Reportlinker Adds Global Hot Beverages (Coffee and Tea) Industry

Mar 22, 2011, 06:49 ET from Reportlinker

NEW YORK, March 22, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Hot Beverages (Coffee and Tea) Industry

http://www.reportlinker.com/p087306/Global-Hot-Beverages-Coffee-and-Tea-Industry.html

This report analyzes the worldwide markets for Hot Beverages (Coffee and Tea) in Millions of US$ and Thousands of Tons by the following Product Segments - Coffee, and Tea. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2007 through 2015. Also, a seven-year historic analysis is provided for these markets. The report profiles 297 companies including many key and niche players such as Kraft Foods, Nestle SA, Parry Agro Industries Ltd., Starbucks Coffee Co., Strauss Group Ltd., Tata Global Beverages Ltd., Tata Tetley Ltd., Maxingvest AG, Unilever, Hindustan Unilever Limited, and Van Houtte, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1

Study Reliability and Reporting Limitations 1

Disclaimers 2

Data Interpretation & Reporting Level 3

Quantitative Techniques & Analytics 3

Product Definitions and Scope of Study 3

Coffee 3

Tea 4

2. CURRENT & FUTURE ANALYSIS 5

Analysis by Geographic Region 5

Volume Sales 5

Table 1: World Market for Hot Beverages (Coffee and Tea)

(2007-2015): Geographic Regions Ranked by Volume Growth

(includes corresponding Graph/Chart) 5

Value Sales 6

Table 2: World Market for Hot Beverages (Coffee and Tea)

(2007-2015): Geographic Regions Ranked by Value Growth

(includes corresponding Graph/Chart) 6

Analysis by Product Segment 6

Volume Sales 6

Table 3: World Market for Hot Beverages (Coffee and Tea)

(2007-2015): Product Segments Ranked by Volume Growth 7

Value Sales 7

Table 4: World Market for Hot Beverages (Coffee and Tea)

(2007-2015): Product Segments Ranked by Value Growth 7

3. COFFEE INDUSTRY - AN OVERVIEW 8

Consumption & Production Pattern 8

Coffee- Facts and Figures 8

Table 5: Per Capita Consumption of Coffee in Top 20

Countries Worldwide for 2009 (In Kilograms) (includes

corresponding Graph/Chart) 9

Table 6: Global Coffee Market (2009): Percentage Share

Breakdown of Value Sales by Leading Coffee Brands - Folgers,

Maxwell House, Starbucks, Folgers Coffeehouse, Maxwell House

Master Blend, Chock full o'Nuts, Millstone, Seattle's Best,

Eight O'Clock, Yuban and Others (includes corresponding

Graph/Chart) 9

Table 7: Worldwide Coffee Consumption Pattern (2008):

Percentage Breakdown By Location-In-Home (Soluble and Roast

& Ground) and Out-of-Home (Soluble and Roast & Ground) (In

Billion Cups) (includes corresponding Graph/Chart) 10

Production Scenario 10

Table 8: World Coffee Production (2005-2010) (In Million

Bags) (includes corresponding Graph/Chart) 10

Table 9: World Coffee Production (2009 & 2010): Percentage

Share Breakdown by Major Producing Regions - Brazil,

Vietnam, Indonesia, Colombia, Ethiopia, India, Mexico,

Guatemala, Honduras, Peru, Uganda, Nicaragua, Côte d'Ivoire,

Costa Rica and Others (includes corresponding Graph/Chart) 11

Table 10: World Coffee Production (2007-2010): Breakdown of

Annual Production by Varieties - Robusta, Brazilian

Naturals, Colombian Milds and Other Milds (In Thousand Bags)

(includes corresponding Graph/Chart) 12

Table 11: World Coffee Production (2007-2010): Breakdown of

Annual Production by Main Varieties - Arabicas and Robustas

(In Thousand Bags) (includes corresponding Graph/Chart) 12

Table 12: World Green Coffee Production (2007): Percentage

Share Breakdown by Major Producing Regions - Brazil,

Vietnam, Colombia, Indonesia, Ethiopia, India, Mexico,

Guatemala, Honduras, Uganda, Peru, Côte d'Ivoire, Costa

Rica, Nicaragua, and Others (In Thousands Bags) (includes

corresponding Graph/Chart) 13

Coffee Exports 13

Table 13: World Coffee Exports for the Years 2005-2010 (In

60-kg Bags) (includes corresponding Graph/Chart) 13

Table 14: World Coffee Exports Ranked by Variety - Robustas,

Brazilian Naturals, Colombian Milds and Other Milds for the

Years 2009 & 2010 (In 60-kg Bags) (includes corresponding

Graph/Chart) 14

Table 15: World Coffee Exports (2009 & 2010): Percentage

Share Breakdown by Major Exporting Regions - Brazil,

Vietnam, Colombia, Indonesia, India, Guatemala, Ethiopia,

Honduras, Peru, Mexico and Others (In Terms of Volume)

(includes corresponding Graph/Chart) 15

Coffee Imports 16

Table 16: Worldwide Imports of Coffee Ranked by Region for

the Years 2007-2009 (In '000 Bags) 16

Regional Review 17

The United States 17

Current Market Scenario 17

Brazil 17

Table 17: Percentage Share of Brazilian Coffee Production

(2006-2010) by Specialty Types - Arabica and Robusta (in

million 60-kg Bags) (includes corresponding Graph/Chart) 18

Japan 18

The United Kingdom 19

China 19

India 19

Indonesia 19

Vietnam 19

4. TEA INDUSTRY - AN OVERVIEW 20

Consumption & Production Pattern 20

Table 18: Per Capita Consumption of Tea in Top 20 Countries

in 2008 (in Kilograms) (includes corresponding Graph/Chart) 21

Tea Production 22

Table 19: World Tea Production (2007 & 2008): Breakdown of

Annual Capacity by Region -China, India, Kenya, Sri Lanka,

Turkey, Vietnam, Indonesia, Japan, Argentina, Iran,

Bangladesh, Malawi, Uganda and Others (in tonnes) (includes

corresponding Graph/Chart) 22

Table 20: World Tea Production (2008): Percentage Share

Breakdown by Top 10 Regions- China, India, Kenya, Sri Lanka,

Turkey, Vietnam,. Indonesia, Japan, Argentina, Iran and

Others (in tonnes) (includes corresponding Graph/Chart) 23

Black Tea 24

Table 21: World Production of Black Tea (2004 & 2010):

