Reportlinker Adds The Top-up Shopper Mission 2010; Alcohol Focus

Dec 29, 2010, 11:51 ET from Reportlinker

NEW YORK, Dec. 29, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The Top-up Shopper Mission 2010; Alcohol Focus

http://www.reportlinker.com/p0357014/The-Top-up-Shopper-Mission-2010-Alcohol-Focus.html

Addressing the increasingly significant top-up food and grocery industry, Evolution presents the most up to date and authoritative study into the market, shoppers' motivations and behaviours, and retailer top-up propositions - offering relevant and actionable insight for your business.

Evolution's report also goes beyond market and shopper analysis to offer additional detailed analytics relating to alcohol top-up shoppers, and how they compare to the average top-up shopper.

The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the top-up market and identify how alcohol performs in relation to others, drawing key learnings and opportunities for growth.

The report covers all major retail channels including supermarkets and superstores, c-stores, symbol group and independents.

Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:

Understand the size and value of the top-up market in the UK.

Recognise the role and profile of the top-up shopper in the UK food and grocery market.

Learn about the underlying drivers and motivations for different top-up missions and how these can influence choice of channel or store.

Find out how food and grocery retailers perform in the top-up market, and how their propositions cater for their top-up shopper.

Understand how top-up shoppers behave in-store; what journey they take, their key decision points and how they are affected by marketing.

Find out which methods of shopper marketing are the most effective with top-up shoppers.

Review the key drivers of change, major innovations and trends shaping the top-up market

In addition to extensive coverage of the top-up market and shopper motivations and behaviours, 'Alcohol Focus' will help your business identify specifically how alcohol performs in relation to other categories in the top-up market.

Review the profile of alcohol top-up shoppers by key metrics including demographics, penetration, geographic region, frequency and spend.

Compare and contrast the views of alcohol top-up shoppers to the average top-up shopper in relation to key topics including budgeting, planning, shopping lists and different shopper marketing initiatives.

Ascertain the performance of the alcohol top-up market across the different UK retailers and channels, and identify opportunities for growth.

Recognise complementary categories for top-up shoppers who buy alcohol.

Discover the different circumstances in which shoppers buy alcohol as part of their top-up shop.

Methodologies

Utilising a broad range of research methodologies, the report delivers a unique 360-degree perspective of the top-up shopper market.

Sources of primary data include a survey of 1,000 top-up shoppers, 12 accompanied shops, detailed store audits and focus group interviews. Secondary desk research includes government statistics, company and broker reports, news articles, trade and academic journals and Evolution's in-house proprietary databases.

Key findings and summary

An introduction to the top-up shopper mission

What are shopper missions?

What is a top-up mission?

What are the different types of top-up mission?

How do shopper missions influence shopper behaviour?

The top-up market

What is the size of the top-up market in the UK?

How has the top-up market grown over the last five years?

Which retailers are shoppers using for their top-up shops?

What share of top-up shops do the Big 4 supermarkets have?

What categories do shoppers buy on top-up shops?

How do categories shopped vary by retail channel?

Drivers and trends in the top-up market

What are the key macro drivers and trends in the top-up market?

What developments are taking place in top-up grocery shopping around the globe?

What innovations are driving the top-up market in the UK?

The top-up shopper: at a glance

What proportion of UK grocery shoppers do top-up shops?

How does this vary by demographic?

How common are each of the different types of top-up shop?

How does this vary by demographic?

What days of the week do shoppers do top-up shops on?

How often do shoppers do top-up shops?

How much do shoppers spend on top-up shops?

How does spend vary by demographic and day of week?

How does spend vary by retail channel?

How do shoppers approach budgeting on top-up shops?

Do shoppers use written lists on top-up shops?

Top-up shopper behaviour

What is the top-up shopper path to purchase?

Top-up shopper behaviour: store choice

Which retailers are shoppers using for their top-up shops?

Which retail channels are shoppers using for their top-up shops?

What are the drivers of store choice among top-up shoppers?

How important is proximity to home to top-up shoppers?

