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Demand in China to grow 7.6% yearly through 2014
Demand for motorcycles in China will rise 7.6 percent annually to 54.9 million units in 2014. Electric motorcycles are expected to surpass gas motorcycles to become the most important motorcycle type sold in China. These comparatively new products will account for over threefourths of all new motorcycle demand in 2014. Gas-powered internal combustion engine (ICE) motorcycles will also record solid growth through 2014, helping to strengthen China's position as far and away the world's largest motorcycle market.
Electric motorcycles to register fastest growth
The market for electric motorcycles in China is expected to grow 11.0 percent per annum through 2014 to 31.6 million units. Demand for these newer products will continue to expand at a rapid pace through the forecast period, as increasing numbers of urban dwellers turn to electric motorcycles for their transportation needs. Improving vehicle durability and battery power and longevity have allowed electric motorcycles to meet an important need among urbanites seeking to upgrade from pedal bicycles but unable to afford automobiles. Aided by central government subsidies, greater sales of electric motorcycles in rural settings will also offer new opportunities. Gains for electric scooters and three-wheeled trikes will lag those for electric mopeds and bicycles due to new regulatory standards favoring lighter vehicles, mainly electric mopeds.
Rural regions best market for gas (ICE) motorcycles
Sales of traditional gas motorcycles will increase 3.9 percent annually to 23.3 million units in 2014. Advances will be driven by increasing economic activity and rising personal income levels in the country's rural and semi-rural regions, which are and will remain the most important market for these vehicles. Government rebates for purchases of ICE motorcycles by rural residents as part of the "Automobiles and Motorcycles to the Countryside" program will also stimulate new demand. However, restrictions and even outright bans on ICE motorcycles in many Chinese cities will prevent sales from expanding at a faster pace. Cruisers are the most popular model type among Chinese consumers, representing 43 percent of gas motorcycle sales in 2009. However, their dominance of the ICE market has been undermined in recent years due to the diversification of motorcycle offerings in China. Going forward, trikes and sidecars will see demand expand at the fastest rates of any ICE motorcycle model types.
Study coverage
Details on these and other key findings are contained the new industry study, Motorcycles in China. It presents historical demand data (1999, 2004, 2009) as well as forecasts for 2014 and 2019 by type, market and region of China. The study also considers key market environment factors, discusses competitive strategies, evaluates company market share data and profiles 40 competitors in the Chinese industry.
TABLE OF CONTENTS
INTRODUCTION x
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Economic Overview 6
Recent Economic Performance 7
Economic Outlook 9
Demographic Overview 13
Population 13
Urbanization 15
Households 16
Currency Exchange Rates 17
Consumer Income & Expenditure Trends 21
Light Vehicle Market Trends 24
Light Vehicle Supply & Demand 26
Light Vehicle Park 28
Low-Speed Vehicle Market Trends 29
Low-Speed Vehicle Overview 30
Low-Speed Vehicle Supply & Demand 32
Public Vehicle Transportation Systems 34
Policy & Regulatory Factors 36
Industrial Policy 36
The Five-Year Plan 37
Other Industrial Policy 39
Motorcycle Emissions Standards 42
Gas Motorcycle Bans 44
Regulations for Electric Motorcycles 46
Motorcycle Safety 48
Counterfeiting 49
III. OVERVIEW 51
Supply & Demand 51
Park 53
Markets 54
Transportation 56
Recreational & Sport 60
Other 64
