Reportlinker Adds Global Writing and Marking Instruments Industry

Mar 22, 2011, 09:05 ET from Reportlinker

NEW YORK, March 22, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Writing and Marking Instruments Industry

http://www.reportlinker.com/p0459185/Global-Writing-and-Marking-Instruments-Industry.html

This report analyzes the worldwide markets for Writing and Marking Instruments in US$ Million by the following Product Segments - Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens), and Pencils/Art Goods (Wood Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East and Africa, and Latin America. Annual estimates and forecasts are provided for the period 2007 through 2015. Also, a seven-year historic analysis is provided for these markets. The report profiles 327 companies including many key and niche players such as ADD Corporation Limited, A.T. Cross Company, Crayola LLC, Camlin Ltd., Faber-Castell AG, Mitsubishi Pencil Co., Ltd., Montblanc International GmbH, Pentel Co., Ltd., Pilot Corporation, Pilot Pen Corporation of America, Sailor Pen Co., Ltd., Sanford Corp/Newell Rubbermaid, Societe BiC, STAEDTLER Mars GmbH and Co. KG., Tombow Pencil Co., Ltd., and Zebra Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1

Study Reliability and Reporting Limitations 1

Disclaimers 2

Data Interpretation & Reporting Level 3

Quantitative Techniques & Analytics 3

Product Definitions and Scope of Study 3

Pens/Markers 4

Ballpoint Pen 4

Markers/Highlighters 4

Roller Pens 4

Mechanical Pens 4

Porous Point Pens 4

Fountain Pens 5

Pencils/Art Goods 5

Wood-cased Pencils/Crayons 5

Mechanical Pencils 5

Artists' Equipment 5

Other Art Goods 5

2. INDUSTRY OVERVIEW 6

Impact of the Economic Recession, and Beyond - A Regional

Perspective 6

Table 1: World Market for Writing & Marking Instruments

(2007-2015): Geographic Regions [US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East/ Africa, and

Latin America] Ranked by Growth (includes corresponding

Graph/Chart) 7

Analysis by Product Group/Segment 7

Pens/Markers 7

Table 2: World Market for Pens/Markers (2007-2015):

Geographic Regions [Asia-Pacific, Latin America, Middle

East/Africa, Japan, United States, Canada, and Europe] Ranked

by Growth Rate (includes corresponding Graph/Chart) 7

Pencils/Art Goods 8

Table 3: World Market for Pencils/Art Goods (2007-2015):

