Reportlinker Adds Global Writing and Marking Instruments Industry
NEW YORK, March 22, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Global Writing and Marking Instruments Industry
http://www.reportlinker.com/p0459185/Global-Writing-and-Marking-Instruments-Industry.html
This report analyzes the worldwide markets for Writing and Marking Instruments in US$ Million by the following Product Segments - Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens), and Pencils/Art Goods (Wood Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East and Africa, and Latin America. Annual estimates and forecasts are provided for the period 2007 through 2015. Also, a seven-year historic analysis is provided for these markets. The report profiles 327 companies including many key and niche players such as ADD Corporation Limited, A.T. Cross Company, Crayola LLC, Camlin Ltd., Faber-Castell AG, Mitsubishi Pencil Co., Ltd., Montblanc International GmbH, Pentel Co., Ltd., Pilot Corporation, Pilot Pen Corporation of America, Sailor Pen Co., Ltd., Sanford Corp/Newell Rubbermaid, Societe BiC, STAEDTLER Mars GmbH and Co. KG., Tombow Pencil Co., Ltd., and Zebra Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
Pens/Markers 4
Ballpoint Pen 4
Markers/Highlighters 4
Roller Pens 4
Mechanical Pens 4
Porous Point Pens 4
Fountain Pens 5
Pencils/Art Goods 5
Wood-cased Pencils/Crayons 5
Mechanical Pencils 5
Artists' Equipment 5
Other Art Goods 5
2. INDUSTRY OVERVIEW 6
Impact of the Economic Recession, and Beyond - A Regional
Perspective 6
Table 1: World Market for Writing & Marking Instruments
(2007-2015): Geographic Regions [US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/ Africa, and
Latin America] Ranked by Growth (includes corresponding
Graph/Chart) 7
Analysis by Product Group/Segment 7
Pens/Markers 7
Table 2: World Market for Pens/Markers (2007-2015):
Geographic Regions [Asia-Pacific, Latin America, Middle
East/Africa, Japan, United States, Canada, and Europe] Ranked
by Growth Rate (includes corresponding Graph/Chart) 7
Pencils/Art Goods 8
Table 3: World Market for Pencils/Art Goods (2007-2015):
Geographic Regions [Asia-Pacific, Latin America, Japan,
Middle East/Africa, United States, and Canada] Ranked by
Growth Rate (includes corresponding Graph/Chart) 8
Market Trends and Issues 9
Writing Letters and Notes Retain Popularity 9
Writing Instruments Category Still Needs Enhancement 9
Manufacturers Launch Innovative Products 9
International Regulatory Associations with a Mark 9
3. COMPETITIVE SCENARIO 10
A Highly Fragmented Market 10
Major Players in the Global Writing & Marking Instruments Market 10
Table 4: World Market for Stationery Products (2003-2005 - A
Recent Past Perspective): Market Share of Leading Players
Based on Value Sales for Newell Rubbermaid, BiC, Pilot,
Pentel, Mitsubishi, Crayola and Others (includes
corresponding Graph/Chart) 10
Major Players in the US Writing Instruments Market 11
Table 5: Leading Players in the US Writing Instruments Market
(2003-2005 - A Recent Past Perspective): Percentage Breakdown
of Value Sales by Manufacturer - Newell Rubbermaid, BiC
Corp., Hallmark Cards Inc., Pilot Corp. of America, Pentel of
America, and Others (includes corresponding Graph/Chart) 11
4. SELECT MARKET TRENDS 12
5. PRODUCT OVERVIEW 13
Fine Writing Instruments 13
Classification 13
Pens 14
Ballpoint Pens 14
A Brief History 14
Markers/Highlighters 14
Roller Pens 15
Mechanical Pens 15
Examples of Mechanical Pens 15
Rapidograph Pens 15
Multiliner Pens & Drawing Pens 15
Porous Point Pens 15
Fountain Pens 15
Pencils/Art Goods 15
Wood-cased Pencils/Crayons 16
Mechanical Pencils 16
Artists' Equipment 16
Other Art Goods 16
6. DISTRIBUTION CHANNELS 17
Table 6: Writing and Marking Instrument Market in the US
(2007): Percentage Breakdown of Value Sales by Distribution
Channel - Retail, Commercial, Institutional, E-Commerce and
Other (includes corresponding Graph/Chart) 18
Table 7: Writing and Marking Instrument Retail Market in the
US (2007): Percentage Breakdown of Value Sales By Retail
Distribution Channel - Mass Merchandisers & Discount Stores,
Superstores, Drugstores, Supermarkets/Grocery Stores and
Others (includes corresponding Graph/Chart) 18
Supermarkets 19
Drug Stores 19
Office Supply Stores 19
Office Superstores 19
Warehouse Clubs 19
Wholesalers 20
Mail Order 20
Independent Stationers 20
Others 20
