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Reportlinker Adds Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market


News provided by

Reportlinker

Apr 07, 2011, 06:53 ET

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NEW YORK, April 7, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market

http://www.reportlinker.com/p0471039/Healthy-50+-Americans-Trends-and-Opportunities-in-the-Emerging-Wellness-Market.html

This Packaged Facts report focuses on the market potential of the 26 million "Healthy Consumers" who are 50 years old and over and who are pursuing a wellness regime that includes healthy eating and regular exercise. Anchored by boomers who firmly believe that getting older means getting better, Packaged Facts' Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market offers marketers a look into the future of an America where 50+ consumers will generate an increasingly large share of consumer spending power.

With an aggregate household income of $1 trillion, Healthy 50+ Consumers are prime targets for marketers of a wide range of consumer goods and services. Compared to others in their age group, they have higher household incomes and are more confident about the economy as a whole as well as their own financial futures. Healthy 50+ Consumers shop more often, dine out more regularly and travel more frequently. Healthy 50+ Consumers represent a demanding but lucrative consumer segment. For example, they look for quality when they buy clothes and seek out natural and organic products in the aisles of supermarkets and on the shelves of drug stores.

The report begins with a chapter on trends affecting the 50+ health and wellness consumer market and opportunities generated by Healthy 50+ Consumers and a chapter assessing the size and growth of the Healthy 50+ Consumer market. A chapter detailing the core values of 50+ consumers who aspire to health and wellness is followed by an analysis of the fitness activities and healthy eating habits of Healthy 50+ Consumers and an overview of their health management practices. The report continues with a chapter analyzing the financial status and financial management practices of Healthy 50+ Consumers and a chapter exploring their shopping and buying habits. The report concludes with an in-depth review of the leisure and entertainment choices of Healthy 50+ Consumers.

Chapter 1 Executive Summary

Introduction

Background

Overview of the Report

Scope and Methodology

Scope of Report

Methodology

Trends and Opportunities

Aging Boomers and Wellness Concerns Converge to Shift Thinking about Getting Old

50+ Population Will Grow Much Faster than Under-50 Segment

Spending by 50+ Consumers Outpaces Those under 50

Healthy 50+ Consumers Have Even More to Spend

Confidence High among Healthy 50+ Consumers

Wealth and Wellness after 50 Go Hand in Hand

Wellness after 50 Tied to Healthy Eating

Healthy 50+ Consumers Key Segment for Travel Industry

Overview of the Market

More than 25 Million 50+ Consumers Live in Wellness Zone

Women in the Vanguard of March to Wellness

Healthy 50+ Consumers Highly Diverse

Marriage Brings Good Health to 50+ Consumers

Full-time Professional Employment More Likely among Healthy Boomers

Affluence More Common

Number of Healthy 50+ Consumers Will Approach 29 Million in 2015

Aggregate Household Income of Healthy 50+ Consumers Will Total $1.3 Trillion in 2015

Core Values

Healthy 50+ Consumers Driven to Look Good

Positive Self-Image Part of Wellness after 50

Healthy 50+ Consumers Like to Go Down Less Traveled Roads

Pursuit of Wellness Means Embracing Change

Wellness after 50 Correlates with Strong Social Relationships

Healthy 50+ Consumers Are Joiners

Altruism and Philanthropy a Part of Healthy 50+ Consumer Lifestyle

Wellness after 50 Tied to Interest in Arts and International Events

Spirituality a Part of Wellness after 50

Keeping Fit

Fitness Walking and Swimming Top List of Most Popular Sports Activities

Active Lifestyle of Healthy 50+ Consumers Generates Purchases of Gym Clothes and Sporting Goods

Wellness Concerns Have Greatest Impact on Food Choices of 50+ Consumers

Wellness Focus Carries Over to Supermarket Aisles

Wellness Concerns Lead to Willingness to Pay More for "Better-for-You" Food Products