Geographic Regions [Asia-Pacific, Latin America, Japan,

Middle East/Africa, United States, and Canada] Ranked by

Growth Rate (includes corresponding Graph/Chart) 8

Market Trends and Issues 9

Writing Letters and Notes Retain Popularity 9

Writing Instruments Category Still Needs Enhancement 9

Manufacturers Launch Innovative Products 9

International Regulatory Associations with a Mark 9

3. COMPETITIVE SCENARIO 10

A Highly Fragmented Market 10

Major Players in the Global Writing & Marking Instruments Market 10

Table 4: World Market for Stationery Products (2003-2005 - A

Recent Past Perspective): Market Share of Leading Players

Based on Value Sales for Newell Rubbermaid, BiC, Pilot,

Pentel, Mitsubishi, Crayola and Others (includes

corresponding Graph/Chart) 10

Major Players in the US Writing Instruments Market 11

Table 5: Leading Players in the US Writing Instruments Market

(2003-2005 - A Recent Past Perspective): Percentage Breakdown

of Value Sales by Manufacturer - Newell Rubbermaid, BiC

Corp., Hallmark Cards Inc., Pilot Corp. of America, Pentel of

America, and Others (includes corresponding Graph/Chart) 11

4. SELECT MARKET TRENDS 12

5. PRODUCT OVERVIEW 13

Fine Writing Instruments 13

Classification 13

Pens 14

Ballpoint Pens 14

A Brief History 14

Markers/Highlighters 14

Roller Pens 15

Mechanical Pens 15

Examples of Mechanical Pens 15

Rapidograph Pens 15

Multiliner Pens & Drawing Pens 15

Porous Point Pens 15

Fountain Pens 15

Pencils/Art Goods 15

Wood-cased Pencils/Crayons 16

Mechanical Pencils 16

Artists' Equipment 16

Other Art Goods 16

6. DISTRIBUTION CHANNELS 17

Table 6: Writing and Marking Instrument Market in the US

(2007): Percentage Breakdown of Value Sales by Distribution

Channel - Retail, Commercial, Institutional, E-Commerce and

Other (includes corresponding Graph/Chart) 18

Table 7: Writing and Marking Instrument Retail Market in the

US (2007): Percentage Breakdown of Value Sales By Retail

Distribution Channel - Mass Merchandisers & Discount Stores,

Superstores, Drugstores, Supermarkets/Grocery Stores and

Others (includes corresponding Graph/Chart) 18

Supermarkets 19

Drug Stores 19

Office Supply Stores 19

Office Superstores 19

Warehouse Clubs 19

Wholesalers 20

Mail Order 20

Independent Stationers 20

Others 20

Contract Stationers 20

Catalog Firms 20

Discount Stores 20

Discount Superstores 20

Mass Merchandisers 21

Mass Market 21

Small and Medium Dealers 21

Mail Box 21

7. TECHNOLOGICAL DEVELOPMENTS OVER THE RECENT YEARS 22

Pens with Gel Inks 22

Pens with Rubberized Grips and Cushioning 22

All-In-One - Fountain Pen, Ballpoint Pen, Mechanical Pencil 22

Hemisphere with Unique Customization Options 22

Eco-Pen, the First Recycled Pen 22

Pressurized Pens for Astronauts 22

Pens-Pencils with Barrels of Antiseptic Chemicals 22

Pen with Ink Composed of Finely Divided Rubber 23

Heat-Sensitive Pens 23

Markers with Pigmented Ink 23

Porous Tip Pens with Humistatic Ink 23

8. PRODUCT INNOVATIONS/INTRODUCTIONS 24

Montblanc International Extends Writing Instruments Range 24

Montblanc and Meissen to Co-Develop Montblanc Masters for

Meisterstuck Porcelain Black & White Writing Instruments 25

Linc Pen & Plastics Launches New H20 Range of Ball Pens 25

Luxor Writing Instruments Launches Special Range of Beta and

Vector Pens 25

Pilot Pen Introduces Pilot Blossoming Orchids Pen 26

DBA Launches Biodegradable Disposable Pen 26

EXPO® Introduces EXPO Washable Markers 26

Caran d'Ache and William Penn to Introduce Luxury Pens 26

Caran d'Ache Introduces New Luxury Pen with Lord Shiva Image

in India 27

Linc Pen & Plastics Introduces a New Collection of Premium Pens 27

Montblanc Introduces Mahatma Gandhi Limited Edition Pen Range 27

Linc Pen & Plastics Introduces New Siren Neo Range of Ball

Point Pens 28

Kores (India) Introduces Kores Fantasy HB Picture Pencils 28

Linc Pen & Plastics Unveils New POP Ball Pens 28

Montblanc International Introduces Montblanc Donation Pen

Arturo Toscanini 28

Montblanc Introduces StarWalker Black Mystery Pen 28

Dixon Ticon deroga Launches Green Back-To-School Product Range 29

Office Depot® Introduces Extended Writing Instruments Set 29

Newell Rubbermaid Launches Range of Environmentally Friendly Pens 29

Cross Introduces New Colors to Autocross Pen and Leather

Collections 30

ODMasia Introduces Pen Fan 30

Girard-Perregaux Introduces New Range of Luxury Pens 30

Stilolinea Showcases Promotional Pens Series 30

Camlin Unveils Premium Fountain Pen 31

Willian Penn Launches New Range of Luxury Pens 31

Luxor Writing Instruments Introduces Novel Pilot Frixion Pens 31

Crayola Rolls Out TaDoodles Ta-Doodler 31

Crayola Launches Pip-Squeaks Colored Pencils 31

Zebra Pen Launches Eco-Friendly Writing Instruments 32

A. T. CROSS Launches C-Series Writing Instruments 32

A.T. CROSS Unveils Century® II Turismo Pen 32

Linc Pens Unveils Executive Ball Point Pens 33

Zebra Pen Unveils Clip-onTM Pink Ribbon Pen 33

Newell Rubbermaid Rolls Out Sharpie® Pen 33

Sakura of America to Introduce Sumo Grip II Pen and Pencil 33

G.M. Pens International Introduces Reynolds Racer Gel II

Sachin Series 34

Crayola Unveils New Range of Crayons and Markers 34