Contract Stationers 20
Catalog Firms 20
Discount Stores 20
Discount Superstores 20
Mass Merchandisers 21
Mass Market 21
Small and Medium Dealers 21
Mail Box 21
7. TECHNOLOGICAL DEVELOPMENTS OVER THE RECENT YEARS 22
Pens with Gel Inks 22
Pens with Rubberized Grips and Cushioning 22
All-In-One - Fountain Pen, Ballpoint Pen, Mechanical Pencil 22
Hemisphere with Unique Customization Options 22
Eco-Pen, the First Recycled Pen 22
Pressurized Pens for Astronauts 22
Pens-Pencils with Barrels of Antiseptic Chemicals 22
Pen with Ink Composed of Finely Divided Rubber 23
Heat-Sensitive Pens 23
Markers with Pigmented Ink 23
Porous Tip Pens with Humistatic Ink 23
8. PRODUCT INNOVATIONS/INTRODUCTIONS 24
Montblanc International Extends Writing Instruments Range 24
Montblanc and Meissen to Co-Develop Montblanc Masters for
Meisterstuck Porcelain Black & White Writing Instruments 25
Linc Pen & Plastics Launches New H20 Range of Ball Pens 25
Luxor Writing Instruments Launches Special Range of Beta and
Vector Pens 25
Pilot Pen Introduces Pilot Blossoming Orchids Pen 26
DBA Launches Biodegradable Disposable Pen 26
EXPO® Introduces EXPO Washable Markers 26
Caran d'Ache and William Penn to Introduce Luxury Pens 26
Caran d'Ache Introduces New Luxury Pen with Lord Shiva Image
in India 27
Linc Pen & Plastics Introduces a New Collection of Premium Pens 27
Montblanc Introduces Mahatma Gandhi Limited Edition Pen Range 27
Linc Pen & Plastics Introduces New Siren Neo Range of Ball
Point Pens 28
Kores (India) Introduces Kores Fantasy HB Picture Pencils 28
Linc Pen & Plastics Unveils New POP Ball Pens 28
Montblanc International Introduces Montblanc Donation Pen
Arturo Toscanini 28
Montblanc Introduces StarWalker Black Mystery Pen 28
Dixon Ticon deroga Launches Green Back-To-School Product Range 29
Office Depot® Introduces Extended Writing Instruments Set 29
Newell Rubbermaid Launches Range of Environmentally Friendly Pens 29
Cross Introduces New Colors to Autocross Pen and Leather
Collections 30
ODMasia Introduces Pen Fan 30
Girard-Perregaux Introduces New Range of Luxury Pens 30
Stilolinea Showcases Promotional Pens Series 30
Camlin Unveils Premium Fountain Pen 31
Willian Penn Launches New Range of Luxury Pens 31
Luxor Writing Instruments Introduces Novel Pilot Frixion Pens 31
Crayola Rolls Out TaDoodles Ta-Doodler 31
Crayola Launches Pip-Squeaks Colored Pencils 31
Zebra Pen Launches Eco-Friendly Writing Instruments 32
A. T. CROSS Launches C-Series Writing Instruments 32
A.T. CROSS Unveils Century® II Turismo Pen 32
Linc Pens Unveils Executive Ball Point Pens 33
Zebra Pen Unveils Clip-onTM Pink Ribbon Pen 33
Newell Rubbermaid Rolls Out Sharpie® Pen 33
Sakura of America to Introduce Sumo Grip II Pen and Pencil 33
G.M. Pens International Introduces Reynolds Racer Gel II
Sachin Series 34
Crayola Unveils New Range of Crayons and Markers 34
Office Depot Launches Foray Writing Instruments in Europe 34
Montblanc Rolls Out StarWalker Cool Blue in the Middle East 34
CROSS Rolls Out New Sauvage Pens for Women 35
9. PRODUCT INNOVATIONS/INTRODUCTIONS IN THE RECENT PAST- A
PERSPECTIVE BUILDER 36
BIC Launches Mini Grips Mechanical Pencil 36
Luxor Launches Art Collection of Pens 36
Navneet Publication Launches Eco-friendly Pencils 36
BIC to Launch Retractable Permanent Marker 36
BIC to Launch Retractable Ball Pen 36
Staedtler Unveils Gel Pens 37
Linc Pen & Plastics Introduces a New Product 37
Dixon Ticonderoga Launches a Triangle Shaped Pencil 37
BIC Launches X Game Writing Instruments 37
Faber-Castell Rolls Out New Fountain Pen 37
Faber-Castell Develops New Slim Line Products 38
David Oscarson Introduces Innovative Pens 38
Luxor Writing Instruments Launches Excel 100 Permanent Markers 38
Luxor Writing Instruments Introduces Gloliter pen 38
Scripto -Tokai Corp. Expands Scripto Line of Writing Instruments 38
A.T. Cross Unveils New Version ATX Pens 38
Faber-Castell Introduces Elite Fountain Pen 38
Pentel Introduces Impulse™ Ball Point Pen 39
A.T. Cross Introduces New Version Pens and Notebooks 39
Pentel Rolls Out Flexfit Ball Point Pen 39
A.T. Cross Rolls Out New Verve Pen Collection 39
Pentel Introduces Rolls Out Automatic Drafting Pencil 39
A.T. Cross Launches New Version of Cross Matrix® Pens 39
Linc Pen and Plastics Ltd. Enters Pencil Market 40
A.T. Cross Introduces Vice™ Pen 40
Pentel Unveils ErgoTwist™ Ball Point Pen 40
