Reportlinker Adds Global Outdoor Advertising Industry
NEW YORK, Nov. 16, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Global Outdoor Advertising Industry
http://www.reportlinker.com/p092533/Global-Outdoor-Advertising-Industry.html
This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Alternate/Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Annual estimates and forecasts are provided for each region for the period 2007 through 2015. Also, a six-year historic analysis is provided for these markets. The report profiles 257 companies including many key and niche players such as Adams Outdoor Advertising, AdSpace Networks, Inc., Affichage Holding SA, APN Outdoor, Burkhart Advertising, Inc., Captivate Network, Clear Channel Outdoor Inc., Clear Media Limited, CBS Corporation, CBS Outernet, Inc., Daktronics, Inc., DDI Signs, EPAMEDIA, EuroMedia Group S.A., Fairway Outdoor Advertising, LLC, JCDecaux Group, Lamar Advertising Company, MarketForward, Made-U Look Promotions, Primedia Outdoor Pty Ltd., PRN Corporation, Planar Systems, Inc., Stroer Out-of-Home Media AG, Van Wagner Communications, and Zoom Media, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
OUTDOOR ADVERTISING MCP-1610
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 2
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
Billboards 4
Electronic/Digital Billboards 4
Transit Outdoor Advertising 4
Street Furniture 4
Alternate forms of Outdoor Advertising 5
2. INDUSTRY OVERVIEW 6
Advertising: An Essential Requisite for the Survival of the
Businesses 6
Outdoor Advertising: An Overview 6
Digital Out-Of-Home Advertising: A Savior of the Recession-
Struck Advertising Industry 7
Total Advertising Expenditure by Region - Current and Future
Analysis 7
Table 1: World Recent Past, Current and Future Analysis for
Total Advertising by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Middle East & Africa Independently Analyzed with Annual
Expenditure in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 8
Table 2: World Historic Review for Total Advertising by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America and Middle East & Africa
Markets Independently Analyzed with Annual Expenditure in US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) 9
Table 3: World 11-Year Perspective for Total Advertising by
Geographic Region - Percentage Breakdown of Dollar
Expenditure for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Middle East & Africa for
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 10
Outdoor Advertising - Current and Future Analysis 11
Analysis by Region 11
Analysis by Mode/Format 11
3. TRENDS AND ISSUES 12
Evolution of Outdoor Advertising 12
Dynamic Digital Signage Comes of Age 12
Digital Media Facades- An Emerging DOOH Technology 13
The Role of Digital Printing in Outdoor Advertising 13
4. SEGMENTAL OVERVIEW 15
Two Major Forms - Traditional and Non-Traditional 15
Outdoor Advertising by Mode/Format 16
Billboards - The Ubiquitous Format 16
Billboard Types 17
Electronic/Digital Billboards 17
Advantages of Digital Billboards vis-à-vis Traditional
Billboards 17
6m x 4m Billboards 18
48 Sheet Billboards 18
96 Sheet Billboards 18
AD Lites 18
Consumer Ads 18
Spectacular Signs 18
Airport Advertising 18
Airport: External 19
Airport: Internal 19
PrimeMotion 19
Store Fascias 19
Super Sixes 19
Tactical Display Unit 19
Objective of Billboards 20
Text 20
Color 20
Font 20
Transit Outdoor Advertising 20
Transit's Impact in Reaching a Wider Audience 20
Mobile Advertising 21
Bus Advertising 21
Subway and Rail Displays 21
Truckside Advertising 21
Taxi Advertising 21
Vehicle Wrapped Advertising 21
Street Furniture 22
Appeal of Street Furniture Advertising 22
Some Forms of Street Furniture 22
Bicycle Racks 22
Bus Benches 22
Bus Shelters 22
Telephone and Information Kiosks 23
In-Store Displays 23
Convenience Store Displays 23
Displays on Parking Structures 23
Shopping Mall Displays 23
Newsstand and News Rack Displays 23
Alternate forms of Outdoor Advertising 23
Nothing Airy about Hot Air Balloons 24
Alternate Outdoor Advertising Formats - A Sneak Preview 24
Airport Displays 24
Airborne Displays 24
Stadiums and Arenas 24
Commercial Restrooms 24
Dry Cleaning Hangers and Shopping Bags 24
Digital Video Screens 25
Competitive Analysis 25
Table 4: Leading Players in the Global Outdoor Advertising
Market (2004-2006): Percentage Breakdown of Revenues for
Clear Channel, JCDecaux, CBS Outdoor, Lamar, Stroer DSM +
DERG, Affichage Holding, and Others (includes corresponding
Graph/Chart) 25
5. PRODUCT/SERVICE INTRODUCTIONS/ INNOVATIONS 26
Daktronics & Westfield Introduce Digital Network of LED Video
Displays 26
CBS Outdoor Launches 3D Projection Display in New York 26
