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A ready meal is a type of convenience food that consists of a pre-packaged meal that needs little preparation. In 2009 the global market for ready meals was worth $71.6bn, with a projected CAGR of 3.9% to 2013. In the Western Europe and the US the ready meals markets are fairly mature and well-established with moderate growth rates. However, growth in the industry will primarily come from the key emerging markets such as China and Russia. Ready meals that provide health and indulgence benefits continue to provide a number of growth opportunities for manufacturers in developed markets. Ethical concerns relating to sustainable packaging and local sourcing of food are also having an impact on new product development (NPD) in ready meals.
The report contains a summary of the important and novel ready meals launched between 2006 and 2009 as reported by Product Launch Analytics, an in-house database of new product launches in fast moving consumer goods. This report analyzes market data on the value growth of the ready meals market. Innovation and NPD are analyzed by region and category and emerging market trends are illustrated in the report. Moreover, this report enables manufacturers to identify the emerging trends and growth opportunities in ready meals.
Key features of this report
• Dynamics of the major ready meals markets during the period 2009–13.
• Key trends, market drivers and resistors to the growth of global ready meals markets.
• NPD and innovation trends in the major ready meals markets based on the analysis of growth in major categories and sub-categories.
• Analysis of innovative new ready meals launched between 2006 and 2009 from the data sourced from Product Launch Analytics.
Scope of this report
• Predict future growth areas in ready meals based on this report's forecasts to 2013 of market value by category and sub-category in Europe, North America and Asia-Pacific.
• Identify key trends that are shaping the ready meals market and examine the key market drivers to 2013 detailing trends in innovation, packaging and product tags.
• Improve the targeting and effectiveness of your NPD strategy using this report's analysis of products launch data of over 6,000 product launched between 2006–09.
• Learn from the NPD and innovations in the global ready meals markets to replicate their successes effectively in the future growth markets.
Key Market Issues
• Uncertain regulations: Uncertainties associated with the enforcement of Article 13 health claim regulation of EFSA in EU may decrease NPD and innovations in ready meals as manufacturers would require higher R&D spending before launching new product. Additionally, in case of functional ready meals that are already in the market but their health benefit claims are not yet approved by the EFSA, may require to be removed from the EU markets in case they fail to comply with Article 13 regulations.
• Rising consumer health concerns: ready meals manufacturers largely use trans-fat, sugar or salt as ingredients and preservatives in their products to keep them fresh for longer time periods. This has transpired into health concerns such as cardiovascular disease, obesity and hypertension.
• Ethical consumption: rising consumer concerns for environment and their preferences for locally sourced organic foods, specifically in the UK may compel ready meals manufacturers to reposition their product portfolios that are in line with such ethical eating.
Key findings from this report
• The global market for ready meals was valued at $71,551m in 2009, and forecast to grow at a CAGR of 3.9% during 2009–13 to reach $83,448m in 2013. The US is the largest ready meal market with revenues of $15,197m in 2009 globally. Though a matured market, most of the growth in value in the US will be driven by innovation in trans-fat free, low sodium/calories ready meals.
• Rise in working women population and reduced family sizes continues to be major growth drivers for convenience foods industry in the US and Europe.
• Health is the most important trend after convenience that is driving innovation in ready meals. Manufacturers are formulating ready meals with ingredients with specific health benefits, such as antioxidants and oats. In the US and Japan, ready meals that promote heart health have grown strongly.
• The most significant type of innovation in ready meals during 2006–09 was formulation that has been consistently used to create a point of difference for new product introductions.
• Europe is the largest market in terms of new product launches in ready meals globally, followed by Asia-Pacific and North America. Despite stringent food regulatory norms in Europe, during 2006–09 the region has outpaced NPDs in other markets globally.
Key questions answered
• What are the key drivers and resistors to the growth of global ready meals markets?
• What key consumer trends are driving NPD and innovations in ready meals?
• What are the key growth opportunities within the ready meals market?
• What was the market size of the global ready meals market by value in 2009 and what will be the market size of the global ready meals market during 2009–13?
• Which ready meals categories and sub-categories will achieve the highest value growth during 2009-13?