Healthy 50+ Consumers Proactive in Managing Nutrition

Calories Count When Achieving Wellness after 50

Healthy Eating a Top Priority

Cooking Important to Healthy 50+ Consumers

Staying Healthy

Healthy 50+ Consumers Aspire to Self-Sufficiency in Managing Their Health.. 11

Healthy 50+ Consumers Stand Up to Their Doctors

Wellness Program Includes Regular Check-ups

Alternative Medicine Gets High Marks from Healthy Boomers

Dental Hygiene a Priority

Healthy Boomers Wary of Medications

Brand-Name Drugs Get Attention

Prescription Drugs Used Less Frequently

Healthy 50+ Consumers Turn Less Often to Non-Prescription Remedies

Vitamins Seen as Key Element in Wellness after 50

Few Differences Seen in Types of Vitamins Used

Store Brand Vitamins Less Popular

Managing Personal Finances

Financial Optimism in Sync with Wellness after 50

Healthy 50+ Consumers Happy with Their Financial Lot in Life

Healthy 50+ Consumers More Confident about Managing Money

Money Part of Positive Self-Image

Financial Self-Sufficiency Hallmark of Wellness after 50

Wellness Concerns May Trump Need for Financial Security

Wellness and Wealth Go Hand in Hand

Healthy 50+ Consumers More Interested in Financial Services

Online Stock Trading More Common

Overview of Consumer Behavior

Healthy 50+ Consumers Like Sales and Bargains

Ads Have Less Impact on Consumer Decisions

Quality Important

Home Is Important to Healthy 50+ Consumers

Healthy 50+ Consumers Are Green Consumers

Gardening Appeals

Healthy 50+ Consumers Shop More Often

Wellness after 50 Means Keeping Up with Fashion

Healthy 50+ Consumers Enjoy Buying Clothes

Quest for Wellness after 50 Includes Preference for Natural and Organic Health and Beauty Aids

Leisure and Entertainment

Wellness after 50 Leads to Going Out More Often

Healthy 50+ Consumers Read and Buy More Books

Magazines and Newspapers Retain Importance

Healthy 65+ Consumers More Open to Technology and Computers

Healthy 50+ Consumers Frequent Users of Internet

TV Has Lower Priority among Wellness-after-50 Consumers

Foreign Travel Entices Healthy 50+ Consumers

Cruise Ship Vacations Popular with Healthy 65+ Travelers

U.S. Destinations Also Attract Healthy 65+ Travelers

Healthy 65+ Consumers Major Segment for Car Rental Firms

Chapter 2 Trends and Opportunities

Strategic Trends

Aging Boomers and Wellness Concerns Converge to Shift Thinking about Getting Old

Table 2-1: Percent Agreeing "60 Is the New 50 and 70 Is the New 60" by Age Group and Concern with Wellness

50+ Population Will Grow Much Faster than Under-50 Segment

Table 2-2: Projected Population Growth in Population by Age Group, 2010-2015

Figure 2-1: Population Growth Trends 2010-2045, 65- to 75-Year-Old vs. 75+ Age Groups

Spending by 50+ Consumers Grows Faster than Expenditures of Those under 50

Table 2-3: Aggregate Consumer Spending by Age Group of Head of Consumer Unit, 2009 vs. 2000

Total Consumer Spending Power Gravitates to 50+ Consumers

Figure 2-2: Aggregate Consumer Spending by Over-50 and Under-50 Consumer Units, 2000 vs. 2009

Marketing Trends

General Mills Hopes to Attract Boomers with Healthier Food Products

Food Marketers Work to Include Medicinal Benefits in Boomers' Diets

Beverage Marketers Follow Suit

Public Broadcasting Initiative for Boomers Includes Focus on Health and Wellness

Market Opportunities

Healthy 50+ Consumers Have Even More to Spend than Others Their Age

Figure 2-3: Percent with Household Income of $100,000 or More, Healthy vs. Other 50+ Consumers by Age Group

Confidence High among Healthy 50+ Consumers

Table 2-4: Anxious vs. Confident Consumers, Healthy vs. Other 50+ Consumers by Age Group

Wealth and Wellness after 50 Go Hand in Hand

Table 2-5: Healthy 50+ Consumer Market Opportunity Profile: Personal

Finance

Wellness after 50 Tied to Healthy Eating

Table 2-6: Healthy 50+ Consumer Market Opportunity Profile: Food

Wellness after 50 Generates Growing Opportunities for Fitness Industry

Table 2-7: Healthy 50+ Consumer Market Opportunity Profile: Fitness

Table 2-8: Healthy 50+ Consumer Market Opportunity Profile: Use of Vitamins and Supplements