Percentage Share Breakdown by Countries/Regions- Asia

(India, Sri Lanka, Indonesia, China and Bangladesh);Africa

(Kenya, Malawi, Uganda and Tanzania) and Others (In'000

tones) (includes corresponding Graph/Chart) 24

Green Tea 25

Table 22: World Production of Green Tea (2004 & 2010):

Percentage Share Breakdown by Major Producing Countries

-China, Japan, Vietnam, Indonesia and Others(By Volume)

(includes corresponding Graph/Chart) 25

Tea Export Scenario 25

Table 23: World Tea Exports (2008): Percentage Breakdown by

Region (By Value) (includes corresponding Graph/Chart) 25

Black Tea 26

Table 24: World Black Tea Exports (2004 & 2010): Percentage

Share Breakdown by Exporting Countries-Asia (India, Sri

Lanka, Indonesia, China and Bangladesh), Africa (Kenya,

Malawi, Uganda and Tanzania) and Others (By Volume

(includes corresponding Graph/Chart) 26

Green Tea 27

Table 25: World Green Tea Exports (2004 & 2010): Percentage

Share Breakdown by Major Exporting Countries -China, Viet

Nam, Indonesia, Japan, and Others (By Volume) (includes

corresponding Graph/Chart) 27

Growth Prospects of Green and Herbal Tea 27

Iced Tea Seeks to Become a Global Mainstream Soft Drink Product 27

RTD Tea Grows Despite Recession 29

Regional Review 29

India 29

Unique Indian Darjeeling Tea 30

Global Competitiveness 30

The United States 30

Consumption Patterns 30

Market Segments 30

Ready-To-Drink Tea 30

Gourmet or Specialty Tea 31

Outlook 31

The United Kingdom 31

China 32

Sri Lanka 32

Kenya 32

5. PRODUCT OVERVIEW 33

Coffee - An Insight 33

Health Benefits of Coffee - A Controversial Issue 33

Coffee Consumption Reduces Risk of Hepatocellular Carcinoma 33

Organization and Structure 34

Types of Coffees 34

Regular Coffee 34

Blended Coffee 34

Instant Coffee 35

Decaffeinated Coffee 35

Specialty Coffee 35

Cultivation and Production 36

Coffee Producing Regions 36

Coffee Processing by Dry and Wet Methods 37

Packaging 38

Coffee and Espresso Equipment 38

Tea - An Insight into the Product 38

History of Tea 39

Production and Manufacture of Tea 39

Leaf Production 39

Black Tea 39

Green Tea 40

Oolong Tea 40

Decaffeinated Tea 40

Herbal Tea 41

Tea Varieties in Leading Markets 41

India 41

Sri Lanka 41

Africa 41

China 41

Indonesia 41

6. PRODUCT INNOVATIONS/INTRODUCTIONS 42

Jamba Juice to Introduce Hot Beverages 42

The Coffee Bean & Tea Leaf Introduces Bottled Tea and Coffee

Beverages 42

Coca-Cola Introduces Spritea 42

Starbucks to Launch Starbucks Reserve 43

Starbucks Unveils Via Ready Brew Coffee 43

Landzmaker to Launch White and Green Tea 43

Arla Foods and Starbucks Coffee to Unveil Premium Ready to

Drink Coffee Beverages 43

CHOICE ORGANIC TEAS to Unveil New Varieties for Original Line 43

Sprite Unveils Sprite Ice Tea Essence 44

Burger King to Unveil New Coffee Line 44

Amul to Unveil Tea Brand 44

Hindustan Unilever Unveils Brooke Bond Sehatmand 44

Jones Soda to Introduce Tea Juice 45

Dragonfly Introduces Pu'er Tea 45

Starbucks to Launch 'Via' 45

Starbucks to Introduce South of the Clouds 45

Honest Tea® Introduces Mango Green Tea 45

Belaroma Coffee Roasting Introduces JULIUS 45

NBI Juiceworks™ Introduces Chai Tea Latte 46

Zhena's Gypsy Tea Launches a Range of Tropical Tea 46

NBI Juiceworks Launches New Anti-Oxidant Super Blends 46

Seattle's Best Coffee Unveils Vanilla Red Tea Latte 46

BISCOTTEA ® to Roll out a Range of Tea-Flavored, Gluten-Free

Shortbread 47

Indulge Hawaii Launches Plantation Iced Tea 47

Autobar UK Introduces Celsusdrinks 47

Sodexo to Introduce Aspretto Globally 47

Starbucks Introduces Hands-Free Technology 47

McDonald's Introduces McCafe 48

Pepsi-Lipton Tea Introduces Lipton Sparkling Green Tea 48

Starbucks Introduces Via Ready Brew Instant Coffee 48

Diageo Introduces Baileys Coffee Liqueur 48

Meiji and Pokka to Launch Cocoa-Coffee Beverage 48

Arizona and Bigelow Introduces RTD line 48

Coca-Cola to Introduce Coca-Cola Plus Catechin 48

McDonald's to Introduce McCafe in China 49

Ito En Launches Oishi Ocha Omatcha 49

Illy and Coca-Cola to Introduce Illy Issimo 49

Nescafe Unveils Instant Coffee 49

Starbucks and Tassimo Unveil Cappuccino Primo and Latte Primo 49

Javo® Beverage to Launch Hot Coffee System 50

Starbucks Launches VIA™ Ready Brew 50

Bigelow® Tea Launches Two New Chocolate Flavors 50

Green Mountain Coffee Launches Revv™ 50

Green Mountain Coffee Unveils K-Cup® Coffees and Teas 51

Green Mountain Coffee Unveils Single Origin Coffee Line 51

Starbucks Introduces Starbucks® Signature Hot Chocolates 51

Caribou Coffee introduces La Minita Peaberry coffee 52

