Reportlinker Adds Global Packaging Supplier Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

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May 18, 2011, 05:56 ET

NEW YORK, May 18, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Packaging Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

http://www.reportlinker.com/p0500130/Global-Packaging-Supplier-Industry-Outlook-Survey-2011–2012-Industry-Dynamics-Market-Trends-and-Opportunities-Marketing-Spend-and-Sales-Strategies.html?utm_source=prnewswire&utm_medium=pr&utm_campaign=Investmen

Synopsis

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading packaging industry executives. It analyzes how packaging industry suppliers' media spend, marketing and sales strategies and business practices are set to change in 2011–2012. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Summary

Scope

• The opinions and forward looking statements of 274 industry executives have been captured in our in-depth survey, of which 64% represent Director and C-level respondents

• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations

• The geographical Scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East

• In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats

• Key topics covered include media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, investment outlook and business confidence among both buyers and suppliers.

• The report examines current practices and provides future expectations over the next 12-24 months

• The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results

• This report covers data and analysis on media channel expenditure, marketing and sales practices and industry developments by suppliers

Reasons To Buy

• Benchmark your sales and marketing spend with industry peers to effectively determine strategy

• Identify the specific marketing approaches your competitors are using to win business

• Better promote your business by aligning your capabilities and business practices with your customer's changing needs

• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of packaging buyers and suppliers

