Reportlinker Adds The Top-up Shopper Mission 2010; Alcohol Focus
NEW YORK, Dec. 29, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
The Top-up Shopper Mission 2010; Alcohol Focus
http://www.reportlinker.com/p0357014/The-Top-up-Shopper-Mission-2010-Alcohol-Focus.html
Addressing the increasingly significant top-up food and grocery industry, Evolution presents the most up to date and authoritative study into the market, shoppers' motivations and behaviours, and retailer top-up propositions - offering relevant and actionable insight for your business.
Evolution's report also goes beyond market and shopper analysis to offer additional detailed analytics relating to alcohol top-up shoppers, and how they compare to the average top-up shopper.
The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the top-up market and identify how alcohol performs in relation to others, drawing key learnings and opportunities for growth.
The report covers all major retail channels including supermarkets and superstores, c-stores, symbol group and independents.
Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:
Understand the size and value of the top-up market in the UK.
Recognise the role and profile of the top-up shopper in the UK food and grocery market.
Learn about the underlying drivers and motivations for different top-up missions and how these can influence choice of channel or store.
Find out how food and grocery retailers perform in the top-up market, and how their propositions cater for their top-up shopper.
Understand how top-up shoppers behave in-store; what journey they take, their key decision points and how they are affected by marketing.
Find out which methods of shopper marketing are the most effective with top-up shoppers.
Review the key drivers of change, major innovations and trends shaping the top-up market
In addition to extensive coverage of the top-up market and shopper motivations and behaviours, 'Alcohol Focus' will help your business identify specifically how alcohol performs in relation to other categories in the top-up market.
Review the profile of alcohol top-up shoppers by key metrics including demographics, penetration, geographic region, frequency and spend.
Compare and contrast the views of alcohol top-up shoppers to the average top-up shopper in relation to key topics including budgeting, planning, shopping lists and different shopper marketing initiatives.
Ascertain the performance of the alcohol top-up market across the different UK retailers and channels, and identify opportunities for growth.
Recognise complementary categories for top-up shoppers who buy alcohol.
Discover the different circumstances in which shoppers buy alcohol as part of their top-up shop.
Methodologies
Utilising a broad range of research methodologies, the report delivers a unique 360-degree perspective of the top-up shopper market.
Sources of primary data include a survey of 1,000 top-up shoppers, 12 accompanied shops, detailed store audits and focus group interviews. Secondary desk research includes government statistics, company and broker reports, news articles, trade and academic journals and Evolution's in-house proprietary databases.
Key findings and summary
An introduction to the top-up shopper mission
What are shopper missions?
What is a top-up mission?
What are the different types of top-up mission?
How do shopper missions influence shopper behaviour?
The top-up market
What is the size of the top-up market in the UK?
How has the top-up market grown over the last five years?
Which retailers are shoppers using for their top-up shops?
What share of top-up shops do the Big 4 supermarkets have?
What categories do shoppers buy on top-up shops?
How do categories shopped vary by retail channel?
Drivers and trends in the top-up market
What are the key macro drivers and trends in the top-up market?
What developments are taking place in top-up grocery shopping around the globe?
What innovations are driving the top-up market in the UK?
The top-up shopper: at a glance
What proportion of UK grocery shoppers do top-up shops?
How does this vary by demographic?
How common are each of the different types of top-up shop?
How does this vary by demographic?
What days of the week do shoppers do top-up shops on?
How often do shoppers do top-up shops?
How much do shoppers spend on top-up shops?
How does spend vary by demographic and day of week?
How does spend vary by retail channel?
How do shoppers approach budgeting on top-up shops?
Do shoppers use written lists on top-up shops?
Top-up shopper behaviour
What is the top-up shopper path to purchase?
Top-up shopper behaviour: store choice
Which retailers are shoppers using for their top-up shops?
Which retail channels are shoppers using for their top-up shops?
What are the drivers of store choice among top-up shoppers?
How important is proximity to home to top-up shoppers?