CBS Outdoor Offers New York MTA Commuter Rail and Bus Advertising 26
China New Media Launches Mega LED Screen at Dalian on New Year
Eve 27
CPA Firm Introduces Digital 'Twitter' Billboard 27
Infosys Technologies Develops Online Portal 27
Inwindow Outdoor Introduces Three-Dimensional Advertisement 27
WePOWER Launches Windvertising™ Media Platform 27
APN Outdoor Introduces COMPASS Planning Tool 28
CBS Outdoor Introduces Giant LCD Screens 28
Nestlé Aero Introduces Out-Of-Home Lenticular Advertisement 28
Daktronics Launches Gen 6 Digital Billboard 28
J Four Source Solutions Introduces Digimag 28
Giesken Outdoor Advertising Launches Digital Billboard 29
Singposter.com Introduces Outdoor Advertising with Online Service 29
Air New Zealand Announces Plans to Launch Mobile Phone
Controlled Billboard 29
MDO Introduces DISCO 29
APN Outdoor Introduces MegaSide 29
APN Outdoor to Launch Largest Digital Display 30
Clear Channel to Launch LED Luminaire Lighting Technology 30
Clear Channel Outdoor Introduces Pinnacle Halo Collection 30
Clear Channel Outdoor Introduces Digital Roadside Network 30
Daktronics Launches Valo™ OT Digital Billboard 31
CBS Outdoor Introduces Super 12 for Bus Advertising 31
Titan Worldwide to Introduce Digital Out-of-Home Signs 31
Idearc Media Launches Digital Billboard Advertising 32
6. PRODUCT/SERVICE INNOVATIONS/LAUNCHES IN RECENT PAST -
A PERSPECTIVE BUILDER 33
Daktronics Launches DAKTicker® Display Product 33
Zoom Starts New Digital Billboard Network 33
Captivate Network Introduces the Captivate Suburban Network™ 33
Fairway Launches Digital Billboard 33
Clear Channel Outdoor Installs Digital Billboard Across Four
US States 34
Trans-Lux Installs Digital Billboard in Canada and the US 34
Lamar Outdoor Launches New Digital Billboard 34
Clear Channel Launches First Indoor Digital Billboard Network 34
EPAMEDIA Introduces Novel Digital Advertising Format in Austria 34
Clear Channel Launches Digital Billboard Networks in Milwaukee
and Tampa 35
Made-U-Look Promotions Re-launches Outdoor Advertising Website 35
Zoom Media Introduces Planning Tool, Zoom Recall™ 35
CityVision Installs LED Screen in Moscow 35
Diyar Outdoor Installs Additional Advertising Billboards in Iraq 36
Viacom Outdoor Introduces Bluetooth Supported Posters 36
7. RECENT INDUSTRY ACTIVITY 37
JCDecaux UK Acquires Assets of Titan Outdoor Advertising 37
ABC Imaging Acquires Burton Imaging 37
VeriFone Takes Over Clear Channel's Taxi Media Business 37
Trackworks Group Merges with 3 Out of Home Media Companies 37
VisionChina Media Takes Over Digital Media Group 38
JCDecaux Extends Contract with Valencia 38
Qin Jin Yuan OOH Invests in CBS 38
JCDecaux Signs an Advertising Contract with Toulouse Blagnac
Airport 38
D3 LED Partners with Dubai's Digital Displays 38
JCDecaux Bags a Contract from MowasalatKarwa 39
TechMedia Advertising Acquires TechMedia Advertising Mauritius 39
Vision Media Divests TrainFX Business 39
AirMedia Enters into an Advertising Contract with Sinopec 39
Lamar Outdoor to Provide Advertising Services to Tallahassee
Police Department and Leon Country Sheriff's Office 39
JCDecaux Renews Contracts with Street Furniture Companies 39
JCDecaux Wins Advertising Contract from Urban Community of
Marseille 40
Golden Cloud Inks a Contract with Primedia Outdoor 40
Clear Channel Outdoor Renews Advertising Contract 40
Fairway Outdoor Adopts Eco-Friendly Technology 40
Clear Channel Outdoor and Underwater Ballet of Liz Goldwyn
Enter into Collaboration 40
DOmedia Takes Over Buyers Guide to Outdoor Advertising 41
Daktronics Installs Advertising Display for Barry Real Estate
Group 41
Helios Investment Partners Acquires Independent News & Media 41
Airmedia Signs Agreement with Sinopec Group 42
Media Prima Takes Over Kurnia Outdoor and Jupiter Outdoor 42
Outcast Enters Into Agreement with Adtek Media 42
TOM Outdoor Media Holdings Acquires TOM Outdoor Media Group 42
JCDecaux Takes Over Majority Share in Wall AG Holding 42
Ideation Acquisition Takes Over SearchMedia International 42
ACON Investments Takes Over Fairway Outdoor 43
Titan Outdoor Divests Roadside Billboards Suite to Primesight 43
JCDecaux and Local Authorities of France Renew Nine Regional
Advertising Street Furniture Contracts 43
Helios Investment Partners Acquires INM Outdoor 43
Dalian Vastitude Media Group Concludes Reverse Merger with
Golden Key International 44
MEDIA Prima Takes Over Kurnia Outdoor 44
Highfields Raises Stake in Clear Channel 44
UBS Buys Stake in Clear Channel 44
Independent News & Media to Acquire Stake in Clear Channel
Independent 44
Times Media Group to Use Clear Channel Outdoor's Billboards 44
Adspace Expands Partnership with CBL 45