A.T. Cross Launches Verve in Japan 40
Pilot Pen Introduces BPX X-Treme 40
Pilot Pen Introduces Dr. Grip Pen 40
Pilot Pen Corp Introduces PV-5 and PV-7 40
Sanford Corp Introduces SKYNN® 40
Sanford Introduces SENSA® Spring 41
10. RECENT INDUSTRY ACTIVITY 42
STOPNGO Line Takes Over Pen Station 42
Pilot to Expand Sales in India and China 42
Linc Pen & Plastics to Establish Manufacturing Unit 42
BIC Group Acquires Stake in Cello Pen 42
W.B. Mason Acquires Pencils Inc. 43
Pelikan International Inks Agreement with Handelsgesellschaft
and Porsche Lizenz 43
Anoto Group Bags Digital Pen Delivery Order 43
FranklinCovey Products and A.T. Cross Enter into Agreement 43
Newell Rubbermaid to Make India a Sourcing Hub for Parker Pens 43
Pilot Expands Ballpoint Pen Production Capacity in Europe 43
Baumgartens Inks Agreement with Pacific Writing Instruments 44
Deli and Penrex Products Enter into Joint Venture 44
BIC Group Takes Over Antalis Promotional Products 44
Linc Pens and Plastics to Expand Manufacturing Capacity 44
Kennon & Company, and Kennon Home Accessories, Select Aurora
Due as Vendor 45
Faber Castell Extends Presence in Stationery 45
HiQ Bags Project from Anoto 45
Luxor Writing Instruments to Commission New Facility 45
Hamilton Housewares to Foray into Pen Manufacturing 45
LYRA and FILA Announce Merger 46
Camlin to Expand Facilities 46
Hitachi Maxell and Anoto AB to Enter into Joint Venture 46
A.T. Cross Opens Store in Kent 46
11. CORPORATE ACTIVITY IN THE RECENT PAST- A PERSPECTIVE BUILDER 47
Binney & Smith Changes Name to Crayola 47
Nite Ize Acquires Inka 47
Luxor Inaugurates Exclusive Retail Store 47
Newell Rubbermaid Acquires Virtual Ink's mimio ® Technology 47
Elmer's Products Acquires Color Loco 48
Mitsubishi Pencil Inks an Agreement with Alessi 48
GEL Writing Instrument Receives Production Rights from Ohto
Gel Co., Ltd 48
Newell Rubbermaid Buys Dymo From Esselte 48
BiC Acquires Stypen SA 48
Koh-i-noor Hardtmuth Establishes a Subsidiary in China 49
BiC Acquires Japanese Distributor 49
Mitsubishi Enters into Transparent Ink Manufacturing 49
12. FOCUS ON SELECT PLAYERS 50
ADD Corporation Limited (India) 50
A.T. Cross Company (US) 50
Crayola LLC (Formerly Binney & Smith) (US) 50
Camlin Ltd. (India) 51
Faber-Castell AG (Germany) 51
Mitsubishi Pencil Co., Ltd. (Japan) 51
Montblanc International GmbH (Germany) 52
Pentel Co., Ltd. (Japan) 52
Pilot Corporation (Japan) 52
Pilot Pen Corporation of America (US) 53
Sailor Pen Co., Ltd. (Japan) 53
Sanford Corp/Newell Rubbermaid (US) 53
Societe BiC (France) 53
STAEDTLER Mars GmbH & Co. KG (Germany) 54
Tombow Pencil Co., Ltd (Japan) 54
Zebra Co., Ltd. (Japan) 54
13. GLOBAL MARKET PERSPECTIVE 55
Table 8: World Recent Past, Current & Future Analysis for
Writing & Marking Instruments by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East & Africa, and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2015 (includes corresponding Graph/Chart) 55
Table 9: World Historic Review for Writing & Marking
Instruments by Geographic Region - US, Canada, Japan, Europe,
Asia Pacific, Middle East/Africa and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) 56
Table 10: World 11-Year Perspective for Writing & Marking
Instruments by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets for Years 2005, 2010 & 2015 (includes corresponding
Graph/Chart) 57
Analysis by Product Segment 58
Table 11: World Recent Past, Current & Future Analysis for
Writing & Marking Instruments by Product Group - Pens/ Markers
and Pencils/Art Goods Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2007 through
2015 (includes corresponding Graph/Chart) 58
Table 12: World Historic Review for Writing & Marking
Instruments by Product Group - Pens/Markers and Pencils/ Art
Goods Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) 59
Table 13: World 11-Year Perspective for Writing & Marking
Instruments by Product Group - Percentage Breakdown of Dollar
Sales for Pens/Markers and Pencils/Art Goods Markets for Years
2005, 2010 & 2015 59
Pens/Markers Market 60
Table 14: World Recent Past, Current & Future Analysis for
Pens/Markers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 60
Table 15: World Historic Review for Pens/Markers by Geographic
Region - US, Canada, Japan, Europe, Asia- Pacific (excluding
Japan), Middle East & Africa, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) 61