Healthy 50+ Consumers Key Segment for Travel Industry

Table 2-9: Healthy 50+ Consumer Market Opportunity Profile: Travel

Entertainment Habits Generate Possibilities

Table 2-10: Healthy 50+ Consumer Market Opportunity Profile: Leisure and Entertainment

Home and Lifestyle Publications Attract Healthy 50+ Consumers

Table 2-11: Healthy 50+ Consumer Market Opportunity Profile: Home

Healthy 50+ Consumers Create Opportunities for Apparel Retailers

Table 2-12: Healthy 50+ Consumer Market Opportunity Profile: Apparel

Chapter 3 Overview of the Market

Demographic Profile

More than 25 Million 50+ Consumers Live in Wellness Zone

Table 3-1: Number of Healthy 50+ Consumers by Age Group

Women in the Vanguard of March to Wellness

Table 3-2: Healthy vs. Other 50+ Consumers by Age Group and Gender

Figure 3-1: Percent Agreeing "I Consciously Pursue Wellness Goals" by Gender

Healthy 50+ Consumers Highly Diverse

Table 3-3: Race and Hispanic Origin, Healthy vs. Other 50+ Consumers by Age Group

Table 3-4: Place of Residence, Healthy vs. Other 50+ Consumers by Age Group

Marriage Brings Good Health to 50+ Consumers

Table 3-5: Marital Status, Healthy vs. Other 50+ Consumers by Age Group

Table 3-6: Household Structure, Healthy vs. Other 50+ Consumers by Age Group

Economic Profile

Healthy 50+ Consumers More Educated

Table 3-7: Educational Attainment, Healthy vs. Other 50+ Consumers by Age Group

Full-time Professional Employment More Likely among Healthy Boomers

Table 3-8: Employment Patterns, Healthy vs. Other 50+ Consumers by Age Group

Table 3-9: Occupational Patterns, Healthy vs. Other 50+ Consumers by Age Group

Affluence More Common

Table 3-10: Household Income, Healthy vs. Other 50+ Consumers by Age Group

Homeownership More Common

Figure 3-2: Percent Owning Homes, Healthy vs. Other 50+ Consumers by Age Group

Market Size and Growth

Number of Healthy 50+ Consumers Will Approach 29 Million in 2015

Table 3-11: Projected Growth in Number of Healthy 50+ Consumers, 2010-2015

Household Income of 50+ Consumers Totals $1 Trillion

Table 3-12: Aggregate Household Income, Healthy 50+ Consumers

Table 3-13: Aggregate Household Income, Other 50+ Consumers

Figure 3-3: Aggregate Household Income, Healthy vs. Other 50+ Consumers

Aggregate Household Income of Healthy 50+ Consumers Will Total

$1.3 Trillion in 2015

Table 3-14: Projected Growth in Aggregate Household Income of Healthy

50+ Consumers, 2010-2015

Chapter 4 Core Values

Self-Image

Healthy 50+ Consumers Driven to Look Good

Table 4-1: Importance of Looking Good, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers Have Positive Self-Image

Table 4-2: Self-Concepts, Healthy vs. Other 50+ Consumers

Healthy 50+ Consumers Like to Go Down Less Traveled Roads

Table 4-3: Attitudes toward Convention and Conformity, Healthy vs. Other 50+ Consumers by Age Group

Pursuit of Wellness Means Embracing Change

Figure 4-1: Percent Agreeing "Changes in Attitude, Outlook and Mental Health Are Central to My Wellness Goals

Figure 4-2: Percent Agreeing "My Wellness Goals and Behaviors Make my Lifestyle Significantly Different than It Was Ten Years Ago"

Wellness after 50 Correlates with Strong Social Relationships

Table 4-4: Social Interaction, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers Are Joiners

Figure 4-3: Percent with Any Membership, Healthy vs. Other 50+ Consumers by Age Group

Table 4-5: Type of Memberships, Healthy vs. Other 50+ Consumers

Social and Political Values

Altruism and Philanthropy a Part of Healthy 50+ Consumer Lifestyle

Table 4-6: Degree of Altruism, Healthy vs. Other 50+ Consumers by Age Group

Table 4-7: Charitable Contributions in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

Wellness after 50 Tied to Interest in Arts and International Events

Table 4-8: Cosmopolitan Attitudes, Healthy vs. Other 50+ Consumers by Age Group

Figure 4-4: Percent Visiting Museums in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

