Reportlinker Adds Mobile Email 2010-2015

Jun 29, 2010, 07:18 ET from Reportlinker

NEW YORK, June 29 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

Mobile Email 2010-2015

Increasingly more mobile devices are offering mobile email services, as developments in handset technology are leading to improved mobile devices being available to a broader range of users. The days of mobile email being predominantly used by business users are disappearing; services are now being used by a range of subscribers, from teens to older users, as handsets are becoming more user friendly thus boosting mobile email. The report poses such questions as:

What financial opportunities exist in the consumer email market?

The methods that people use to communicate with others are changing. Continuing technological advancements are helping to alter the way that users go about their daily lives. Mobile subscribers are migrating away from voice and are benefiting from the variety of messaging services that are available to them, including SMS, MMS, mobile IM (MIM) and mobile email.

You need to buy this 120 page report now in order to find out the answers to these key questions affecting your business:

How will these messaging services compare against each other? Will mobile email be threatened by rival messaging services or vice versa?

Handsets are evolving; they are no longer deemed to be devices purely for voice. Consumers are spending more time utilizing their phones for a variety of tasks, including browsing the web, social networking, mobile banking and mobile email. Smartphones such as BlackBerry's for example, are no longer perceived as phones solely operated by business users. Features that are attractive to consumers such as multimedia players and embedded cameras are being continually integrated. Meanwhile, Smartphone manufacturers are applying design initiatives with the intention of attract consumers, improving the user experience through the deployment of larger screens, touch screens and QWERTY keyboards.

In 2009, there were 174 million Smartphone shipments; this number will only increase.

Are you taking the appropriate action to exploit the growing interest in the Smartphone market and the subsequent boost in mobile email?

On average there are 247 billion emails sent every day, with there being 1.4 billion unique email users around the world. The ability to carry out email whilst on the move has huge potential and will be attractive to a huge pool of cliental. Nevertheless operators, webmail providers and technology vendors will still find it challenging to attract consumers away from other messaging services. Appropriate education and advertising must be in place in order for mobile email to succeed. How can mobile email services be effectively showcased? What methods are companies utilizing at the moment?

Technology vendors play critical roles in the proliferation of mobile email. The latest technology is helping to combine the consumer and enterprise markets together with users being able to handle numerous different email accounts from one device, whilst the line between Smartphones and standard handsets is also merging. The latest handset trends such as the inclusion of full QWERTY keyboards or touch screens are helping to attract users. Manufacturers meanwhile are making concerted efforts to produce Smartphones that meet consumer expectations, by making handsets smaller and more manageable for example, and with the use of flip functionality. What role does your service or product play? How can you affect these markets?

The success of mobile email will vary between regions. Consumers in some regions in fact will think of mobile email as the standard form of email, rather than that carried out over the fixed-line. Emerging nations will contrast to developing nations in terms of their respective mobile and fixed-line penetrations. Operators and manufacturers will subsequently have to act accordingly in order to maximise revenue from the region that they are targeting.

Which regions offer the greater scope in terms of mobile email development? Where is the standard for mobile email currently being set?

Reading this exclusive management report will tell you the following:

• How will consumer email differ from enterprise email?

• What can be done to increase mobile email usage?

• What effect will mobile email have on the likes of SMS, MIM and social networking, if any?

• How is mobile email affecting the fixed-line market?

• What will be the dominant mobile email technologies?

• Who will use mobile email and for what purposes?

• Which geographical regions lead the way in terms of mobile email adoption? How will this change in the future?

The latest exclusive vision gain management report will provide you with valuable insights in to a market that has already taken off in a number of regions and is set to do so in many more around the world. Mobile email services are in place for many consumers around the world to immediately start using. However many are unaware of what mobile email functions they have at their disposal. With the continual development of handsets, marketing and pricing however, mobile email is set to become very important in the mobile world.

How will email affect other communication methods? Can you afford to take no action and wait to find out?

Who needs to read this report?

