Reportlinker Adds Service Delivery Platforms (SDP) Report 2010 - Analysis and Forecasts

Jun 07, 2010, 13:05 ET from Reportlinker

NEW YORK, June 7 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

Service Delivery Platforms (SDP) Report 2010 - Analysis and Forecasts

The new report on Service Delivery Platforms - (SDP) opens up new opportunities for operators to revise their business models.

Using SDP, operators have the option to evolve as service retailers and wholesalers. However, migrating to SDP is not an easy proposition for operators, due to the infrastructure complexity and costs involved. This understanding is crucial is crucial for SDP development, not just from the technological perspective but also from the financial, marketing and operations perspectives.

The following players must critically look at SDP in order to revive their lifecycle stage:

  • CDMA wireless providers;
  • Traditional telephony providers;
  • WCDMA/GSM cellular operators;
  • Greenfield operators; and
  • New entrants in the wireless domain.

The brand new SDP report provides a critical insight into the current, various aspects of SDP strategy adopted by operators across the globe. The report also seeks to dispel the hype and confusion surrounding SDPs. We analyse the technology itself, its characteristics and its compatibility with existing infrastructure, SDP market dynamics, vendor statistics and market potential. Operators must ensure that their SDP strategy will support subscriber needs that are not yet visible and thus allow operators to rapidly grow and manipulate their service enabler frameworks.

This report provides:

  • Thorough SDP market analysis which culminates into SWOT analysis of the technology itself in Chapter 6.
  • Vendors in the SDP arena;
  • Cost/benefit analysis for SDP;
  • Forecasts covering how and when fixed and mobile operators will adopt SDP and offer standard services that will generate revenue while making use of existing investments;
  • Impact of SDP on the IMS development and deployment;
  • Key benefits of SDP to both operators and end-users; and
  • Challenges and obstacles in implementing SDP.

By reading this report you will understand all of the exciting opportunities that will be available to increase your revenues and competitive advantage. This report shows you how the SDP market will develop worldwide - both technologically and commercially - from 2010 onwards.

You must order this report today

Nobody with an interest in the increasing data revenues while improving operational excellence, avoiding revenue leakages and developing healthy relationships with hundreds of developers should overlook this new market study. We predict that total SDP revenues will increase and with expanding markets, technological advances and significant un-met needs, this sector offers high commercial potential.

Do you want to harness those opportunities? You can stay ahead by ordering this report today.

Questions answered by the report

SDPs are complex, difficult to implement and often require due diligence from operators in identifying the best in class solution for their requirements. We believe that operators must consider tangible and intangible benefits and risks and issues associated before deploying SDP. The report answers the following questions:

  • What is SDP and the business drivers for implementing it?
  • How are SDPs evolving?
  • What are the features and capabilities offered by SDPs?
  • Who are the key vendors in the SDP market?
  • What is the SDP value chain and how are operators are positioned to take advantage of the new opportunities offered by SDP?
  • Are Internet service innovation models good for operators?
  • What are the new business models that are evolving with SDP deployment?
  • What is the market size and investment forecasts for SDP?
  • What are the revenue forecasts for SDP?
  • What is the competitive landscape in the SDP arena?
  • Are operators seeing ROI on implementing SDP?

Analysis of key players and industry movement?

Many key mergers are taking place in the industry, for example: - Amdocs acquired SDP vendor jNetX for $50 million with a goal of using the platform to help providers build services that span the TDM and IP worlds. This market segment is moving quickly and you need to stay up-to-date with how your competitors are structuring their progress. This report will tell you.

Who should buy this report?

  • Operators
  • Vendors
  • Analysts
  • Consultants
  • MNVOs
  • New Entrants
  • Service providers
  • Cable operators
  • Fixed line operators

By ordering this report today

  • Operators to make informed decisions about vendors in the SDP market.
  • Operators and vendors can use this document as a training guide and checklist to identify issues, solutions and implementation methods.
  • Vendors can analyse the current issues facing operators in the SDP domain and gain an insight into other vendors' strategies and compare various solutions on the market. The report helps vendors to identify the operator strategies in the SDP domain.
  • New entrants can use this as a guide towards SDP deployment as it can minimise their initial CapEx.
  • Service providers/Enterprises can use this guide to effectively design SDP strategies to reduce their OpEx.

