Reportlinker Adds The Prepaid Mobile Market 2010-2015

Dec 01, 2010, 10:53 ET from Reportlinker

NEW YORK, Dec. 1, 2010 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

The Prepaid Mobile Market 2010-2015

The recent financial downturn had a major impact on the telecommunications industry, but in no sector was it more profound than in prepaid mobile. With subscriber figures on the rise, what do operators and manufacturers need to do to maximise revenues and retain subscribers?

In a post recession marketplace the wireless subscriber is more cash conscious and demands more from their prepaid service. This brand new exclusive management report outlines major prepaid service providers and reveals the competitive price plans, the range of available handsets and all the incentives operators use to lure and retain their prepaid subscribers.

Prepaid mobile phones have become one of the most hotly contested telecoms sectors - and as operators scramble to outdo each other will we see more mergers and acquisitions?

On a global scale, prepaid markets differ in BRIC economies and beyond, here the report breaks down the major operators from industries where prepaid is the standard.

Recent security concerns have had a dramatic global impact on prepaid mobile leading to government and operator enforced SIM registration acts.

This report details what legislation is effective and where, with a summary of proposed laws and possible effect for the telecoms industry as a whole.

Churn rates and ARPU are a major concern for the prepaid sector as they differ drastically to their postpaid counterparts. On closer inspection this report will dissect the issue of 'all you can eat' data packages which are responsible for the renewed interest in prepaid.

Many operators are providing high-end Smartphones and competitively priced Android handsets on prepaid for the first time - marking what will become the driving force in a whole new kind of telecoms sector.

The report answers many questions, including the following:

• Who are the current leaders in the prepaid Mobile market and who will emerge successful in the future?

• What vital technologies are in use and what is to come?

• What opportunities will arise for companies and technologies from the growing popularity of Prepaid Mobile?

• With many Smartphones including the iPhone now available on PAYG, what will this mean for the future of the market?

• What are additional revenue opportunities available from the Prepaid Mobile market?

• How will the Prepaid Mobile market adoption rates differ globally?

• How will the prepaid mobiles fare in the post-recession market?

• Who is the Prepaid Mobile Demographic?

• What is the future of Prepaid mobile?

Who needs to read this report?

Mobile/Cellular network operators - Operators can gain further knowledge global prepaid market, of the possible future demands from prepaid customers and what the consumer and manufacturers need from their operator to improve prepaid services and to increase customer base and customer loyalty.

Mobile handset manufacturers - Companies can consider options of developing their product to maximise desirability for prepaid customers, to cater for cash conscious and tech savvy users and create a product that the consumer both needs and wants. The report also touches on manufacturers that allow for their products to be rebranded and sold through certain operators as own-brand handsets.

• Other Sectors - This report also deals with governmental issues around SIM card registration, BRIC and other economies that excel in the prepaid market, Operating Systems and their projected effect on the prepaid market.

