Reportlinker Adds Spirits in China 2010: A Market Analysis

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Jan 12, 2010, 09:47 ET

NEW YORK, Jan. 12 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Spirits in China 2010: A Market Analysis

http://www.reportlinker.com/p0171126/Spirits-in-China-2010-A-Market-Analysis.html

REPORT COVERAGE

This report covers the market for spirits in the People's Republic of China. The report covers all alcoholic spirits (including traditional Chinese 'white' spirits, rice "yellow" wine and imported spirits):

• Domestic white spirits

• Rice (yellow) wine

• Brandy

• Whisky

• Rum

• Gin and geneva

• Vodka

• Liqueurs

• Tequila

January 2010: available as MS Word and PDF documents.

191 pages: Price: pounds Sterling 1,150.00 / US$ 1,570.00

KEY REPORT FEATURES

This recently updated report includes:

• An overview of China's total food market with sales statistics up to 2009;

• The total value and volume of the retail spirits market up to 2009;

• The value and volume of spirits retail sales, including by product sector, up to 2009;

• Volume & value forecast the spirits market in China up to 2014;

• The retail spirits market background and current issues;

• Marketing & distribution;

• Production and international trade data up to 2009;

• SWOT analysis

• Key manufacturer profiles

• Key contacts & trade events;

• Overview of China's demographics and macroeconomics.

Executive Summary

Alcoholic sprits remain part of Chinese tradition appearing in many social activities including birthday party, weddings and other ceremonies as well as business entertainment. Traditionally spirits are the main drink denoting happiness or respect. China produces distilled spirits for the local market in great quantities. The most famous Chinese spirit is Maotai, a 55% spirit made of wheat and sorghum that, for centuries, has been produced in Maotai Town, Guizhou province.

The Chinese spirits market is large but is facing the threat from consumers shifting allegiance over to beer and wine, largely thanks to consumers becoming more aware of health issues concerned with consumption of strong spirits. However, the market still supports some large companies, competing for an increasingly high-end market. The market is also competitive with over 1,100 Chinese spirit producers competing for the custom of increasingly sophisticated alcoholic drinks consumers.

Having been protected from the economic crisis seen in much of the rest of the world, the Chinese consumer economy has remained buoyant, and consumer spending continues to grow. With the rise in affluence, consumers are looking for higher-quality products, and manufacturers now need to provide products which appeal to increasingly sophisticated tastes. Older people (previously the majority spirit drinkers in China) are drinking less traditional spirits, replacing these with beer, due to the lower alcohol levels in beer, thus reducing the health risks associated with drinking of traditional spirits. Spirits manufacturers, especially traditional domestic grain spirits distillers, are now having to alter their products to suit the tastes of new consumer groups, especially younger, more middle-class consumers.

To order this report:

Spirits in China 2010: A Market Analysis

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