Adspace Mall Network Enters Minneapolis Market 45
Zoom Acquires Alloy's InSite Advertising 45
Entravision Communications Sells Billboard Advertising Business 45
Neo Advertising and Traffic Merge to form Neo-Traffic 45
Clear Channel Installs Largest Steaming Billboard In UK 46
EPAMEDIA Pockets Megaboard Slovakia 46
Lightscape Technologies to Set up JV in China 46
MediaCorp Acquires Stake in Dahe Media 46
CMG Enters MOU with Premium AG 46
Laqshya Media Strikes Deal with GMR 46
Stroer Media Acquires Stake in Malaysian Company 47
Signal Outdoor Announces Acquisition of American Transit
Display Systems 47
Billboard.com Partners with Eventful 47
China Media and Premium AG to Establish a Joint Venture 47
LightScape Technologies and Beijing Xintong Media Deploys a
LED Display in Beijing 47
MOBICOM Announces a Joint Venture with Okey Holdings 48
MediaCorp Acquires Stake in Dahe Media 48
CBS Corporation Takes Over International Outdoor Advertising
Group 48
OutdoorPartner Media Divests PartnerBin 48
Clear Channel Communications Merges with CC Media's Subsidiary 48
Stroer Concept Outdoor and ShoofLLC Announce a Merger 49
Sina Plans to Acquire Focus Media 49
Stroer Media International Acquires Stake in 59 Images Holding 49
Lamar Advertising Company Snaps Up Entravision Communications
Corp 49
DOmedia.com to Takeover Out of Home Connect 49
Harbour Group Takes Over Time-O-Matic 50
CBS Corp Buys International Outdoor Advertising Group 50
CBS Outernet Inks a Partnership Agreement with Lifeclinic 50
CBS Announces Expansion of Outernet Product Portfolio 50
CBS Outernet Enters into Partnership with Ripple 51
Vision Media Group and Clear Channel Outdoor Expands
Advertising Business 51
Clear Channel Outdoor Holdings Bags Contracts from San Antonio
Bus System and Sacramento Public Transit System 51
Clear Channel Outdoor Renews Outdoor Advertising Contract 52
WHA Joint Venture Inks Agreement with Beijing Bashi Company
Limited 52
JCDecaux Renews Street Furniture Contract 52
JCDecaux Bags Advertising Contract from Communaute
d'Agglomeration de Cergy Pontoise 52
JCDecaux Secures Advertising Contract from Communaute
d'Agglomeration de Plaine Commune 52
Thomson's Premier Retail Networks and Cabco Ink Contracts with
Advertisers 53
Warburg Pincus to Buy Stake in Laqshya 53
Stroer Purchases Stake in 59 Images 53
Xinhua Finance Media Divests Convey Advertising Company 53
AirMedia Group to Buy Two Marketing Companies 53
Warburg Pincus Snaps up Laqshya Media 54
UBS Acquires Stake in Clear Channel Communications 54
Titan Worldwide Bags Contract from Chicago Transit Authority 54
Titan Worldwide Secures Contract from Bay Area Rapid Transit
District 54
CBS Outdoor Partners with McCann Erickson 54
Audi Selects Media Integration for Launch of New Model 55
8. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER 56
Interstate Pockets Magic Media's Outdoor Advertising Business 56
Magic Media Acquires Nicol 56
Magic Media Pockets Unisign Corp. 56
UEM to Acquire Big Traffic 56
Clear Channel to Install Digital Billboards for FBI 56
Daktronics Renews Partnership with NACDA 56
Daktronics Bags Orders for New Valo™ OT Digital Billboards 56
Zoom Expands Fitness Network 57
SignStorey Pockets Captive Audience 57
CBS Acquires SignStorey 57
Adspace Mall Network Forays into Detroit Market 57
Adspace Mall Network Expands to North Carolina and Oregon 57
Glimcher Strikes Deal with Adspace Networks 57
Fairway Takes Over Abbott Sign 58
Clear Channel Partners with Las Vegas Monorail 58
Titan Acquires Advertising Rights of Academy Bus 58
News Outdoor Russia Acquires Five Russian Companies 58
News Outdoor Russia Acquires Stake in Youth Advertising 58
Epamedia Acquires Multireklam 58
Big FM Sets up Outdoor Advertising Business 59
Aisi Realty Acquires Kiev 59
GMT to Acquire Primesight 59
Wo Kee Hong Acquires DOTV 59
Xinhua Finance Media Pockets Convey Advertising 59
Clear Channel Takes over Klass Advertising 60
JCDecaux Creates JV in Kazakhstan 60
CMG to Set up JV with Harbin Shengdong 60
EPAMEDIA Acquires BillboCity 60
EPAMEDIA Takes over Croatian Firm 60
CBS Outdoor to Acquire Haveco 60
Outdoor Akzent Renamed Epamedia International 61
JCDecaux & Wall Mull over Assets Swap and JV Agreement 61
Carroll Advertising Signs $1M Billboard Deal 61
Blue Outdoor Secures Advertising Rights for Pyramid Malls 61
CBS Forms New Business Division for Local Advertising 61
Border Billboard Joins as Affiliate of SeeSaw Networks 62
CBS/Decaux Wins Street Furniture Contract for California 62
Pittsburgh Steelers to Install Daktronics HD-X Display at
Heinz Field 62
EPAMEDIA Acquires Hungarian Major, Intermedia 63
Affichage Holding to Expand Advertising Operations in Romania
and Bulgaria 63
