Reportlinker Adds New Technologies to Reduce Packaging: Innovations in Lightweighting, Biodegradation, Future Opportunities and Challenges

Jun 21, 2010, 14:38 ET from Reportlinker

NEW YORK, June 21 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

New Technologies to Reduce Packaging: Innovations in lightweighting, biodegradation, future opportunities and challenges

Although packaging waste accounts for around 15% of the total waste burden in developed countries, its disposal has become a significant and pressing problem because it tends to be high-volume and highly visible. As consumers continue to demand convenience, freshness and quality in their food and drinks purchases, retailers are prioritizing getting products onto store shelves as rapidly and efficiently as possible. However, as packaging waste grows, retailers are coming under pressure from consumers, governments and lobby groups to take action in order to reduce the amount of packaging used on products.

This report evaluates innovation in packaging reduction in food and drinks by region and product category, pinpointing growth opportunities and highlighting technologies with the strongest future potential. It examines packaging waste issues from various stakeholders in the supply chain: packaging suppliers, food and drinks manufacturers, retailers and consumers.

Through examples of company initiatives and NPD trends, this report highlights what has already been achieved in terms of packaging reduction and provides insight into the new technologies that will impact the packaging industry in the future. It also identifies the challenges and barriers of implementing packaging reduction strategies and highlights opportunity areas.

Key features of this report

• A broad assessment of the size of the packaging waste problem, by region and material and an overview of the principal drivers of packaging reduction, including sustainability pressures, raw material prices, demographic shifts, cultural trends and legislation.

• Insight into the latest trends in reduced packaging technologies by region, product sector and packaging material.

• Evaluation of the major manufacturing technologies for recyclability, reuseability and biodegradability; and the ways in which these technologies are facilitating packaging reduction.

• Detailed analysis of lightweighting technologies and an examination of the relationship between packaging design and the more efficient use of resources.

Scope of this report

• Understand each regional market in terms of the current packaging waste trends and the legislative imperatives.

• Anticipate future sustainable packaging trends, particularly in terms of the innovations that can help your business take advantage of demand in the near future.

• Learn how the emerging cutting edge technologies will deliver significant packaging reduction and improve operation efficiencies.

• Gain insight into how changing packaging design can reduce waste and the potential impact on production costs

Key Market Issues

• Packaging waste is a serious global environmental issue. Around 2bn tonnes of household waste are generated worldwide every year, of which a third is packaging waste.

• Plastics, the least recycled packaging material, is now the most common and the most rapidly increasing in food and drinks.

• Whilst demand for 'less packaging' is increasing consumers are resistant to paying significantly more for eco-friendlier products which contributes to the packaging industry's reluctance to invest in the technology.

• Lightweighting has been heavily promoted in glass packaging, however the potential for further lightweighting is limited, as is the current potential for vastly higher recycling rates

Key findings from this report

• Recycling has been the main thrust in the campaign to reduce packaging waste and recycling rates have risen rapidly in the developed world, particularly where there has been legislation to discourage landfilling

• Soft drinks is the leading product sector for packaging innovation. Huge multinationals particularly The Coca-Cola Company have invested considerably in packaging reduction initiatives

• Plastic is now the most widely-used packaging material worldwide, but also the least recycled. According to WasteOnline, 11% of household waste in the UK is plastic and 40% of it is generated from plastic bottles of which 3% are recycled. Bioplastics have strong potential, but issues of cost and disposability need to be addressed.

• Recycling remains the principal means of reducing packaging volumes. Corrugated paperboard has reached nearly 100% recycled content. 65% of glass bottles and 60% of aluminum beverage cans are recycled.

• Lightweighting has emerged as a major packaging reduction trend, particularly in glass packaging. The average weight of a 'tin' can has dropped by a third since the 1990s. More than half of consumers claim they would be more likely to buy a product in lightweighted packaging.

Key questions answered

• What will be the future impact of legislative and environmental pressure on the food and drinks packaging industry?

• Is innovation government, retailer, food and drinks industry or consumer-led?

• Which companies, product categories and brands are leading the way in packaging reduction?

• Which packaging materials will dominate future innovation given the latest technological developments and category trends?