Table of Contents

Executive Summary

E1: Next Generation SDP Solutions

E2: SDP brings Tangible and Non-Tangible Benefits

E3: Effect of Recession on the SDP market

E4: Not all Operators would embark on the Web 2. 0 bandwagon and replicate it in the Mobile Domain in near future

E5: SDP Market and its Dynamics

E6: Points Emerged from the report

1. Introduction

Figure 1: SDP's Position in the Network

1.1 Strategic Drivers for SDP Deployment

1.1.1 Blended Services

1.1.2 Competition and Collaborations among Heterogeneous Players

1.1.3 Need for Differentiation

1.1.4 Customer Intimacy

1.1.5 Connect Telecoms Networks to Mobile Internet Opportunities

1.1.6 Reduce the Threat from New Entrants

1.1.7 Enhance the Position in the Wireless Value Chain

1.2 Aim of the Report

1.2.1 Questions Answered by the Report

1.3 Report Structure

Figure 2: SDP Market Analysis

1.4 Report Scope

1.5 Methodology

2. SDP Features and Capabilities

2.1 Defining SDP

Table 1: SDP's Salient Features

Table 2: SDP Value Propositions

Figure 3: SDP Overview

2.2 How SDP's have evolved over Time?

Figure 4: SDP Evolution (2003-2010)

2.2.1 First Breed of SDP's

2.2.2 SDP's from 2005-2009

2.2.3 SDP's beyond 2010

Table 3: Features of Best in Class SDP

Table 4: Components in Future SDP's SDP 2.0 Holistic End-to-End SDP

2.3 Standards based approach to SDP

2.3.1 SOA based Integration

2.3.2 Common Environment

2.3.3 Open Service Creation

2.3.4 Commitment to Standard IT Technologies

2.4 Basic Components in Service Delivery Environment

2.4.1 Enabler Framework and Enablers

Table 5: Key SDP Enablers

2.5 Benefits Derived Via SDP Deployment

2.5.1 Modularise the Network

2.5.2 Deliver New Services Rapidly to Customers

Figure 5: Service Delivery Lifecycle

2.5.3 Reduce OpEx

2.5.4 Minimise Cost of Integration

2.5.5 Use the Long Tail Effect to Enhance Revenues

Figure 6: Long Tail Effect

2.5.6 Resolve Technical complexities of M&A deals

2.5.7 Attract the best Developers

2.5.8 Use Flat rate Charging without overloading the Networks

Chart 1: Mobile Broadband Penetration (2009-2015)

2.5.9 Reduce the complexities associated with 3rd party Content Development

2.6 Challenges in SDP Domain

2.6.1 Mobility

2.6.2 IMS

2.6.3 Security and Quality of Service

2.6.4 Intelligent Terminals

2.7 Risks with SDP

2.7.1 Integration with existing infrastructure

Table 6: SDP Integration Issues

2.7.2 Exposure of Network Elements

2.7.3 Risk of Revenue Leakage

3. SDP Vendor Statistics

3.1 SDP Value Chain

Figure 7: SDP Value Chain

3.2 SDP Market Structure

3.2.1 SDP Portfolios

3.3 Vendors in the Market

3.3.1 Network Infrastructure Providers Ericsson Ericsson's SDP Customers

Table 7: Ericsson's SDP customers NSN NSN's Customers

Table 8: NSN's SDP Customers Huawei Huawei's Customers Alcatel Lucent Motorola ZTE

3.3.2 System Integrators Accenture IBM Anaeko TietoEnator

3.3.3 IT Vendors HP Oracle

Table 9: Oracle's SDP Customers Cisco

3.3.4 Niche Vendors/Independent Software Vendors Aepona Agnity Argela Amdocs ChangingWorlds Meta Switch OpenCloud Openet Telcordia Telenity Volantis Other Niche Vendors

