Reportlinker Adds Global Tampons Industry

Mar 22, 2011, 06:53 ET from Reportlinker

NEW YORK, March 22, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Tampons Industry

http://www.reportlinker.com/p090574/Global-Tampons-Industry.html

This report analyzes the worldwide markets for Tampons in US$ million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World. Annual estimates and forecasts are provided for the period 2007 through 2015. Also, a six-year historic analysis is provided for these markets. The report profiles 37 companies including many key and niche players such as First Quality Hygienic, Inc., Johnson & Johnson, Kimberly Clark Corporation, Lil-lets Group Limited, Natracare LLC, Playtex Products, Inc., Procter & Gamble, and Rostam Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1

Study Reliability and Reporting Limitations 1

Disclaimers 2

Data Interpretation & Reporting Level 3

Quantitative Techniques & Analytics 3

Product Definitions and Scope of Study 3

2. OUTLOOK 4

Global Market Review 4

Table 1: Potential Target Market by Country (includes

corresponding Graph/Chart) 4

Market Analysis 5

Tampon Sales Hit by Economic Recession 5

Regional Markets 5

3. FEMININE HYGIENE PRODUCTS - A BROADER PERSPECTIVE 6

Necessity for Women 6

Women: No Longer A Captive Market 6

The Convenience Factor 7

Packaging: Thinking Out-of-the-Box 7

Teenagers-Spotlighted! 7

Consumer Education - A Core Issue 8

Stake of Nonwovens 8

4. TAMPONS - MARKET DYNAMICS 9

Growing Preference for Organic Products 9

Status of Private Label Tampons 9

Factors Influencing the Tampon Market 9

Factors Influencing Tampon Adoption (Impact on Selection--

Rated on 1to10 Scale) 10

Packaging and Marketing of Tampons 10

Innovation in Tampons 10

Misperceptions About Tampons' Use 11

Concerns Related to Anatomy and Tampon Functions 11

Concerns About Virginity 11

Coping with TSS 11

5. PRODUCT OVERVIEW 13

Topography of Tampon 13

Product Segments 13

Applicator Tampons 13

Digital or Applicator-free Tampons 14

A Backdrop 14

Tampons in Ancient Times 14

Tampon in Modern Form 14

Acceptance for Tampon Usage 15

How to Handle a Tampon? 15

Alternatives to Tampons 15

Disposable Menstrual Pads 15

Reusable Menstrual Pads 15

Silk Sea Sponge Tampons 16

Menstrual Cups 16

Use of Tampons in STD Diagnosis 16

6. ENVIRONMENTAL & HEALTH CONCERNS 17

Disposal of Tampons - Affect on Environment 17

TSS: Safety of Feminine Sanitary Products Questioned 17

Indicators of TSS 18

Instances of TSS 18

Flipside to Tampon Use 18

7. COMPETITIVE SCENARIO 19

Brawl in the US Tampons Market 19

Table 2: Leading Players in the US Tampons Market (2007)