Table of Contents

1. Executive Summary

1.1. Definition - What is a Prepaid Mobile?

1.2. History of Prepaid Mobiles

1.2.1. First US Prepaid Mobile Phone service

1.2.2. Going Global - The beginning of worldwide prepaid services

1.2.3. Phone cultures - global differences

1.3. Billing - Technology

1.4 Prepaid Mobiles - How the system works

1.4.1. Top-up

1.4.2. Prepaid Balances - Maintaining revenues

1.4.3. Mapping usage - discontinuing SIM cards

2. Introduction

2.1. Focus and Objectives of this report

3. Advantages of prepaid mobiles

3.1. Contractual obligations

3.1.1. Prepaid for everyone - breakdown of typical target audience

4. Disadvantages of prepaid mobiles

4.1. Cost - paying more

4.2. Typical restrictions

4.3. Roaming

5. Securing revenues

5.1. Recession driven growth

Chart 5.1: US Prepaid Subscribers, Q4 2008-Q4 2009

5.1.1. Post recession - changes?

5.1.2. Retaining Prepaid customers - Other factors

5.1.3. Prepaid Market Shift

5.1.4. Churn rates - Network Issues

Chart 5.2: Leap Wireless Churn Rate, Q4 2008 - Q4 2009

5.1.5. Monetising - Prepaid Difficulties

6. Prepaid and Roaming - solutions

7. Privacy and Security concerns

7.1. Security problems

7.2. Possible solutions

7.3. African countries enforcing prepaid SIM registration

7.3.1. Nigeria

7.3.2. Kenya

7.3.3. Tanzania

7.3.4. South Africa

7.3.5. Zimbabwe

7.4. North America

7.5. SIM registration Overview

8. Accounting Issues for Operators

8.1 Deferred Income

8.1.1 VAT and the European Union

8.2. Top-up Incentive Problems

9. Network Operators

9.1 Why Should Operators Offer Prepaid Services?

9.2. Global Prepaid Operators

9.2.1. Europe

9.2.2. Middle East

9.2.3. Africa

9.2.4. North America

9.2.5. BRIC / Hong Kong / Philippines

9.3. Leading Operators - North America

9.4. Verizon Wireless

9.4.1. Company History

9.4.2. Price Plans

9.4.3. Available Devices

9.4.4. Verizon add Smartphones to prepaid handset selection

9.4.5. Verizon - Company Overview

Table 9.1: Verizon Wireless Company Statistics, January 2010

9.5. TracFone Wireless Inc.

9.5.1. Company History

9.5.2. TracFone (brand) Retail Stores Price Plans Available handsets

9.5.3. Net10 (brand) Purchase options Price Plans Net10 Prepaid Net10 Unlimited Available Devices

9.5.4. Safelink Wireless Available Devices

9.5.5. Straight Talk Retail Stores Price Plans Available Devices

9.6. MetroPCS

9.6.1. Company History

9.6.2. Retail Stores

9.6.3. Price Plans

9.6.4. Available Devices

9.6.5. Metro PCS Company Overview

Table 9.2: Metro PCS Company Statistics, Feb 2010

9.7. Leap Wireless/Cricket Communications, Inc.

9.7.1. Company History

9.7.2. Price Plans

9.7.3. Available Devices

9.7.4. Leap Wireless/Cricket Communications, Inc. Company Overview

Table 9.3: Company Statistics for Leap Wireless/Cricket Communications, Inc from February 2010

9.8. Sprint Prepaid Group - Boost Mobile

9.8.1. Company History

9.8.2. Price Plans

9.8.3. Available Devices iDEN Series Handsets CDMA Series Handsets

9.9. Sprint Prepaid Group - Assurance Wireless

9.9.1. Company History

9.9.2. Price Plans

9.9.3. Sprint Prepaid Group - Common Cents Mobile Company History Retail Stores Price Plans Available Devices

9.9.4. Sprint Prepaid Group - Virgin Mobile USA Company History Purchase Options Retail Stores Price Plans Available Handsets

9.9.5. Sprint Prepaid Group Overview

Chart 9.4: Sprint Prepaid Group Revenues in Millions, June 2009-June 2010

Chart 9.5: Sprint Prepaid Group, End of period subscribers in Thousands, June 2009-June 2010