Table 16: World 11-Year Perspective for Pens/Markers by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 62
Pens/Markers Market by Product Segment 63
Table 17: World Recent Past, Current & Future Analysis for
Ballpoint Pens by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 63
Table 18: World Historic Review for Ballpoint Pens by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2000 through 2006 (includes
corresponding Graph/Chart) 64
Table 19: World 11-Year Perspective for Ballpoint Pens by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 65
Table 20: World Recent Past, Current & Future Analysis for
Markers/Highlighters by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 66
Table 21: World Historic Review for Markers/Highlighters by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) 67
Table 22: World 11-Year Perspective for Markers/ Highlighters
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 68
Table 23: World Recent Past, Current & Future Analysis for
Roller Pens by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 69
Table 24: World Historic Review for Roller Pens by Geographic
Region -US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) 70
Table 25: World 11-Year Perspective for Roller Pens by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 71
Table 26: World Recent Past, Current & Future Analysis for
Mechanical Pens by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 72
Table 27: World Historic Review for Mechanical Pens by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) 73
Table 28: World 11-Year Perspective for Mechanical Pens by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 74
Table 29: World Recent Past, Current & Future Analysis for
Porous Point Pens by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 75
Table 30: World Historic Review for Porous Point Pens by
Geographic Region -US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) 76
Table 31: World 11-Year Perspective for Porous Point Pens by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 77
Table 32: World Recent Past, Current & Future Analysis for
Fountain Pens by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 78
Table 33: World Historic Review for Fountain Pens by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) 79
Table 34: World 11-Year Perspective for Fountain Pens by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 80
Table 35: World Recent Past, Current & Future Analysis for
Pencils/Art Goods by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 81
Table 36: World Historic Review for Pencils/Art Goods by
Geographic Region -US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) 82
Table 37: World 11-Year Perspective for Pencils/Art Goods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia- Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 83
Pencils/Art Goods Market by Product Segment 84
Table 38: World Recent Past, Current & Future Analysis for
Woodcased Pencils/Crayons by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2007 through
2015 (includes corresponding Graph/Chart) 84
Table 39: World Historic Review for Woodcased Pencils/ Crayons
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) 85
Table 40: World 11-Year Perspective for Woodcased Pencils/
Crayons by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin American Markets for
Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 86
Table 41: World Recent Past, Current & Future Analysis for
Mechanical Pencils by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 87
Table 42: World Historic Review for Mechanical Pencils by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) 88
Table 43: World 11-Year Perspective for Mechanical Pencils by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 89
Table 44: World Recent Past, Current & Future Analysis for
Artists' Equipment by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 90
Table 45: World Historic Review for Artists' Equipment by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) 91
Table 46: World 11-Year Perspective for Artists' Equipment by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 92
Table 47: World Recent Past, Current & Future Analysis for
Other Art Goods by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 93
Table 48: World Historic Review for Other Art Goods by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) 94
