Audiovox Acquires Battery Firm Technuity II-103

Pure Energy Visions Acquires Rights of Perfectly Natural

Solutions Brand II-103

Bollore Takes Over Avestor II-103

Inverness Capital Partners Takes Over ElectriTek AVT II-103

Valence Technology Inks Licensing Agreement with Tianjin

Lishen Battery II-103

Varta Divests Microbattery GmbH II-104

Sanyo Electric to Increase Lithium-ion Battery Production II-104

Matsushita Battery to Set Up New Lithium Ion Battery Plant II-104

Sony to Set Up Lithium Ion Battery Facility in Singapore II-105

12. FOCUS ON SELECT GLOBAL PLAYERS II-106

Battery Technologies Inc. (USA) II-106

BYD Company Ltd. (China) II-106

Duracell (USA) II-106

Electrochem Automation Inc. (USA) II-107

Energizer Holdings, Inc. (USA) II-107

Energy Company (Japan) II-107

FDK Corporation (Japan) II-108

GP Batteries International Limited (Singapore) II-108

Hitachi Maxell Ltd. (Japan) II-109

LG Chem Co., Ltd. (Korea) II-109

Samsung SDI Co. Ltd. (Korea) II-109

Sanyo Electric Company Ltd. (Japan) II-109

Sanyo Energy (USA) Corp. II-110

Sony Corp. (Japan) II-110

Spectrum Brands, Inc. (USA) II-111

VARTA Consumer Batteries GmbH & Co. KGaA (Germany) II-111

TCL Hyperpower Batteries Inc. (China) II-111

Toshiba America Electronic Components, Inc. (USA) II-111

Tronic Technology Global Ltd. (Hong Kong) II-112

TWD Technology Co., Ltd. (China) II-112

Ultralife Batteries Inc. (USA) II-112

Valence Technology, Inc. (USA) II-113

13. GLOBAL MARKET PERSPECTIVE II-114

Table 12: World Recent Past, Current & Future Analysis for

Consumer Batteries by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East, and Latin

American Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) II-114

Table 13: World Historic Review for Consumer Batteries by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East, and Latin American Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) II-115

Table 14: World 13-Year Perspective for Consumer Batteries by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East, and Latin America Markets for Years 2003, 2009 &

2015 (includes corresponding Graph/Chart) II-116

Table 15: World Recent Past, Current & Future Analysis for

Primary Consumer Batteries by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East,

and Latin American Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) II-117

Table 16: World Historic Review for Primary Consumer Batteries

by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East, and Latin American Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) II-118

Table 17: World 13-Year Perspective for Primary Consumer

Batteries by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin America Markets for

Years 2003, 2009 & 2015 (includes corresponding Graph/Chart) II-119

Table 18: World Recent Past, Current & Future Analysis for

Primary Consumer Batteries by Product Segment - Zinc Carbon

and Alkaline Batteries Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2007 through

2015 (includes corresponding Graph/Chart) II-120

Table 19: World Historic Review for Primary Consumer Batteries

by Product Segment - Zinc Carbon and Alkaline Batteries

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2001 through 2006 (includes

corresponding Graph/Chart) II-121

Table 20: World 13-Year Perspective for Primary Consumer

Batteries by Product Segment - Percentage Breakdown of Dollar

Sales for Zinc Carbon and Alkaline Batteries Markets for Years

2003, 2009 & 2015 II-121

Table 21: World Recent Past, Current & Future Analysis for

Zinc Carbon Batteries by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East and

Latin America Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) II-122

Table 22: World Historic Review for Zinc Carbon Batteries by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin America Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) II-123

Table 23: World 13-Year Perspective for Zinc Carbon Batteries

by Geographic Region - Percentage Breakdown of Dollar Sales

for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin America Markets for Years 2003, 2009 &

2015 (includes corresponding Graph/Chart) II-124

Table 24: World Recent Past, Current & Future Analysis for

Alkaline Batteries by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East and Latin

America Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) II-125

Table 25: World Historic Review for Alkaline Batteries by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin America Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) II-126

Table 26: World 13-Year Perspective for Alkaline Batteries by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin America Markets for Years 2003, 2009 &

2015 (includes corresponding Graph/Chart) II-127

Table 27: World Recent Past, Current & Future Analysis for

Secondary Consumer Batteries by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle

East and Latin America Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2007 through

2015 (includes corresponding Graph/Chart) II-128

Table 28: World Historic Review for Secondary Consumer

Batteries by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East andLatin America

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2001 through 2006 (includes

corresponding Graph/Chart) II-129

Table 29: World 13-Year Perspective for Secondary Consumer

Batteries by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin America Markets for