Percentage Market Share Breakdown of Sales for Procter &

Gamble (Tampax), Energizer (Playtex), Kimberly-Clark, Johnson

& Johnson, and Others (includes corresponding Graph/Chart) 19

Tussle in European Market 19

Table 3: Leading Players in the European Tampons Market by

Region/Country (2004 -A Historic Perspective): Market Share

by Value Sales for Procter & Gamble, Johnson & Johnson,

Kimberly-Clark, Private Labels, and Others (includes

corresponding Graph/Chart) 20

Prominence of Private Labels 20

Promoting Tampons' Use 20

Targeted Marketing of Tampons 21

Fostering Brand Awareness 21

Private Label Tampons - Influencing Retailer Margins 21

8. REGULATORY ENVIRONMENT 23

How Safe are Tampons? 23

Regulations Related to Tampons 23

Standardizing Terminology 23

Standard Terms to Refer Different Absorbency Levels of Tampons 23

9. PRODUCT LAUNCHES AND INNOVATIONS 24

Kimberly-Clark Launches U by Kotex 24

Lil-lets to Re-Launch Tampon Range 24

Svenska Cellulosa Aktiebolaget Unveils New Tampons 24

Millie & More to Unveil Moxie Brand Product Range 24

Lil-lets Introduces New Compact Applicator Tampon Range 25

Procter & Gamble Re-Launches Tampax Range 25

10. PRODUCT LAUNCHES AND INNOVATIONS IN THE RECENT PAST - A

PERSPECTIVE BUILDER 26

PLAYTEX LAUNCHES GENTLE GLIDE® TAMPON 26

Kimberly to Launch Internal Female Tampons in Brazil 26

Lil-lets to Launch New Tampon 26

Playtex Introduces Tampon for Sport Active Female 26

New Tampon from Rostam's Kit 27

Playtex Releases Beyond 27

KC Introduces Kotex in Colombia 27

J&J Unveils Comfort in Poland 27

Introduction of Today Tampons 27

J&J's Carefree Tampons in Australia 27

Accantia's Lil-Lets 28

Rostam Releases Scented Tampon 28

J& J's Tampon in Brazil 28

J&J Launches o.b. in Argentina 28

o.b. Comfort in Austria 28

Rostam Unveils Tampon with Plastic Applicator 28

Tampax's Tampon Variation 29

Playtex Glides Gently 29

P&G Supplies Learner's Kit 29

11. RECENT INDUSTRY ACTIVITY 30

Albaad Massuot Yitzhak Takes Over Rostam 30

Ellen Bags Order for Probiotic Tampons 30

Accantia to Close Tampon Unit 30

Energizer Holdings Acquires Playtex Products 30

Accantia Divests Lil-lets to Electra 30

Wal-Mart Elects Rostam as Tampons Supplier 31

Playtex Restructures 31

Lil-lets Gets New Packaging 31

KC Enlarges Production in Argentina 31

Hartmann Expands Production in Czech Republic 32

12. FOCUS ON SELECT PLAYERS 33

First Quality Hygienic, Inc. (US) 33

Johnson & Johnson (US) 33

Kimberly Clark Corporation (US) 33

Lil-lets Group Limited (UK) 33

Natracare LLC (USA) 34

Playtex Products, Inc. (US) 34

Procter & Gamble (US) 35

Rostam Ltd. (Israel) 35

13. GLOBAL MARKET PERSPECTIVE 36

Table 4: World Recent Past, Current and Future Analysis for

Tampons by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 36

Table 5: World Historic Review for Tampons by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2000 through 2006 (includes corresponding Graph/Chart) 37

Table 6: World 11-Year Perspective for Tampons by Geographic

Region - Percentage Breakdown of Market Share for US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Rest of World for the Years 2005, 2010 & 2015 (includes

corresponding Graph/Chart) 38

14. THE UNITED STATES 39

A.Market Analysis 39

Overview 39

Increasing Consumer Preference for Large Package Counts 39

Recession Drives Growth of Cheaper Store Brands 39

Promotion and Advertising Crucial for Private Label

Manufacturers 39

Natural and Organic Products Gain Popularity 40

Distribution Scenario 40

Table 7: Tampons Market by Distribution Channel (2007E):

Breakdown of Sales by Drug Stores, Super Markets, Discount

Stores, and Others (includes corresponding Graph/Chart) 40

Drug Stores Improve Share 40

Private Labels Expand Share 41

Competitive Scenario 42

Table 8: Leading Players in the US Tampons Market (2007):

Percentage Market Share Breakdown of sales for Procter &

Gamble, Energizer (Playtex), Kimberly-Clark, Johnson &

Johnson, and Others (includes corresponding Graph/Chart) 42

Table 9: Leading Brands in the US Tampons Market (2009):

Percentage Breakdown of Value Sales and Volume Sales for

Tampax Pearl, Tampax, Playtex Gentle Glide, Kotex Security,

O.B., Tampax Compak, Playtex Beyond, Playtex Sport,

Playtex, Private Labels & Others (includes corresponding

Graph/Chart) 43

Table 10: Leading Brands in the US Applicator Tampons

Market (2008): Market Share Breakdown for Tampax, Playtex,

Kotex, O.B, and Private Labels (includes corresponding

Graph/Chart) 44

Table 11: Leading Tampon Brands in US Drugstores (2007):