JCDecaux Secures Two Long-Term Contracts for Strasbourg 63
JCDecaux, BT Payphones Ink Multi Year Agreement 63
JCDecaux Wins Multi-Year Contract for Mulhouse and its
Suburbs, East France 63
JCDecaux Renews Street Furniture Contracts in Ile-de-France 64
Adshel Wins Street Furniture Contract for Canberra 64
Focus Media Enters Internet Advertising Media Through the
Acquisition of Allyes 64
Thomson & CGEN Join Hands for Outdoor Media Networks 64
IN&M Bids for Australian Major, APN 64
Media Prima to Fully Own Big Tree 65
JCDecaux Forms JV in Middle East 65
JCDecaux Wins Contract from Besancon 65
OutdoorPartner Media Takes Over Mira Outdoor Media 65
Interstate Outdoor Advertising Buys Magic Media 65
Clear Channel Communications Purchases 51% Majority Stake
Klass Advertising 65
JCDecaux Buys Stake in Wall USA 66
Fairway Outdoor Buys Advertising Assets of Innovative Media 66
Clear Channel Outdoor Acquires US Outdoor Advertising Firm 66
CBS Outdoors Acquires Transtop Minnesota 66
Planar Systems Acquires Clarity Visual Systems 67
Thomson Pockets Convergent Media Systems 67
Clear Channel Outdoor Mounts Digital Billboard Network in
Albuquerque 67
Clear Channel Outdoor, NAAC Conclude Alert Tests 67
Clear Channel Pockets Advertising Contract for Seattle 67
Wal-Mart Stores Rolls Out In-Store Media Network 67
SignStorey, CBS Ally for In-Store Media Content 68
Zoom Media Forms Alliance with Smart One Media 68
Clear Channel Communication Give its Consent for $26.7B Merger 68
Clarity Visual Systems, AdSpace Networks Ink $3.8M Agreement 68
AdSpace Networks Adds Seven New Markets 69
Clear Channel Signs Bus Advertising Deal for Marin County,
California 69
Clear Channel Outdoors Pockets Bus Advertising Franchise for
Phoenix City 69
Fairway Outdoor Advertising Enters the Chattanooga Market 69
Clear Channel Outdoor Wins MCTS Contract for Bus Shelter/
Transit Advertising 69
Daktronics Expands Billboard Production Capacity 70
NextMedia Alternative Inks Agreement with K-mart to Provide
In-Store Ad Displays 70
JCDecaux Sets Up Billboard Division in New York County 70
Fairway Outdoor Advertising, Clear Channel Exchange Billboards 70
MCDecaux Secures 20-yr Contracts from Japanese Transport
Companies 70
Clear Channel Outdoor Ties Up With Mitsui to Foray Into Japan 71
Clear Channel Japan Secures First Contract from Kawasaki 71
Mitsui & Co, ADK & DNP Launch Comprehensive Retail-Media
Solutions in Japan 71
Titan Worldwide Acquires Maiden Outdoor Group in Ireland 71
epa!-Holding Consolidates Business to Create EPAMEDIA 71
EPAMEDIA Wins Street Furniture Contract for Moldavian Capital 72
Alma Atermon Plans to Enter Romanian Outdoor Advertising Market 72
Wallstreet Fasadoch Trafikreklam AB Acquires Credo 72
JCDecaux Lietuva, BBHB Agree on Strategic Co-operation 72
JCDecaux Renews Advertising Contract with Seven Key Portuguese
Airports 72
JCDecaux Acquires Eastern European Major, MAG International 72
JCDecaux Forays Into Russian and Ukrainian Outdoor Advertising
Markets 73
News Outdoor, ST Development Ink Pact 73
Barco, Prismaflex Sign Distribution Agreement for Out-of-home
Advertising 73
Clear Channel Outdoor, Cemusa Win Street Furniture and
Billboard Contract 73
Affichage Romania Acquires Romanian Billboard Network 73
Multireklam Acquires Major Stake in Effect Media 74
Clear Channel Outdoor, Magink Introduce Digital-Ink Billboards
in UK 74
Viacom Outdoor Wins London Underground Advertising Contract 74
Clear Channel Outdoor Secures Additional Contract in Rome 74
JCDecaux Takes Over VVR-Berek from Berliner Verkehrsbetriebe 74
JCDecaux Secures Bus and Tramway Shelters Contract 75
Viacom Outdoor Acquires Pass Affiches SAS 75
JCDecaux Renews and Expands Contract with Cannes City 75
JCDecaux SA Renews Billboard Contract for Nice City, France 75
JCDecaux Renews Contract for Street Furniture with Auvergne 75
JCDecaux Renews Street Furniture Contracts for Six French
Municipalities 76
JCDecaux Renews Street Furniture Agreements in France 76
Media Prima Berhad Acquires TRC, BTO, and UPD 76
GIIR & Clear Channel Outdoor Ink Strategic Alliance 76
JC Decaux Secures Street Furniture Contract in China 77
Enjoy Media Acquires Major Stake in Chinese Exterior
Advertising Firm, U&D 77
JCDecaux Barges into Central Asian Advertising Market 77
TOM Group Forms Strategic Partnership with SPH 77
Clear Media Acquires Street Furniture Ad Panels in China 77
JC Decaux Secures Advertising Contract in New Delhi 78
BMC Enters Into Agreement with CRCM 78
JC Decaux Renews Contract with Hong Kong International Airport 78
Network Plans to Expand Street Furniture Business 78
Barco Signs Contract with Emaar for LED Displays 78
Diyar Outdoor Expands its Network to the Holy City Karbala 79
Viacom Outdoor Latino Adopts the New Name 'CBS Outdoor Latino' 79
