Reportlinker Adds Power Lawn & Garden Equipment Market

NEW YORK, April 14, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Power Lawn & Garden Equipment Market

http://www.reportlinker.com/p0118613/Power-Lawn--Garden-Equipment-Market.html

US demand to rise 6.4% annually through 2015

US demand for power lawn and garden equipment, including both residential and commercial markets, will increase 6.4 percent annually to $11 billion in 2015, rebounding from the industry declines experienced due to the recent recession. Overall growth in equipment sales will be promoted by an improvement in US housing activity, including new construction and existing single-family home sales, and by a return to growth in the landscaping services business. While equipment manufacturers will benefit from a strong rebound in US sales over the near term, longer-term growth will be more moderate due to slowing product pricing gains and declining opportunities in some key commercial markets, particularly golf courses.

Dominant residential market to rebound strongly

The residential market dominates power lawn and garden equipment demand, typically accounting for nearly three quarters of industry sales. This share fell through the recent recession because residential do-it-yourself consumers had the freedom to postpone equipment purchases. Through 2015, equipment sales to residential users will make a strong turnaround as US housing activity improves and homeowners return to greater discretionary spending. Sales to users of commercial equipment will see nearly double-digit growth through 2015 as revenues improve for landscaping firms, the largest commercial equipment market. Pent-up demand will also promote strong sales to golf courses and government and to other commercial facilities. Over the longer term, both golf courses and government agencies are expected to reduce their equipment spending on average due to lower operating budgets.

Turf & grounds equipment, garden tractors, rotary tillers to be fastest growing types

Equipment demand will pick up across nearly all the product segments, with the exception of parts and attachments, which generally post stronger gains when repair activity is high in contrast to new equipment demand. Through 2015, turf and grounds equipment and garden tractors and rotary tillers will be the fastest growing segments in value terms, owing largely to the high prices commanded by these products. In terms of power sources, electric lawn and garden equipment will continue to account for a greater share of industry sales as producers develop more effective battery technologies and introduce electric powered options into new equipment segments.

Study coverage

Details on these and other key findings are contained in Power Lawn & Garden Equipment. It presents historical demand data (2000, 2005 and 2010) plus forecasts for 2015 and 2020 by product, market, material and region. The study also considers key market environment factors, evaluates company market share and profiles more than 35 industry competitors.

