Reportlinker Adds The Lunch on-the-go Shopper Mission 2010: Confectionery Focus
NEW YORK, April 20, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
The Lunch on-the-go Shopper Mission 2010: Confectionery Focus
Addressing the UK lunch on-the-go food and drink market, Evolution presents the most up to date and authoritative study into lunch shoppers' motivations and behaviours, offering relevant and actionable insight for your business.
Evolution's report also goes beyond traditional market and consumer analysis to highlight how confectionery shoppers in particular are motivated and behave in-store when lunching on-the-go, and how they compare to the average lunch shopper.
The report will help your business to identify key category drivers, barriers to purchase and substitute products in the lunch on-the-go market with a specific focus on confectionery. It also incorporates the crucial yet often overlooked teenage market where shoppers exhibit quite different behaviours to that of adults.
The report covers all major retail channels including supermarkets and superstores, c-stores, petrol filling stations, motorway service stations, CTNs and sandwich bars.
This report will help you to:
Review the profile of lunch shoppers by key metrics including demographics, penetration, frequency and spend.
Compare and contrast the attitudes of confectionery lunchers to the average luncher in relation to key topics including meal deals, health & wellbeing, budgeting and treating.
Assess key barriers to purchase and develop strategies to overcome.
Learn about the profile and attitudes of lunchers who consider confectionery but then purchase alternatives, and discover what they buy instead.
Ascertain the performance of major categories including confectionery across the different UK retailers and channels, and identify opportunities for growth.
Recognise complementary and substitute categories for lunch shoppers who buy confectionery.
Identify the key drivers of purchase for major categories including confectionery in the lunch on-the-go market.
Discover the different circumstances in which shoppers buy confectionery as part of lunch to-go.
Analyse the key category opportunities in the lunch on-the-go market and identify where your categories fit in
This report provides as standard one of the most comprehensive studies into the broader lunch on-the-go market, including:
Key market drivers and trends.
Retailer, channel and category penetrations.
Shopper profiles presented by key metrics including demographics, frequency, spend, location and circumstances.
Shopper motivations and behaviours, including drivers of item choice, other items considered and attitudes towards a range of topics including meal deals, health & wellbeing, budgeting and treating.
Extensive commentary regarding the leading retailers' on-the-go strategies.
This report offers both specific and broad appeal, and is aimed at FMCGs, retailers and agencies alike. The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the lunch on-the-go market and identify how your category performs in relation to others, drawing key learnings and opportunities for growth.
Key findings and executive summary
The on-the-go shopper missions: definitions
Shopper missions
The on-the-go shopper missions
A framework for behaviour
A framework for behaviour – shopper context
A framework for behaviour – mission context
The on-the-go shopper market
Penetration
The on-the-go shopper mission at a glance
Penetration
Demographic profiles
Frequency
Spend
The lunch on-the-go shopper mission
The lunch on-the-go shopper mission: drivers and trends
Category drivers - trading up
Category drivers - investment in brand
Category drivers - leveraging technology
Category drivers - overcoming barriers to purchase
Category drivers - increasing weight of purchase
Category drivers - retailer and format development
Category drivers - improving promotional and display effectiveness
Category drivers - greater choice
The lunch on-the-go shopper mission: key characteristics
Retailer share of most recent visit
Channel share of most recent visit
Categories shopped
Sandwich accompaniments
Categories shopped by channel/ store format
Spend
Frequency
The lunch on-the-go shopper mission: shopper context
Profile
Modality
The lunch on-the-go shopper mission: mission context
Circumstances and location
Drivers of store choice
The lunch on-the-go shopper mission: motivations and behaviours
Drivers of item choice
Other items considered
General attitudes
Health
Budgeting
Barriers to purchase
Choice
The lunch on-the-go shopper mission: confectionery focus
Key findings
Breakdown by sub-category
Penetration, frequency and spend by demographic
Frequency
Retailer share of most recent visit
Channel share of most recent visit
Drivers of store choice
Product accompaniments
Spend
Drivers of item choice
Circumstances
Modality
General attitudes
Those who considered confectionery but did not buy confectionery
The lunch on-the-go shopper mission: retailer propositions
Tesco
Asda
Sainsbury's
Morrisons
Marks and Spencer
The Co-operative
Greggs
Boots
Wilkinson and WH Smith
Petrol filling stations
Motorway service stations
Methodology
Quantitative research - survey
Qualitative research – focus groups
Glossary
To order this report:
Gasoline Stations Industry: The Lunch on-the-go Shopper Mission 2010: Confectionery Focus
Gasoline Stations Business News
Check our Company Profile, SWOT and Revenue Analysis!
Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626
SOURCE Reportlinker
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