Heatwave Develops 27,560 Mobile Billboards 79
Hewlett Packard Introduces New Technologies and Method for
Outdoor Advertising 79
Fairway Acquires Branch Office to Extend Services to Tennessee 79
JCDecaux Acquires Allam Group 80
Port of Oakland Signs Deals for More Ads on Bay Bridge Toll
Plaza Billboards 80
China Media Group Selected as the Advertising Placement Agent
by Beijing Ren Ren 80
Clear Channel Outdoor Bags Street Furniture Contract from
Cheshire County 81
Metro Renews Contract with Clear Channel 81
Viacom Outdoor Receives FirstGroup Contract 81
Viacom Outdoor Bags Aircoach Advertising Contract 82
9. FOCUS ON SELECT PLAYERS 83
Adams Outdoor Advertising (US) 83
AdSpace Networks, Inc. (US) 83
Affichage Holding SA (Switzerland) 83
APN Outdoor (Australia) 83
Burkhart Advertising, Inc. (US) 83
Captivate Network (US) 84
Clear Channel Outdoor, Inc. (US) 84
Clear Media Limited (China) 84
CBS Corporation (US) 85
CBS Outernet, Inc. (US) 85
Daktronics, Inc. (US) 86
DDI Signs (US) 86
EPAMEDIA (Austria) 86
EuroMedia Group S.A. (Romania) 87
Fairway Outdoor Advertising, LLC (US) 87
JCDecaux Group (France) 88
Lamar Advertising Company (US) 88
MarketForward (US) 89
Made-U Look Promotions (US) 89 Primedia Outdoor Pty Ltd. (
South Africa) 89
PRN Corporation (US) 90
Planar Systems, Inc. (US) 90
Stroer Out-of-Home Media AG (Germany) 90
Van Wagner Communications (US) 90
Zoom Media, Inc. (Canada) 91
10. GLOBAL MARKET PERSPECTIVE 92
Table 5: World Recent Past, Current and Future Analysis for
Outdoor Advertising by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Middle East & Africa Independently Analyzed with Annual
Expenditure in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 92
Table 6: World Historic Review for Outdoor Advertising by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America and Middle East & Africa
Markets Independently Analyzed with Annual Expenditure in US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) 93
Table 7: World 11-Year Perspective for Outdoor Advertising by
Geographic Region - Percentage Breakdown of Dollar Expenditure
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Middle East & Africa for Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 94
Table 8: World Recent Past, Current and Future Analysis for
Billboard Outdoor Advertising by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Middle East & Africa Independently Analyzed with
Annual Expenditure in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 95
Table 9: World Historic Review for Billboard Outdoor
Advertising by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East
& Africa Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) 96
Table 10: World 11-Year Perspective for Billboard Outdoor
Advertising by Geographic Region - Percentage Breakdown of
Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Middle East & Africa for
Years 2005, 2010 and 2015 (includes corresponding Graph/Chart) 97
Table 11: World Recent Past, Current and Future Analysis for
Transit Outdoor Advertising by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Middle East & Africa Independently Analyzed with Annual
Expenditure in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 98
Table 12: World Historic Review for Transit Outdoor
Advertising by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East
& Africa Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) 99
Table 13: World 11-Year Perspective for Transit Outdoor
Advertising by Geographic Region - Percentage Breakdown of
Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Middle East & Africa for
Years 2005, 2010 and 2015 (includes corresponding Graph/Chart) 100
Table 14: World Recent Past, Current and Future Analysis for
Street Furniture Outdoor Advertising by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Middle East & Africa Independently Analyzed
with Annual Expenditure in US$ Million for Years 2007 through
2015 (includes corresponding Graph/Chart) 101
Table 15: World Historic Review for Street Furniture Outdoor
Advertising by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East
& Africa Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) 102
Table 16: World 11-Year Perspective for Street Furniture
Outdoor Advertising by Geographic Region - Percentage
Breakdown of Dollar Expenditure for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East
& Africa for Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 103
Table 17: World Recent Past, Current and Future Analysis for
Alternate and Other Forms of Outdoor Advertising by Geographic
Region - US, Canada, Japan, Europe, Asia- Pacific (excluding
Japan), Latin America and Middle East & Africa Independently