Office Depot Launches Foray Writing Instruments in Europe 34

Montblanc Rolls Out StarWalker Cool Blue in the Middle East 34

CROSS Rolls Out New Sauvage Pens for Women 35

9. PRODUCT INNOVATIONS/INTRODUCTIONS IN THE RECENT PAST- A

PERSPECTIVE BUILDER 36

BIC Launches Mini Grips Mechanical Pencil 36

Luxor Launches Art Collection of Pens 36

Navneet Publication Launches Eco-friendly Pencils 36

BIC to Launch Retractable Permanent Marker 36

BIC to Launch Retractable Ball Pen 36

Staedtler Unveils Gel Pens 37

Linc Pen & Plastics Introduces a New Product 37

Dixon Ticonderoga Launches a Triangle Shaped Pencil 37

BIC Launches X Game Writing Instruments 37

Faber-Castell Rolls Out New Fountain Pen 37

Faber-Castell Develops New Slim Line Products 38

David Oscarson Introduces Innovative Pens 38

Luxor Writing Instruments Launches Excel 100 Permanent Markers 38

Luxor Writing Instruments Introduces Gloliter pen 38

Scripto -Tokai Corp. Expands Scripto Line of Writing Instruments 38

A.T. Cross Unveils New Version ATX Pens 38

Faber-Castell Introduces Elite Fountain Pen 38

Pentel Introduces Impulse™ Ball Point Pen 39

A.T. Cross Introduces New Version Pens and Notebooks 39

Pentel Rolls Out Flexfit Ball Point Pen 39

A.T. Cross Rolls Out New Verve Pen Collection 39

Pentel Introduces Rolls Out Automatic Drafting Pencil 39

A.T. Cross Launches New Version of Cross Matrix® Pens 39

Linc Pen and Plastics Ltd. Enters Pencil Market 40

A.T. Cross Introduces Vice™ Pen 40

Pentel Unveils ErgoTwist™ Ball Point Pen 40

A.T. Cross Launches Verve in Japan 40

Pilot Pen Introduces BPX X-Treme 40

Pilot Pen Introduces Dr. Grip Pen 40

Pilot Pen Corp Introduces PV-5 and PV-7 40

Sanford Corp Introduces SKYNN® 40

Sanford Introduces SENSA® Spring 41

10. RECENT INDUSTRY ACTIVITY 42

STOPNGO Line Takes Over Pen Station 42

Pilot to Expand Sales in India and China 42

Linc Pen & Plastics to Establish Manufacturing Unit 42

BIC Group Acquires Stake in Cello Pen 42

W.B. Mason Acquires Pencils Inc. 43

Pelikan International Inks Agreement with Handelsgesellschaft

and Porsche Lizenz 43

Anoto Group Bags Digital Pen Delivery Order 43

FranklinCovey Products and A.T. Cross Enter into Agreement 43

Newell Rubbermaid to Make India a Sourcing Hub for Parker Pens 43

Pilot Expands Ballpoint Pen Production Capacity in Europe 43

Baumgartens Inks Agreement with Pacific Writing Instruments 44

Deli and Penrex Products Enter into Joint Venture 44

BIC Group Takes Over Antalis Promotional Products 44

Linc Pens and Plastics to Expand Manufacturing Capacity 44

Kennon & Company, and Kennon Home Accessories, Select Aurora

Due as Vendor 45

Faber Castell Extends Presence in Stationery 45

HiQ Bags Project from Anoto 45

Luxor Writing Instruments to Commission New Facility 45

Hamilton Housewares to Foray into Pen Manufacturing 45

LYRA and FILA Announce Merger 46

Camlin to Expand Facilities 46

Hitachi Maxell and Anoto AB to Enter into Joint Venture 46

A.T. Cross Opens Store in Kent 46

11. CORPORATE ACTIVITY IN THE RECENT PAST- A PERSPECTIVE BUILDER 47

Binney & Smith Changes Name to Crayola 47

Nite Ize Acquires Inka 47

Luxor Inaugurates Exclusive Retail Store 47

Newell Rubbermaid Acquires Virtual Ink's mimio ® Technology 47

Elmer's Products Acquires Color Loco 48

Mitsubishi Pencil Inks an Agreement with Alessi 48

GEL Writing Instrument Receives Production Rights from Ohto

Gel Co., Ltd 48

Newell Rubbermaid Buys Dymo From Esselte 48

BiC Acquires Stypen SA 48

Koh-i-noor Hardtmuth Establishes a Subsidiary in China 49

BiC Acquires Japanese Distributor 49

Mitsubishi Enters into Transparent Ink Manufacturing 49

12. FOCUS ON SELECT PLAYERS 50

ADD Corporation Limited (India) 50

A.T. Cross Company (US) 50

Crayola LLC (Formerly Binney & Smith) (US) 50

Camlin Ltd. (India) 51

Faber-Castell AG (Germany) 51

Mitsubishi Pencil Co., Ltd. (Japan) 51

Montblanc International GmbH (Germany) 52

Pentel Co., Ltd. (Japan) 52

Pilot Corporation (Japan) 52

Pilot Pen Corporation of America (US) 53

Sailor Pen Co., Ltd. (Japan) 53

Sanford Corp/Newell Rubbermaid (US) 53

Societe BiC (France) 53

STAEDTLER Mars GmbH & Co. KG (Germany) 54

Tombow Pencil Co., Ltd (Japan) 54

Zebra Co., Ltd. (Japan) 54

13. GLOBAL MARKET PERSPECTIVE 55

Table 8: World Recent Past, Current & Future Analysis for

Writing & Marking Instruments by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle

East & Africa, and Latin American Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2007 through 2015 (includes corresponding Graph/Chart) 55

Table 9: World Historic Review for Writing & Marking

Instruments by Geographic Region - US, Canada, Japan, Europe,

Asia Pacific, Middle East/Africa and Latin American Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 56

Table 10: World 11-Year Perspective for Writing & Marking

Instruments by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin American

Markets for Years 2005, 2010 & 2015 (includes corresponding

Graph/Chart) 57

Analysis by Product Segment 58

Table 11: World Recent Past, Current & Future Analysis for

Writing & Marking Instruments by Product Group - Pens/ Markers

and Pencils/Art Goods Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2007 through

