Reportlinker Adds The Mobile Applications Market 2010-2015

NEW YORK, May 4 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The Mobile Applications Market 2010-2015

http://www.reportlinker.com/p0191653/The-Mobile-Applications-Market-2010-2015.html

Since the opening of the Apple Store, Apple, entrepreneurs and other companies have proven that mobile applications can not only be saleable, but that the best can become phenomena and superb revenue makers.

The mobile applications market is estimated to be worth around $25 billion by 2015. However, the economic meltdown has resulted in some big names within the applications and telecoms industry to shutdown recently and the fears of the aftermath of a recession are still on the clouds. Analysts have agreed on the fact that the recession slowed down the growth of the apps store and the apps industry. Had there been no recession in the last few years, it can be argued that the Mobile apps industry would have been propagated on a larger scale compared to the current situation.

The success of the apps store has given another ray of light to the mobile industry, which was once called limited - with respect to operators where the fears of declining ARPU and restricted growth in VAS were ever growing.

Network operators are thriving to increase their ARPU by introducing advanced voice and text services and the phenomena of the mobile apps store could be the answer to this. Operators are always looking to offer their customers something extra which would reduce churn and increase ROI with only minimal costs involved.

Apple has claimed that there were 2.5 billion downloads last year from its site, making the iPhone creator giant the top name when it comes to apps market share.

Statistics revealed that Apple accumulates an estimated 99 per cent of apps market share. However new players are entering into the market more often now then before, it is still evident from the analysis that Apple will remain the market leader in the future.

Who should buy this report?

This exclusive 100+ page management report is written to assist decision makers in the mobile apps sector and is a key source of information to strategy directions and their technological development. The report focuses on:

• Decision makers in existing app stores.
• Decision makers in future apps stores.
• Decision makers in upcoming app technology.
• Decision makers in the apps development sector.
• Decision makers in the mobile network operating sectors.

Table of Contents

Executive Summary

E1. Is mobile apps a recession proof industry?