Table 9.6: Sprint Company Statistics, February 2010

Chart 9.7: Sprint repaid and postpaid subscriber figures Q2 2010

9.10. AT&T Mobility/GoPhone

9.10.1. Company History

9.10.2. Price Plans

9.10.3. Available Devices

9.10.4. AT&T Mobility/GoPhone Company Statistics

Table 9.8: AT&T Mobility Company Statistics, January 2010

9.11. T-Mobile USA

9.11.1. Company History

9.11.2. Price Plans

9.11.3. Available devices

9.11.4. T-Mobile USA Company Statistics

Table 9.9: T-Mobile USA Company Statistics, February 2010

9.12. North America Operator Overview

Chart 9.10: Prepaid customer base of wireless operators in US, end of 2009

10. Leading Operators - UK and Ireland

10.1. Vodafone Ireland

10.1.1. Company History

10.1.2. Purchase options

10.1.3. Price Plans

10.1.4. Available Devices

10.2. O2- UK Pay&Go

10.2.1. Company History

10.2.2. Purchase options

10.2.3. Price Plans

10.2.4. Available devices

10.3. Vodafone UK

10.3.1. Company History

10.3.2. Purchase Options

10.3.3. Price Plans

10.3.4. Available Devices

10.4. Orange/Everything Everywhere

10.4.1. Company History

10.4.2. First PAYG BlackBerry

10.4.3. Purchase Options Orange - Phone Fund

10.4.4. Price Plans

10.4.5. Available Devices

10.5. T-Mobile /Everything Everywhere

10.5.1. First PAYG Android Handset

10.5.2. Price Plans

10.5.3. Available Devices

10.6. Everything Everywhere

Table10.1: Everything Everywhere combined customer base figures, March 2010

10.6.1. Everything Everywhere Overview

Chart 10.2: Everything Everywhere - Number of prepaid and postpaid subscribers in millions

11. BRIC -and other Prepaid Leaders

11.1. China

11.1.1. Country specific trends

11.2. India

11.2.1. Bharti Airtel

Chart 11.1: Bharti Airtel prepaid subscriber base in %, Q2 2009 - Q2 2010

11.3. Russia

11.3.1. Beeline

Chart 11.2: Beeline postpaid and prepaid subscriber base figures in %, Dec 31 2009 (RUSSIA)

Chart 11.3: Beeline postpaid and prepaid subscriber base figures in %, Dec 31, 2009 (CIS excluding Russia)

11.4. Brazil

11.4.1. Brazil Telecoms Market overview

Chart 11.4: CTBC Telecom Consolidated Prepaid service penetration

11.4.2. Oi Mobile

Chart 11.5: Oi Mobile prepaid and postpaid subscriber base, Q2 2010

11.5. Hong Kong - Prepaid Summary

11.5.1. Hong Kong prepaid Market

11.5.2. Hong Kong - Neighbouring operators

11.6. Philippines

11.6.1. Telecoms Market

11.6.2. Major Operators

11.6.3. Philippines - telecoms industry overview

12. Android- New price points taking over the prepaid market?

12.1. Manufacturers

12.2. Operators and Retailers

12.3. Android Benefits

Chart 12.1: Smartphone market share by OS, Q2 2010

13. Own-brand Handsets

13.1. Operators

13.1.1. Vodafone

13.1.2. Verizon Wireless

13.1.3. Cricket Communications, Inc. (Leap Wireless)

13.1.4. T-Mobile USA

13.2. Manufacturers Overview

14. Conclusions and Recommendations

14.1. Conclusions

14.1.1. Prepaid or Postpaid? Which is more profitable for Operators? Prepaid churn rates

Chart 14.1: US Net Postpaid and Prepaid wireless subscribers added in Q4 2009

Chart 14.2: Typical monthly cost of prepaid versus postpaid wireless subscribers in the US

Chart 14.3: Sprint Comparative ARPU prepaid/postpaid, end of February 2010

14.1.2. Consumer actions - savvy use of technology

Chart 14.4: Prepaid customer ARPU, end of February 2010

Table 14.5: Verizon Wireless and AT&T, Total; prepaid Customer figures 2009

14.1.3. Market drivers and Consumer desires - pre-empting demands

14.2. Declining ARPU

14.3. Future of prepay

14.4. Post recession growth - Maintaining customer numbers

14.5 Recommendations

14.5.1. For Operators

14.5.2. Handsets

14.5.3. Industry stability problems - due to prepaid?

14.5.4. Telecoms Industry reaching Saturation point?

14.5.6. Will prepaid competition lead to industry-wide Mergers and Acquisitions?

14.6. For Vendors

Companies Listed


3 HK

A la carte/CU



America Movil



Assurance Wireless


AT&T Mobility

Banana Cellular

Beeline (Vimpelcom)

