Reportlinker Adds Look-alike Aftermarket Navigation in China and Counter Strategies for Oems

Oct 19, 2010, 14:07 ET from Reportlinker

NEW YORK, Oct. 19 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

Look-alike Aftermarket Navigation In China And Counter Strategies For Oems

In this exclusive study by SBD, the look-alike segment of China's navigation market is dissected with information on key players, sales forecasts and future strategies as well as an additional FREE database containing over 800 aftermarket systems, their target vehicle models and photographs of all systems.

The final section in the report outlines aggressive, collaborative and passive strategies for vehicle manufacturers to counteract the effect of these products on their own navigation and telematics offerings.

This report will enable you to:

  • Learn the activities of the Chinese aftermarket navigation industry and why it is so successful
  • React faster than competitors in developing counter-strategies to China's look-alike navigation products and services
  • Retain revenue streams and customer control over aftermarket navigation suppliers
  • Develop China-specific solutions that are more competitive in terms of features and pricing

 1. Executive summary

1.1 Introduction

1.2 Explanations of terminology

1.3 60-second summary of conclusions

1.4 Summary of key points

2. Current trends for aftermarket embedded navigation

2.1 Introduction

2.2 The value chain for aftermarket navigation in China

2.3 Key players within the industry

2.3.1 Digital mapping providers for the aftermarket sector

2.4 Target vehicle trends

2.4.1 Volume brands

2.4.2 Japanese brands

2.5 Pricing trends

2.6 Retail channel trends

2.7 Future outlook and sales forecast

3. Future strategies for the aftermarket navigation suppliers

3.1 Introduction

3.2 Generation 2.0 - Shifting from copy-cats to innovators

3.2.1 New HMI - Solving the pinyin problem

3.2.2 Improved integration - Meeting high consumer expectations

3.2.3 Advanced infotainment - Quickly adapting to new demands

3.3 Generation 3.0 - Deployment of aftermarket telematics

3.3.1 Proprietary telematics services

3.3.2 Collaborative telematics services

3.4 Future outlook

4. Future strategies for vehicle manufacturers

4.1 Introduction

4.2 Understanding the threat posed by aftermarket navigation

4.3 Strategies for premium segments

4.4 Strategies for volume segments

4.4.1 Aggressive - Disrupt and compete

4.4.2 Collaborative - Develop partnerships

4.4.3 Passive - Withdraw and adapt

4.5 Future outlook


Fig. 1 Developing win-win collaborations with aftermarket suppliers

Fig. 2 Understanding the threat of aftermarket navigation and identifying OE strategies

Fig. 3 Proportion of aftermarket systems targeted at volume vs premium models

Fig. 4 Aftermarket systems for premium brands

Fig. 5 Percentage of aftermarket embedded systems by target brand

Fig. 6 Price difference between aftermarket and OE navigation - by brand

Fig. 7 Result of dealership interviews

Fig. 8 Aftermarket embedded navigation systems sales forecast

Fig. 9 The shift from 1st generation to 2nd and 3rd generation systems

Fig. 10 Destination entry methods in China

Fig. 11 The shift from 2-DIN to integrated systems

Fig. 12 New features being implemented by aftermarket systems

Fig. 13 The need for telematics in China

Fig. 14 Overview of aftermarket suppliers with planned telematics services

Fig. 15 Threats to OE navigation

Fig. 16 Navigation strategies available to volume vehicle manufacturers

To order this report:

Automotive Manufacturing Industry: Look-alike Aftermarket Navigation In China And Counter Strategies For Oems Automotive Manufacturing Business News

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Nicolas Bombourg



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