E2. Future battleground for developers

E3. Opportunity for operators

E4. Apple by far the market leader

1. The Growth of Smartphone and Mobile Data Markets

1.1 Patterns in Consumer Demand

1.2 Emerging from Recession

Chart 1: Mobile Handsets industry and the effects of recession

1.3 An increasing role for third-party applications

1.4 Shifting Momentum: Emerging value chain dynamics

2. Successful App Store Models: Driving the Emerging Craze

2.1 The iTunes App Store

Figure 1: iTunes AppStore: Desktop and Handheld (iPhone and iPod Touch) views

2.1.1 AppStore as a Handset Sales Driver

Chart 2: Quarterly sales increment for Apple

2.1.2 Key Success Factors

Chart 3: Apple's revenue since September 2007

2.1.2.1 Attracting Developers

Figure 2: New Developers ratio in App's store

2.1.2.2 Proliferation in Applications

2.1.2.3 Effectively Managing the App Store business Model and Policy

Chart 4: Apps store download statistics

2.1.2.4 Available Applications

2.1.3 The iTunes App Store as the remaining source of competitive advantage for the iPhone platform

Chart 5: Categories and percentage in the ITunes Apps

Chart 6: Number of apps per category in the ITunes

2.2 Android Market

Chart 7: Android Market download statistics

2.2.1 Advantages for operators

Chart 8: Android Device Sales by 2015

2.2.2 Android Market Business Model to the consumer

2.2.3 Initial Market Impact of the Google/Android Business Model

2.2.4 Android as an enabler for mobile search, LBS and user defined content

2.2.5 Other Priorities for Google: Championing the Web App and HTML5

2.2.6 Android Market and the Risk of Platform Fragmentation

2.2.7 Android App Stats and Trends

2.3 BlackBerry App World

2.3.1 BlackBerry App World Business Model and App Categories

2.3.2 Fixing the Declining Competitive Advantage for RIM

Chart 9: Price Variation in LBS for Blackberry

2.4 Nokia Ovi Store

2.5 Microsoft Windows Marketplace

2.6 Palm Pre App Catalog

2.7 Symbian Horizon

2.8 LG Application Store

3. Third Party Platform App Stores

3.1 Getjar

3.1.1 Getjar Innovation in Business Model

Chart 10: Weekly Downloads on GetJar

3.2 Handango

3.3 Handmark

3.4 AppsLib

3.5 Operator Offerings

3.5.1 RIM opens blackberry apps store

3.5.2 Nokia's Ovi store

3.5.3 T-Mobile's effort

3.5.4 Airtel app

4 Evolving role of market actors and the ecosystem

4.1 Handset/OS manufacturers

4.1.1 Unexpected Growth Phenomenon - Fortuitous development spurs change of focus at Apple

4.1.2 Reasons behind Demand

4.1.3 Marketplace by Improvisation and Spontaneous Design

4.1.4 Superior Retail Experience

4.2 Developers

4.2.1 Benefits of Single Platform (Openness vs. market access)

4.2.2 Low Barriers to Entry

4.2.3 Business model favorable to develop revenue potential

4.2.4 Marketing Strategies for Apps

4.2.5 Emerging Business Models for Developers

4.3 Operators

4.3.1 Chinese Market for Apps stores

4.3.2 Orange's App store and SHOP4APPS

4.4 Current Trends

4.4.1. Consumer market response

4.4.2. Bottom Market in Popularity among Applications

4.4.3 Pricing Trends

4.4.4 Download and usage trends

4.4.5 Shortened Product and Sales Lifecycles for Apps

5. App Store models and native apps: Downside risks and disadvantages

5.1 High risk, imbalanced market opportunity in a less than even playing field

5.1.1. The discoverability and swamp factor

5.1.1.1 Social networks

5.1.1.2 App aggregators

5.1.1.3 App review sites

5.1.1.4 Magazines

5.1.1.5 Cross platform appstores

5.1.1.6 Apple Advertising

5.2 Restrictive business practices

5.2.1. Apple iTunes Approvals Process and Transparency

5.2.2 Android Market: Market size could be limited by App Store App restrictions

5.3 Consequences of low barriers to entry

5.4 Fragmentation and cost factors

5.5 App maintenance and updates

5.6 How long will App Stores remain commercially viable?

6. Potential and Current Constraints for Web App models

6.1. Potential for Apps

6.1.1. Cost Advantages on the development side

6.1.1.1 Genuine cross-platform deployment

6.1.1.2 Global availability and non-installation

6.1.1.3 Do web platforms have the potential to eventually supplant native app stores?

6.1.1.4 New business models and ways of monetization

6.1.1.5 Wide audience and direct customer relationship

6.1.1.5 Economies of Scale

6.1.1.6 Taking advantage of increased bandwidth with 4G

6.2. Constraints

6.2.1. Safety issues

6.2.3 Discoverability

6.2.4 Speed limitation

6.2.5. Agreement on Standards

6.2.6 Advertising models' limits and vulnerability to adverse macroeconomic shocks

6.2.7 Relationship between End-to-end Bandwidth availability, operational and deployment cost, and Declining Price Points

6.2.8 Security and hacking

6.3 Web app strategies among market actors

6.3.1 Apple and MobileSafari: Behind the scenes for the iPhone

6.3.2 Google Chrome and Android Frameworks

7. Future exploitation and conclusion

7.1. Centralised or decentralised, that's the question

7.2. The Changing Face Tech sector competition: Apple vs Google vs Facebook

7.3 Is Apple also looking towards web apps?

7.4. Increasing Penetration from Declining Prices

7.5 New Battle Front Opening between Google and Apple

7.6 Native apps Vs. Web apps

7.7 Bleak future for Apps according to Google

7.8 Sony and PSP

7.9 Microsoft's new strategy

7.10 Changing the future of Aerospace

Chart 11: Flight control statistics by Firemint 

Companies Listed

ABC

Acer

AdMob

Advertising Standards Authority

Airtel

Amazon

Android

Animoto

AOL

Apple Corps

Apple Inc

appMobi

Appsfire

Appshopper

Appssavvy

Appspot

Apptism

AppsLib

ASUS

AT&T

BBC

Beeline

Bharti Airtel

BlackBerry

Canalys

CBS

Cellular News

China Mobile

China Unicom

China Telecom

Claro

Comcel

Comscore

Copyright Royalty Board

Crossfire Media

CTI Movil

Digg

Dell

Dolby

EMT

ERA

Ericsson

European Union

Evernote

Facebook

Featured Artists Coalition

Fido

FierceWireless

firefox

FlyCast

Froogloid

Formula 1

FOX

gamejump

Gartner

GetJar

Globe

Google

Goo Music

GSA

GSM Trade Body

handango

Handmark

HTC

Lala

LG

Linux

linkedin

LMT

LockerGnome

Macworld

McLaren

MediaSync

Megafon

Microsoft

Mobihand

mobilePeople

Mobinil

Molinker

Multimap

Mobclix

MORA.jp

Motorola

Movistar

MTS

Napster

NBC

Netcom

NEOWING.co.jp

Nielsen Mobile

Nokia

NTT Docomo

NVIDIA

O2

O2 Litmus

Omnitel

Optimus

Optus

Orange

Palm

Packet Video

pastrykit

Porta

Prada

Pinch Media

Psion

PSP

Qik

Quattro

Reddit

Rhythm NewMedia

RIM

Rogers

Safari

Samsung

Singtel

Skyhook wireless

Skype

Softbank

Sonera

Sony

Sony BMG Music

Sony Ericsson

Sprint

Starbucks

Stumbleupon

Swisscom

Symbian

Telcel

Telstra

The Carphone warehouse

The NPD Group

Time Magazine

TIM SAE

TMC

T-Mobile

Turkcell

Ufone

US Department of Justice

UTAMAP.com

UTANET.com

Verizon Wireless

VIVO

VODACOM

Vodafone

Vox Mobile

Yahoo!

YouTube 

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