Pricing Trends 67
Gas Motorcycles 68
Electric Motorcycles 70
Technology Trends 71
The Shift from 2-Stroke to 4-Stroke Engines 74
Electric & Hybrid Engines 75
International Context 79
Foreign Trade 79
Gas Motorcycles 81
Electric Motorcycles 84
World Outlook for Motorcycles 84
IV. GAS MOTORCYCLES 89
General 89
Gas Motorcycle Models 92
Cruisers 94
Scooters 95
Underbones 96
Trikes & Sidecars 97
Gas Motorcycle Engine Displacements 99
Light Motorcycles 101
Medium Motorcycles 103
Heavy Motorcycles 107
V. ELECTRIC MOTORCYCLES 111
General 111
Electric Motorcycle Models 113
Mopeds 116
Electric Bicycles 120
Scooters & Other 124
Electric Motorcycle Power Sources 128
Lead-Acid Batteries 130
Lithium Polymer Batteries 131
Fuel Cells 132
VI. REGIONAL TRENDS 134
General 134
Regional Demographic & Economic Trends 136
Population Patterns 137
Economic Outlook 139
Regional Demand for Motorcycles 141
Central-North 144
Overview 144
Motorcycle Demand 146
Northeast 148
Overview 148
Motorcycle Demand 151
Central-East 153
Overview 153
Motorcycle Demand 154
Central-South 157
Overview 157
Motorcycle Demand 159
Southwest 162
Overview 162
Motorcycle Demand 163
Northwest 166
Overview 166
Motorcycle Demand 168
VII. INDUSTRY STRUCTURE 171
General 171
Industry Composition 174
Market Share 177
Gas Motorcycles 178
Dachangjiang Group 179
Chongqing Jianshe Motorcycle 180
Zongshen Industrial Group 180
Zhejiang Qianjiang Motorcycle 180
Chongqing Loncin 181
Other Leading Companies 181
Electric Motorcycles 181
Shandong Bidewen Power Technology 182
Jiangsu Yadea Technical Development 183
Jiangsu Xinri Electric Bicycle 183
Qingdao Aucma 183
Luyuan Group 184
Shandong Incalcu Group 184
Other Leading Companies 184
Product Development & Manufacturing 185
Marketing & Distribution 188
Financial Issues & Requirements 190
Cooperative Agreements 192
Foreign Participation in the Chinese Market 196
Legal & Regulatory Issues 197
Joint Ventures 199
Wholly Owned Foreign Enterprises 201
Representative Offices 202
Company Profiles 203
Beijing Zhong Ke San Huan Hi-Tech Company Limited 204
China Chongqing Shineray Motorcycle Company Limited 205
China Jialing Industrial Company Limited 206
Chongqing Jianshe Motorcycle Company Limited 208
Chongqing Lifan Industry Group Company Limited 210
Chongqing Loncin Industry Group Company Limited 211
Chongqing Yingang Science & Technology Group
Company Limited 213
Chongqing Yinxiang Motor Group Company Limited 214
Dachangjiang Group Company Limited 215
Foton Lovol International Heavy Industries
Company Limited 216
Giant Manufacturing Company Limited 218
Guangzhou Benma Industrial Company Limited 220
Guangzhou Dayang Motorcycle Company Limited 221
Guangzhou Motors Group Company Limited 222
Guangzhou Panyu Huanan Motors Group
Company Limited 223
Guangzhou Tianma Group Tianma Motorcycle Company
Limited 224
Haojue Suzuki Motorcycle Changzhou, see Dachangjiang
Group and Suzuki Motor
Harley-Davidson Incorporated 225
Henan Xinzhongji Jiaotong Science & Technology
Development Company 227
Honda Motor Company Limited 228
Jiangsu Xinri Electric Bicycle Company Limited 230
Jiangsu Yadea Technical Development Company Limited 231
Jiangxi Hongdu Voyage Industry Group Changzhou
Hongdu E-bicycle Company Limited 232
Jinan Qingqi Motorcycle Company Limited 233
Jincheng Corporation 235
Kawai Motor Industry Guangzhou, see Luoyang Northern
Enterprises Group
Luoyang Northern Enterprises Group Company Limited 237
Luyuan Group 239
Nanjing Daluge High-Tech, see Beijing Zhong Ke San
Huan Hi-Tech
Nanjing Jincheng Motorcycle, see Jincheng and Suzuki
Motor
Qingdao Aucma Company Limited 240
Qunsheng Group Company Limited 241
Shandong Bidewen Power Technology Company Limited 242
Shandong Incalcu Group Company Limited 243
Shanghai Dishu Electric Bicycle Company Limited 244
Shenzhen China Bicycle Company Holdings Limited 245