TABLE OF CONTENTS

INTRODUCTION x

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4

Macroeconomic Outlook 5

Personal Income & Expenditure Trends 8

Demographic Trends 11

Housing Outlook 15

Household Formation & Housing Stock Patterns 15

Housing Completions 19

Pricing Patterns 22

Historical Market Trends 24

Environmental & Regulatory Issues 27

Air Emissions 27

Noise Pollution 29

Yard Waste 30

Power Lawn & Garden Equipment Technology 30

World Power Lawn & Garden Equipment Demand 32

US Foreign Trade 33

Exports 34

Imports 36

III. MATERIALS 39

General 39

Metals 41

Plastic 43

Other Materials 45

IV. MARKETS 47

General 47

Residential 49

Commercial 51

Landscaping Establishments 52

Landscape Services Outlook 53

Power Lawn & Garden Equipment Demand 55

Golf Courses 57

Golf Course Outlook 57

Power Lawn & Garden Equipment Demand 59

Government & Other 60

Government Spending Outlook 61

Power Lawn & Garden Equipment Demand 62

V. PRODUCTS 65

General 65

Lawnmowers 68

Riding 71

Front-Engine 73

Rear-Engine 75

Non-Riding 77

Self-Propelled 79

Push 80

Foreign Trade 81

Turf & Grounds Equipment 83

Mowers 86

Riding 88

Non-Riding 91

Other 92

Turf Tractors & Related Equipment 94

All Other Turf Care Equipment 95

Foreign Trade 97

Trimmers & Edgers 99

Wire Blade 103

Fixed Blade 104

Garden Tractors & Rotary Tillers 106

Garden Tractors 108

Rotary Tillers 110

Snow Throwers 112

Dual-Stage 115

Single-Stage 117

Foreign Trade 119

Blowers, Vacuums & Sweepers 120

Hedge Trimmers & Other 123

Parts & Attachments 125

Power Source 128

Gas Equipment 130

Electric Equipment 132

VI. REGIONAL TRENDS 135

General 135

Regional Demographic & Economic Trends 135

Regional Population Outlook 136

Regional Economic Outlook 138

Regional Housing Trends 140

Power Lawn & Garden Equipment Demand by Region 143

Northeast 146

Midwest 147

South 149

West 152

VII. INDUSTRY STRUCTURE 156

General 156

Industry Composition & Market Share 157

Residential 162

Commercial 165

Mergers & Acquisitions 167

Competitive Strategies 170

Research & Product Development 173

Manufacturing 175

Marketing 177

Distribution 179

Residential Distribution Channels 180

Home Centers 181

Mass Merchandisers 182

Hardware & Other 183

Commercial Distribution Channels 184

Cooperative Agreements 185

Company Profiles 189

Alamo Group Incorporated 190

American Honda Motor, see Honda Motor

Ariens Company 196

Bad Boy Incorporated 201

Black & Decker, see Stanley Black & Decker

Blount International Incorporated 203

BlueBird International, see Husqvarna

Briggs & Stratton Corporation 205

Bush Hog, see Alamo Group

Certified Parts Corporation 213

Country Home Products Incorporated 215

Dana Holding Corporation 217

Deere & Company 218

E-Z-GO, see Textron

ECHO, see Yamabiko

Excel Industries Incorporated 223

Exmark Manufacturing, see Toro

Fuji Heavy Industries Limited 225

Global Garden Products Group 227

Grasshopper, see Moridge Manufacturing

Henke Manufacturing, see Alamo Group

Herschel-Adams, see Alamo Group

Home Depot Incorporated 230

Homelite Consumer Products, see Techtronic Industries

Honda Motor Company Limited 232

Husqvarna AB 235

Jacobsen, see Textron

Jonesred, see Husqvarna

Kawasaki Heavy Industries Limited 244

Kee Mowers, see Ariens

Kioritz, see Yamabiko

Kohler Company 246

Kubota Corporation 250

Kwik Products, see Yamabiko

Lauson Power Products, see Certified Parts

Lawn-Boy, see Toro

Lombardini, see Kohler

Lowe's Companies Incorporated 254

Makita Corporation 255

McLane Manufacturing Incorporated 257

Metalcraft of Mayville Incorporated 258

Moridge Manufacturing Incorporated 261

MTD Products Incorporated 263

Rhino, see Alamo Group

Robin America, see Fuji Heavy Industries

Scag Power Equipment, see Metalcraft of Mayville

Schiller Grounds Care Incorporated 269

Schulte Industries, see Alamo Group

Sears Holdings Corporation 274

Shindaiwa, see Yamabiko

SpeeCo, see Blount International

Stanley Black & Decker Incorporated 276

STIHL Holding AG & Company KG 279

Swisher Mower & Machine Company 282

Techtronic Industries Company Limited 285

Textron Incorporated 288