Analyzed with Annual Expenditure in US$ Million for Years 2007
through 2015 (includes corresponding Graph/Chart) 104
Table 18: World Historic Review for Alternate and Other Forms
of Outdoor Advertising by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Middle East & Africa Markets Independently Analyzed with
Annual Expenditure in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) 105
Table 19: World 11-Year Perspective for Alternate and Other
Forms of Outdoor Advertising by Geographic Region - Percentage
Breakdown of Dollar Expenditure for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East
& Africa for Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 106
11. THE UNITED STATES 107
A.Market Analysis 107
Current and Future Analysis 107
Evolution of Outdoor Advertising in the US 107
Outdoor Advertising - Regulatory Environment 107
US Outdoor Billboard Industry - Regulatory Constraints 108
Digital Billboards: A Revolutionary Innovation in Outdoor
Advertising 108
An Overview of the Digital Signage Market in North America 109
Factors Influencing the Market 109
Digital Signage Networks 111
Networks Funded by the Network Operator 111
Network Funded by the Client 111
Planning and Implementation of Digital Signage 111
Digital Signage Applications 112
Banking and Finance Industry 112
Issues Relating to Digital Signage 112
Digital Signage Software Markets in North America 112
Various Competitive Factors 112
Competition Levels 113
Competitors 113
North American Digital Signage Displays Market 113
Various Competitive Factors 113
Competition Levels 113
Competitors 113
Noteworthy Market Introductions 114
Major End-Users of Digital Signage Software and Displays 114
Advertising Network Operators in the Digital Signage
Markets of North America 114
Various Competitive Factors 114
Competition Levels 114
Competitors 114
Total Advertising Expenditure - An Overview 115
Table 20: US Recent Past, Current and Future Analysis for
Total Advertising Analyzed with Annual Expenditure in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) 115
Table 21: US Historic Review for Total Advertising Analyzed
with Annual Expenditure in US$ Million for Years 2001
through 2006 (includes corresponding Graph/Chart) 115
Historic Data 115
Advertising Expenditure by Media 115
Table 22: Leading Ad Spending Categories by Media in the
US (2005 & 2006): Percentage Breakdown of Expenditure by
Television Media (Network TV, Cable TV, Spot TV,
Syndication - national, Spanish Language TV), Magazine
Media (Consumer Magazines, B2B Magazines, Sunday
Magazines, Local Magazines, Spanish Language Magazines),
Newspaper Media (Local Newspapers, National Newspapers,
Spanish Language Newspaper), Radio Media (Local Radio,
National Spot Radio, Network Radio), Internet Media,
Outdoor Media, and Others (includes corresponding
Graph/Chart) 116
Advertising Expenditure by Company 117
Table 23: Leading Advertisers in the US (2005 & 2006):
Total Ad Spending by Company - Procter & Gamble, General
Motors, Time Warner, Verizon Communications, AT&T, Johnson
& Johnson, Daimlerchrysler, Ford Motor, Walt Disney and
News Corp (In US$ Million) (includes corresponding
Graph/Chart) 117
Advertising Expenditure by Category 117
Table 24: Leading Advertising Categories in the US (2005 &
2006): Total Ad Spending by Category - Auto
(Domestic/Non-Domestic), Telecom, Financial Services, Misc
Retail, Local Services & Amusements, Direct Response,
Personal Care Products, Travel & Tourism and
Pharmaceuticals (In US$ Million) (includes corresponding
Graph/Chart) 118
B.Market Analytics 119
Table 25: US Recent Past, Current and Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Alternate & Other Forms Independently
Analyzed with Annual Expenditure in US$ Million for Years
2007 through 2015 (includes corresponding Graph/Chart) 119
Table 26: US Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and
Alternate & Other Forms Independently Analyzed with Annual
Expenditure in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) 120
Table 27: US 11-Year Perspective for Outdoor Advertising by
Mode/Format - Percentage Breakdown of Dollar Expenditure for
Billboards, Transit, Street Furniture and Alternate & Other
Forms for Years2005, 2010 and 2015 (includes corresponding
Graph/Chart) 120
12. CANADA 121
A.Market Analysis 121
Current and Future Analysis 121
Total Ad Expenditure in Canada - An Overview 121
Table 28: Canadian Recent Past, Current and Future Analysis
for Total Advertising Analyzed with Annual Expenditure in
US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 121
Table 29: Canadian Historic Review for Total Advertising
Analyzed with Annual Expenditure in US$ Million for Years