Suzhou Heping Industry Company Limited 246
Suzuki Motor Corporation 247
Suzuki Motorcycle R&D, see Dachangjiang Group and
Suzuki Motor
Tianjin Fujida Group Company Limited 249
Wuyang-Honda Motors Guangzhou, see Guangzhou
Motors Group and Honda Motor
Yamaha Motor Company Limited 250
Zhejiang Libahuang Industry and Trade Group Company
Limited 253
Zhejiang Qianjiang Motorcycle Company Limited 254
Zhejiang Qianxi Industry & Trade, see Qunsheng Group
Zhonglu Company Limited 255
Zongshen Industrial Group Company Limited 256
Other Companies Mentioned in Study 258
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Gross Domestic Product of China 12
2 Population of China 15
3 Households in China by Region 17
4 Chinese Currency Exchange Rates, 1999-2009 20
5 Disposable Personal Income & Consumer Expenditures
in China 24
6 Light Vehicle Indicators in China 28
7 Low-Speed Vehicle Indicators in China 34
8 Bus Park in China 36
SECTION III -- OVERVIEW
1 Motorcycle Supply & Demand in China 53
2 Motorcycle Demand in China by Market 56
3 Transportation Motorcycle Demand in China 60
4 Recreational & Sport Motorcycle Demand in China 64
5 Motorcycle Demand in Other Markets in China 66
6 Motorcycle Pricing Patterns in China 68
7 Motorcycle Demand in China by Engine Type 73
8 Chinese Motorcycle Foreign Trade 80
9 World Motorcycle Demand 87
SECTION IV -- GAS MOTORCYCLES
1 Gas Motorcycle Demand in China 92
2 Gas Motorcycle Demand in China by Model 93
3 Gas Motorcycle Demand in China by Displacement 100
4 Light Motorcycle Demand in China 103
5 Medium Motorcycle Demand in China 107
6 Heavy Motorcycle Demand in China 110
SECTION V -- ELECTRIC MOTORCYCLES
1 Electric Motorcycle Demand in China 113
2 Electric Motorcycle Demand in China by Model 115
3 Electric Moped Demand in China 119
4 Electric Bicycle Demand in China 123
5 Electric Scooter & Other Electric Motorcycle Demand
in China 127
6 Electric Motorcycle Demand in China by Power Source 129
SECTION VI -- REGIONAL TRENDS
1 Population of China by Region 139
2 Gross Domestic Product of China by Region 141
3 Motorcycle Demand in China by Region 143
4 Central-North Region of China: Motorcycle Demand 148
5 Northeast Region of China: Motorcycle Demand 152
6 Central-East Region of China: Motorcycle Demand 157
7 Central-South Region of China: Motorcycle Demand 161
8 Southwest Region of China: Motorcycle Demand 166
9 Northwest Region of China: Motorcycle Demand 170
SECTION VII -- INDUSTRY STRUCTURE
1 Motorcycle Sales by Company, 2009 176
2 Selected Cooperative Agreements 194
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Chinese Currency Exchange Rate, 1999-2009 21
SECTION III -- OVERVIEW
1 Motorcycle Demand in China by Engine Type, 1999-2019 73
2 World Motorcycle Demand by Region, 2009 88
SECTION IV -- GAS MOTORCYCLES
1 Gas Motorcycle Demand in China by Model, 2009 93
2 Gas Motorcycle Demand in China by Displacement, 2009 101
SECTION V -- ELECTRIC MOTORCYCLES
1 Electric Motorcycle Demand in China by Model, 1999-2019 116
2 Electric Moped Demand in China, 1999-2019 120
3 Electric Bicycle Demand in China, 1999-2019 124
4 Electric Scooter & Other Electric Motorcycle Demand
in China, 1999-2019 128
5 Electric Motorcycle Demand in China by Power Source,
1999-2019 130
SECTION VI -- REGIONAL TRENDS
1 Motorcycle Demand in China by Region, 2009 144
2 Central-North Region of China 146
3 Northeast Region of China 150
4 Central-East Region of China 154
5 Central-South Region of China 159
6 Southwest Region of China 163
7 Northwest Region of China 168
SECTION VII -- INDUSTRY STRUCTURE
1 Motorcycle Market Share in China by Company, 2009 178
2 Gas Motorcycle Market Share in China by Company, 2009 179
3 Electric Motorcycle Market Share in China by Company, 2009 182
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Nicolas Bombourg |
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