Directors, VP and Senior managers in:

• Mobile/Cellular carriers and operators

• Companies and brands looking to differentiate themselves from their rivals

• Mobile ad providers

• Mobile brands/marketers

• Mobile web content players

• Mobile gaming providers

Table of Contents

1. Executive Summary

1.1. Current Climate – Challenges to Overcome

1.2. Variable Success

1.3. How has the Market Progressed?

1.4. Which Vendors Are Involved?

1.5. What Will The Future Hold For Consumer Email?

2. Introduction

2.1. Why is Email Beneficial?

2.2. Email Popularity

2.2.1. Consumer Email

2.2.2. Enterprise Email

2.3. Webmail

2.3.1. The Role Played by Search Engines

2.4. Email Access on Mobile

2.5. Focus of this Report

3. Background and Current Landscape

3.1. Increasing Mobile vs. Declining Fixed Line

3.2: Email in the Mobile Market

3.2.1. Geographic Differences in Mobile Internet Usage

3.3. Data Revenues

3.3.1. Is an Unlimited Data Plan Necessary? More Than Making Calls – The Importance of VAS Data Traffic Outstripping Voice Traffic

3.4. SMS Will Remain Dominant

3.4.1. SMS Popularity

3.4.2. Will Mobile Email Threaten SMS?

3.4.3. SMS Not Always More Popular Than Email

3.5. Email in Emerging Markets

3.5.1. Companies Targeting Emerging Markets

3.6. Increased Smartphone Usage is Positive for Mobile Email

3.6.1. Line between Smartphones and Multimedia Phones Merging

3.6.2. Smartphones Lead to Increased Data Traffic

3.7. User Interface

3.7.1. QWERTY Keyboards

3.7.2. Screen Size

3.8. Variable Success of Operator-Branded Email Services

3.9. Barriers for Mobile Email

3.9.1. Popularity of Broadband Fixed Line Mobile Broadband

3.9.2. Competition with SMS

3.9.3. Enterprise vs. Consumer Email

4. Technologies and Standards

4.1. Push Email

4.1.1. Development of Push Email

4.2. Synchronisation

4.2.1. OMA DM

4.2.2. ActiveSync and WMDC

4.3. Technical Protocols

4.3.1. P-IMAP

4.3.2. IMAP IDLE


4.4. Encryption

4.4.1. Why is Encryption Important?

5. Technology Vendors, Synchronisation and Encryption

5.1. Technology Vendors

5.1.1. Critical Path Mobile Email from Memova Personalisation Next-Generation of Memova Supporting Growth in Emerging Markets Acquisition of ShoZu

5.1.2. Emoze Social Networks in Push Email Strategy Available Email Services Consumer Edition Enterprise Edition Push Email Deals

5.1.3. Inexbee

5.1.4. Mail2Web

5.1.5. Pivotal Veracity

5.1.6. SEVEN Maintaining Profitability in Testing Economic Conditions Telefonica – Migration from Business to Consumer Email

5.2. Synchronisation

5.2.1. Apple MobileMe

5.2.2. Funambol Advertising Generates Revenue from Push Email BlueTie Deal Funambol v8

5.2.3. Google Sync

5.2.4. Nexthaus SyncJE

5.2.5. Synchronica Views on Mobile Email and Role Played by Operators Synchronica Mobile Gateway 5 Mobile Gateway Development

5.3. Mobile Email Encryption

5.3.1. eCrypt

5.3.2. PGP Mobile

5.3.3. Scope for Mobile Encryption Service Growth

6. Operators and Manufacturers

6.1. Operators

6.1.1. 3 Email on the Move Unlimited Push Email End of 3Mail Service – A Sign of Future Trends? 3's Mobile Handset Strategy Aids Mobile Email

6.1.2. AT&T

6.1.3. Orange Orange World Pay As You Go Blackberry Facilitating Mobile Email Orange and Nokia Partner to Offer Consumer Email

6.1.4. T-Mobile Instant Email Encourage Smartphone Usage – Positive for Mobile Email

6.1.5. Vodafone Web Email Vodafone Email Plus Vodafone Email Plus

6.2. Manufacturers

6.2.1. Acer: Expanded Smartphone Range Increases Email Possibilities

6.2.2. Apple – Changing Perception of Handsets

6.2.3. Hewlett Packard

6.2.4. HTC HTC Smart and HTC Sense Boosts Email

6.2.5. Motorola Motorola – Offload Mobile Email Company MOTOBLUR

6.2.6. Nokia Nokia Messaging Service Expansion and Development Ovi Mail Ovi Mail – Boosting Email Usage in Developing Markets Acquisition of OZ Communications

6.2.7. Palm – Facing Challenging Times

6.2.8. RIM BlackBerry Significance of SureType Blackberry Pearl – A Turning Point Blackberry Pearl Flip Blackberry Curve BlackBerry Storm – Enabled by SurePress Technology