Table 49: World 11-Year Perspective for Other Art Goods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 95
14. THE UNITED STATES 96
A.Market Analysis 96
Current and Future Analysis 96
Analysis by Product Group/Segment 96
Opportunities for Growth 97
Leading Brands 97
Table 50: US Pens Market by Leading Brands (2008): Market
Share Breakdown in Unit Terms for Paper Mate and Write
Bros., Pilot G2, BIC Crystal, Pilot Easy Touch, Paper Mate
Erasermate, Uni Ball Signo 207, and Others (includes
corresponding Graph/Chart) 97
Table 51: US Markers Market by Leading Brands (2008):
Market Share Breakdown in Unit Terms for Crayola Markers,
Sanford Sharpie, Rose Art, Sanford Sharpie Accent, Sanford
Expo, Sanford Expo 2, and Others (includes corresponding
Graph/Chart) 98
Competitive Scenario - A Recent Past Review 98
Newell and BiC Take the Top Honors 98
Table 52: Leading Players in the US Writing Instruments
Market (2003-2005 - A Recent Past Perspective): Percentage
Breakdown of Value Sales by Manufacturer - Newell
Rubbermaid, BiC Corp., Hallmark Cards Inc., Pilot Corp. of
America, Pentel of America, and Others (includes
corresponding Graph/Chart) 99
Coloring and Writing Instruments 100
Table 53: US Market for Children's Coloring and Writing
Instruments (2004 & 2005 - A Recent Past Perspective) -
Percentage Breakdown Based on Value Sales for Crayola,
Rose Art Industries, and Others (includes corresponding
Graph/Chart) 100
Market Trends 100
Innovation and Leadership 100
Political and Social Outlook 101
High-End Pens Market 101
Pricing 101
Luxury Pens Market 101
Educational Environment and Student Demographics 101
Reasons for Purchasing Writing and Marking Instruments 102
Purchase Frequency 102
Distribution Channels 102
Retail Channel - Leading Distribution Medium 102
Table 54: Writing and Marking Instrument Market in the US
(2007): Percentage Breakdown of Value Sales by
Distribution Channel - Retail, Commercial, Institutional,
E-Commerce, and Other (includes corresponding Graph/Chart) 103
Mass Merchandisers and Discount Stores Among the Favored
Retail Channels 103
Table 55: Writing and Marking Instruments Market in the US
(2007): Percentage Breakdown of Value Sales By Retail
Distribution Channel - Mass Merchandisers & Discount
Stores, Superstores, Drugstores, Supermarkets/Grocery
Stores and Others (includes corresponding Graph/Chart) 103
Distribution Channels for Pens 104
Table 56: US Market for Pens (2007) - Percentage Breakdown
of Volume Sales by Distribution Channel for Mass
Merchants, Drug Stores, Food Stores, and Food/Drug Stores
(includes corresponding Graph/Chart) 104
Trade Dynamics 104
Imports of Writing Instruments - China Leads 104
Table 57: US Imports of Writing Instruments by Country of
Origin (2008): Percentage Share of Imports in US$ Million
for China, Japan, Mexico, Germany, Taiwan, and Others)
(includes corresponding Graph/Chart) 104
A Recent Past Perspective 105
Table 58: US Imports of Pens and Markers (Felt Tipped and
Other Porous Tipped) by Country of Origin (2005 & 2006) -
Import Value in US$ Million for China, Mexico, Japan, South
Korea, Germany and Others (includes corresponding
Graph/Chart) 105
Table 59: US Exports of Pens and Markers (Felt Tipped and
Other Porous Tipped) by Country of Destination (2005 &
2006) - Export Value in US$ Million for Canada, Mexico, UK,
France, Hong Kong, and Others (includes corresponding
Graph/Chart) 105
Table 60: US Imports of Ballpoint Pens by Country of Origin
(2005 & 2006) - Import Value in US$ Million for China,
Japan, Mexico, Germany, Taiwan and Others (includes
corresponding Graph/Chart) 106
Table 61: US Exports of Ballpoint Pens by Country of
Destination (2005 & 2006) - Export Value in US$ Million for
Canada, Italy, Mexico, Japan, UK and Others (includes
corresponding Graph/Chart) 106
Table 62: US Imports of Pencils and Crayons with Leads
Encased in a Rigid Sheath by Country of Origin (2005 &
2006) - Import Value in US$ Million for China, Brazil,
Indonesia, Costa Rica, Mexico and Others (includes
corresponding Graph/Chart) 107
Table 63: US Exports of Pencils and Crayons with Leads
Encased in a Rigid Sheath by Country of Destination (2005 &
2006) - Export Value in US$ Million for Canada, Mexico, UK,
Hong Kong, South Korea, and Others (includes corresponding
Graph/Chart) 107