How important is value to top-up shoppers?
How important is access/parking to top-up shoppers?
How important is range to top-up shoppers?
Do top-up shoppers prefer more, or less, range?
Why is newness and excitement important to top-up shoppers?
What role does non-food play for top-up shoppers?
Top-up shopper behaviour: basket or trolley?
Do top-up shoppers use baskets or trolleys?
How does the choice of basket or trolley influence spend on top-up shops?
What opportunities are there for innovation?
Top-up shopper behaviour: journey
What does the top-up shopper journey look like?
Where are the hot-spots in-store for top-up missions?
How can store layout contribute to the top-up shopper journey?
What modalities do top-up shoppers adopt in-store?
How does modality vary by demographic?
How do time constraints influence the top-up shopper journey?
How do top-up shoppers manage their budget?
How does the shopper approach to managing budget influence their journey?
What is the shopper 'consumption mind-set'?
How does a consumption mind-set influence the top-up shopper journey?
Top-up shopper behaviour: category interaction
What categories do shoppers buy on top-up shops?
What are 'pivotal categories'?
How can pivotal categories influence the top-up shopper journey?
Top-up shopper behaviour: product and brand selection
What role does merchandising at the fixture play in top-up shopping?
What opportunities are there for merchandising at the fixture for top-up missions?
What role does price play for top-up shoppers?
What do top-up shoppers think about promotions?
How do top-up shoppers interact with promotions?
What role does brand loyalty play for top-up missions?
What opportunities are there in packaging for top-up missions?
What role do off-shelf displays play in top-up shopping?
The top-up shopper mission: alcohol focus
Key findings and summary
How likely are top-up shoppers to buy alcohol?
How likely are top-up shoppers to buy alcohol, by demographic?
How frequently do top-up shoppers who buy alcohol shop, compared to average?
How much do top-up shoppers who buy alcohol spend, compared to average?
Which retailers do top-up shoppers who buy alcohol use, compared to average?
Which retail channels do top-up shoppers who buy alcohol use, compared to average?
What other categories do top-up shoppers who buy alcohol also buy, compared to average?
What type of top-up shop do top-up shoppers who buy alcohol do?
What day of the week do top-up shoppers who buy alcohol typically shop on?
Do top-up shoppers who buy alcohol use written lists?
What modalities do top-up shoppers who buy alcohol adopt in-store?
How do top-up shoppers who buy alcohol approach budgeting?
What are the drivers of store choice among top-up shoppers who buy alcohol?
Top-up shopping: retailer analysis
Asda
What is Asda's top-up shopper proposition?
What are its key strengths and weaknesses?
What share of top-up shoppers does Asda have?
What share of each shopper demographic does Asda have?
The Co-operative
What is The Co-op's top-up shopper proposition?
What are its key strengths and weaknesses?
Marks and Spencer
What is M&S's top-up shopper proposition?
What are its key strengths and weaknesses?
Morrisons
What is Morrison's top-up shopper proposition?
What are its key strengths and weaknesses?
What share of top-up shoppers does Morrisons have?
What share of each shopper demographic does Morrisons have?
Sainsbury's
What is Sainsbury's top-up shopper proposition?
What are its key strengths and weaknesses?
What share of top-up shoppers does Sainsbury's have?
What share of each shopper demographic does Sainsbury's have?
Tesco
What is Tesco's top-up shopper proposition?
What are its key strengths and weaknesses?
What share of top-up shoppers does Tesco have?
What share of each shopper demographic does Tesco have?
Methodology
Our quantitative survey
Our accompanied shops
Glossary
To order this report:
Cigarette/Newspaper/Liquor Stores Industry: The Top-up Shopper Mission 2010; Alcohol Focus
Cigarette/Newspaper/Liquor Stores Business News
Check our Company Profile, SWOT and Revenue Analysis!
Nicolas Bombourg |
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Reportlinker |
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Email: [email protected] |
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US: (805)652-2626 |
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Intl: +1 805-652-2626 |
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