How important is value to top-up shoppers?

How important is access/parking to top-up shoppers?

How important is range to top-up shoppers?

Do top-up shoppers prefer more, or less, range?

Why is newness and excitement important to top-up shoppers?

What role does non-food play for top-up shoppers?

Top-up shopper behaviour: basket or trolley?

Do top-up shoppers use baskets or trolleys?

How does the choice of basket or trolley influence spend on top-up shops?

What opportunities are there for innovation?

Top-up shopper behaviour: journey

What does the top-up shopper journey look like?

Where are the hot-spots in-store for top-up missions?

How can store layout contribute to the top-up shopper journey?

What modalities do top-up shoppers adopt in-store?

How does modality vary by demographic?

How do time constraints influence the top-up shopper journey?

How do top-up shoppers manage their budget?

How does the shopper approach to managing budget influence their journey?

What is the shopper 'consumption mind-set'?

How does a consumption mind-set influence the top-up shopper journey?

Top-up shopper behaviour: category interaction

What categories do shoppers buy on top-up shops?

What are 'pivotal categories'?

How can pivotal categories influence the top-up shopper journey?

Top-up shopper behaviour: product and brand selection

What role does merchandising at the fixture play in top-up shopping?

What opportunities are there for merchandising at the fixture for top-up missions?

What role does price play for top-up shoppers?

What do top-up shoppers think about promotions?

How do top-up shoppers interact with promotions?

What role does brand loyalty play for top-up missions?

What opportunities are there in packaging for top-up missions?

What role do off-shelf displays play in top-up shopping?

The top-up shopper mission: alcohol focus

Key findings and summary

How likely are top-up shoppers to buy alcohol?

How likely are top-up shoppers to buy alcohol, by demographic?

How frequently do top-up shoppers who buy alcohol shop, compared to average?

How much do top-up shoppers who buy alcohol spend, compared to average?

Which retailers do top-up shoppers who buy alcohol use, compared to average?

Which retail channels do top-up shoppers who buy alcohol use, compared to average?

What other categories do top-up shoppers who buy alcohol also buy, compared to average?

What type of top-up shop do top-up shoppers who buy alcohol do?

What day of the week do top-up shoppers who buy alcohol typically shop on?

Do top-up shoppers who buy alcohol use written lists?

What modalities do top-up shoppers who buy alcohol adopt in-store?

How do top-up shoppers who buy alcohol approach budgeting?

What are the drivers of store choice among top-up shoppers who buy alcohol?

Top-up shopping: retailer analysis

Asda

What is Asda's top-up shopper proposition?

What are its key strengths and weaknesses?

What share of top-up shoppers does Asda have?

What share of each shopper demographic does Asda have?

The Co-operative

What is The Co-op's top-up shopper proposition?

What are its key strengths and weaknesses?

Marks and Spencer

What is M&S's top-up shopper proposition?

What are its key strengths and weaknesses?

Morrisons

What is Morrison's top-up shopper proposition?

What are its key strengths and weaknesses?

What share of top-up shoppers does Morrisons have?

What share of each shopper demographic does Morrisons have?

Sainsbury's

What is Sainsbury's top-up shopper proposition?

What are its key strengths and weaknesses?

What share of top-up shoppers does Sainsbury's have?

What share of each shopper demographic does Sainsbury's have?

Tesco

What is Tesco's top-up shopper proposition?

What are its key strengths and weaknesses?

What share of top-up shoppers does Tesco have?

What share of each shopper demographic does Tesco have?

Methodology

Our quantitative survey

Our accompanied shops

Glossary

To order this report:

Cigarette/Newspaper/Liquor Stores Industry: The Top-up Shopper Mission 2010; Alcohol Focus

Cigarette/Newspaper/Liquor Stores Business News

More  Market Research Report

Check our  Company Profile, SWOT and Revenue Analysis!

Nicolas Bombourg

Reportlinker

Email: nbo@reportlinker.com

US: (805)652-2626

Intl: +1 805-652-2626



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