Reportlinker Adds The Lunch on-the-go Shopper Mission 2010: Confectionery Focus

NEW YORK, April 20, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The Lunch on-the-go Shopper Mission 2010: Confectionery Focus

http://www.reportlinker.com/p0189771/The-Lunch-on-the-go-Shopper-Mission-2010-Confectionery-Focus.html

Addressing the UK lunch on-the-go food and drink market, Evolution presents the most up to date and authoritative study into lunch shoppers' motivations and behaviours, offering relevant and actionable insight for your business.

Evolution's report also goes beyond traditional market and consumer analysis to highlight how confectionery shoppers in particular are motivated and behave in-store when lunching on-the-go, and how they compare to the average lunch shopper.

The report will help your business to identify key category drivers, barriers to purchase and substitute products in the lunch on-the-go market with a specific focus on confectionery. It also incorporates the crucial yet often overlooked teenage market where shoppers exhibit quite different behaviours to that of adults.

The report covers all major retail channels including supermarkets and superstores, c-stores, petrol filling stations, motorway service stations, CTNs and sandwich bars.

This report will help you to:

Review the profile of lunch shoppers by key metrics including demographics, penetration, frequency and spend.

Compare and contrast the attitudes of confectionery lunchers to the average luncher in relation to key topics including meal deals, health & wellbeing, budgeting and treating.

Assess key barriers to purchase and develop strategies to overcome.

Learn about the profile and attitudes of lunchers who consider confectionery but then purchase alternatives, and discover what they buy instead.

Ascertain the performance of major categories including confectionery across the different UK retailers and channels, and identify opportunities for growth.

Recognise complementary and substitute categories for lunch shoppers who buy confectionery.

Identify the key drivers of purchase for major categories including confectionery in the lunch on-the-go market.

Discover the different circumstances in which shoppers buy confectionery as part of lunch to-go.

Analyse the key category opportunities in the lunch on-the-go market and identify where your categories fit in

This report provides as standard one of the most comprehensive studies into the broader lunch on-the-go market, including:

Key market drivers and trends.

Retailer, channel and category penetrations.

Shopper profiles presented by key metrics including demographics, frequency, spend, location and circumstances.

Shopper motivations and behaviours, including drivers of item choice, other items considered and attitudes towards a range of topics including meal deals, health & wellbeing, budgeting and treating.

Extensive commentary regarding the leading retailers' on-the-go strategies.

This report offers both specific and broad appeal, and is aimed at FMCGs, retailers and agencies alike. The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the lunch on-the-go market and identify how your category performs in relation to others, drawing key learnings and opportunities for growth.

Key findings and executive summary

The on-the-go shopper missions: definitions

Shopper missions

The on-the-go shopper missions

A framework for behaviour

A framework for behaviour – shopper context

A framework for behaviour – mission context

The on-the-go shopper market

Penetration

The on-the-go shopper mission at a glance

Penetration

Demographic profiles

Frequency

Spend

The lunch on-the-go shopper mission

The lunch on-the-go shopper mission: drivers and trends

Category drivers - trading up

Category drivers - investment in brand

Category drivers - leveraging technology

Category drivers - overcoming barriers to purchase

Category drivers - increasing weight of purchase

Category drivers - retailer and format development

Category drivers - improving promotional and display effectiveness

Category drivers - greater choice

The lunch on-the-go shopper mission: key characteristics

Retailer share of most recent visit

Channel share of most recent visit

Categories shopped

Sandwich accompaniments

Categories shopped by channel/ store format

Spend

Frequency

The lunch on-the-go shopper mission: shopper context

Profile

Modality

The lunch on-the-go shopper mission: mission context

Circumstances and location

Drivers of store choice

The lunch on-the-go shopper mission: motivations and behaviours

Drivers of item choice

Other items considered

General attitudes

Health

Budgeting

Barriers to purchase

Choice

The lunch on-the-go shopper mission: confectionery focus

Key findings

Breakdown by sub-category

Penetration, frequency and spend by demographic

Frequency

Retailer share of most recent visit

Channel share of most recent visit

Drivers of store choice

Product accompaniments

Spend

Drivers of item choice

Circumstances

Modality

General attitudes

Those who considered confectionery but did not buy confectionery

The lunch on-the-go shopper mission: retailer propositions

Tesco

Asda

Sainsbury's

Morrisons

Marks and Spencer

The Co-operative

Greggs

Boots

Wilkinson and WH Smith

Petrol filling stations

Motorway service stations

Methodology

Quantitative research - survey

Qualitative research – focus groups

Glossary

To order this report:

Gasoline Stations Industry: The Lunch on-the-go Shopper Mission 2010: Confectionery Focus

Gasoline Stations Business News

More  Market Research Report

Check our  Company Profile, SWOT and Revenue Analysis!

Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626

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