Reportlinker Adds Global Market Review of Lingerie and Intimate Apparel - Forecasts to 2016

Jan 27, 2010, 11:04 ET from Reportlinker

NEW YORK, Jan. 27 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global market review of lingerie and intimate apparel - forecasts to 2016

http://www.reportlinker.com/p0174680/Global-market-review-of-lingerie-and-intimate-apparel---forecasts-to-2016.html

Over the last decade, the lingerie product group has been one of the most fiercely contested areas of clothing, with a multitude of national and international brands competing with some big-hitting private-label retailers.

In this fourth-edition report analysing the product sector at the end of the decade, lingerie is once again reviewed worldwide, providing an analysis of an industry that - post-recession - now needs to tune in with changing and future consumer wants.

Data includes bras' and briefs' market value, volume and % growth for the world total and by major region. This data is provided for 2004, 2008, 2009, 2010, 2012 and 2016. The market value data is also presented year-on-year from 2004 to 2016.

Following Chapters 1 and 2 (executive summary and introduction), the lingerie product sector in Chapter 3 is reviewed historically and in Chapter 4 it is defined in terms of product mix. The lingerie product category is quite diverse. This definition matters because of the polarisation of the market between desirable and aspirational bras, briefs and bodywear and the 'everyday value' (or cheap) end of the market, which is particularly prevalent in briefs sold in packs. The explanation of the report's quantitative methodology is contained in Chapter 5.

Chapters 6 through 9 look at the total global lingerie market, which just-style values for 2009 at US$28.99bn. The fundamental marketing issue in the lingerie business is no longer the battle for share that took place between US-based global brands, and retailers' own-labels worldwide. The US brands have looked at this battle, and decided that in some parts of it, they no longer wish to fight. Consequently, the market has become very fragmented.

In Chapter 10, brands and their price points in the UK market are considered in depth, whilst continuing from market positioning, Chapter 11 addresses the major trends of the moment.

Chapter 12 looks at recent commercial events. In order to throw light on this, in Chapter 13 there is an in-depth interview with the managing editor of Underlines, a trade magazine, which in turn is followed by some reflections from lingerie retailers. The report closes with the author's business comments on an interview conducted with the managing director of Triumph International, one of Europe's largest brands.

Find out more: click on the Contents tab on this page to view a full table of contents for the report and click on the Sample tab to download a sample pdf file.

Chapter 1 Executive summary

Lingerie has a stylish and colourful history

Lingerie garment definitions

A woman's lingerie wardrobe

The lingerie market: history, 2004-2008

The lingerie market, 2009

The lingerie market, 2016

The price-fashion matrix

Industry trends

The credit crunch recession

just-style's view of the state of the industry

Chapter 2 Introduction

Bra wars

Report coverage

Chapter 3 A stylish and colourful history

Chapter 4 Lingerie garment definitions

The lingerie product category

Women's bras

Women's briefs

Women's teddies and bodys

Corsetry (including girdles and pantie-girdles)

Styling considerations

Chapter 5 Research approach and methodology

A woman's lingerie wardrobe

Fashion and function

Values, volumes and exchange rates

Chapter 6 The lingerie market: history, 2004-2008

The lingerie market, 2004

The lingerie market, 2008

Chapter 7 The lingerie market, 2009

Current 2009 estimates

The lingerie market forecast for 2009, before the credit crunch effect

Chapter 8 The lingerie market: future forecasts, 2009-2016

The lingerie market, 2009

An economic forecasting question

The lingerie market, 2010

The lingerie market, 2012

The lingerie market, 2016

Chapter 9 The lingerie market timelines

Timeline for the lingerie market, total US dollar value

Timeline for the bra market, total US dollar value

Timeline for the briefs market, total US dollar value

Chapter 10 Brands and prices: a review of market positioning

Retail own-label, brands and anonymous lingerie

Product types

Comparative shop methodology

Price-fashion matrices

Stock density and presentation

Chapter 11 Industry trends

The need for change

Trends in lingerie theming

Trends in lingerie colours

Trends in lingerie fabrics

Trends in lingerie styling

UK analysis of the growth of shapewear

Chapter 12 Commercial activities and a commentary on the lingerie sector

A brief history of the recent past

The credit crunch and recession

Lingerie trade shows

Chapter 13 Interview with Underlines magazine

Chapter 14 An independent retailer perspective

Chapter 15 Lessons and cautionary tales from the experience of Triumph International

List of tables

Table 1: Exchange rates as at 15 November 2009

Table 2: The lingerie market (total world and by region), 2004 (US$bn, m units and unit price)

Table 3: The lingerie market (total world and by region), 2008 (US$bn, m units and unit price)

Table 4: The lingerie market (total world and by region), 2009 (US$bn, m units and unit price)

Table 5: The lingerie market (total world and by region), 2010 (US$bn, m units and unit price)

Table 6: The lingerie market (total world and by region), 2012 (US$bn, m units and unit price)

Table 7: The lingerie market (total world and by region), 2016 (US$bn, m units and unit price)

Table 8: The lingerie market (total world and by region), 2004-2016 (US$bn and % change)

Table 9: The bra market (total world and by region), 2004-2016 (US$bn and % change)

Table 10: The briefs market (total world and by region), 2004-2016 (US$bn and % change)

Table 11: Price-fashion matrix for very low-price and low-priced products

Table 12: Price-fashion matrix for low-middle price and middle priced products

Table 13: Price-fashion matrix for high-middle price and better brands

Table 14: Price-fashion matrix for high price and top-end brands

To order this report:

Clothing and Textile Industry: Global market review of lingerie and intimate apparel - forecasts to 2016

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Nicolas Bombourg

Reportlinker

Email: nbo@reportlinker.com

US: (805)652-2626

Intl: +1 805-652-2626


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