NEW YORK, Jan. 19 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
http://www.reportlinker.com/p0172403/US-Advanced-Advertising.html
Advertising is undergoing fundamental changes. Traditional TV programming delivers a repeatable audience that advertisers can plan their ad campaigns around. But consumers are consuming more content as Ad-supported Video-on-Demand (VOD). The current growth of Ad-supported online video services has drawn great interest. However, audiences on the Internet may not be repeatable. The Pay-TV industry has developed a comprehensive approach for VOD that accesses subscriber information and can deliver ads to very specific, and repeatable, demographic groups. During the next five years the Pay-TV approaches, tied to popular TV shows, videos, movies and music content, will come into their own, and eventually represent a larger advertising opportunity than the online VOD services. The Pay-TV services will then extend what they've learned to online TV Everywhere services. Because the Pay-TV services deliver qualified audiences, we expect them to be able to negotiate higher Cost per Thousand (CPM) fees than the online services.
All Ad-supported Video-on-Demand services will experience revenue growth. By 2013, we expect that the advertising value for online video services will be US$1.9 Billion, and value of the Pay-TV services will be nearly US$2.9 Billion.
Trends and fundamental shifts in advertising
Industry Associations and Definitions
The four quadrants of the Advertising Universe
Direct Response Vs. Mass Market
Product Specific Vs. Brand Engagement
What's driving each of these quadrants?
What we think comes next:
Pay-TV Services focused on Video-on-Demand
Mobile Advertising coming along quickly
Branded Portals becoming Destinations
SCTE 130, Subscriber Information System (SIS) and Sigma Systems SIS
Hybrid Broadcast + Broadband Services
US Forecast for VOD Households
PayTV HHs with access to and regular use of VOD
TV HHs with BB & HHs with regular use of VOD
Forecast - Broadband VOD
BB HHs
BB VOD views per year per HH
Average ads per viewing
Ads delivered
Forecast - Pay-TV VOD
PayTV HHs
PayTV VOD views per year per HH
Average ads per viewing
Ads delivered
Total Forecast for Ad-Supported VOD
Broadband VOD
Pay-TV VOD
TV Everywhere Upside
Companies to Watch
Service Providers
Infrastructure Providers
Technology Enablers
Sales Automation Systems
To order this report:
Advertising Industry: US Advanced Advertising
Check our Company Profile, SWOT and Revenue Analysis!
CONTACT: |
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Nicolas Bombourg |
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Reportlinker |
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Email: [email protected] |
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US: (805)652-2626 |
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Intl: +1 805-652-2626 |
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SOURCE Reportlinker
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