Wal-Mart Introduces Sustainable Coffee Brands 52

Starbucks Introduces Starbucks® Limited Reserve 53

Starbucks Unveils Starbucks® Chocolate 53

Gloria Jean's Coffees to Open Stores 53

NESTEA® Expands Ready-to-Drink Iced Tea Range 54

Gold Peak® Unveils Gold Peak Chilled Tea 54

Adina Launches Natural Highs 55

Starbucks Introduces Responsibly Grown, Ethically Traded Espresso 55

JavaFit to Launch Ready-to-Drink Coffee Beverages 56

Coca-Cola Unveils Full Throttle Coffee 56

Illycaffe Unveils iperEspresso 56

Imperial Introduces New Oolongs 57

Lochan Tea Introduces New Tea Flavors 57

Gypsy Tea Introduces World Market Reserve Teas 57

Revolution Tea Unveils Superfruit RTD 58

Inko Unveils Family-Sized Versions of RTD White Teas 58

Healthy Coffee Introduces Energi Chai Healthy Milk Tea 58

Unilever Launches a New Range of Lipton Fruit & Herbal

Infusions tea 58

Nespresso Rolls Out New Nespresso Flavors 58

Duncan Tea to Re-Introduce Double Diamond 58

ITO EN Launches Oolong Shot 59

ITO EN Launches Pure Black Tea 59

Choice Organic Teas Unveils a Line of Whole Leaf Organics 59

Coffeecol Unveils a New Series of Premium Colombian Coffee

Beverages 59

Tata Tea to Introduce Darjeeling Tea Brands 60

TOSFA and Two Leaves and a Bud Tea Jointly Launches Organic

African Sunset 60

Honest Tea Introduces a New Series of Teas 60

Starbucks Coffee and Pepsi Jointly Introduces Cinnamon Dulce 60

ITO EN Launches Oi Ocha and Oi Ocha Dark 60

Lyons Tea Unveils Lyons Green Tea 61

Suntory and Starbucks to Unveil Starbucks Doubleshot® Espresso

Drinks 61

Starbucks Launches Novel Handcrafted Tea Beverages 61

Starbucks Launches Clover® Crafted Small Batch Coffees 62

Starbucks Introduces Starbucks Discoveries® Paris 62

AuN Teas International Introduces Kuni Tea Brand 62

Explorer's Bounty Introduces New Range of Mate Teas 62

AriZona Rolls Out AriZona Iced Tea Stix 63

Fuze Introduces New RTD Black and Green Tea 63

Healthy Innovations Introduces Vida Tea 63

Richard Pieris Introduced St. Clair's Tea 63

Nestle Nespresso to Introduce New Collection of Chocolates 63

Celsius Holdings Introduces Raspberry Acai and Peach Mango

Green Teas 64

Premium Global Traders Introduces Portofino Premium Coffee™ 64

Nestea Rolls Out Diet Green Tea Citrus and Green Tea Citrus

Products 64

Nescafe Introduces Cafe Viet 64

Ilko Coffee Introduces Espresso-based Beverages 65

Unilever to Introduce New Line of Green Teas 65

Assam Company to Introduce Four Tea Brands 65

Wal-Mart Introduces Six Coffees under Sam's Choice Brand 65

Food Empire Introduces Melosa and Ice Tea 65

Kraft Foods Inc Introduces New TASSIMO Brewer 65

Tata Introduces Tata Tea GOLD 66

7. PRODUCT INNOVATIONS IN THE RECENT PAST: A PERSPECTIVE BUILDER 67

Wild Card Roasters Launches Retail Brand, Weaver's Coffee and

Tea™ 67

Steuben Foods Unveils Multiserve SafePaks™ for Whitney's

Premium Iced Coffees and Teas 67

MRDF Launches Coffee Brand, Wayanad 67

C'watre International Launches C'tea 67

Suntory to Roll Out Premium Oolong Tea 68

Kao to Introduce New Healthya Green Tea Mellow Flavor 68

Bombilla & Gourd Launches Mate Tea 68

Ketepa Introduces Flavored Tea 68

Starbucks and PepsiCo Launches Bottled Coffee Drinks in China 68

Uncommon Grounds Launches Five Coffee Blends for Chinese

Coffee Market 69

Brooke Bond Introduces Brooke Bond 3 Roses Natural Care Tea 69

Snapple Adds Hot Tea Flavors to "Good for You" Beverage Line 69

Stash Tea Launches Green Tea Powders 69

Co-op Introduces Fairtrade 99 Tea 69

Red Rose Adds Two New Tea Products 70

Lipton Tea and Pepsi Jointly Launch New Lipton PureLeaf Tea 70

Tata Tea Launches 'Tata Tea Life', a New Flavored Tea Product 70

BioLife Adds Three New Teas to the Good Image Tea Line 70

S&D Coffee Introduces 'Rainforest Select' 71

7-Eleven Launches 'Fusion Energy' 71

Cooper Tea Company Introduces 'BAZZA High-Energy Tea' 71

Dunkin Donuts to Introduce New Iced Tea Product 71

Meth Coffee Introduces Stronger Flavored Coffee 71

Tahitian Noni Introduces New Tahitea ™ Noni Jasmine Green Tea 72

JavaPop Inc. Introduces Coffee Soda Nationally 72

Sheetz Introduces New Flavored Iced Lattes 72

Pepsi-Cola (Thai) to Introduces New Lipton Red Tea 72

TC Pharmaceutical Industries Launches Puriku Fruit White Tea 72

Starbucks Introduces Latest Coffee Drink 73

Millstone® Announces New Coffee Line Up 73

Green Mountain Coffee Roasters Offers Hot Cocoa K Cups 73

Green Mountain to Offer Rwanda-Karaba Bourbon Blend 73

Caribou Coffee Plans to Introduce Organic and Fair Trade Products 73

Tata Coffee Plans to Introduce its First Instant Coffee Brand