Percentage Breakdown of Value Sales for Tampax Pearl,

Tampax, Playtex Gentle Glide, Kotex Security, O.B., Tampax

Compak, Playtex Sport, Playtex Beyond, Playtex, Tampax

Fresh, Private label and Others (includes corresponding

Graph/Chart) 44

Table 12: Leading Tampon Brands at US Drugstores (2007):

Percentage Breakdown of Unit Sales for Tampax, Tampax

Pearl, Playtex Gentle Glide, Kotex Security, O.B., Tampax

Compak, Playtex Beyond, Playtex Sport, Playtex, Tampax

Fresh and Others (includes corresponding Graph/Chart) 45

Table 13: Leading Tampon Brands in the US (2002-2006- A

Recent Past Perspective): Percentage Breakdown by Value

Sales for Tampax, Tampax Compak, Tampax Pearl Plastic,

Playtex Portables, Playtex Beyond, Playtex Slimfits,

Playtex Gentle Glide, Kotex, o.b., Private Label, and

Others (includes corresponding Graph/Chart) 46

Demographic Influence 46

Tampons and Toxic Shock Syndrome 47

FDA-Regulations Related to Tampons 47

Standard Terms Proposed by FDA for Absorbency Levels of

Tampons 48

B.Market Analytics 48

Table 14: US Recent Past, Current & Future Analysis for

Tampons Market Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 48

Table 15: US Historic Review for Tampons Market

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 49

15. CANADA 50

A.Market Analysis 50

Tampons - Regulations 50

B.Market Analytics 50

Table 16: Canadian Recent Past, Current & Future Analysis

for Tampons Market Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 50

Table 17: Canadian Historic Review for Tampons Market

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 51

16. JAPAN 52

A.Market Analysis 52

Overview 52

Tampons Dispersion in Japan 52

B.Market Analytics 52

Table 18: Japanese Recent Past, Current & Future Analysis

for Tampons Market Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 52

Table 19: Japanese Historic Review for Tampons Market

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 53

17. EUROPE 54

A.Market Analysis 54

Overview 54

Demographical Influences on Tampon Market 54

Standard Code for Tampons' Absorbency 54

B.Market Analytics 55

Table 20: European Recent Past, Current & Future Analysis

for Tampons by Geographic Region -France, Germany, Italy,

United Kingdom, Spain, Russia and Rest of Europe Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2007 through 2015 (includes corresponding

Graph/Chart) 55

Table 21: European Historic Review for Tampons by Geographic

Region -France, Germany, Italy, United Kingdom, Spain,

Russia and Rest of Europe Markets Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2000