Table of Contents
Innovations in Ready Meals
Executive summary 10
Market drivers and resistors 10
Growth opportunities in ready meals 11
Innovation and NPD 12
Key trends and product examples 13
Chapter 1 Introduction 16
What is this report about? 16
The ready meals market defined 16
Report structure 17
Chapter 2 Market drivers and resistors 20
Alternative sales channels 21
Online delivery systems 22
Independent specialized stores 23
Time restriction versus demand for quality 25
Longer commuting hours 26
Increased demand for quality/luxury 27
Declining household sizes 29
The evolution of the ageing population 29
Home delivery systems 30
Functional ready meals 31
Regulatory uncertainties 31
Europe - Articles 13, 13.5 and 14 31
Article 13 32
Article 14 33
Problems with the implementation of the regulation 33
Inadequate infrastructure 35
Chapter 3 Growth opportunities in ready meals 38
Global ready meals market value 39
Value by country 41
Value by category 43
Performance of ready meals categories across regions 44
Value by sub-categories 45
Ready meals sub-categories' performance in Europe 46
Ready meal sub-categories' performance in Asia Pacific 47
Ready meals sub-categories' performance in North America 48
Emerging markets for ready meals 50
Chapter 4 Innovation and NPD 54
Innovation type 55
Regional analysis 55
Germany and France 59
The Netherlands 61
Asia Pacific 61
North America 67
Category analysis 71
Category overview 71
Frozen ready meals 73
Chilled ready meals 74
Dried ready meals 75
Canned ready meals 76
Packaging analysis 77
Claims and product tags 81
Chapter 5 Key trends in ready meals 84
Convenience for parents and children 88
Weight management 89
Functional ready meals 93
Gourmet and luxury ready meals 97
'Ethnic' dishes 98
Sustainable packaging 100
Chapter 6 Conclusions 104
Key trends for the future 104
1 – Heritage/provenance 105
2 – Health claims 105
3 – Emerging markets 105
4 – Indulgence/luxury 106
5 – Aging population 106
Chapter 7 Appendix 107
List of Figures
Figure 2.1: Bistro MD Gourmet Ready Meals 22
Figure 2.2: Cook Food Store 23
Figure 2.3: Recipease, Jamie Oliver 24
Figure 2.4: Impact of time restrictions and demand for quality on NPD in ready meals 25
Figure 2.5: Maple Leaf Simply Fresh refrigerated meal kit 27
Figure 2.6: Gastronaut - Chef prepared meals 28
Figure 2.7: Historic and forecast country market growth (%), 2003-13 36
Figure 3.8: Global ready meals market value ($m), 2009–13 40
Figure 3.9: Ready meals market value by country ($m), 2009–13 42
Figure 3.10: Performance of ready meals categories across regions ($m), 2009–13 45
Figure 3.11: High growth ready meals markets by sub-categories (%), 2009–13 46
Figure 4.12: Share of ready meals launched by region (%) 56
Figure 4.13: Weight Watchers - Chicken & Dumpling Casserole and Birds Eye Foods - Eat Positive product 58
Figure 4.14: Traffic-light labeling in the UK (Sainsbury) 59
Figure 4.15: Pierre Martinet - Mon Repas Sur Le Pouce 60
Figure 4.16: Fujicco - Calorie 1/3 Cut O-mame-san 64
Figure 4.17: Otsuka Mannan Gohan no Konigiri 64
Figure 4.18: Innovation types in North America (%) 67
Figure 4.19: Stouffer's Lean Cuisine Spa Cuisine Classics and McCain - Home Style Baby Cakes 69
Figure 4.20: Healthy Choice Café Steamers 70
Figure 4.21: SuperFoods and AC LaRocco's "healthy" pizza 71
Figure 4.22: Share of ready meals launches by category (%), 2006–09 72
Figure 4.23: Stouffer's Lean Cuisine's frozen panini sandwich 73
Figure 4.24: President's Choice Blue Menu frozen seafood entrée 74
Figure 4.25: Oscar Mayer Deli Creations' hot sandwich melts 75
Figure 4.26: Nagatanien ramen pasta tonkotsu carbonara 76
Figure 4.27: Stonyfield Organic YoBaby: 3 in 1 Meals with yogurt, fruit and vegetables 77
Figure 4.28: Plum Organics Kids frozen entrees 79
Figure 4.29: Jutro frozen chicken pot 79
Figure 4.30: Bella Baby organic frozen baby food 80
Figure 4.31: Kidfresh Grab + Go ready meal packs for children 82
Figure 5.32: Key trends in the ready meals market 85
Figure 5.33: Growth in NPD across ready meal categories (%), 2007–09 87
Figure 5.34: Freshly Wholesome Gourmet complete meal 88
Figure 5.35: Full Tank frozen vegetable-enriched children's entrees 88
Figure 5.36: Oven Delights Complete Lentil Meal 90
Figure 5.37: Bove's frozen 'all-natural' lasagna ('natural' ready meals) 91
Figure 5.38: Wellbeing black bean and brown rice multigrain rice ball 92
Figure 5.39: Oat-O-Life instant savory oats 94
Figure 5.40: Ready-to-cook meals from Sainsbury's 97
Figure 5.41: Bistro Chef-Prepared Meals Frozen Lighter Side Dinners 98
Figure 5.42: O'Hana House 'all-natural' bite-size won tons 99
Figure 5.43: Tastybaby: Stage 1 frozen organic baby food 101
Figure 5.44: Eat Local frozen prepared meals 102
Figure 6.45: Key future trends in the ready meals market 104
List of Tables
Table 2.1: Average occupants per household in major ready meals markets, 1990–2008 29
Table 2.2: Share of the population aged 65 and over in select markets, 2000–50 30
Table 3.3: Global ready meals market value ($m), 2009–13 39
Table 3.4: Ready meals market value by country ($m), 2009–13 41
Table 3.5: Global ready meals market value by category and sub-category ($m), 2009–13 43
Table 3.6: Performance of ready meals categories across regions ($m), 2009–13 44
Table 3.7: European ready meals market by sub-category ($m), 2009–13 47
Table 3.8: Asia Pacific ready meals market by sub-category ($m), 2009–13 48
Table 3.9: North American ready meals market by sub-category ($m), 2009–13 49
Table 3.10: Emerging markets for ready meals by value ($m), 2009 50
Table 4.11: Share of ready meal launches by innovation type (%), 2006–09 55
Table 4.12: Share of top 20 product tags used in Japanese new product launches (%), 2006–09 63
Table 4.13: Share of top 20 product tags used in Chinese new product launches (%), 2006–09 66
Table 4.14: Top 10 packaging on new ready meals launches (%), 2006–09 77
Table 4.15: Top 20 tags on new ready meals launches (% of products with tag), 2006–09 81
Table 5.16: Share of top 10 tags used in new launches globally (%), 2006–09 86
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