Spirituality a Part of Wellness after 50

Table 4-9: Religion and Spirituality, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers Somewhat More Conservative Politically

Table 4-10: Political Affiliation, Healthy vs. Other 50+ Consumers

Table 4-11: Political Attitudes, Healthy vs. Other 50+ Consumers by Age Group

Chapter 5 Keeping Fit

Sports and Fitness Activities

Fitness Activity Key to Wellness

Figure 5-1: Percent Exercising Regularly in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

Table 5-1: Participation in Physical Fitness Programs, Healthy vs. Other 50+ Consumers by Age Group

Fitness Walking and Swimming Top List of Most Popular Sports Activities

Table 5-2: Sports Played In Last 12 Months by 50+ Men, Healthy vs. Other

Table 5-3: Sports Played In Last 12 Months by 50+ Women, Healthy vs. Other

Active Lifestyle of Healthy 50+ Consumers Generates Purchases of Gym Clothes and Sporting Goods

Table 5-4: Purchase of Gym and Jogging Clothes and Swimsuits in Last 12 Months by 50+ Men and Women, Healthy vs. Other

Figure 5-2: Percent Buying Sneakers or Athletic Shoes in Past 12 Months, Healthy vs. Other 50+ Consumers by Age Group

Healthy Eating

Wellness Concerns Have Greatest Impact on Food Choices of 50+ Consumers

Figure 5-3: Percent Agreeing "Foods I Eat Are Determined in Part by Specific Wellness Goals and Concerns"

Wellness Focus Carries Over to Supermarket Aisles

Figure 5-4: Percent Agreeing "The Groceries I Buy Are Determined in Part by Specific Wellness Goals and Concerns"

Wellness Concerns Lead to Willingness to Pay More for "Better-for-You" Food Products

Figure 5-5: Percent Agreeing "I Am Willing to Pay More for 'Better-for-You' Grocery Products"

Healthy 50+ Consumers Proactive in Managing Nutrition

Figure 5-6: Percent Actively Seeking Information about Nutrition and Diet

Calories Count When Achieving Wellness after 50

Table 5-5: Counting Calories, Healthy vs. Other 50+ Consumers by Age Group

Healthy Eating a Top Priority

Table 5-6: Healthy Eating, Healthy vs. Other 50+ Consumers by Age Group .82

Cooking Important to Healthy 50+ Consumers

Table 5-7: Attitudes toward Cooking, Healthy vs. Other 50+ Consumers by Age Group

Figure 5-7: Percent Engaging in Cooking for Fun as a Leisure Activity, Healthy vs. Other 50+ Consumers by Age Group

Frozen Dinners Less Popular

Table 5-8: Eating Prepared Foods, Healthy vs. Other 50+ Consumers by Age Group

Fast Food less Likely to Capture Interest of Healthy 50+ Consumers

Table 5-9: Use of Fast Food and Family Restaurants, Healthy vs. Other 50+ Consumers by Age Group

New Foods Pique Interest of Healthy 50+ Consumers

Table 5-10: Trying Out New Foods, Healthy vs. Other 50+ Consumers by Age Group

Regular Cola less Popular

Table 5-11: Percent Drinking Selected Beverages, Healthy vs. Other 50+ Consumers by Age Group

Nutritional Snacks Favored

Figure 5-8: Percent Eating Nutritional Snacks, Healthy vs. Other 50+ Consumers

Table 5-12: Type of Nutritional Snacks Eaten, Healthy vs. Other 50+ Consumers by Age Group

Chapter 6 Staying Healthy

Overview

Personal Health Worth a Lot to Healthy 50+ Consumers

Figure 6-1: Percent Willing to Pay Anything When It Concerns Their Health, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers Aspire to Self-Sufficiency in Managing Their Health..91

Table 6-1: Using Information on Health, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers Look Far Afield for Healthcare Information

Figure 6-2: Percent Obtaining Counsel on Health Issues from Their Friends,

Healthy vs. Other 50+ Consumers by Age Group

Table 6-2: Sources of Health Information, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers Stand Up to Their Doctors

Table 6-3: Trust in Physicians, Healthy vs. Other 50+ Consumers by Age Group

Wellness Program Includes Regular Check-ups

Figure 6-3: Percent Having Regular Medical Check-ups, Healthy vs. Other 50+ Consumers by Age Group