through 2006 (includes corresponding Graph/Chart) 56

Table 22: European 11-Year Perspective for Tampons by

Geographic Region - Percentage Breakdown of Market Share for

France, Germany, Italy, United Kingdom, Spain, Russia and

Rest of Europe for the Years 2005, 2010 & 2015 (includes

corresponding Graph/Chart) 57

17a.FRANCE 58

A.Market Analysis 58

Overview 58

Market Share of Major Players 58

Table 23: Leading Players in French Tampons Market (2006- A

Recent Past Perspective): Market Share by Value Sales for

Procter & Gamble, Johnson & Johnson, Private Labels, and

Others (includes corresponding Graph/Chart) 58

B.Market Analytics 59

Table 24: French Recent Past, Current & Future Analysis for

Tampons Market Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 59

Table 25: French Historic Review for Tampons Market

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 59

17b.GERMANY 60

A.Market Analysis 60

Overview 60

Market Share of Major Players 60

Table 26: Leading Players in German Tampons Market (2006- A

Recent Past Perspective): Market Share by Value Sales for

Johnson & Johnson, Kimberly-Clark, Private Labels, and

Others (includes corresponding Graph/Chart) 60

B.Market Analytics 61

Table 27: German Recent Past, Current & Future Analysis for

Tampons Market Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 61

Table 28: German Historic Review Analysis for Tampons Market

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 61

17c.ITALY 62

A.Market Analysis 62

Overview 62

Low Penetration of Tampons 62

Market Share of Major Players 62

Table 29: Leading Players in the Italian Tampons Market

(2006- A Recent Past Perspective): Market Share by Value

Sales for Procter & Gamble and Johnson & Johnson 62

B.Market Analytics 63

Table 30: Italian Recent Past, Current & Future Analysis for

Tampons Market Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 63

Table 31: Italian Historic Review for Tampons Market

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 63

17d.THE UNITED KINGDOM 64

A.Market Analysis 64

Overview 64

Market Share of Select Players 64

Table 32: Leading Players in Tampons Market of the UK

(2006- A Recent Past Perspective): Market Share by Value

Sales for Procter & Gamble, Kimberly-Clark, Private Labels,

and Others (includes corresponding Graph/Chart) 64

B.Market Analytics 65

Table 33: The UK Recent Past, Current & Future Analysis for

Tampons Market Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 65

Table 34: The UK Historic Review for Tampons Market

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 65

17e.SPAIN 66

A.Market Analysis 66

Overview 66

Market Share of Select Players 66

Table 35: Leading Players in the Spanish Tampons Market

(2006- A Recent Past Perspective): Market Share by Value

Sales for Procter & Gamble, Johnson & Johnson, Private

Labels and Others (includes corresponding Graph/Chart) 66

B.Market Analytics 67

Table 36: Spanish Recent Past, Current & Future Analysis for

Tampons Market Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 includes

corresponding Graph/Chart) 67

Table 37: Spanish Historic Review for Tampons Market

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 67

17f.RUSSIA 68

A.Market Analysis 68

Overview 68

Historic Review 68

B.Market Analytics 68

Table 38: Russian Recent Past, Current & Future Analysis for

Tampons Market Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 68

Table 39: Russian Historic Review for Tampons Market

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 69

17g.REST OF EUROPE 70

A.Market Analysis 70

Overview 70

Tampons in Ireland 70

Market Share of Select Players 70

Table 40: Leading Players in Rest of European Tampons

Market (2004- A Historic Perspective): Market Share by

Value Sales for Procter & Gamble, Johnson & Johnson,

Private Labels, and Others (includes corresponding

Graph/Chart) 70

B.Market Analytics 71

Table 41: Rest of Europe Recent Past, Current & Future

Analysis for Tampons Market Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2007 through

2015(includes corresponding Graph/Chart) 71

Table 42: Rest of Europe Historic Review for Tampons Market

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 71

18. ASIA-PACIFIC 72

A.Market Analysis 72

Overview 72

Low Level of Tampons Acceptance in China 72

Hong Kong 72

B. Market Analytics 73

Table 43: Asia-Pacific Recent Past, Current & Future

Analysis for Tampons Market Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2007 through

2015 (includes corresponding Graph/Chart) 73

Table 44: Asia-Pacific Historic Review for Tampons Market

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 73

19. LATIN AMERICA 74

A.Market Analysis 74

Overview 74

Brazilian Market for Tampons 74

Table 45: Leading Brands in the Brazilian Internal Female

Tampons Market (2006- A Recent Past Perspective):

Percentage Breakdown of Value Sales for OB, Tampax and

Others (includes corresponding Graph/Chart) 74

B.Market Analytics 75

Table 46: Latin American Recent Past, Current & Future

Analysis for Tampons Market Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2007 through

2015 (includes corresponding Graph/Chart) 75

Table 47: Latin American Historic Review for Tampons Market

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 75

20. REST OF WORLD 76

A.Market Analysis 76

Overview 76

South Africa 76

Glitches for Tampon Adoption in Zimbabwe 76

Tampons Market in Israel 76

B.Market Analytics 77

Table 48: Rest of World Recent Past, Current & Future

Analysis for Tampons Market Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2007 through

2015 (includes corresponding Graph/Chart) 77

Table 49: Rest of World Historic Review for Tampons Market

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 77

COMPETITIVE LANDSCAPE

Total Companies Profiled: 37 (including Divisions/Subsidiaries - 55)

------------------------------------------

Region/Country Players

------------------------------------------

The United States 17

Canada 4

Europe 25

France 1

Germany 2

The United Kingdom 2

Italy 1

Rest of Europe 19

Asia-Pacific (Excluding Japan) 7

Middle East 2

------------------------------------------

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