Table of Contents

New Technologies to Reduce Packaging

Executive summary 10

Market drivers and resistors 10

Trends in reduced packaging 11

Recyclability and reusability 12

Reduced materials and lightweighting 13

Emerging technologies 14

Commercial implications and future outlook 15

Chapter 1 Market drivers and resistors 18

Summary 18

The problem of packaging 19

Lifestyle shifts and convenience trends 20

Enhancing brands through packaging 22

The size of the problem 22

Environmental impact 24

Energy consumption and pollutants 25

Waste disposal 25

The rising costs of raw materials 27

Retail trends are helping to reduce packaging 30

Legislation - stick before carrot? 31

US 31

Europe 32

EU 20-20-20 targets 33

EU Landfill Directive 34

WRAP and the Courtauld Commitment 35

Asia-Pacific 35

Japan focuses on sustainability 35

China reaffirms commitment to packaging reduction 36

India helped by informal recycling sector 37

South & Central America 37

Chapter 2 Trends in reduced packaging 40

Summary 40

Reduced packaging by category 41

Alcoholic drinks 42

Soft drinks 42

Bakery and cereals 43

Dairy 43

Reduced packaging by material type 44

Plastic 44

Paper 45

Glass 46

Metal 46

Company initiatives 47

Asda Wal-Mart, UK 47

Britvic Soft Drinks 48

Marks & Spencer (M&S) 48

Mars, Inc 49

Nestle UK 49

Wal-Mart Stores, Inc 50

Chapter 3 Recyclability and reusability 54

Summary 54

Introduction 55

Plastic 55

Plastics additives 58

Bioplastics 59

Bioplastics – risks and challenges 62

Paper 63

Technologies preventing the degradation of recycled materials 64

Paper – risks and challenges 65

Tree-free paper 67

Glass 68

Metal 69

Reusable products 70

Chapter 4 Reduced materials and lightweighting 74

Summary 74

Introduction 75

Lightweighting glass 75

Modern glass manufacturing techniques 76

Attitudes towards glass lightweighting 76

Major manufacturers 78

Lightweighting wine bottles 80

UK retailers 82

Lightweighting beer and cider 83

Using less metal 85

Lightweighting plastics 88

Breaking category norms 90

Lightweighting paper packaging 94

Reduced packaging at Easter 95

The "naked" product 96

Chapter 5 Emerging technologies 100

Summary 100

Introduction 101

Nanotechnology 101

Nanoclays 105

Active packaging 105

Smart packaging 108

Barriers to the commercialization of nanotechnology 109

Oxybiodegradability 111

Edible packaging 113

Designing packaging for resource efficiency 114

Chapter 6 Commercial implications and future outlook 118

Summary 118

Introduction 119

Conflicting demands on packaging 119

Do consumers know what they want, or want what they know? 120

Commercial viability of technology drives innovation 123

Regulatory guidance will foster innovation 123

Can reduced packaging help marketing? 123

Key players shaping future trends 124

Amcor 124

Owens-Illinois 126

Crown Holdings 126

Rexam 127

The Coca-Cola Company 129

Cereplast 130

Appendix 132

Glossary 132

Index 134

References 136

List of Figures

Figure 1.1: Growth of MSW vs. GDP and population increase in OECD countries (index), 1980-

2020 19

Figure 1.2: Per Capita MSW Generation: EU27+EFTA, 1995-2008 23

Figure 1.3: Share of packaging waste in total household waste by country (%), 2004 24

Figure 1.4: Commodity price index, June, 2001-2010 28

Figure 1.5: Green Dot symbol 33

Figure 2.6: Share of food and drink products launched by packaging material, by region (%), 2007-2009 44

Figure 2.7: US Recycling rates by packaging material (%), 2005 45

Figure 2.8: The UK's first resealable can from Aimia Foods 47

Figure 2.9: "7 Rs" of sustainable packaging 50

Figure 2.10: Packaging scorecard metrics for the "7 Rs" 51

Figure 3.11: Naya 100% rPET Still Water 56

Figure 3.12: Naked reNEWabottle 57

Figure 3.13: Bioplastics volume share by type (%), 2008 60

Figure 3.14: Coca-Cola PlantBottle 61

Figure 3.15: Recycled paper share of paper making raw materials globally (%), 1990-2015 64

Figure 3.16: Consumer attitudes towards packaging in Europe (% of respondents), 2009 66

Figure 3.17: Dairy Crest "Jugit" 71

Figure 4.18: Magnitude estimations of barriers to lightweighting generic glass containers, (average score), 2008 77

Figure 4.19: Grolsch lightweight version beer bottles from Coors Brewers 84

Figure 4.20: Fusion BottleCan 86

Figure 4.21: Eska C2C bottle 87

Figure 4.22: Bottle Fly, NitroPouch and NoBottle (left-to-right) 89

Figure 4.23: CalNaturale Cabernet Sauvignon 91

Figure 4.24: Aluminum beer bottles from Anheuser-Busch 92

Figure 4.25: Sainsbury's Australian Shiraz 94

Figure 4.26: Cadbury Treasure Egg 96

Figure 5.27: Benefits and drawbacks of nanotechnology in packaging manufacturing 103

Figure 5.28: Bericap DoubleSeal SuperShorty Crown O2 scavenger 105

Figure 5.29: Nanoclay technology benefits 106

Figure 5.30: NatureFlex biodegradable film from Innovia Films 112

Figure 5.31: Nestle Carnation Milk resealable carton 115

Figure 6.32: Consumers' primary associations with packaging (%), 2009 122

Figure 6.33: Amcor ReClose 125

Figure 6.34: The Crown SuperEnd beverage can end 127

Figure 6.35: Rexam wine cans 128

List of Tables

Table 1.1: Average number of occupants per household (absolute), 1990-2010 21

Table 1.2: Global ready meals market value ($m), 2002-2014 22

Table 1.3: Material share of consumer packaging (%), 2008 25

Table 1.4: Regional share of sustainable packaging launches (%), 2007-2009 31

Table 2.5: Category share of sustainable packaging launches (%), 2008-2009 41

Table 2.6: Category share of sustainable packaging launches indexed against share of total launches (index), 2008-2009 42

Table 4.7: Estimated savings per million bottles due to 10% lightweighting ($ and tons), 2006 75

Table 4.8: Owens-Illinois' Lean + Green wine bottles 80

Table 4.9: Potential annual saving of glass after lightweighting standard sparkling wine bottles in key producing countries (tons) 81

Table 6.10: Packaging attributes I would "pay a little more for" (%), 2008-2009 121

Companies mentioned

Amcor, Asda Walmart, Britvic Soft Drinks, Cereplast, Coca-Cola, Crown Holdings, Marks & Spencer's, Mars, Nestle, Owens-Illinois, Rexam, Tesco

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Packaging Industry: New Technologies to Reduce Packaging: Innovations in lightweighting, biodegradation, future opportunities and challenges

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Nicolas Bombourg



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