Figure 6-4: Percent Not Seeing Doctors or Nurses Unless They Are Very Ill, Healthy vs. Other 50+ Consumers by Age Group

Visits to Specialists less Frequent

Table 6-4: Physicians Visited in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

Alternative Medicine Gets High Marks from Healthy Boomers

Figure 6-5: Percent Preferring Alternative Medicine to Standard Medical Practice, Healthy vs. Other 50+ Consumers by Age Group

Figure 6-6: Percent Trusting Homeopathic Medicine, Healthy vs. Other 50+ Consumers by Age Group

Dental Hygiene a Priority

Figure 6-7: Percent Concerned about Teeth and Gums, Healthy vs. Other 50+ Consumers by Age Group

Figure 6-8: Percent Visiting a Dentist in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

Table 6-5: Use of Dental Floss by 50+ Men and Women, Healthy vs. Other

Smokers Scarce among Healthy 50+ Consumers

Figure 6-9: Percent Smoking Cigarettes, Healthy vs. Other 50+ Consumers by Age Group

Profile of Healthy 50+ Consumers Includes Low Incidence of Ailments

Table 6-6: Ailments in Last 12 Months, Healthy vs. Other 50+ Consumers

Using Medications and Vitamins

Healthy Boomers Wary of Medications

Table 6-7: Taking Medications, Healthy vs. Other 50+ Consumers by Age Group

Table 6-8: Reading the Fine Print, Healthy vs. Other 50+ Consumers by Age Group

Figure 6-10: Percent Agreeing Prescription Medications Are More Effective than OTC Remedies, Healthy vs. Other 50+ Consumers by Age Group

Brand-Name Drugs Get Attention

Table 6-9: Attitudes toward Brand-Name Drugs, Healthy vs. Other 50+ Consumers by Age Group

Prescription Drugs Used Less Frequently

Figure 6-11: Percent Taking Prescription Drugs in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

Table 6-10: Use of Prescription Drugs in Last 12 Months, Healthy vs. Other 50+ Consumers

Healthy 50+ Consumers Turn Less Often to Non-Prescription Remedies

Table 6-11: Use of Non-Prescription Remedies, Healthy vs. Other 50+ Consumers

Vitamins Seen as Key Element in Wellness after 50

Table 6-12: Attitudes toward Vitamins, Healthy vs. Other 50+ Consumers by Age Group

Figure 6-12: Percent Using Vitamins, Healthy vs. Other 50+ Consumers by Age Group

Few Differences Seen in Types of Vitamins Used

Table 6-13: Types of Vitamins Used by Healthy and Other 50+ Consumers.109

Table 6-14: Number of Times Vitamins and Minerals Used in Last 30 Days by Healthy and Other 50+ Consumers

Store Brand Vitamins Less Popular

Table 6-15: Store Brand vs. Other Brand Vitamins, Healthy vs. Other 50+ Consumers

Table 6-16: Store Brand vs. Other Brand Vitamins, Healthy vs. Other 50+

Consumers

Contact Lenses More Common

Table 6-17: Use of Prescription Eyeglasses and Contact Lenses, Healthy vs. Other 50+ Consumers by Age Group

Chapter 7 Managing Personal Finances

Attitudes toward Money

Financial Optimism in Sync with Wellness after 50

Table 7-1: Personal Financial Situation, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers Feel Financially Secure

Figure 7-1: Percent Feeling Financially Secure, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers Happy with Their Financial Lot in Life

Figure 7-2: Happy with Their Standard of Living, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers More Confident about Managing Money

Table 7-2: Views of Financial Management Skills, Healthy vs. Other 50+ Consumers by Age Group

Money Part of Positive Self-Image

Table 7-3: Financial Success and Self-Image, Healthy vs. Other 50+ Consumers by Age Group

Financial Self-Sufficiency Hallmark of Wellness after 50

Figure 7-3: Percent Agreeing Financial Security for Retirement Is Individual's Responsibility, Healthy vs. Other 50+ Consumers by Age Group

Wellness Concerns May Trump Need for Financial Security

Table 7-4: Percent Agreeing "Physical Wellness Is Less of a Concern than Financial Security" by Age Group and Concern with Wellness