in Russia 73

Apeejay Proposes to Launch New Brands 74

Suntory to Introduce Starbucks Coffee Products 74

Jones Soda Co. to Introduce New Organic Teas 74

Universal Robina Corporation Introduces C2 in Vietnam 74

Tea Companies of Sri Lanka Support U.N.'S Global Compact 74

8. RECENT INDUSTRY ACTIVITY 75

Starbucks to Purchase Starbucks Brazil 75

Cafe Coffee Day Takes Over Emporio 75

Sweet Leaf Tea Acquires Tradewinds 75

Borelli Takes Over Rwenzori Tea Investments 75

CRE Signs Sale and Purchase Agreement with Chevalier Pacific 75

Coffee Holding Acquires Assets of Organic Products Trading 76

Amsterdam Commodities Acquires Tea and Seeds Business of NV

Deli Maatschappij 76

Green Mountain Coffee Roasters Takes Over Diedrich Coffee 76

Jollibee Foods Acquires Master Franchise of Caffe Ti Amo 77

Jay Shree Tea & Industries to Acquire Kijura Tea, Gisakura Tea

and Mata Tea 77

Tata Tea Signs MoU with PepsiCo 77

MB-Holding Enters into Joint Venture with Zheijiang ShanShan Tea 78

Green Mountain Coffee Roasters Inks Agreement with Luigi Lavazza 78

Apeejay Tea Enters into Collaboration with Keventer Agro 78

Kerry Group Takes Over X Cafe 78

Tata Tea to Integrate Business Divisions 79

China Mist Tea Expands Tea Business 79

Marley Coffee Launches New Coffee Brand 79

Zhena's Gypsy Tea and Whole Foods Market Launch Biodynamic®

Tea Range 79

Massimo Zanetti Beverage Group Inks Agreement with Cafe Damasco 79

Modicare Launches New Tea Brand 80

Full Motion Beverage Snaps Up Mojito Brands 80

Javo® Beverage Company Enters into Alliance with ICEE® Company 80

Diedrich Coffee Divests Gloria Jean's Coffees 80

Pan India Food Solutions Reorganizes Cafe Business 81

Aromas Enters into Collaboration with Ideal Hospitality 81

Gloria Jean's Coffees International to Establish Coffee Shops

in India 81

Costa Coffee Establishes Coffee Outlets in India 81

Starbucks Coffee EMEA and Starbucks Coffee International Enter

into Agreement with Grupo Vips 81

Long Pharmaceutical Holdings to Take Over Longrun Tea Wealth

Creation 82

Yunnan Longrun Trading Signs Purchase Agreement with Longrun

Tea Group 82

Autobar Vending and Cafe Bar Merge to Form Autobar UK 82

Costa Coffee to Purchase Coffee Heaven 83

Nestle Professional Takes Over Vitality Foodservice 83

Green Mountain Coffee Roasters Takes Over Timothy's Coffees of

the World 83

Green Mountain Coffee Roasters Takes Over Tully's Coffee®

Brand and Its Wholesale Coffee Operations 84

Peet's to Purchase Diedrich Coffee 84

The Supreme Bean Takes Over Rocky Roaster 84

Farmer Bros. Acquires Direct-Store Delivery Coffee Business of

Sara Lee 84

GEA Group Receives Contract from Cafe Iguacu 85

Bewley's Enters into Partnership with Cafe direct 85

CinFranky Takes Over New Mexico Piñon Coffee 85

Burani Designer Acquires Equity Stake in SPM Drink 85

Green Mountain Coffee Roasters Inks Asset Purchase Agreement 86

Sara Lee Inks Definitive Agreement with Farmer Bros 86

Sara Lee Inks Agreement to Take Over Cafe Moka 87

Texas Pacific Acquires Stake in Strauss Coffee 87

ARAMARK Refreshment Services Takes Over Brand Coffee Service 87

Migros to Merge Delica Coffee Roasting Business with Frey

Chocolates 87

Jay Shree Tea & Industries Takes Over Jayantika Tea 88

J. M. Smucker Merges with Folgers Coffee 88

McLeod Russel Takes Over Phu Ben Tea 88

Jede Acquires Additional Stake in Kaffeknappen 88

Strauss Coffee and Don café Sign Agreement 88

Hat Trick Beverages Acquires Assets and Subsidiaries of Tango

Cafe 89

Milestone Takes Over Coffee Nation 89

Coca-Cola Acquires Stake in Honest Tea 89

Coffee Exchange Acquires One Cup To Go 90

Copper Moon Coffee Takes Over Coffee Etcetera 90

FranSynergy Acquires Cuppy's Coffee & More 90

Saxbys Coffee Takes Over Bucks County Coffee 90

Bigelow Tea Collaborates with AriZona ® Beverage 90

Dun Bros Coffee to Open Coffee Shop in Oakdale 91

Dunn Bros Coffee to Open Coffee Shop in Rogers 91

Starbucks Opens First Store in Bulgaria 91

Starbucks Enters Argentina 91

Starbucks Enters Prague with Launch of First Coffeehouse 92

Starbucks Coffee Opens First Coffeehouse in Portugal 92

Starbucks and Servex Sign Licensing agreement 92

Starbucks Inks Licensing Agreement with SSP 93

Starbucks, Unilever and Pepsi Sign Licensing Agreement 93

Hat Trick Beverages and Zabalatte Ink Agreement 93

Kraft Shutters Down Vancouver Coffee Plant 93

Boca Java Acquires Key Assets of Cafe Belmondo 94

Baywood International Takes Over Skae Beerage International 94

Starbucks Coffee to Restructure Business 94

Starbucks Enters into Agreement with Coffee Vision and Coffee