Years 2003, 2009 & 2015 (includes corresponding Graph/Chart) II-130

Table 30: World Recent Past, Current & Future Analysis for

Secondary Consumer Batteries by Product Segment - Nickel

Cadmium, Nickel Metal Hydride, Lithium Ion, and Other

Secondary Consumer Batteries Markets Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2007

through 2015 (includes corresponding Graph/Chart) II-131

Table 31: World Historic Market Analysis for Secondary

Consumer Batteries by Product Segment - Nickel Cadmium, Nickel

Metal Hydride, Lithium Ion, and Other Secondary Consumer

Batteries Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2001 through 2006 (includes

corresponding Graph/Chart) II-132

Table 32: World 13-Year Perspective for Secondary Consumer

Batteries by Product Segment - Percentage Breakdown of Dollar

Sales for Nickel Cadmium, Nickel Metal Hydride, Lithium Ion,

and Other Secondary Consumer Batteries Markets for Years 2003,

2009 & 2015 (includes corresponding Graph/Chart) II-133

Table 33: World Recent Past, Current & Future Analysis for

Nickel Cadmium Batteries by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East and

Latin America Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) II-134

Table 34: World Historic Review for Nickel Cadmium Batteries

by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin America Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) II-135

Table 35: World 13-Year Perspective for Nickel Cadmium

Batteries by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin America Markets for

Years 2003, 2009 & 2015 (includes corresponding Graph/Chart) II-136

Table 36: World Recent Past, Current & Future Analysis for

Nickel Metal Hydride Batteries by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle

East and Latin America Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2007 through

2015 (includes corresponding Graph/Chart) II-137

Table 37: World Historic Review for Nickel Metal Hydride

Batteries by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East and Latin America

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2001 through 2006 (includes

corresponding Graph/Chart) II-138

Table 38: World 13-Year Perspective for Nickel Metal Hydride

Batteries by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Canada, Japan, Europe Asia-Pacific

(excluding Japan), Middle East and Latin America Markets for

Years 2003, 2009 & 2015 (includes corresponding Graph/Chart) II-139

Table 39: World Recent Past, Current & Future Analysis for

Lithium Ion Batteries by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East and

Latin America Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) II-140

Table 40: World Historic Review for Lithium Ion Batteries by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Market

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) II-141

Table 41: World 13-Year Perspective for Lithium Ion Batteries

by Geographic Region - Percentage Breakdown of Dollar Sales

for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin America Markets for Years 2003, 2009 &

2015 (includes corresponding Graph/Chart) II-142

Table 42: World Recent Past, Current & Future Analysis for

Other Secondary Consumer Batteries by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle

East and Latin America Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2007 through

2015 (includes corresponding Graph/Chart) II-143

Table 43: World Historic Review for Other Secondary Consumer

Batteries by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East and Latin America

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2001 through 2006 (includes

corresponding Graph/Chart) II-144

Table 44: World 13-Year Perspective for Other Secondary

Consumer Batteries by Geographic Region - Percentage Breakdown

of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin America Markets for

Years 2003, 2009 & 2015 (includes corresponding Graph/Chart) II-145

III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Snippets III-1

Current & Future Analysis III-1

US Battery Market - An Overview III-1

Table 45: Leading Battery Brands in the US (2009*):

Percentage Share Breakdown of Value Sales by Brand -

Duracell Coppertop, Energizer Max, Private Label and Others

(includes corresponding Graph/Chart) III-2

Table 46: Leading Battery Brands in the US (2007):

Percentage Breakdown of Value Sales by Brand - Duracell

Coppertop, Energizer Max, Duracell Ultra Digital, Rayovac

Max, Energizer e2 Rechargeable and Others (includes

corresponding Graph/Chart) III-2

Table 47: Leading Battery Brands in the US (2007):

Percentage Breakdown of Volume Sales by Brand - Duracell

Coppertop, Energizer Max, Rayovac Max, Duracell Ultra

Digital, Energizer e2 Titanium and Others (includes

corresponding Graph/Chart) III-3

Primary and Secondary Consumer Batteries Analysis III-3

Alkaline Batteries - The Primary Batteries Stronghold III-3

Table 48: Leading Alkaline Battery Brands in the US

(2007-2009): Percentage Breakdown of Volume Sales by Brand-

Energizer, Duracell, Spectrum, Private Label and Others

(includes corresponding Graph/Chart) III-4

Industry Structure III-4

Japanese Batteries - Dominating the Secondary Battery Market III-5

Concentrated Industry Structure Precluding Major Industry

Adjustments III-5

Pricing Trends III-5

Drug Stores - An Important Retail Outlet for Consumer

Batteries III-5

Novel Point-of-Sale (POS) Displays III-5

Battery Makers Focus on Advanced Battery Technologies III-6

Industry Marked by Continuous Upgradations III-6

Ongoing Information-Intensive Economy - Favoring Battery

Producers III-6

Innovations Drive Market Expansion III-6

Large Replacement Market - Insulating Players from Business

Cycles III-7

Salutary Impact of Advanced Technologies III-7

Mature and Competitive Market, Depressed Prices III-7

Primary Batteries - A Review III-7

Secondary Batteries - An Insight III-8

The Burgeoning Lithium-Ion Market in the US III-8

Ni-MH for Price Sensitive Markets, Ni-Cad for Power Tools... III-8

Ni-MH - Striving for Parity with Li-ion.... III-9

Product Launches III-9

Strategic Corporate Developments III-13

Select Major Players III-18

Battery Technologies Inc. III-18

Duracell III-18

Electrochem Automation Inc. III-18

Energizer Holdings, Inc. III-19

Sanyo Energy (USA) Corp. III-19

Spectrum Brands, Inc. III-19

Toshiba America Electronic Components, Inc. III-20

Ultralife Batteries Inc. III-20

Valence Technology, Inc. III-20

B.Market Analytics III-21

Table 49: US Recent Past, Current & Future Analysis for

Consumer Batteries by Product/Group Segments - Primary

Batteries (Zinc Carbon, and Alkaline) and Secondary

Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium

Ion, and Others) Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) III-21

Table 50: US Historic Review for Consumer Batteries by

Product/Group Segments - Primary Batteries (Zinc Carbon, and

Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel

Metal Hydride, Lithium Ion, and Others) Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) III-22