2015 (includes corresponding Graph/Chart) 58

Table 12: World Historic Review for Writing & Marking

Instruments by Product Group - Pens/Markers and Pencils/ Art

Goods Markets Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2001 through 2006 (includes

corresponding Graph/Chart) 59

Table 13: World 11-Year Perspective for Writing & Marking

Instruments by Product Group - Percentage Breakdown of Dollar

Sales for Pens/Markers and Pencils/Art Goods Markets for Years

2005, 2010 & 2015 59

Pens/Markers Market 60

Table 14: World Recent Past, Current & Future Analysis for

Pens/Markers by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East & Africa, and

Latin American Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 60

Table 15: World Historic Review for Pens/Markers by Geographic

Region - US, Canada, Japan, Europe, Asia- Pacific (excluding

Japan), Middle East & Africa, and Latin American Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 61

Table 16: World 11-Year Perspective for Pens/Markers by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin American Markets for Years

2005, 2010 & 2015 (includes corresponding Graph/Chart) 62

Pens/Markers Market by Product Segment 63

Table 17: World Recent Past, Current & Future Analysis for

Ballpoint Pens by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East & Africa,

and Latin American Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 63

Table 18: World Historic Review for Ballpoint Pens by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin American

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2000 through 2006 (includes

corresponding Graph/Chart) 64

Table 19: World 11-Year Perspective for Ballpoint Pens by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin American Markets for Years

2005, 2010 & 2015 (includes corresponding Graph/Chart) 65

Table 20: World Recent Past, Current & Future Analysis for

Markers/Highlighters by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East & Africa,

and Latin American Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 66

Table 21: World Historic Review for Markers/Highlighters by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin American

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2001 through 2006 (includes

corresponding Graph/Chart) 67

Table 22: World 11-Year Perspective for Markers/ Highlighters

by Geographic Region - Percentage Breakdown of Dollar Sales

for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin American Markets for Years

2005, 2010 & 2015 (includes corresponding Graph/Chart) 68

Table 23: World Recent Past, Current & Future Analysis for

Roller Pens by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East & Africa, and

Latin American Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 69

Table 24: World Historic Review for Roller Pens by Geographic

Region -US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East & Africa, and Latin American Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 70

Table 25: World 11-Year Perspective for Roller Pens by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin American Markets for Years

2005, 2010 & 2015 (includes corresponding Graph/Chart) 71

Table 26: World Recent Past, Current & Future Analysis for

Mechanical Pens by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East & Africa,

and Latin American Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 72

Table 27: World Historic Review for Mechanical Pens by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin American

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2001 through 2006 (includes

corresponding Graph/Chart) 73

Table 28: World 11-Year Perspective for Mechanical Pens by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin American Markets for Years

2005, 2010 & 2015 (includes corresponding Graph/Chart) 74

Table 29: World Recent Past, Current & Future Analysis for

Porous Point Pens by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East & Africa,

and Latin American Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 75

Table 30: World Historic Review for Porous Point Pens by

Geographic Region -US, Canada, Japan, Europe, Asia- Pacific

(excluding Japan), Middle East & Africa, and Latin American

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2001 through 2006 (includes

corresponding Graph/Chart) 76

Table 31: World 11-Year Perspective for Porous Point Pens by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin American Markets for Years

2005, 2010 & 2015 (includes corresponding Graph/Chart) 77

Table 32: World Recent Past, Current & Future Analysis for

Fountain Pens by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East & Africa,

and Latin American Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 78

Table 33: World Historic Review for Fountain Pens by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin American

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2001 through 2006 (includes

corresponding Graph/Chart) 79

Table 34: World 11-Year Perspective for Fountain Pens by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin American Markets for Years

2005, 2010 & 2015 (includes corresponding Graph/Chart) 80

Table 35: World Recent Past, Current & Future Analysis for

Pencils/Art Goods by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East & Africa,

and Latin American Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 81

Table 36: World Historic Review for Pencils/Art Goods by

Geographic Region -US, Canada, Japan, Europe, Asia- Pacific

(excluding Japan), Middle East & Africa, and Latin American

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2001 through 2006 (includes

corresponding Graph/Chart) 82

Table 37: World 11-Year Perspective for Pencils/Art Goods by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia- Pacific (excluding Japan),

Middle East & Africa, and Latin American Markets for Years

2005, 2010 & 2015 (includes corresponding Graph/Chart) 83

Pencils/Art Goods Market by Product Segment 84

Table 38: World Recent Past, Current & Future Analysis for

Woodcased Pencils/Crayons by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East &

Africa, and Latin American Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2007 through

2015 (includes corresponding Graph/Chart) 84

Table 39: World Historic Review for Woodcased Pencils/ Crayons

by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin American

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2001 through 2006 (includes

corresponding Graph/Chart) 85

Table 40: World 11-Year Perspective for Woodcased Pencils/

Crayons by Geographic Region - Percentage Breakdown of Dollar

Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East & Africa, and Latin American Markets for

Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 86

Table 41: World Recent Past, Current & Future Analysis for

Mechanical Pencils by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East & Africa,

and Latin American Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 87

Table 42: World Historic Review for Mechanical Pencils by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin American

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2001 through 2006 (includes

corresponding Graph/Chart) 88

Table 43: World 11-Year Perspective for Mechanical Pencils by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin American Markets for Years

2005, 2010 & 2015 (includes corresponding Graph/Chart) 89

Table 44: World Recent Past, Current & Future Analysis for

Artists' Equipment by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East & Africa,

and Latin American Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 90

Table 45: World Historic Review for Artists' Equipment by

Geographic Region - US, Canada, Japan, Europe, Asia- Pacific

(excluding Japan), Middle East & Africa, and Latin American

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2001 through 2006 (includes

corresponding Graph/Chart) 91

Table 46: World 11-Year Perspective for Artists' Equipment by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin American Markets for Years

2005, 2010 & 2015 (includes corresponding Graph/Chart) 92

Table 47: World Recent Past, Current & Future Analysis for

Other Art Goods by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East & Africa,

and Latin American Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 93

Table 48: World Historic Review for Other Art Goods by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin American

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2001 through 2006 (includes

corresponding Graph/Chart) 94

Table 49: World 11-Year Perspective for Other Art Goods by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin American Markets for Years

2005, 2010 & 2015 (includes corresponding Graph/Chart) 95

14. THE UNITED STATES 96

A.Market Analysis 96

Current and Future Analysis 96

Analysis by Product Group/Segment 96

Opportunities for Growth 97

Leading Brands 97

Table 50: US Pens Market by Leading Brands (2008): Market

Share Breakdown in Unit Terms for Paper Mate and Write

Bros., Pilot G2, BIC Crystal, Pilot Easy Touch, Paper Mate

Erasermate, Uni Ball Signo 207, and Others (includes

corresponding Graph/Chart) 97

Table 51: US Markers Market by Leading Brands (2008):

Market Share Breakdown in Unit Terms for Crayola Markers,

Sanford Sharpie, Rose Art, Sanford Sharpie Accent, Sanford

Expo, Sanford Expo 2, and Others (includes corresponding

Graph/Chart) 98

Competitive Scenario - A Recent Past Review 98

Newell and BiC Take the Top Honors 98

Table 52: Leading Players in the US Writing Instruments

Market (2003-2005 - A Recent Past Perspective): Percentage

Breakdown of Value Sales by Manufacturer - Newell

Rubbermaid, BiC Corp., Hallmark Cards Inc., Pilot Corp. of

America, Pentel of America, and Others (includes

corresponding Graph/Chart) 99

Coloring and Writing Instruments 100

Table 53: US Market for Children's Coloring and Writing

Instruments (2004 & 2005 - A Recent Past Perspective) -

Percentage Breakdown Based on Value Sales for Crayola,

Rose Art Industries, and Others (includes corresponding

Graph/Chart) 100

Market Trends 100

Innovation and Leadership 100

Political and Social Outlook 101

High-End Pens Market 101

Pricing 101

Luxury Pens Market 101

Educational Environment and Student Demographics 101

Reasons for Purchasing Writing and Marking Instruments 102

Purchase Frequency 102

Distribution Channels 102

Retail Channel - Leading Distribution Medium 102

Table 54: Writing and Marking Instrument Market in the US

(2007): Percentage Breakdown of Value Sales by

Distribution Channel - Retail, Commercial, Institutional,

E-Commerce, and Other (includes corresponding Graph/Chart) 103

Mass Merchandisers and Discount Stores Among the Favored

Retail Channels 103

Table 55: Writing and Marking Instruments Market in the US

(2007): Percentage Breakdown of Value Sales By Retail

Distribution Channel - Mass Merchandisers & Discount

Stores, Superstores, Drugstores, Supermarkets/Grocery

Stores and Others (includes corresponding Graph/Chart) 103

Distribution Channels for Pens 104

Table 56: US Market for Pens (2007) - Percentage Breakdown

of Volume Sales by Distribution Channel for Mass

Merchants, Drug Stores, Food Stores, and Food/Drug Stores

(includes corresponding Graph/Chart) 104

Trade Dynamics 104

Imports of Writing Instruments - China Leads 104

Table 57: US Imports of Writing Instruments by Country of

Origin (2008): Percentage Share of Imports in US$ Million

for China, Japan, Mexico, Germany, Taiwan, and Others)