Table 64: US Imports of Writing Instruments and Accessories
by Country of Origin (2005 & 2006) - Import Value in US$
Million for China, Japan, Mexico, Germany, Taiwan and
Others (includes corresponding Graph/Chart) 108
Table 65: Major Exports of Writing Instruments and
Accessories by Country of Destination (2005 & 2006) -
Export Value in US$ Million for Canada, Mexico, UK, Hong
Kong, South Korea and Others (includes corresponding
Graph/Chart) 108
B.Market Analytics 109
Table 66: US Recent Past, Current & Future Analysis for
Writing & Marking Instruments by Product Group/ Segment -
Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller
Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens)
and Pencils/Art Goods (Wood-cased Pencils/Crayons,
Mechanical Pencils, Artists' Equipment and Other Art Goods)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 109
Table 67: US Historic Review for Writing & Marking
Instruments by Product Group/Segment - Pens/Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens, and Fountain Pens) and
Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical
Pencils, Artists' Equipment and Other Art Goods) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) 110
Table 68: US 11-Year Perspective for Writing & Marking
Instruments by Product Group/Segment - Percentage Breakdown
of Dollar Sales for Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens, and Fountain Pens) and Pencils/Art Goods
(Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists'
Equipment and Other Art Goods) Markets for 2005, 2010 & 2015
(includes corresponding Graph/Chart) 111
15. CANADA 112
A.Market Analysis 112
Current & Future Analysis 112
By Product Group/Segment 112
Trends in Writing Instruments Market 112
Trade Dynamics- A Recent Past Review 113
Table 69: Canadian Imports of Pens and Markers (Felt Tipped
and Other Porous Tipped) (2005 & 2006) by Country of Origin
- Import Value in US$ thousand for United States, China,
Germany, Mexico, Japan, and Others (includes corresponding
Graph/Chart) 113
Table 70: Canadian Exports of Pens and Markers (Felt Tipped
and Other Porous Tipped) by Country of Destination (2005 &
2006) - Export Value in US$ thousands for United Kingdom,
United States, France and Others (includes corresponding
Graph/Chart) 113
Table 71: Canadian Imports of Ballpoint Pens by Country of
Origin (2005 & 2006) - Import Value in US$ thousand for
China, Japan, United States, Mexico, Germany, and Others
(includes corresponding Graph/Chart) 113
Table 72: Canadian Exports of Ballpoint Pens by Country of
Destination (2005 & 2006) - Export Value in US$ Million for
United States, Cuba, China, Japan, Taiwan and Others 114
Table 73: Canadian Imports of Pencils and Crayons with
Leads Encased in a Rigid Sheath by Country of Origin (2005
& 2006) - Import Value in US$ thousand for China, Japan,
Mexico, Germany, Taiwan and Others (includes corresponding
Graph/Chart) 114
Table 74: Canadian Exports of Pencils and Crayons with
Leads Encased in a Rigid Sheath by Country of Destination
(2005 & 2006) - Export Value in US$ thousand for United
States, Tanzania, Japan, Jordan and Others (includes
corresponding Graph/Chart) 115
Mega Brands, Inc. (Formerly Rose Art Industries) - A Major
Player 115
B.Market Analytics 116
Table 75: Canadian Recent Past, Current & Future Analysis
for Writing & Marking Instruments by Product Group/Segment -
Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller
Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens)
and Pencils/Art Goods (Wood-cased Pencils/Crayons,
Mechanical Pencils, Artists' Equipment and Other Art Goods)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 116
Table 76: Canadian Historic Review for Writing & Marking
Instruments by Product Group/Segment - Pens/Markers
(Ballpoint Pens, Markers/ Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens, and Fountain Pens) and
Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical
Pencils, Artists' Equipment and Other Art Goods) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) 117
Table 77: Canadian 11-Year Perspective for Writing & Marking
Instruments by Product Group/Segment - Percentage Breakdown
of Dollar Sales for Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens, and Fountain Pens) and Pencils/Art Goods
(Wood-cased Pencils/Crayons, Mechanical Pencils, Artists'
Equipment and Other Art Goods) Markets for 2005, 2010 & 2015