Vision Atlantic 94

Tata Coffee to Enter into Joint Venture with Leading Russian Firm 95

Bona Coffee Inks Agreement with Mall of Asia 95

Global Coffee Enters into JV with Jura Switzerland 95

Coffee Bean Commences Operation of New Facility 95

Corporate Coffee Enters into Partnership with Jasper Coffee 96

Javalution Enters into Partnership with CLR Roasters 96

The Coca-Cola Company Enters into JV with illycaffè Spa 96

Tata Coffee Unveils Mr. Bean Coffee Junction 97

Tata Tea Opens New Outlet 97

Tully's Enters into Limited Partnership Agreement with Asia

Food Culture Management 97

Barista Coffee to Expand 98

Healthy Coffee International Inaugurates Pre-Launch of Healthy

Coffee USA 98

Two New Tea Varieties of Honest Tea to be Fair Trade Certified 98

Revolution Tea and Kraft Foodservice Ink Partnership Agreement 99

Illycafe Enters into Partnership with Narang Group 99

Gourmet Cafes of Growers Direct Coffee Company to Operate as

Shanghai Uncommon Grounds Coffee Company 99

Peet's Coffee & Tea Inks Licensing and Supply Agreement with

Metropolitan Coffee & Concession 99

Raley's Family Of Fine Stores Signs Licensing and Supply

Agreement with Peet's Coffee & Tea 100

TBLCapital Invests in NUMI Organic Tea of Oakland 100

Sapat to Buy Whittard 100

Sara Lee to Expand Plant Capacity 100

Nestle to Expand its Factory 101

Reily to Take Over French Market Coffee 101

India's Premier's Tea Captures North American Market 101

Duncans Announced Plans to Make New Investments 101

Boxwood Capital Buys Coffee Wholesale USA 102

Melitta Announced Plans to Invest in Brazil 102

Dao Huong Group to Invest in Coffee Plant 102

Gavea Sells Out Stakes of Ipanema 102

Duncans to Increase Sachet Tea Market 102

Good Earth Chooses Ruder Finn 102

Wagh Bakri Group Enters the Tea Market of UAE 103

Kraft Invests in Instant Coffee Factory 103

Lavazza Takes Over Cafe Terra Brasil 103

Suntory to Enter into Alliance with Nestle 103

Strauss Group Acquires New Coffee Brands of Russia 104

Strauss Group Acquires Coffee Brands of Cosant Enterprises 104

Strauss Acquires Coffee To Go 104

Oishi Group to Enter into Coffee Business 104

Coffee Queen AB to Merge with Crem Aparatos Cafexpres 104

Kraft Foods to Establish New Coffee Plant 105

ACME Establishes Casa Havana Coffee Bars & Cigars 105

Thai Hoa Coffee Signs an Agreement with GEA Group 105

Pepsi Cola Enters the Green Tea Business 105

RPG to Sign Contract with an International Coffee Brand 105

Tully's Asian Subsidiary Enters Into a Joint Venture with AFCM 106

Starbucks Plans to Open its First Coffeehouse in Czech Republic 106

AmRest and Starbucks To Open Coffeehouses in Hungary 106

9. CORPORATE ACTIVITY IN RECENT PAST: A PERSPECTIVE BUILDER 107

Strauss-Elite Changes Name to Strauss Group Ltd 107

Javo Becomes Beverage Partner of MedAssests 107

Tata Tea Enters Chinese Market 107

Coca-Cola Plans to Invest in Honest Tea 107

President Chain to Introduce TEAROOM Outlets in Taiwan 107

Kirin Beverage to Set Up PET Bottled Tea Drink Factory in

Shanghai 108

Typhoo Tea to Launch Two Premium Brands in India 108

CoffeeMasters to Sell Coffee in China 108

Ito En Plans to Build a Green Tea Facility in US 108

Tata to Acquire UK-Based Liberty Tea 108

CCI to Acquire a Dogadan 109

Unilever and PepsiCo To Expand Market for Lipton 109

Delta Blues signs Distribution Agreement with Global Specialty

Foods 109

Kraft Includes Starbucks' Coffee Varieties in Tassimo 109

Government of Kerala Announces Closure of Organic Robust

Coffee Estate 109

Pacific Land Acquires Integrated Coffee Technologies 110

Starbucks Plans To Open Coffee Outlets in Bulgaria and Portugal 110

Rosinter and Whitbread to Open Costa Coffee Chain in Russia 110

Coffee Republic to Foray into Turkish Market 110

Gloria Jean's Coffees To Open Coffeehouses in India 111

Coffeeheaven Plans to Open Coffee Chain In Ukraine 111

Costa Coffee Opens its First Outlet In Mumbai 111

Coffee Republic and McLeish Brothers Sign Scottish Franchising

Agreement 111

Pepsi To Sell Starbucks Beverages in India 111

Coffee Pacifica To Open its First Cafe in Shanghai 112

Javo and Compass Group Modify Supply Agreement 112

CCHBC Plans to Form Joint Venture with Coke and Illycafe 112

Coffee Republic Signs Franchisee Agreement to Start Coffee

Outlets in Middle East 112

Starbucks to Stage PNG Through Starbucks Limited Reserve 113

Osem Trade and Landwer Sign Distribution Agreement 113

Corner Bakery Cafe Restructures Its Outlets 113

Timothy's Coffees and Monogram Foods Signs Distribution Agreement 113

