Reportlinker Adds The Global Rise of Social Networks: Brave New World or the Same Old Thing?

Dec 14, 2010, 13:26 ET from Reportlinker

NEW YORK, Dec. 14, 2010 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

The Global Rise of Social Networks: Brave New World or the Same Old Thing?

This report covers the history and evolution of social networks from the early days of bulletin boards to today's mobile internet. It looks at current behaviour and explores the psychological and social impact of connecting through social media. Social networks are changing the balance of power between brands and their customers as well as changing how people connect with one another. Brands need to understand the implications of these changes for their marketing and communications strategies

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

The Global Rise of Social Networks: Brave New World or the Same Old Thing?

Euromonitor International : Strategy Briefing

November 2010

List of Contents and Tables

Executive Summary


History and Evolution

What People Are Doing

Identity and Self - the Psychological Implications

the Sociology of Networks

Implications for Business and Marketing


Summary 1 Opportunities and Threats in Social Networking


Chart 1 The Inter-Connected Nature of Social Media

Chart 2 Most Popular Websites in Major Markets (August 2010)

Social Networks

Chart 3 Social Medial landscape

A Brief History of Internet-enabled Social Networks

Chart 4 Twitter facts

Table 1 Top 10 on Twitter (October 2010)

What's Changing Now

the Internet Goes Mobile

People - Who's Doing What?

Chart 5 Map of Real World Social Connections

the Underlying Technology

Chart 6 Possession of Broadband Internet Enabled Computer 2009

Chart 7 Broadband and Dial-Up Internet Access - Household Penetration (%), 2009

Chart 8 Growth in Broadband Access, 2010-2014

Chart 9 Mobile Phone Subscriptions Per Household, 2009

the Americas


Table 2 European Access To and Use of Internet Technology, 2008


Table 3 Top Five Networking Sites in India, July 2010

Psychological Implications of Networks

Identity and Self

Who Am I?

Return To 'village Life'

Where Am I? New Views of Privacy

New Boundaries and Etiquettes

Real Reality at A Premium

Mobile Lives

Maintaining A Distance - the Complex Checks and Balances of Trust

the Applification of Life

New Jobs and Money

the Sociology of Networks

Social Implications

Chart 10 Dramatic Events Relate to Network Effects

150 - the Magic Number for Networks

Technology Is Transforming Our Perceptions of How Things Work

Global and Local

Implications for Business and Marketing

Where Is Your Brand? the Move To Popularity

New Models of Communication

Privacy Is Not Just Personal

Moving To the Cloud

Old Media, New Media - Who Cares?

Build Your Social Media Strategy in Line With Your Brand Strategy

Branding Is Everyone's Responsibility

Brand Advocates


Glossary of Terms

To order this report:

Internet Business Industry: The Global Rise of Social Networks: Brave New World or the Same Old Thing?

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Nicolas Bombourg



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