Table 51: US 13-Year Perspective for Consumer Batteries by

Product/Group Segment - Percentage Breakdown of Dollar Sales

for Primary Batteries (Zinc Carbon, and Alkaline) and

Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,

Lithium Ion, and Others) Markets for Years 2003, 2009 & 2015

(includes corresponding Graph/Chart) III-23

2. CANADA III-24

A.Market Analysis III-24

Current & Future Analysis III-24

Table 52: Canadian Consumer Batteries Market (2007):

Breakdown of Volume Sales in Million Units by Battery Type-

Primary Batteries (Alkaline and Zinc Carbon) and

Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,

and Lithium-ion and Lithium Polymer) (includes

corresponding Graph/Chart) III-24

Product Launches III-25

Strategic Corporate Developments III-25

B.Market Analytics III-26

Table 53: Canadian Recent Past, Current & Future Analysis

for Consumer Batteries by Product/ Group Segments - Primary

Batteries (Zinc Carbon, and Alkaline) and Secondary

Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium

Ion, and Others) Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) III-26

Table 54: Canadian Historic Review for Consumer Batteries by

Product/Group Segments - Primary Batteries (Zinc Carbon, and

Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel

Metal Hydride, Lithium Ion, and Others) Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) III-27

Table 55: Canadian 13-Year Perspective for Consumer

Batteries by Product/Group Segment - Percentage Breakdown of

Dollar Sales for Primary Batteries (Zinc Carbon, and

Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel

Metal Hydride , Lithium Ion, and Others) Markets for Years

2003, 2009 & 2015 (includes corresponding Graph/Chart) III-28

3. JAPAN III-29

A.Market Analysis III-29

Current & Future Analysis III-29

Japan Losing Ground to other Asian Countries III-29

Product Launches III-29

Strategic Corporate Developments III-33

Select Players III-35

FDK Corp. III-35

SANYO GS Soft Energy Co., Ltd. III-36

Hitachi Maxell Ltd. III-36

Energy Company III-36

Sanyo Electric Company Ltd. III-36

Sony Corp. III-37

B.Market Analytics III-38

Table 56: Japanese Recent Past, Current & Future Analysis

for Consumer Batteries by Product/Group Segments - Primary

Batteries (Zinc Carbon, and Alkaline) and Secondary

Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium

Ion, and Others) Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) III-38

Table 57: Japanese Historic Review for Consumer Batteries by

Product/Group Segments - Primary Batteries (Zinc Carbon, and

Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel

Metal Hydride, Lithium Ion, and Others) Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) III-39

Table 58: Japanese 13-Year Perspective for Consumer

Batteries by Product/Group Segment - Percentage Breakdown of

Dollar Sales for Primary Batteries (Zinc Carbon ,and

Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel

Metal Hydride, Lithium Ion, and Others) Markets for Years

2003, 2009 & 2015 (includes corresponding Graph/Chart) III-40

4. EUROPE III-41

A.Market Analysis III-41

Current & Future Analysis III-41

Competitive Landscape III-41

Table 59: European Market for Alkaline Batteries (2007 &

2008): Percentage Breakup of Value Sales by Leading Player-

P&G (Duracell), Energizer, Spectrum Brands, Private Label

and Others (includes corresponding Graph/Chart) III-41

Table 60: European Market for Alkaline Batteries (2007) -

Percentage Breakup of Volume Sales by Leading Player - P&G

(Duracell), Energizer, Spectrum Brands, Private Label and

Others (includes corresponding Graph/Chart) III-42

Legal Environment in Europe III-42

New EU Battery Directive III-42

Government Initiatives III-43

Future Trends III-43

European Portable Battery Association (EPBA) III-44

National Battery Association in Eastern Europe III-44

B.Market Analytics III-45

Table 61: European Recent Past, Current & Future Analysis

for Consumer Batteries by Geographic Region - France,

Germany, Italy, UK, and Rest of Europe Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2007 through 2015 (includes corresponding Graph/Chart) III-45

Table 62

To order this report:

Automobile Part and Supply Industry: Global Consumer Batteries Industry

More  Market Research Report

Check our  Company Profile, SWOT and Revenue Analysis!

Contact:

Nicolas Bombourg

Reportlinker

Email: nbo@reportlinker.com

US: (805)652-2626

Intl: +1 805-652-2626

SOURCE Reportlinker



RELATED LINKS

http://www.reportlinker.com