Blue Foods and Coffee Bean Sign Franchisee Agreement 114

ARAMARK Acquires R&B 114

Farmer Bros Completes Acquisition of Coffee Bean International 114

Tetley Acquires Trademarks from Premium Foods 114

Coca Cola Brasil Acquires Leao Junior 115

Lavazza Acquires Barista 115

Ito En Acquires Stake in Foodx Globe 115

Starbucks Enters into Agreement with Ethiopia 115

Food Empire Acquires Naturant Systems 115

Keurig Join Hands with Tully's Coffee 115

Tata Tea Joins Hands with Zhejiang Tea of China for Market

Expansion 116

Revolution Tea and S&D Coffee Sign Partnership Agreement 116

Tata Coffee Establishes Freeze-Dried Coffee Factory 116

Yeo Hiap Seng Acquires Super Coffeemix 116

Mrs McDougall's Roasting House Opens at Charlotte 117

Illy Acquires Dammann Freres 117

Peet`s Opens Artisan Coffee Roasting Facility in California 117

Coffee Holding and Entenmann's Sign Licensing Agreement 117

Javo Signs Marketing Agreement with Drie Mollen 117

Starbucks to Establish Joint Venture Companies with AmRest (RoE) 118

Procter & Gamble Signs Agreement with Dunkin' Brands 118

Cooper Tea Partners with H3, Inc. 118

Caribou Coffee Partners with Keurig for Single Cup Coffee 118

ARAMARK Takes Over Caffe Pazzesco Coffee Service Operations 119

Coca-Cola Acquires Fuze Beverage 119

Starbucks Acquires 47 Diedrich Coffee and Coffee People Stores 119

Tata Tea Acquires Additional Equity in Tata Coffee 119

AFCFSMC Inks Partnership Pact with KPCU 119

NCDEX to Introduce 'Robusta Cherry AV' with FMC's Consent 119

Hutchison of China to Introduce Herbal Tea in Africa 120

Kraft Foods Plans to Open a New Coffee Unit 120

PDC Plans to Cultivate Coffee and Corn in Indonesia 120

Starbucks to Set Up a New Roasting Unit in the US 120

Illycaffe and Great Wall to Form New Chinese Company 120

Coca-Cola Plans to Acquire Snapple Iced Tea Brand 121

Unilever Decides to Buy Environmentally Certified Tea 121

Littlejohn Concludes Van Houtte Acquisition 121

Manzaro to Set Up a Coffee Plant 121

Tata and ZTIEC to Venture Together 121

May Manufactures Enhances Production Capacity 122

HLL Renames as Hindustan Unilever Limited 122

Super Coffeemix Debuted in Japan 122

Aramark Completes Acquisition of Park Avenue Office Services 122

10. FOCUS ON SELECT GLOBAL PLAYERS 123

Kraft Foods, Inc. (USA) 123

Nestle SA (Switzerland) 123

Parry Agro Industries Ltd. (India) 123

Starbucks Coffee Co. (USA) 123

Strauss Group Ltd. (Israel) 124

Tata Global Beverages Ltd (India) 124

Tata Tetley Ltd (India) 125

Maxingvest AG (Germany) 125

Unilever (UK) 125

Hindustan Unilever Limited 126

Van Houtte, Inc. (Canada) 126

11. GLOBAL MARKET PERSPECTIVE 127

a. Volume Analytics 127

Table 26: World Recent Past, Current and Future Analysis for

Hot Beverages (Coffee and Tea) by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin

America, and Rest of World Markets Independently Analyzed

with Annual Sales Figures in Thousand Tons for Years 2007

through 2015 (includes corresponding Graph/Chart) 127

Table 27: World Historic Review for Hot Beverages (Coffee and

Tea) by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan) Latin America and Rest of

World Markets Independently Analyzed with Annual Sales

Figures in Thousand Tons for Years 2000 through 2006

(includes corresponding Graph/Chart) 128

Table 28: World 11-Year Perspective for Hot Beverages (Coffee

and Tea) by Geographic Region - Percentage Breakdown of Unit

Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Rest of World Markets for Years

2005, 2010 and 2015 (includes corresponding Graph/Chart) 129

Table 29: World Recent Past, Current and Future Analysis for

Hot beverages by Product Segment - Coffee and Tea Analyzed

with Annual Sales Figures in Thousand Tons for Years 2007

through 2015 (includes corresponding Graph/Chart) 130

Table 30: World Historic Review for Hot Beverages by Product

Segment - Coffee and Tea Independently Analyzed with Annual

Sales Figures in Thousand Tons for Years 2000 through 2006

(includes corresponding Graph/Chart) 131

Table 31: World 11-Year Perspective for Hot Beverages by

Segment- Percentage Breakdown of Unit Sales for Coffee and

Tea for Years 2005, 2010 and 2015 131

Table 32: World Recent Past, Current and Future Analysis for

Coffee by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World Markets Independently Analyzed with Annual Sales

Figures in Thousand Tons for Years 2007 through 2015

(includes corresponding Graph/Chart) 132

Table 33: World Historic Review for Coffee by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Rest of World Markets Independently