3.3.5 Managed Services Providers TechMahindra

3.3.6 Alliances and Collaborations Oracle & ZTE Huawei's inTouch SDP Partnership Program SDP Alliance Cibenix

3.3.7 Standard Bodies and Associations for SDP Communities TM Forum

3.3.8 Summary

Table 10: A Comparison between SDP Vendors and their Product Portfolio

Table 11: A Comparison between Niche SDP Vendors and their Product Portfolio

4. SDP Market Potential

4.1 Challenges Facing Operators

Figure 8: Challenges that can be Addressed with SDP Deployment

Figure 9: Business Case For SDP

4.2 Business Case for SDP

Table 12: Economic Benefits from SDP

4.2.1 SDP leads to Positive Growth in Data ARPU

Chart 2: Voice and Data ARPU in the US

Chart 3: Data ARPU by Geography (2009)

Chart 4: Data ARPU by Geography (2015 ) ARPU is Expected to Increase by 36% with SDP Deployment

Chart 5: Data ARPU Growth with SDP Deployment for a Western European Operator

Chart 6: Data revenues as a percentage of total revenues (2009-2015)

4.2.2 Positive Data Subscriber Growth P2P services Continue to Dominate Operators ARPU

4.2.3 New Revenue Generating Applications with SDP

Chart 7: Percentage Data Revenues Generated by Different Data Applications (2015)

Table 13: Applications Enabled by SDP

4.2.4 SDP allows operators to capitalise on Mobile Advertising

Chart 8: Mobile Advertising Revenues Growth in Billion USD (2009-2015) What is mobile advertising?

4.2.5 SDP allows Operators to Capitalise on IPTV Opportunity Market for IPTV

Chart 9: IPTV Subscriber Growth (2009-2015)

Chart 10: IPTV Revenues Growth in Billion USD (2009-2015)

4.2.6 SDP allows operators to offer Blended Messaging Applications

4.2.7 Presence and Location-based Applications

Chart 11: Location Based Services Revenues Growth in Billion USD (2009-2015) Presence Enabler in SDP

4.2.8 SDP allows Operators to Design attractive Storefronts

4.2.9 SIP related Applications SIP Servlet Container in SDP

4.2.10 Realising Rapid ROI from SDP Deployment

4.2.11 Opex Savings with SDP Full process automation in service deployment and subscription leading to decrease in OPEX An enhanced and flexible reporting tool reducing OpEx

4.2.12 CapEx Savings with SDP Decreased CAPEX through re-use of infrastructure

4.2.13 Longer term SDP Benefits

4.3 Summary of Financial Benefits

Table 14: Financial Benefits to Operators with SDP Deployments

4.4 SDP Market Realities and Forecasts

4.4.1 Revenue forecasts for SDP

Chart 12: Global SDP Spending (2004-2009)

Chart 13: Global SDP Spending (2009-2015)

4.4.2 SDP Market size by Operator type

Chart 14: SDP Revenues by Operator Types by (2010)

Chart 15: SDP Revenues by Operator Types by (2015)

4.4.3 SDP Market Segmentation

Chart 16: Global W-CDMA and GSM Subscriber Growth (2009-2015) Developing Markets

Figure 10: SDP Life Cycle Curve (Developing Markets)

Figure 11: SDP Life Cycle Curve (Developed Markets) Developed Markets

Chart 17: SDP Demand by Region (2010)

Chart 18: SDP Demand by Region (2015)

4.4.4 Cost of SDP Deployment

4.5 Vendor Strategies

4.5.1 Which Vendors will Emerge as Winners?

Table 15: Vendors who will emerge as Winners in SDP Race

4.5.2 Vendor Market Share

Chart 19: Vendor Market Share (2010)

Chart 20: Vendor Market Share (2015)

4.6 Market for Hosted SDP Solutions

4.7 Current Deployment Figures

4.7.1 SDP Platform Deployments in China

4.8 How Operators are Evolving?

4.8.1 Vodafone Betavine

4.8.2 Orange Partner

4.8.3 Verizon Developer Community

4.8.4 O2's Litmus Programme

4.8.5 Telefonica

5. SDP Operator Options

5.1 Business Models and Options

Figure 12: Network Operators Business Models and Scenarios

Table 16: New Business Model Realities

5.1.1 Operators can evolve from Telecommunications providers into Retailers/Wholesalers

5.1.2 Renting Assets to Third Parties

5.1.3 Bit pipe mode Being More than a Bit Pipe (Smart Pipe)

Chart 21: iPhone's Success

5.1.4 Breaking Down the Walled Garden and Integrating with Third Parties

5.2 Critical Questions to be Considered before Deployment

Table 17: Critical Questions to be considered Before SDP Deployment

5.3 Is SDP a competitive Advantage or Competitive Necessity?

Figure 13: Relationship between Business Goals and their dependence on SDP deployment