Financial Status

Wellness and Wealth Go Hand in Hand

Table 7-5: Bank Accounts Currently Have, Healthy vs. Other 50+ Consumers by Age Group

Figure 7-4: Percent Owning Any Investments, Healthy vs. Other 50+ Consumers by Age Group

Figure 7-5: Percent Owning Securities Worth $100,000 or More, Healthy vs. Other 50+ Consumers by Age Group

American Express Cards More Popular

Table 7-6: Use of Credit Cards, Healthy vs. Other 50+ Consumers by Age Group

High-Value Life Insurance Policies More Common

Figure 7-6: Percent with Life Insurance Policy Worth $200,000 or More, Healthy vs. Other 50+ Consumers by Age Group

More Healthy 50+ Consumers Have Homeowners Insurance

Figure 7-7: Percent with Homeowners Insurance, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers More Interested in Financial Services

Table 7-7: Attitudes toward Financial Services, Healthy vs. Other 50+ Consumers by Age Group

Online Stock Trading More Common

Figure 7-8: Percent Going Online in Last Seven Days to Obtain Financial

Information or Trade Stocks, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers Turn to Professionals for Tax Preparation

Figure 7-9: Percent Who Prefer Professionals to Prepare Taxes, Healthy vs. Other 50+ Consumers by Age Group

Chapter 8 Overview of Consumer Behavior

Key Consumer Attitudes

Healthy 50+ Consumers Like Sales and Bargains

Table 8-1: Attitudes toward Sales and Prices, Healthy vs. Other 50+ Consumers by Age Group

Brand Names Important

Table 8-2: Brand Awareness, Healthy vs. Other 50+ Consumers by Age Group

Advertising less Effective with 50+ Wellness Consumer Segment

Table 8-3: Attitudes toward Advertising, Healthy vs. Other 50+ Consumers by Age Group

TV Ads Bother Healthy 65+ Consumers More

Table 8-4: Attitudes toward Television Advertising, Healthy vs. Other 50+ Consumers by Age Group

Ads Have Less Impact on Consumer Decisions

Table 8-5: Impact of Advertising on Purchasing Decisions, Healthy vs. Other 50+ Consumers by Age Group

Quality Important

Table 8-6: Attitudes toward Quality, Healthy vs. Other 50+ Consumers by Age Group

Home Is Important to Healthy 50+ Consumers

Table 8-7: Attitudes toward the Home, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers Are Green Consumers

Table 8-8: Attitudes toward Going Green, Healthy vs. Other 50+ Consumers by Age Group

Gardening Appeals

Figure 8-1: Percent Gardening in Last 12 Months, Healthy vs. Other 50+

Consumers by Age Group

Shopping Behavior

Healthy 50+ Boomers Enjoy Shopping

Table 8-9: Attitudes toward Shopping, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers Shop More Often

Table 8-10: Shopping Profile, Healthy vs. Other 50+ Consumers by Age Group

Impulse Shopping More Rare

Figure 8-2: Percent Who Often Buy on the Spur of the Moment, Healthy vs. Other 50+ Consumers by Age Group

Specialty Stores Favored

Table 8-11: Shopping at Specialty Stores, Healthy vs. Other 50+ Consumers by Age Group

Shopping Habits of Healthy 50+ Consumers Only Slightly More Affected by Internet

Table 8-12: Impact of the Internet on Consumer Behavior, Healthy vs. Other 50+ Consumers by Age Group

Figure 8-3: Percent Placing Internet Order in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

Fashion and Personal Care

Wellness after 50 Means Keeping Up with Fashion

Table 8-13: Attitudes toward Fashion, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers Enjoy Buying Clothes

Table 8-14: Attitudes toward Shopping for Clothes, Healthy vs. Other 50+ Consumers by Age Group

Clothing Purchases Analyzed

Table 8-15: Clothing Items and Accessories Bought in Last 12 Months by 50+ Men, Healthy vs. Other

Table 8-16: Clothing Items and Accessories Bought in Last 12 Months by 50+ Women, Healthy vs. Other

Quest for Wellness after 50 Includes Preference for Natural and Organic Health and Beauty Aids

Figure 8-4: Percent Looking for Organic/Natural Products When Shopping for Health and Beauty Aids