Analyzed with Annual Sales Figures in Thousand Tons for Years

2000 through 2006 (includes corresponding Graph/Chart) 133

Table 34: World 11-Year Perspective for Coffee by Geographic

Region - Percentage Breakdown of Unit Sales for US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Rest of World Markets for Years 2005, 2010 and 2015

(includes corresponding Graph/Chart) 134

Table 35: World Recent Past, Current and Future Analysis for

Tea by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World Markets Independently Analyzed with Annual Sales

Figures in Thousand Tons for Years 2007 through 2015

(includes corresponding Graph/Chart) 135

Table 36: World Historic Review for Tea by Geographic Region

- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

the Latin America and Rest of World Markets Independently

Analyzed with Annual Sales Figures in Thousand Tons for Years

2000 through 2006 (includes corresponding Graph/Chart) 136

Table 37: World 11-Year Perspective for Tea by Geographic

Region - Percentage Breakdown of Unit Sales for US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), The Latin

America and Rest of World Markets for Years 2000, 2010 and

2015 (includes corresponding Graph/Chart) 137

b. Dollar Analytics 138

Table 38: World Recent Past, Current and Future Analysis for

Hot Beverages (Coffee and Tea) by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin

America, and Rest of World Markets Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2007

through 2015 (includes corresponding Graph/Chart) 138

Table 39: World Historic Review for Hot Beverages (Coffee and

Tea) by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), The Latin America and Rest of

World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2000 through 2006 (includes

corresponding Graph/Chart) 139

Table 40: World 11-Year Perspective for Hot Beverages (Coffee

and Tea) by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), The Latin America and Rest of World

Markets for Years 2005, 2010 and 2015 (includes corresponding

Graph/Chart) 140

Table 41: World Recent Past, Current and Future Analysis for

Hot Beverages by Product Segment - Cofee and Tea

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2007 through 2015 (includes corresponding

Graph/Chart) 141

Table 42: World Historic Review for Hot Beverages by Product

Segment- Cofee and Tea Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2000 through 2006

(includes corresponding Graph/Chart) 142

Table 43: World 11-Year Perspective for Hot Beverages by

Product Segment - Percentage Breakdown of Dollar Sales for

Coffee and Tea for Years 2005, 2010 and 2015 142

By Product Segment 143

Table 44: World Recent Past, Current and Future Analysis for

Coffee by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), the Latin America and Rest of

World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 143

Table 45: World Historic Review for Coffee by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2000 through 2006 (includes corresponding Graph/Chart) 144

Table 46: World 11-Year Perspective for Coffee by geographic

Region - Percentage Breakdown of Dollar Sales for US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Rest of World Markets for Years 2005, 2010 and 2015

(includes corresponding Graph/Chart) 145

Table 47: World Recent Past, Current and Future Analysis for

Tea by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), the Latin America and Rest of

World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 146

Table 48: World Historic Review for Tea by Geographic Region

- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2000 through 2006 (includes corresponding Graph/Chart) 147

Table 49: World 11-Year Perspective for Tea by Geographic

Region - Percentage Breakdown of Dollar Sales for US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), the Latin

America and Rest of World Markets for Years 2005, 2010 and

2015 (includes corresponding Graph/Chart) 148

12. THE UNITED STATES 149

A.Market Analysis 149

Current and Future Analysis by Value 149

Current and Future Analysis by volume 149

The US Coffee Industry - An Overview 149

Key Statistics 150

Table 50: Per Capita Consumption of Coffee By Product

Segment-Regular, Soluble, Decaffeinated and Gourmet

(includes corresponding Graph/Chart) 150

Table 51: US Coffee Industry (2008): Percentage Breakdown

of Volume Sales by Segment-Regular Coffee, Cappuccino,

Espresso & Latte, Iced, Frozen, Slushy Coffee, and

Flavored Coffee (includes corresponding Graph/Chart) 150

Gourmet Coffee: An Insight 150

Traditional (True) Gourmet Coffee 150

Premium Gourmet Coffee 151

Flavored Gourmet Coffee 151

Decaffeinated Gourmet Coffee 151

Ready-to-Drink Gourmet Coffee 151

Factors Affecting the Gourmet Coffee Market 151

Visible Trends 152

Tracking Consumption Pattern 152

Consumption Statistics in the Recent Past 153

Table 52: Coffee Market in the US: Weekly Consumption

Pattern by Age Group (2003-2005) (includes corresponding

Graph/Chart) 153

Table 53: Coffee Market in the US: Daily Coffee

Consumption by Time and Age (2006) (% of Total Brewers)

(includes corresponding Graph/Chart) 153

Flavor Dynamics 154

Competition from Hybrids 154

Premium Coffee Gives Competition to Instant Coffee 154

Organic Coffee - On the Demand Curve 155

Specialty Coffee - A Principal Indulgent Luxury 155

Table 54: Specialty Coffee Market in the US (2009):

Percentage Breakdown of Sales by Distribution

Channels-Roasters/Retailers, Food, Drug, Mass Specialty

Bean and Cafes/Other (includes corresponding Graph/Chart) 155

Table 55: Specialty Coffee Market in the US: Number of

Specialty Coffee Units Operating for the Years 2003-2008

(includes corresponding Graph/Chart) 155

Kona Coffee from the Hawaiian Islands 156

Leading Coffee Brands 156

Table 56: US Market for Ground Coffee (2008): Percentage

Breakdown of Value and Volume Sales by Major Brands -

Folgers, Maxwell House, Starbucks, Folgers Coffee House,

Maxwell House Master Blend, Chock Full O' Nuts, Millstone,

Seattle's Best, Eight O'Clock, Yuban and Others (includes

corresponding Graph/Chart) 156

A Past Perspective 157

Table 57: US RTD Coffee Market (2005): Percentage

Breakdown of Dollar Sales by Major Brands - Frappuccino,

Starbucks Doubleshot, Wolfgang Puck, Starbucks, Kahlua,

Havana, Caffe D Vita, Mr Brown, Royal Kona and Main St

Cafe (includes corresponding Graph/Chart) 157

Table 58: US Refrigerated Coffee Market (2005):