7. Future Strategies and Points of Interest

7.1. Who will utilise Mobile Email?

7.1.1. Age Differences

7.1.2. Smartphones Benefitting All Users

7.1.3. What will Email be used for?

7.2. Pricing Issues

7.2.1. Pricing Strategies

7.3. Importance of Customer Segmentation

7.4. Why Choose Email Over SMS?

7.5. Handset Development Aids Mobile Email

7.5.1. Email Configuration

7.5.2. QWERTY and Touch Screen Progression

7.5.3. What Impact will Convergence Have?

7.5.4. Affect of Other Communication Methods Affect of Social Networks? Affect of IM? Affect of SMS?

7.6. Ad-funded Mobile Email

7.7. Revenue Opportunities

8. Conclusions

8.1. Issues to be Faced

8.2. Change in Consumer Attitude Boosts Mobile Email

8.3. Importance of Price Plans – Should They be Revised?

8.4. Recommendations

8.4.1. For Mobile Operators

8.4.2. For Mobile Manufacturers

8.4.3. For Webmail Providers

8.4.4. For Technology Vendors

List of Charts, Tables and Figures

Chart 2.1: World Internet Users, December 2009

Chart 2.2: Webmail Unique Monthly Visitors

Chart 2.3: Most Popular Search Engines, May 2010

Chart 3.1: US and UK Broadband Penetrations

Chart 3.2: Mobile Penetration in Developing Nations 2007-2009

Chart 3.3: Hours Spent Doing Different Activities

Chart 3.4: Fixed-line Internet vs. Mobile Internet in Africa, Q4 2009-Q1 2010

Chart 3.5: UK Fixed-line Internet vs. 3G Handsets, 2015

Chart 3.6: SMS Popularity in the UK, March 2007-November 2009

Chart 3.7: Popularity of Mobile Activities among Teen Users

Chart 3.8: World Smartphone Shipments, 2008-2009

Chart 3.9: Mobile Data Traffic, 2010-2015

Chart 3.10: Range of Broadband Services Available in UK, July 2009

Chart 3.11: Share of Connection Speeds in the UK

Chart 3.12: World Broadband Subscribers, EY 2008-EY 2009

Chart 6.1: Handset Manufacturer Market Share, February 201

Chart 6.2: Smartphone Manufacturer Market Share, January 2010

Chart 6.3: Apple iPhone Shipments, Q3 2007-Q1 2010

Chart 6.4: Motorola Net Sales, EY 2008-EY 2009

Chart 6.5: Nokia Messaging Compatible Devices, April 2009-April 2010

Chart 6.6: RIM Revenue and Shipments, FY 2009-FY 2010

Chart 6.7: RIM Customer Share

Chart 7.1: Popularity of Mobile Features amongst US Teen Users

Chart 7.2: Consumer Email vs. Business Email Comparison, 2010-2015

Chart 7.3: QWERTY vs. Touch screen Comparison, Q4 2008-Q4 2009

Chart 7.4: US Social Networkers Frequency of Checking Email

Chart 7.5: Mobile Email Revenue, 2010-2015

Chart 7.6: Messaging Market Revenue Share

Table 4.1: P-IMAP Developers

Table 5.1. SEVEN Content Partners

Table 5.2: Mobile Operators That Have Deployed SEVEN Mobile Email

Table 5.3: MobileMe Prices

Table 5.4: Google Sync Supported Handsets and Features

Table 5.5: Nexthaus Partners

Table 5.6: SyncJE Email Compatible Devices

Table 6.1: 3 Email on the Move Options

Table 6.2: AT&T Email Offerings

Table 6.3: Providers with WAP-enabled Sites Offering Access to Orange World

Table 6.4: Orange Email Pricing Options

Table 6.5: T-Mobile UK Email Options

Table 6.6: Nokia Messaging Compatible Devices

Table 7.1: US Mobile Email Usage Variations

Figure 4.1: Information Vulnerability in Email between BlackBerry Devices

Figure 6.1: RIM SureType vs. Original BlackBerry Models 

Companies Listed









Ask Jeeves






China Mobile


Critical Path










Good Technology



Hewlett Packard
















Ntt DoCoMo




OZ Communications



PGP Mobile

Pivotal Veracity











Sify Technologies


Sony Ericsson

Sprint Nextel


Sun Microsystems



SyncML Initiative



Telecom Indonesia











To order this report:

Telephony Industry: Mobile Email 2010-2015

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Nicolas Bombourg



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