(includes corresponding Graph/Chart) 118
16. JAPAN 119
A.Market Analysis 119
Market Overview 119
Current and Future Analysis 119
By Product Group/Segment 119
Competitive Scenario 120
Pencils 120
Table 78: Japanese Market for Pencils (2004 & 2005- A
Recent Past Perspective): Percentage Breakdown of Value
Sales by Leading Players - Mitsubishi Pencil, Tombow and
Others (includes corresponding Graph/Chart) 120
Mechanical Pencils 121
Table 79: Japanese Market for Mechanical Pencils (2004 &
2005- A Recent Past Perspective): Percentage Breakdown of
Value Sales by Leading Players - Pentel, Zebra, Mitsubishi
Pencil, Pilot, Platinum Pen and Others (includes
corresponding Graph/Chart) 121
Ballpoint Pens 122
Table 80: Japanese Market for Ballpoint Pens (2004 & 2005-
A Recent Past Perspective): Percentage Breakdown of Value
Sales by Leading Players - Pilot, Mitsubishi Pencil,
Zebra, Sakura Color Products, Pentel, The Sailor Pen and
Others (includes corresponding Graph/Chart) 122
Felt-Tipped Markers 123
Table 81: Japanese Market for Felt-Tipped Markers (2004 &
2005- A Recent Past Perspective): Percentage Breakdown of
Value Sales by Leading Players - Pentel, Mitsubishi
Pencil, Sakura Color Products, Zebra, Pilot and Others
(includes corresponding Graph/Chart) 123
Fountain Pens 124
Trade Dynamics - A Recent Past Perspective 124
Table 82: Japanese Imports of Writing Instruments,
including Ball Point Pens, Fountain Pens, and Mechanical
Pens, by Country of Origin (2005 & 2006) - Import Value in
US$ Million for China, Germany, South Korea, Thailand,
Taiwan, and Others (includes corresponding Graph/Chart) 124
Table 83: Japanese Imports of Pencils and Crayons by
Country of Origin (2005 & 2006) - Import Value in US$
Million for China, Indonesia, Germany, Taiwan, Switzerland,
and Others (includes corresponding Graph/Chart) 125
B.Market Analytics 126
Table 84: Japanese Recent Past, Current & Future Analysis
for Writing & Marking Instruments by Product Group/ Segment
- Pens/Markers (Ballpoint Pens, Markers/ Highlighters,
Roller Pens, Mechanical Pens, Porous Point Pens, and
Fountain Pens) and Pencils/Art Goods (Wood-cased
Pencils/Crayons, Mechanical Pencils, Artists' Equipment and
Other Art Goods) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 126
Table 85: Japanese Historic Review for Writing & Marking
Instruments by Product Group/Segment - Pens/Markers
(Ballpoint Pens, Markers / Highlighters, Roller Pens,
Mechanical Pens, PorousPoint Pens, and Fountain Pens) and
Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical
Pencils,Artists' Equipment and Other Art Goods) Markets
Independently Analyzed with Annual Sales Figuresin US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) 127
Table 86: Japanese 11-Year Perspective for Writing & Marking
Instruments by Product Group/Segment - Percentage Breakdown
of Dollar Sales for Pens/ Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens, and Fountain Pens) and Pencils/Art Goods
(Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists'
Equipment and Other Art Goods) Markets for 2005, 2010 & 2015
(includes corresponding Graph/Chart) 128
17. EUROPE 129
A.Market Analysis 129
Current & Future Analysis 129
By Region 129
Analysis by Product Group/Segment 129
B.Market Analytics 130
Table 87: European Recent Past, Current & Future Analysis
for Writing & Marking Instruments by Geographic Region -
France, Germany, Italy, United Kingdom, Spain, Russia, and
Rest of European Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 130
Table 88: European Historic Review for Writing & Marking
Instruments by Geographic Region - France, Germany, Italy,
UK, Spain, Russia, and Rest of European Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) 131
Table 89: European Recent Past, Current & Future Analysis
for Writing & Marking Instruments by Product Group/ Segment
- Pens/Markers (Ballpoint Pens, Markers/ Highlighters,
Roller Pens, Mechanical Pens, Porous Point Pens, and
Fountain Pens) and Pencils/Art Goods (Wood-cased
Pencils/Crayons, Mechanical Pencils, Artists' Equipment and
Other Art Goods) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 132
Table 90: European Historic Review for Writing & Marking
Instruments by Product Group/Segment - Pens/Markers
(Ballpoint Pens, Markers/ Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens, and Fountain Pens) and
Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical
Pencils, Artists' Equipment and Other Art Goods) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) 133
Table 91: European 11-Year Perspective for Writing & Marking
Instruments by Geographic Region - Percentage Breakdown of
Dollar Sales for France, Germany, Italy, United Kingdom,
Spain, Russia, and Rest of European Markets for Years 2005,
2010 & 2015 (includes corresponding Graph/Chart) 134
Table 92: European 11-Year Perspective for Writing & Marking
Instruments by Product Group/Segment - Percentage Breakdown
of Dollar Sales for Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens, and Fountain Pens) and Pencils/Art Goods
(Wood-cased Pencils/Crayons, Mechanical Pencils, Artists'
Equipment and Other Art Goods) Markets for 2005, 2010 & 2015
(includes corresponding Graph/Chart) 135
17a.FRANCE 136
A.Market Analysis 136
Current and Future Analysis 136
By Product Group/Segment 136
Imports - Writing and Drawing Instruments 136
Table 93: French Imports of Writing and Drawing Instruments
by Country of Destination (2005 - A Recent Past
Perspective) - Germany, China, Japan, UK, Italy and Others
(% Share) (includes corresponding Graph/Chart) 136
B.Market Analytics 137
Table 94: French Recent Past, Current & Future Analysis for
Writing & Marking Instruments by Product Group/ Segment -
Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller
Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens)
and Pencils/Art Goods (Wood-cased Pencils/Crayons,
Mechanical Pencils, Artists' Equipment and Other Art Goods)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 137
Table 95: French Historic Review for Writing & Marking
Instruments by Product Group/Segment - Pens/Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens, and Fountain Pens) and
Pencils/Art Goods (Wood- cased Pencils/Crayons, Mechanical
Pencils, Artists' Equipment and Other Art Goods) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) 138
Table 96: French 11-Year Perspective for Writing & Marking
Instruments by Product Group/Segment - Percentage Breakdown
of Dollar Sales for Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens, and Fountain Pens) and Pencils/Art Goods
(Wood-cased Pencils/Crayons, Mechanical Pencils, Artists'
Equipment and Other Art Goods) Markets for 2005, 2010 & 2015
(includes corresponding Graph/Chart) 139
17b.GERMANY 140
A.Market Analysis 140
Current and Future Analysis 140
By Product Group/Segment 140
Imports - Writing and Drawing Instruments 140
Table 97: German Imports of Writing and Drawing Instruments
by Country of Destination (2005- A Recent Past Perspective)
- China, Switzerland, Japan, France, The Netherlands and
Others (% Share) (includes corresponding Graph/Chart) 141
Focus on Select Market Players 141
Faber-Castell AG 141
Montblanc International GmbH 142
STAEDTLER Mars GmbH & Co. KG 142
B.Market Analytics 143
Table 98: German Recent Past, Current & Future Analysis for
Writing & Marking Instruments by Product Group/Segment -
Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller
Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens)
and Pencils/ Art Goods (Wood-cased Pencils/Crayons,
Mechanical Pencils, Artists' Equipment and Other Art Goods)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 143
Table 99: German Historic Review for Writing & Marking
Instruments by Product Group/ Segment - Pens/ Markers
(Ballpoint Pens, Markers/ Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens, and Fountain Pens) and
Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical
Pencils, Artists' Equipment and Other Art Goods) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) 144
Table 100: German 11-Year Perspective for Writing & Marking
Instruments by Product Group/Segment - Percentage Breakdown
of Dollar Sales for Pens/ Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens, and Fountain Pens) and Pencils/Art Goods
(Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists'
Equipment and Other Art Goods) Markets for 2005, 2010 & 2015
(includes corresponding Graph/Chart) 145
17c.ITALY
To order this report:
: Global Writing and Marking Instruments Industry
Check our Company Profile, SWOT and Revenue Analysis!
Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626
SOURCE Reportlinker
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