2001 through 2006 includes corresponding Graph/Chart) 122
B.Market Analytics 122
Table 30: Canadian Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Alternate & Other Forms
Independently Analyzed with Annual Expenditure in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) 122
Table 31: Canadian Historic Review for Outdoor Advertising
by Mode/Format - Billboards, Transit, Street Furniture and
Alternate & Other Forms Independently Analyzed with Annual
Expenditure in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) 123
Table 32: Canadian 11-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Dollar
Expenditure for Billboards, Transit, Street Furniture and
Alternate & Other Forms for Years 2005, 2010 and 2015
(includes corresponding Graph/Chart) 123
13. JAPAN 124
A.Market Analysis 124
Current and Future Analysis 124
Japanese Outdoor Advertising Industry: A Snapshot 124
Total Japanese Ad Expenditure - An Overview 125
Table 33: Japanese Recent Past, Current and Future Analysis
for Total Advertising Analyzed with Annual Expenditure in
US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 125
Table 34: Japanese Historic Review for Total Advertising
Analyzed with Annual Expenditure in US$ Million for Years
2001 through 2006 (includes corresponding Graph/Chart) 125
B.Market Analytics 126
Table 35: Japanese Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Alternate & Other Forms
Independently Analyzed with Annual Expenditure in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) 126
Table 36: Japanese Historic Review for Outdoor Advertising
by Mode/Format - Billboards, Transit, Street Furniture and
Alternate & Other Forms Independently Analyzed with Annual
Expenditure in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) 127
Table 37: Japanese 11-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Dollar
Expenditure for Billboards, Transit, Street Furniture and
Alternate & Other Forms for Years 2005, 2010 and 2015
(includes corresponding Graph/Chart) 127
14. EUROPE 128
A.Market Analysis 128
Current and Future Analysis 128
Total Advertising Expenditure in Europe - A Perspective 129
Table 38: European Recent Past, Current and Future Analysis
for Total Advertising by Geographic Region - Austria,
Belgium, France, Germany, Greece, Hungary, Ireland, Italy,
Netherlands, Norway, Poland, Portugal, Spain, Sweden,
Switzerland, UK, Russia and Rest of Europe Markets
Independently Analyzed with Annual Expenditure in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) 129
Table 39: European Historic Review for Total Advertising by
Geographic Region - Austria, Belgium, France, Germany,
Greece, Hungary, Ireland, Italy, Netherlands, Norway,
Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia
and Rest of Europe Markets Independently Analyzed with
Annual Expenditure in US$ Million for Years 2001 through
2006 includes corresponding Graph/Chart) 130
Table 40: European 11-Year Perspective for Total
Advertising by Geographic Region - Percentage Breakdown of
Dollar Expenditure for Austria, Belgium, France, Germany,
Greece, Hungary, Ireland, Italy, Netherlands, Norway,
Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia
and Rest of Europe Markets for Years 2005, 2010 and 2015
(includes corresponding Graph/Chart) 131
B.Market Analytics 132
Table 41: European Recent Past, Current and Future Analysis
for Outdoor Advertising by Geographic Region - Austria,
Belgium, France, Germany, Greece, Hungary, Ireland, Italy,
Netherlands, Norway, Poland, Portugal, Spain, Sweden,
Switzerland, UK, Russia and Rest of Europe Independently
Analyzed with Annual Expenditure in US$ Million for Years
2007 through 2015 (includes corresponding Graph/Chart) 132
Table 42: European Historic Review for Outdoor Advertising
by Geographic Region - Austria, Belgium, France, Germany,
Greece, Hungary, Ireland, Italy, Netherlands, Norway,
Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia
and Rest of Europe Independently Analyzed with Annual
Expenditure in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) 133
Table 43: European Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/ Format - Billboards,
Transit, Street Furniture and Alternate & Other Forms
Independently Analyzed with Annual Expenditure in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) 134
Table 44: European Historic Review for Outdoor Advertising
by Mode/Format - Billboards, Transit, Street Furniture and
Alternate & Other Forms Independently Analyzed with Annual
Expenditure in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) 135
Table 45: European 11-Year Perspective for Outdoor
Advertising by Geographic Region - Percentage Breakdown of
