NEW YORK, April 20, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Addressing the increasingly significant top-up food and grocery industry, Evolution presents the most up to date and authoritative study into the market, shoppers' motivations and behaviours, and retailer top-up propositions - offering relevant and actionable insight for your business.
Evolution's report also goes beyond market and shopper analysis to offer additional detailed analytics relating to biscuits top-up shoppers, and how they compare to the average top-up shopper.
The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the top-up market and identify how biscuits performs in relation to others, drawing key learnings and opportunities for growth.
The report covers all major retail channels including supermarkets and superstores, c-stores, symbol group and independents Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:
Understand the size and value of the top-up market in the UK. Recognise the role and profile of the top-up shopper in the UK food and grocery market.
Learn about the underlying drivers and motivations for different top-up missions and how these can influence choice of channel or store. Find out how food and grocery retailers perform in the top-up market, and how their propositions cater for their top-up shopper.
Understand how top-up shoppers behave in-store; what journey they take, their key decision points and how they are affected by marketing. Find out which methods of shopper marketing are the most effective with top-up shoppers.
Review the key drivers of change, major innovations and trends shaping the top-up market
In addition to extensive coverage of the top-up market and shopper motivations and behaviours, 'Biscuits Focus' will help your business identify specifically how biscuits performs in relation to other categories in the top-up market. Review the profile of biscuits top-up shoppers by key metrics including demographics, penetration, geographic region, frequency and spend.
Compare and contrast the views of biscuits top-up shoppers to the average top-up shopper in relation to key topics including budgeting, planning, shopping lists and different shopper marketing initiatives.
Ascertain the performance of the biscuits top-up market across the different UK retailers and channels, and identify opportunities for growth.
Recognise complementary categories for top-up shoppers who buy biscuits. Discover the different circumstances in which shoppers buy biscuits as part of their top-up shop.
Key findings and executive summary
The top-up mission definition
A framework for behaviour
A framework for behaviour - shopper context
A framework for behaviour - mission context
The top-up market
Retailer top-up visitor penetration
Big Four retailers share of last top-up shopping visit
Drivers and trends
The macro environment
Trends from abroad
The top-up mission at a glance
Timing and frequency
Top-up shopper behaviour
The path to purchase
Top-up shopper behaviour: store choice
Retailer share of most recent visit
Channel share of most recent visit
Drivers - proximity to home
Drivers - value
Drivers - access/parking
Drivers - range
Drivers - newness and excitement
Drivers - non-food
Top-up shopper behaviour: basket or trolley selection
The influence on spend
Scope for innovation
Top-up shopper behaviour: the in-store journey
'Perimeter road' layout
Fresh food layout
Need driven layout
Shopper mindset - modality
Shopper mindset - time constraints
Shopper mindset - mental budget
Shopper mindset - consumption mindset
Top-up shopper behaviour: category selection
Top-up shopper behaviour: product and brand selection
Brand loyalty and repertoire
The Top-up mission: Biscuits & Crackers focus
Penetration by demographic
Retailer share of last trip
Channel share of last trip
Big four share of last trip
Day of week
Number of items bought versus planned
Use of shopping list
Drivers of store choice
Shopper marketing initiatives
Retailer top-up profiles
Asda top-up shopper penetration
Asda shopper proposition
The Co-op shopper proposition
Marks and Spencer shopper proposition
Morrisons top-up shopper penetration
Morrisons shopper proposition
Sainsbury's top-up shopper penetration
Sainsbury's shopper proposition
Tesco top-up shopper penetration
Tesco shopper proposition
Waitrose shopper proposition
Discounters shopper proposition
Quantitative research - survey
Qualitative research - accompanied shops
Qualitative research - focus groups
To order this report:
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