5.4 Deployment Strategies

Figure 14 : SDP Strategy Formulation and Roadmap

5.4.1 Design a Service Delivery Framework

5.4.2 Deployment Strategies: Finalising the Scope of Project

5.4.3 Deployment Strategies: Selecting the Vendors Bespoke Solution Using an Integrator Using an ISV Using a SDP Consultant Single Vendor SDP Solution Multiple Vendor SDP Solution

5.5 Approaches to SDP deployment

5.5.1 End-to-end Deployment

5.5.2 Step by Step Deployment

5.6 Deciding the IMS strategy in conjunction with SDP

5.7 Deciding LTE Strategy in Conjunction with SDP

5.7.1 LTE Explained

5.8 Hosted SDP Solutions

5.8.1 Cloud Based SDP's

5.9 Questions to be Addressed by Operators

5.9.1 Which SDP Enablers and Enabler Framework are critical in SDP Deployment?

5.9.2 Does SDP serve as a bridge to Next Generation Network (NGN) frameworks including the IMS?

5.9.3 What can Operators do if they have several SDP solutions in the network?

5.9.4 Regional Approach or Global Approach for SDP Deployment?

5.9.5 What is the key to future competitiveness in the SDP space?

5.9.6 Are Operators seeing ROI on Implementing SDP?

5.9.7 When does an SDP deployment make business sense?

Figure 15: Rational for SDP Deployment

5.9.8 What are the key metrics to track SDP deployment performance?

5.9.9 What is the key to achieve rapid and low-cost deployment of SDP?

5.9.10 What can be done to minimise the risks of implementing an SDP?

5.9.11 How can you optimise the ROI of your SDP implementation?

5.10 SDP Deployments (Mobile)

5.10.1 Telenor, Norway

5.10.2 Turkcell, Turkey

5.10.3 TELUS

5.10.4 Telefonica

5.10.5 Globe Telecommunications

5.10.6 Korea Telecoms Freetel

5.10.7 Maxis Communications Berhad

5.10.8 Shanghai Unicom

5.10.9 SingTel

5.10.10 TDC

5.10.11 Telstra

5.10.12 Zain, Tanzania

5.10.13 Telenor

5.10.14 Etisalat

5.10.15 China Telecoms

5.10.16 Telecoms Italia

5.10.17 Idea Cellular, India

5.11 SDP Deployments (Fixed)

5.11.1 BT and BT Web 21C

5.11.2 Sprint

5.11.3 Orange Labs/France Telecoms

Table 16: SDP Deployments By Operators

6. SDP SWOT Analysis

Table 17: SDP SWOT Analysis

6.1 Recommendations

6.1.1 For Operators Investment Strategies Smooth Transition to IMS with SDP

6.1.2 For Vendors

6.2 Applications for the Future

6.3 Conclusion





AIS, Thailand











Avea, Turkey,


Bharti Airtel Ltd

Boost Mobile

BrT, Brazil

BSNL, India




China Mobile

China Unicom


Cisco Systems



Comtel Integrators, Africa

Deutsche Telekom





France Telecoms

Globe Telecommunications




Hutchison Telecom, Indonesia


Indosat, Indonesia


Jenny Software


JSC Vimpel-Communications


Korea Telecom Freetel

KPN Telecom


Maxis Communications



Mobile Cohesion


Movistar, Argentina

Nokia-Siemens Networks






Orga Systems



SDP Alliance

Shanghai Telecoms

Shanghai Unicom


SK Telecoms


Sprint Nextel

Sun Microsystems


TATA, India




Telecoms Italia



Telenor, Norway






Turkcell, Turkey

Verizon Wireless

Virgin Mobile

Vivo, Brazil

Vodacom, South Africa





Zain, Tanzania


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Telecommunication Services Industry: Service Delivery Platforms (SDP) Report 2010 - Analysis and Forecasts

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Nicolas Bombourg



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