Use of Personal-Care Products Profiled

Table 8-17: Use of Personal-Care Products by 50+ Men, Healthy vs. Other

Table 8-18: Use of Personal-Care Products by 50+ Women, Healthy vs. Other

Chapter 9 Leisure and Entertainment

Going Out

Wellness after 50 Means Going Out to Live Entertainment Events

Table 9-1: Attendance at Live Entertainment Events in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers Go Out to the Movies More Often

Table 9-2: Movie Attendance, Healthy vs. Other 50+ Consumers by Age Group

Dining Out More Popular

Figure 9-1: Percent Dining Out (Not Fast Food) in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

Reading

Healthy 50+ Consumers Read and Buy More Books

Figure 9-2: Percent Reading Books in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

Table 9-3: Purchase of Books (Not E-Books) in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

Magazines and Newspapers Retain Importance

Table 9-4: Attitudes toward Magazines and Newspapers, Healthy vs. Other 50+ Consumers by Age Group

Internet Has Relatively Greater Impact on Hard-Copy Reading Habits of Healthy 65+ Segment

Table 9-5: Impact of the Internet on Traditional Media Usage, Healthy vs. Other 50+ Consumers by Age Group

Few Differences in Magazine Choices

Table 9-6: Most Popular Magazines Read by 50+ Men, Healthy vs. Other

Table 9-7: Most Popular Magazines Read by 50+ Women, Healthy vs. Other

Going Online

Healthy 65+ Consumers More Open to Technology and Computers

Table 9-8: Attitudes toward Technology, Healthy vs. Other 50+ Consumers by Age Group

Figure 9-3: Percent with Computer in Household, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers Frequent Users of Internet

Figure 9-4: Percent Going Online at Home 20 Times or More in Last 7 Days (Not Including E-Mail), Healthy vs. Other 50+ Consumers by Age Group

Table 9-9: Online Activities in Last Seven Days, Healthy vs. Other 50+ Consumers

Table 9-10: Websites Visited in Last Seven Days, Healthy vs. Other 50+ Consumers

Home Electronics and Home Entertainment

Few Differences in Ownership of Home Electronics

Table 9-11: Ownership of Home Electronics, Healthy vs. Other 50+ Consumers by Age Group

Healthy 50+ Consumers Interested in Cellphones for Data as well as Voice .162

Table 9-12: Ownership of Cell Phones, Healthy vs. Other 50+ Consumers ..162

Table 9-13: Attitudes toward Cell Phones, Healthy vs. Other 50+ Consumers by Age Group

Music Important Leisure Activity

Figure 9-5: Percent Listening to Music in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

TV Has Lower Priority among Wellness-after-50 Consumers

Table 9-14: Access to Cable Television, Healthy vs. Other 50+ Consumers by Age Group

Table 9-15: Attitudes toward Television, Healthy vs. Other 50+ Consumers by Age Group

Table 9-16: Ownership of Television Sets, Healthy vs. Other 50+ Consumers by Age Group

TV Viewing Choices Similar

Table 9-17: Most Popular Cable Television Channels Viewed by 50+ Men, Healthy vs. Other

Table 9-18: Most Popular Cable Television Channels Viewed by 50+ Women, Healthy vs. Other

Travel

Healthy 50+ Consumers In Search of New Vacation Experiences

Figure 9-6: Percent Saying They Vacation Somewhere Different Every Time, Healthy vs. Other 50+ Consumers by Age Group

Foreign Travel Entices Healthy 50+ Consumers

Table 9-19: Attitudes toward Foreign Travel, Healthy vs. Other 50+ Consumers by Age Group

Table 9-20: Foreign Travel in Last Three Years, Healthy vs. Other 50+ Consumers by Age Group

Cruise Ship Vacations Attract Healthy 65+ Travelers

Table 9-21: Cruise Ship Vacations, Healthy vs. Other 50+ Consumers by Age Group

U.S. Destinations Also Attract Healthy 65+ Travelers

Table 9-22: Domestic Travel in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

Healthy 65+ Consumers Major Segment for Car Rental Firms

Figure 9-7: Percent Renting Vehicle for Business or Personal Use, Healthy vs. Other 50+ Consumers by Age Group

Appendix

To order this report:

: Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market

More  Market Research Report

Check our  Company Profile, SWOT and Revenue Analysis!

CONTACT
Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626

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