Dollar Expenditure for Austria, Belgium, France, Germany,
Greece, Hungary, Ireland, Italy, Netherlands, Norway,
Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and
Rest of Europe for Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart) 136
Table 46: European 11-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Dollar
Expenditure for Billboards, Transit, Street Furniture and
Alternate & Other Forms for Years 2005, 2010 and 2015
(includes corresponding Graph/Chart) 137
14a. AUSTRIA 138
Market Analysis 138
Table 47: Austrian Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Alternate & Other Forms
Independently Analyzed with Annual Expenditure in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) 138
Table 48: Austrian Historic Review for Outdoor Advertising
by Mode/Format - Billboards, Transit, Street Furniture and
Alternate & Other Forms Independently Analyzed with Annual
Expenditure in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) 139
Table 49: Austrian 11-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Dollar
Expenditure for Billboards, Transit, Street Furniture and
Alternate & Other Forms for Years 2005, 2010 and 2015
(includes corresponding Graph/Chart) 139
14b. BELGIUM 140
Market Analysis 140
Table 50: Belgian Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Alternate & Other Forms
Independently Analyzed with Annual Expenditure in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) 140
Table 51: Belgian Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and
Alternate & Other Forms Independently Analyzed with Annual
Expenditure in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) 141
Table 52: Belgian 11-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Dollar
Expenditure for Billboards, Transit, Street Furniture and
Alternate & Other Forms for the Years 2005, 2010 and 2015
(includes corresponding Graph/Chart) 141
14c. FRANCE 142
Market Analysis 142
Table 53: French Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Alternate & Other Forms
Independently Analyzed with Annual Expenditure in US$
Million for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 142
Table 54: French Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and
Alternate & Other Forms Independently Analyzed with Annual
Expenditure in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) 143
Table 55: French 11-Year Perspective for Outdoor Advertising
by Mode/Format - Percentage Breakdown of Dollar Expenditure
for Billboards, Transit, Street Furniture and Alternate &
Other Forms for Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart) 143
14d. GERMANY 144
A.Market Analysis 144
Current and Future Analysis 144
German Outdoor Advertising Market - An Overview 144
B.Market Analytics 145
Table 56: German Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Alternate & Other Forms
Independently Analyzed with Annual Expenditure in US$
Million for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 145
Table 57: German Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and
Alternate & Other Forms Independently Analyzed with Annual
Expenditure in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) 146
Table 58: German 11-Year Perspective for Outdoor Advertising
by Mode/Format - Percentage Breakdown of Dollar Expenditure
for Billboards, Transit, Street Furniture and Alternate &
Other Forms for Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart) 146
14e. GREECE 147
Market Analysis 147
Table 59: Greek Recent Past, Current and Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Alternate & Other Forms Independently
Analyzed with Annual Expenditure in US$ Million for Years
2007 through 2015 (includes corresponding Graph/Chart) 147
Table 60: Greek Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and
Alternate & Other Forms Independently Analyzed with Annual
Expenditure in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) 148
Table 61: Greek 11-Year Perspective for Outdoor Advertising
by Mode/Format - Percentage Breakdown of Dollar Expenditure
for Billboards, Transit, Street Furniture and Alternate &
Other Forms for Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart) 148
14f. HUNGARY 149
Market Analysis 149
Table 62: Hungarian Recent Past, Current and Future Analysis
for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Alternate & Other Forms
Independently Analyzed with Annual Expenditure in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart)
To order this report:
Advertising Industry: Global Outdoor Advertising Industry
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Nicolas Bombourg |
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Reportlinker |
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