(includes corresponding Graph/Chart) 104

A Recent Past Perspective 105

Table 58: US Imports of Pens and Markers (Felt Tipped and

Other Porous Tipped) by Country of Origin (2005 & 2006) -

Import Value in US$ Million for China, Mexico, Japan, South

Korea, Germany and Others (includes corresponding

Graph/Chart) 105

Table 59: US Exports of Pens and Markers (Felt Tipped and

Other Porous Tipped) by Country of Destination (2005 &

2006) - Export Value in US$ Million for Canada, Mexico, UK,

France, Hong Kong, and Others (includes corresponding

Graph/Chart) 105

Table 60: US Imports of Ballpoint Pens by Country of Origin

(2005 & 2006) - Import Value in US$ Million for China,

Japan, Mexico, Germany, Taiwan and Others (includes

corresponding Graph/Chart) 106

Table 61: US Exports of Ballpoint Pens by Country of

Destination (2005 & 2006) - Export Value in US$ Million for

Canada, Italy, Mexico, Japan, UK and Others (includes

corresponding Graph/Chart) 106

Table 62: US Imports of Pencils and Crayons with Leads

Encased in a Rigid Sheath by Country of Origin (2005 &

2006) - Import Value in US$ Million for China, Brazil,

Indonesia, Costa Rica, Mexico and Others (includes

corresponding Graph/Chart) 107

Table 63: US Exports of Pencils and Crayons with Leads

Encased in a Rigid Sheath by Country of Destination (2005 &

2006) - Export Value in US$ Million for Canada, Mexico, UK,

Hong Kong, South Korea, and Others (includes corresponding

Graph/Chart) 107

Table 64: US Imports of Writing Instruments and Accessories

by Country of Origin (2005 & 2006) - Import Value in US$

Million for China, Japan, Mexico, Germany, Taiwan and

Others (includes corresponding Graph/Chart) 108

Table 65: Major Exports of Writing Instruments and

Accessories by Country of Destination (2005 & 2006) -

Export Value in US$ Million for Canada, Mexico, UK, Hong

Kong, South Korea and Others (includes corresponding

Graph/Chart) 108

B.Market Analytics 109

Table 66: US Recent Past, Current & Future Analysis for

Writing & Marking Instruments by Product Group/ Segment -

Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller

Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens)

and Pencils/Art Goods (Wood-cased Pencils/Crayons,

Mechanical Pencils, Artists' Equipment and Other Art Goods)

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 109

Table 67: US Historic Review for Writing & Marking

Instruments by Product Group/Segment - Pens/Markers

(Ballpoint Pens, Markers/Highlighters, Roller Pens,

Mechanical Pens, Porous Point Pens, and Fountain Pens) and

Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical

Pencils, Artists' Equipment and Other Art Goods) Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 110

Table 68: US 11-Year Perspective for Writing & Marking

Instruments by Product Group/Segment - Percentage Breakdown

of Dollar Sales for Pens/Markers (Ballpoint Pens,

Markers/Highlighters, Roller Pens, Mechanical Pens, Porous

Point Pens, and Fountain Pens) and Pencils/Art Goods

(Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists'

Equipment and Other Art Goods) Markets for 2005, 2010 & 2015

(includes corresponding Graph/Chart) 111

15. CANADA 112

A.Market Analysis 112

Current & Future Analysis 112

By Product Group/Segment 112

Trends in Writing Instruments Market 112

Trade Dynamics- A Recent Past Review 113

Table 69: Canadian Imports of Pens and Markers (Felt Tipped

and Other Porous Tipped) (2005 & 2006) by Country of Origin

- Import Value in US$ thousand for United States, China,

Germany, Mexico, Japan, and Others (includes corresponding

Graph/Chart) 113

Table 70: Canadian Exports of Pens and Markers (Felt Tipped

and Other Porous Tipped) by Country of Destination (2005 &

2006) - Export Value in US$ thousands for United Kingdom,

United States, France and Others (includes corresponding

Graph/Chart) 113

Table 71: Canadian Imports of Ballpoint Pens by Country of

Origin (2005 & 2006) - Import Value in US$ thousand for

China, Japan, United States, Mexico, Germany, and Others

(includes corresponding Graph/Chart) 113

Table 72: Canadian Exports of Ballpoint Pens by Country of

Destination (2005 & 2006) - Export Value in US$ Million for

United States, Cuba, China, Japan, Taiwan and Others 114

Table 73: Canadian Imports of Pencils and Crayons with

Leads Encased in a Rigid Sheath by Country of Origin (2005

& 2006) - Import Value in US$ thousand for China, Japan,

Mexico, Germany, Taiwan and Others (includes corresponding

Graph/Chart) 114

Table 74: Canadian Exports of Pencils and Crayons with

Leads Encased in a Rigid Sheath by Country of Destination

(2005 & 2006) - Export Value in US$ thousand for United

States, Tanzania, Japan, Jordan and Others (includes

corresponding Graph/Chart) 115

Mega Brands, Inc. (Formerly Rose Art Industries) - A Major

Player 115

B.Market Analytics 116

Table 75: Canadian Recent Past, Current & Future Analysis

for Writing & Marking Instruments by Product Group/Segment -

Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller

Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens)

and Pencils/Art Goods (Wood-cased Pencils/Crayons,

Mechanical Pencils, Artists' Equipment and Other Art Goods)