Bell Labs


Best Buy

Bharti Airtel

Big Talk


Boost Mobile (Sprint)

Boston Communications Group

BT Cellnet


Carphone Warehouse


China Mobile

China Netcom

China Telecom

China Tie Tong

China Unicorn



Common Cents Mobile

Communications Commission of Kenya (CCK)

Cosmo?????/What's Up/Frog

Cricket (Leap Wireless)

Cricket Communications, Inc

CSL New World Mobility Group

CTBC Telecom Consolidated


Cyfrowy Polsat


Deutsche Telekom









Everything Everywhere

Federal Communications Commission

France Telecom



General Wireless, Inc.


Globalcell Mobile

Globe Telecom

Goldman Sachs


GoPhone (AT&T Mobility)



Houston Cellular Telephone Communications




Idea Cellular



INpulse (Verizon Wireless)

Jump Mobile (Leap Wireless)

kajeet (Sprint)


Leap Wireless

Lebara Mobile


LOOP Mobile

Lucky Wireless (Verizon)



Meteor Ireland

Metro PCS Communications, Inc.

Mexitel Cellular (Telcel Mexico)




Mojo Mobile (Sprint)


MTS (Mobile TeleSystems)

MTS India



New Millennium Research Council


Nigerian Communications Commission (NCC)




Oi Mobile

Only1 Mobile (Verizon)

Open Handset Alliance


Orange POP/Orange Go

Organisation for Economic Co-Operation and Development

Oxygen Wireless (AT&T)


Page Plus Cellular

Pali Research



Pay and Talk

Pay As You Go (dPi Teleconnect)

Pay As You Go (Rogers Wireless)

Pay as you Talk



PC Mobile (Bell Mobility)

PCCW Mobile


Personal Communications Devices LLC (PCD)

PlatinumTel Wireless

Play Fresh


Prepaid Cellular Service Bureau

Pre-Paid Wireless


Public Switched Telephone Network (PSTN)

Pure Prepaid

Pure TalkUSA

Racal Telecom


Ready Mobile PCS (Sprint)

Reliance Infocomm

Research In Motion

Rethink Wireless


Rite Aid

Roam Mobility

Safelink Wireless

Salamia TELE2 Mobile

Sami Swoi


Sanford Bernstein



Sercomtel Cellular


Smart Communications

SmarTone - Vodafone


Solo Mobile (Bell Mobility)

Sony Ericsson


Speakout Canada (Rogers Wireless)

Speakout USA (AT&T Mobility)


Sprint Nextel

Straight Talk

Sun Cellular

Tak Tak

Talk Man

Tanzania Communications Regulatory Authority (TCRA)


Tata DoCoMo

Tata Indicom

Telecom Eireann

Telefonos de Mexico



The Postal and Telecommunications Regulatory Authority of Zimbabwe (POTRAZ)

Threepay 3

Tik Tak



T-Mobile To Go (T-Mobile)

T-Mobile USA

Topps Telecom Inc

TracFone Wireless Inc

TracFone/Net10 (America Movil)

U Prepaid (Alltel)

Unicel Express



uWho Mobile

Verizon Communications

Verizon Prepay

Verizon Wireless


Vip Mobile

Virgin Group

Virgin Mobile Canada (Bell Mobility)

Virgin Mobile India

Virgin Mobile South Africa

Virgin Mobile USA

Virgin Mobile USA (Sprint)

Vivo S.A.


Vodafone Essar

Vodafone Group

Vodafone Ireland

Vodafone UK


Voice Systems Technology Inc

Voicestream Wireless



Western Electric





To order this report:

Mobile Telephony Industry: The Prepaid Mobile Market 2010-2015

Mobile Telephony Business News

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Nicolas Bombourg



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