Tiger, see Alamo Group

Toro Company 291

USPraxis, see Toro

Valu-Bilt, see Alamo Group

Walker Manufacturing Company 300

Yamabiko Corporation 303

Yazoo/Kees, see Husqvarna

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators 8

2 Personal Consumption Expenditures 10

3 Population & Households 14

4 Housing Stock by Type 18

5 Housing Completions 22

6 Power Lawn & Garden Equipment Pricing 24

7 Power Lawn & Garden Equipment Market, 2000-2010 26

8 Power Lawn & Garden Equipment Foreign Trade 34

SECTION III -- MATERIALS

1 Power Lawn & Garden Equipment Material Consumption 40

2 Power Lawn & Garden Equipment Metal Consumption 43

3 Power Lawn & Garden Equipment Plastic Consumption 45

4 Power Lawn & Garden Equipment Other Material

Consumption 46

SECTION IV -- MARKETS

1 Power Lawn & Garden Equipment Markets 48

2 Residential Market: Power Lawn & Garden Equipment

Demand 50

3 Commercial Market: Power Lawn & Garden Equipment

Demand 52

4 Landscaping Services Revenue & Establishments 55

5 Landscaping Establishments Market: Power Lawn & Garden

Equipment Demand 56

6 Golf Course Outlook 58

7 Golf Course Market: Power Lawn & Garden Equipment

Demand 60

8 Government Expenditures & Investment 62

9 Government & Other Market: Power Lawn & Garden

Equipment Demand 64

SECTION V -- PRODUCTS

1 Power Lawn & Garden Equipment Supply & Demand 67

2 Lawnmower Supply & Demand 71

3 Riding Mower Supply & Demand 73

4 Front-Engine Riding Mower Supply & Demand 75

5 Rear-Engine Riding Mower Supply & Demand 77

6 Non-Riding Lawnmower Supply & Demand 79

7 Lawnmower Foreign Trade 83

8 Turf & Grounds Equipment Supply & Demand 86

9 Turf & Grounds Mower Supply & Demand 88

10 Riding Turf & Grounds Mower Supply & Demand 90

11 Non-Riding Turf & Grounds Mower Supply & Demand 92

12 Other Turf & Grounds Mower Supply & Demand 93

13 Turf Tractor & Related Equipment Supply & Demand 95

14 All Other Turf Care Equipment Supply & Demand 97

15 Turf & Grounds Equipment Foreign Trade 99

16 Trimmer & Edger Supply & Demand 102

17 Wire Blade Trimmer & Edger Supply & Demand 104

18 Fixed Blade Trimmer & Edger Supply & Demand 106

19 Garden Tractor & Rotary Tiller Supply & Demand 108

20 Garden Tractor Supply & Demand 110

21 Rotary Tiller Supply & Demand 112

22 Snow Thrower Supply & Demand 115

23 Dual-Stage Snow Thrower Supply & Demand 117

24 Single-Stage Snow Thrower Supply & Demand 118

25 Snow Thrower Foreign Trade 120

26 Blower, Vacuum & Sweeper Supply & Demand 123

27 Hedge Trimmer & Other Power Lawn & Garden Equipment

Supply & Demand 125

28 Power Lawn & Garden Equipment Parts & Attachments

Supply & Demand 128

29 Lawn & Garden Equipment Demand by Power Source 130

30 Gas-Powered Lawn & Garden Equipment Demand 132

31 Electric Lawn & Garden Equipment Demand 134

SECTION VI -- REGIONAL TRENDS

1 Population by Region 138

2 Gross Domestic Product by Region 140

3 Regional Home Sales & New Housing Units 142

4 Power Lawn & Garden Equipment Demand by Region 144

5 Northeast Power Lawn & Garden Equipment Demand 147

6 Midwest Power Lawn & Garden Equipment Demand 149

7 South Power Lawn & Garden Equipment Demand 152

8 West Power Lawn & Garden Equipment Demand 155

SECTION VII -- INDUSTRY STRUCTURE

1 Power Lawn & Garden Equipment Sales by Company, 2010 159

2 Selected Acquisitions & Divestitures 169

3 Selected Cooperative Agreements 188

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

1 Year of Construction of Housing Stock, 2010 18

2 Power Lawn & Garden Equipment Exports by Destination,

2010 36

3 Power Lawn & Garden Equipment Imports by Source,

2010 38

SECTION V -- PRODUCTS

1 Power Lawn & Garden Equipment Demand by Product, 2010 68

SECTION VI -- REGIONAL TRENDS

1 Regional Share of Power Lawn & Garden Equipment

Demand, 2010 145

SECTION VII -- INDUSTRY STRUCTURE

1 Power Lawn & Garden Equipment Market Share, 2010 162

2 Residential Power Lawn & Garden Equipment Market Share,

2010 164

3 Commercial Power Lawn & Garden Equipment Market Share,

2010 167

4 Residential Power Lawn & Garden Equipment Sales

by Distribution Channel, 2010 181

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