• Predict how the industry will grow, consolidate and where it will stagnate

• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Table of Contents

1 Executive Summary

2 Introduction

2.1 What is this report about?

2.2 Definitions

2.3 Methodology

2.4 Profile of survey respondents

2.4.1 Profile of buyer respondents

2.4.2 Profile of supplier respondents

3 Industry Dynamics

3.1 Revenue growth expectations

3.1.1 Revenue growth expectations by company type

3.1.2 Revenue growth expectations by region

3.1.3 Revenue growth expectations by turnover

3.1.4 Revenue growth expectations by senior level respondents

3.2 Future developments in business structure

3.2.1 Future developments by buyers

3.2.2 Future developments by suppliers

3.3 Merger and acquisition activity expectations

3.3.1 Merger and acquisition activity expectations by buyers

3.3.2 Merger and acquisition activity expectations by suppliers

3.3.3 Merger and acquisition activity expectations by region

3.3.4 Merger and acquisition activity expectations by company turnover

4 Packaging Market Growth Outlook

4.1 Demand in emerging markets

4.1.1 Demand in emerging markets by buyers

4.1.2 Demand in emerging markets by suppliers

4.1.3 Demand in emerging markets by region

4.1.4 Demand in emerging markets by company turnover

4.2 Growth expectations in developed countries

4.2.1 Growth expectations in developed countries by buyers

4.2.2 Growth expectations in developed countries by suppliers

4.2.3 Growth expectations in developed countries by region

4.2.4 Growth expectations in developed countries by company turnover

5 Threats and Opportunities for the Packaging Industry

5.1 Leading business concerns for 2010–2011

5.1.1 Leading business concerns for the period by company type

5.1.2 Leading business concerns for 2011–2012 by region

5.1.3 Leading business concerns by company turnover

5.2 Key supplier actions to maintain and win buyer business

5.2.1 Actions to maintain and secure buyer business by buyers

5.2.2 Actions to maintain and secure buyer business by region

5.2.3 Actions to maintain and secure buyer business by turnover

5.2.4 Actions to maintain and secure buyer business by procurement budget

5.2.5 Actions to maintain and secure buyer business by purchasing decision authority

6 Packaging Industry Supplier Marketing Spend Activity

6.1 Planned change in marketing expenditure levels

6.1.1 Planned change in marketing expenditure levels by region

6.1.2 Planned change in marketing expenditure levels by company turnover

6.1.3 Planned Change in Marketing Expenditure Levels vs. Revenue Growth Expectations

6.2 Future investment by media channel

6.2.1 Future investment by media channel by region

6.2.2 Planned change in marketing spend by company turnover

6.3 Suppliers' future investment in marketing and sales technology

6.3.1 Planned investment in marketing and sales technologies by region

6.3.2 Planned investment in marketing and sales technologies by company turnover

6.4 Annual marketing budgets: packaging industry suppliers

6.4.1 Annual marketing budgets by region

6.4.2 Annual marketing budgets by Company Turnover

7 Marketing and Sales Behaviors and Strategies in 2011–2012

7.1 Key marketing aims of suppliers for 2011–2012

7.1.1 Key marketing aims by region

7.1.2 Key marketing aims by company turnover

7.1.3 Key marketing aims by revenue growth expectations

7.2 Essential amendments to marketing activities in 2011–2012

7.2.1 Amendments to marketing activities by region

7.2.2 Amendments to marketing activities by company turnover

7.3 Use of new media for business prospects

7.3.1 Use of new media by region

7.3.2 Use of new media by company turnover

7.4 Critical success factors for choosing a marketing agency

7.4.1 Critical success factors: by region

7.4.2 Critical success factors: by company turnover

8 Appendix

8.1 Survey results

8.2 Methodology

8.3 Contact us

8.4 About ICD Research

8.5 Disclaimer

List of Tables

Figure 1: Revenue Growth Optimism (%), 2009–2010–2011

Figure 2: Revenue Growth Optimism by Company Type (%), 2009–2010–2011

Figure 3: Revenue Growth Optimism by Region (%), 2009–2010–2011

Figure 4: Revenue Growth Optimism by Turnover (%), 2011

Figure 5: Revenue Growth Optimism by Senior Level Respondents (%), 2011

Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011

Figure 7: Key Expected Changes in Business Structure in the Packaging Buyer Industry (%), 2011

Figure 8: Key Expected Changes in Business Structure in the Packaging Supplier Industry (%), 2011

Figure 9: Merger and Acquisition Activity Expectations, Packaging Buyer Industry, 2009–2010–2011

Figure 10: Merger and Acquisition Activity Expectations, Packaging Supplier Industry, 2009–2010–2011

Figure 11: Merger and Acquisition Activity Expectations by Region, 2011

Figure 12: Merger and Acquisition Activity Expectations by Company Turnover, 2011

Figure 13: Top Ten Growth Regions (%), 2011

Figure 14: Top Five Emerging Markets, 2011

Figure 15: Demand in Emerging Markets by Packaging Buyers (%), 2011

Figure 16: Demand in Emerging Markets by Packaging Suppliers (%), 2011

Figure 17: Demand in Emerging Markets by Region (%), 2011

Figure 18: Demand in Emerging Markets by Company Turnover (%), 2011

Figure 19: Top Five Developed Regions by Growth (%), 2011

Figure 20: Growth Expectations in Developed Countries by Packaging Buyers (%), 2011

Figure 21: Growth Expectations in Developed Countries by Packaging Suppliers (%), 2011

Figure 22: Growth Expectations in Developed Countries by Region (% 'Increase' Responses), 2011

Figure 23: Growth Expectations in Developed Countries by Company Turnover (% 'Increase' Responses), 2011

Figure 24: Leading Business Concerns (%), 2011–2012

Figure 25: Leading Business Concerns (%), 2011–2012

Figure 26: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011

Figure 27: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011

Figure 28: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011

Figure 29: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority (%), 2011

Figure 30: Planned Change in Marketing Expenditure Levels: Packaging Suppliers (%), 2009–2010–2011

Figure 31: Planned Change in Marketing Expenditure Levels by Region (%), 2011

Figure 32: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011

Figure 33: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011

Figure 34: Future Investment by Media Channels: Packaging Suppliers, 2011

Figure 35: Future Investment by Media Channels by Region (% increase responses), 2011

Figure 36: Future Investment by Media Channels by Company Turnover (% increase responses), 2011

Figure 37: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011

Figure 38: Planned Investment in Marketing and Sales Technologies by Region (%), 2011

Figure 39: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011

Figure 40: Annual Marketing Budgets: Packaging Suppliers (%), 2009–2010–2011

Figure 41: Annual Marketing Budgets by Region (%), 2011

Figure 42: Annual Marketing Budgets by Company Turnover (%), 2011

Figure 43: Key Marketing Aims: Packaging Suppliers (%), 2011

Figure 44: Key Marketing Aims by Region (%), 2011

Figure 45: Key Marketing Aims by Company Turnover (%), 2011

Figure 46: Key Marketing Aims by Revenue Growth Expectations (%), 2011

Figure 47: Amendments to Marketing Activities (% Supplier Comparison), 2011

Figure 48: Amendments to Marketing Activities by Region (%), 2011

Figure 49: Amendments to Marketing Activities by Company Turnover (%), 2011

Figure 50: Use of New Media by Suppliers (% Supplier Comparison), 2011

Figure 51: Use of New Media by Region (% ), 2011

Figure 52: Use of New Media by Company Turnover (% ), 2011

Figure 53: Critical Success Factors: Packaging Suppliers (% ), 2011

Figure 54: Critical Success Factors by Region (% ), 2011

Figure 55: Critical Success Factors by Company Turnover (% ), 2011

List of Figures