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 116

Table 76: Canadian Historic Review for Writing & Marking

Instruments by Product Group/Segment - Pens/Markers

(Ballpoint Pens, Markers/ Highlighters, Roller Pens,

Mechanical Pens, Porous Point Pens, and Fountain Pens) and

Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical

Pencils, Artists' Equipment and Other Art Goods) Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 117

Table 77: Canadian 11-Year Perspective for Writing & Marking

Instruments by Product Group/Segment - Percentage Breakdown

of Dollar Sales for Pens/Markers (Ballpoint Pens,

Markers/Highlighters, Roller Pens, Mechanical Pens, Porous

Point Pens, and Fountain Pens) and Pencils/Art Goods

(Wood-cased Pencils/Crayons, Mechanical Pencils, Artists'

Equipment and Other Art Goods) Markets for 2005, 2010 & 2015

(includes corresponding Graph/Chart) 118

16. JAPAN 119

A.Market Analysis 119

Market Overview 119

Current and Future Analysis 119

By Product Group/Segment 119

Competitive Scenario 120

Pencils 120

Table 78: Japanese Market for Pencils (2004 & 2005- A

Recent Past Perspective): Percentage Breakdown of Value

Sales by Leading Players - Mitsubishi Pencil, Tombow and

Others (includes corresponding Graph/Chart) 120

Mechanical Pencils 121

Table 79: Japanese Market for Mechanical Pencils (2004 &

2005- A Recent Past Perspective): Percentage Breakdown of

Value Sales by Leading Players - Pentel, Zebra, Mitsubishi

Pencil, Pilot, Platinum Pen and Others (includes

corresponding Graph/Chart) 121

Ballpoint Pens 122

Table 80: Japanese Market for Ballpoint Pens (2004 & 2005-

A Recent Past Perspective): Percentage Breakdown of Value

Sales by Leading Players - Pilot, Mitsubishi Pencil,

Zebra, Sakura Color Products, Pentel, The Sailor Pen and

Others (includes corresponding Graph/Chart) 122

Felt-Tipped Markers 123

Table 81: Japanese Market for Felt-Tipped Markers (2004 &

2005- A Recent Past Perspective): Percentage Breakdown of

Value Sales by Leading Players - Pentel, Mitsubishi

Pencil, Sakura Color Products, Zebra, Pilot and Others

(includes corresponding Graph/Chart) 123

Fountain Pens 124

Trade Dynamics - A Recent Past Perspective 124

Table 82: Japanese Imports of Writing Instruments,

including Ball Point Pens, Fountain Pens, and Mechanical

Pens, by Country of Origin (2005 & 2006) - Import Value in

US$ Million for China, Germany, South Korea, Thailand,

Taiwan, and Others (includes corresponding Graph/Chart) 124

Table 83: Japanese Imports of Pencils and Crayons by

Country of Origin (2005 & 2006) - Import Value in US$

Million for China, Indonesia, Germany, Taiwan, Switzerland,

and Others (includes corresponding Graph/Chart) 125

B.Market Analytics 126

Table 84: Japanese Recent Past, Current & Future Analysis

for Writing & Marking Instruments by Product Group/ Segment

- Pens/Markers (Ballpoint Pens, Markers/ Highlighters,

Roller Pens, Mechanical Pens, Porous Point Pens, and

Fountain Pens) and Pencils/Art Goods (Wood-cased

Pencils/Crayons, Mechanical Pencils, Artists' Equipment and

Other Art Goods) Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 126

Table 85: Japanese Historic Review for Writing & Marking

Instruments by Product Group/Segment - Pens/Markers

(Ballpoint Pens, Markers / Highlighters, Roller Pens,

Mechanical Pens, PorousPoint Pens, and Fountain Pens) and

Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical

Pencils,Artists' Equipment and Other Art Goods) Markets

Independently Analyzed with Annual Sales Figuresin US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 127

Table 86: Japanese 11-Year Perspective for Writing & Marking

Instruments by Product Group/Segment - Percentage Breakdown

of Dollar Sales for Pens/ Markers (Ballpoint Pens,

Markers/Highlighters, Roller Pens, Mechanical Pens, Porous

Point Pens, and Fountain Pens) and Pencils/Art Goods

(Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists'

Equipment and Other Art Goods) Markets for 2005, 2010 & 2015

(includes corresponding Graph/Chart) 128

17. EUROPE 129

A.Market Analysis 129

Current & Future Analysis 129

By Region 129

Analysis by Product Group/Segment 129

B.Market Analytics 130

Table 87: European Recent Past, Current & Future Analysis

for Writing & Marking Instruments by Geographic Region -

France, Germany, Italy, United Kingdom, Spain, Russia, and

Rest of European Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 130

Table 88: European Historic Review for Writing & Marking

Instruments by Geographic Region - France, Germany, Italy,

UK, Spain, Russia, and Rest of European Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 131