Percentage Breakdown of Dollar Sales by Major Brands-

Folgers Jakada, Arizona, Upstate Farms, Royal Kona,

Starbucks, Havana, Mr. Brown and Others(includes

corresponding Graph/Chart) 157

Table 59: US Instant Coffee Market (2004 & 2005):

Percentage Breakdown by Leading Brands- Folgers, General

Foods International, Taster's Choice Original Blend,

Maxwell House, Private Label, and Others (includes

corresponding Graph/Chart) 158

Table 60: US Market for Ground Coffee (2004 & 2005):

Percentage Share Breakdown by Leading Producers-Procter &

Gamble, Kraft Foods Inc., Starbucks Coffee Co., Private

Label, Sara Lee Corp. and Others (includes corresponding

Graph/Chart) 158

Table 61: US Ground Decaffeinated Coffee Market (2004 &

2005): Percentage Share Breakdown by Major Brands-

Folgers, Private Label, Maxwell House, Starbucks, Folgers

Coffee Singles and Others (includes corresponding

Graph/Chart) 159

Tea Industry - An Overview 159

Special Tea Sales Power the US Tea Market 160

Leading Tea Brands in the Recent Past 161

Table 62: US Market for Refrigerated Tea (2007):

Percentage Share Breakdown of Value Sales by leading

vendors-Turkey Hill Dairy, Donovan Coffee Co. Inc., Pom

Wonderful, Private Label, WM Bolthouse Farms Inc., Coca

Cola Co., Ferolito Vultaggio & Sons, Milois Tea Co. Inc.,

Wengert's Dairy, Galliker Dairy Co., and Other (includes

corresponding Graph/Chart) 161

Table 63: US Market for Tea (2006): Percentage Breakdown

by Leading 10 Bag/Loose Tea Brands - Lipton Tea, Bigelow

Tea, Private Label Tea, Celestial Seasonings Tea, Twinings

Tea and Others (includes corresponding Graph/Chart) 161

Table 64: US Market for Refrigerated Tea (2006):

Percentage Share Breakdown of Value and Volume Sales by

Major Brands- Turkey Hill, Private Label, Red Diamond,

Nestea, Arizona, Milos, Clover Farms, Minute Maid, Swiss

Premium, Galliker and Others (includes corresponding

Graph/Chart) 162

Market Leaders 162

Leading Distribution Channels 162

Table 65: US Hot Beverages Market (2009): Percentage Share

Breakdown of Volume Sales by Leading Distribution Channels

- Supermarkets/ Hypermarkets Food Stores, Discounters,

Vending and Others(includes corresponding Graph/Chart) 163

Export-Import Scenario 163

Table 66: US Coffee Exports (2004-2006) Ranked by

Destination-Canada, Germany, Japan, Singapore, China

(excluding Mongolia), South Korea, Mexico, Italy, United

Kingdom, Hong Kong and Others (In US$ Thousands) (includes

corresponding Graph/Chart) 164

Table 67: US Tea Exports (2004-2006) Ranked by Destination-

Canada, Japan, Italy, Mexico, Singapore, United Kingdom,

China (excluding Mongolia), Brazil, South Korea, Thailand

and Others (In US$ Thousands) (includes corresponding

Graph/Chart) 165

Table 68: US Coffee Imports (2004-2006) Ranked by

Country-Colombia, Brazil, Guatemala, Indonesia, Vietnam,

Mexico, Germany, Costa Rica, Peru, Canada and Others (In

US$ Thousands) (includes corresponding Graph/Chart) 166

Table 69: US Tea Imports (2004-2006) Ranked by Country-

China (excluding Mongolia), Germany, Argentina, India,

United Kingdom, Sri Lanka, Japan, Canada, Indonesia, Kenya

and Others (In US$ Thousands) (includes corresponding

Graph/Chart) 167

Select Regional Player - Seattle's Best Coffee 168

B.Market Analytics 168

a. Volume Analytics 168

Table 70: United States Recent Past, Current and Future

Analysis for Hot Beverages (Coffee and Tea) by Product

Segment - Coffee and Tea Markets Independently Analyzed with

Annual Sales Figures in Thousand Tons for Years 2007 through

2015 (includes corresponding Graph/Chart) 168

Table 71: United States Historic Review for Hot Beverages

(Coffee and Tea) by Product Segment - Coffee and Tea Markets

Independently Analyzed with Annual Sales Figures in Thousand

Tons for Years 2000 through 2006 (includes corresponding

Graph/Chart) 169

Table 72: United States 11-Year Perspective for Hot

Beverages (Coffee and Tea) by Product Segment - Percentage

Breakdown of Unit Sales for Coffee and Tea Markets for 2005,

2010 and 2015 169

b. Dollar Analytics 170

Table 73: United States Recent Past, Current and Future

Analysis for Hot Beverages (Coffee and Tea) by Product

Segment - Coffee and Tea Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2007 through

2015 (includes corresponding Graph/Chart) 170

Table 74: United States Historic Review for Hot Beverages

(Coffee and Tea) by Product Segment - Coffee and Tea Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 171

Table 75: United States 11-Year Perspective for Hot

Beverages (Coffee and Tea) by Product Segment - Percentage

Breakdown of Dollar Sales for Coffee and Tea Markets for

2005, 2010 and 2015 171

13. CANADA 172

A.Market Analysis

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