Table 89: European Recent Past, Current & Future Analysis

for Writing & Marking Instruments by Product Group/ Segment

- Pens/Markers (Ballpoint Pens, Markers/ Highlighters,

Roller Pens, Mechanical Pens, Porous Point Pens, and

Fountain Pens) and Pencils/Art Goods (Wood-cased

Pencils/Crayons, Mechanical Pencils, Artists' Equipment and

Other Art Goods) Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 132

Table 90: European Historic Review for Writing & Marking

Instruments by Product Group/Segment - Pens/Markers

(Ballpoint Pens, Markers/ Highlighters, Roller Pens,

Mechanical Pens, Porous Point Pens, and Fountain Pens) and

Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical

Pencils, Artists' Equipment and Other Art Goods) Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 133

Table 91: European 11-Year Perspective for Writing & Marking

Instruments by Geographic Region - Percentage Breakdown of

Dollar Sales for France, Germany, Italy, United Kingdom,

Spain, Russia, and Rest of European Markets for Years 2005,

2010 & 2015 (includes corresponding Graph/Chart) 134

Table 92: European 11-Year Perspective for Writing & Marking

Instruments by Product Group/Segment - Percentage Breakdown

of Dollar Sales for Pens/Markers (Ballpoint Pens,

Markers/Highlighters, Roller Pens, Mechanical Pens, Porous

Point Pens, and Fountain Pens) and Pencils/Art Goods

(Wood-cased Pencils/Crayons, Mechanical Pencils, Artists'

Equipment and Other Art Goods) Markets for 2005, 2010 & 2015

(includes corresponding Graph/Chart) 135

17a.FRANCE 136

A.Market Analysis 136

Current and Future Analysis 136

By Product Group/Segment 136

Imports - Writing and Drawing Instruments 136

Table 93: French Imports of Writing and Drawing Instruments

by Country of Destination (2005 - A Recent Past

Perspective) - Germany, China, Japan, UK, Italy and Others

(% Share) (includes corresponding Graph/Chart) 136

B.Market Analytics 137

Table 94: French Recent Past, Current & Future Analysis for

Writing & Marking Instruments by Product Group/ Segment -

Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller

Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens)

and Pencils/Art Goods (Wood-cased Pencils/Crayons,

Mechanical Pencils, Artists' Equipment and Other Art Goods)

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 137

Table 95: French Historic Review for Writing & Marking

Instruments by Product Group/Segment - Pens/Markers

(Ballpoint Pens, Markers/Highlighters, Roller Pens,

Mechanical Pens, Porous Point Pens, and Fountain Pens) and

Pencils/Art Goods (Wood- cased Pencils/Crayons, Mechanical

Pencils, Artists' Equipment and Other Art Goods) Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 138

Table 96: French 11-Year Perspective for Writing & Marking

Instruments by Product Group/Segment - Percentage Breakdown

of Dollar Sales for Pens/Markers (Ballpoint Pens,

Markers/Highlighters, Roller Pens, Mechanical Pens, Porous

Point Pens, and Fountain Pens) and Pencils/Art Goods

(Wood-cased Pencils/Crayons, Mechanical Pencils, Artists'

Equipment and Other Art Goods) Markets for 2005, 2010 & 2015

(includes corresponding Graph/Chart) 139

17b.GERMANY 140

A.Market Analysis 140

Current and Future Analysis 140

By Product Group/Segment 140

Imports - Writing and Drawing Instruments 140

Table 97: German Imports of Writing and Drawing Instruments

by Country of Destination (2005- A Recent Past Perspective)

- China, Switzerland, Japan, France, The Netherlands and

Others (% Share) (includes corresponding Graph/Chart) 141

Focus on Select Market Players 141

Faber-Castell AG 141

Montblanc International GmbH 142

STAEDTLER Mars GmbH & Co. KG 142

B.Market Analytics 143

Table 98: German Recent Past, Current & Future Analysis for

Writing & Marking Instruments by Product Group/Segment -

Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller

Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens)

and Pencils/ Art Goods (Wood-cased Pencils/Crayons,

Mechanical Pencils, Artists' Equipment and Other Art Goods)

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 143

Table 99: German Historic Review for Writing & Marking

Instruments by Product Group/ Segment - Pens/ Markers

(Ballpoint Pens, Markers/ Highlighters, Roller Pens,

Mechanical Pens, Porous Point Pens, and Fountain Pens) and

Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical

Pencils, Artists' Equipment and Other Art Goods) Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 144

Table 100: German 11-Year Perspective for Writing & Marking

Instruments by Product Group/Segment - Percentage Breakdown

of Dollar Sales for Pens/ Markers (Ballpoint Pens,

Markers/Highlighters, Roller Pens, Mechanical Pens, Porous

Point Pens, and Fountain Pens) and Pencils/Art Goods

(Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists'

Equipment and Other Art Goods) Markets for 2005, 2010 & 2015

(includes corresponding Graph/Chart) 145

17c.ITALY

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: Global Writing and Marking Instruments Industry

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Nicolas Bombourg

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