Reportlinker Adds US Advanced Advertising

NEW YORK, Jan. 19 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

US Advanced Advertising

http://www.reportlinker.com/p0172403/US-Advanced-Advertising.html

Advertising is undergoing fundamental changes. Traditional TV programming delivers a repeatable audience that advertisers can plan their ad campaigns around. But consumers are consuming more content as Ad-supported Video-on-Demand (VOD). The current growth of Ad-supported online video services has drawn great interest. However, audiences on the Internet may not be repeatable. The Pay-TV industry has developed a comprehensive approach for VOD that accesses subscriber information and can deliver ads to very specific, and repeatable, demographic groups. During the next five years the Pay-TV approaches, tied to popular TV shows, videos, movies and music content, will come into their own, and eventually represent a larger advertising opportunity than the online VOD services. The Pay-TV services will then extend what they've learned to online TV Everywhere services. Because the Pay-TV services deliver qualified audiences, we expect them to be able to negotiate higher Cost per Thousand (CPM) fees than the online services.

All Ad-supported Video-on-Demand services will experience revenue growth. By 2013, we expect that the advertising value for online video services will be US$1.9 Billion, and value of the Pay-TV services will be nearly US$2.9 Billion. 

Trends and fundamental shifts in advertising

Industry Associations and Definitions

The four quadrants of the Advertising Universe

Direct Response Vs. Mass Market

Product Specific Vs. Brand Engagement

What's driving each of these quadrants?

What we think comes next:

Pay-TV Services focused on Video-on-Demand

Mobile Advertising coming along quickly

Branded Portals becoming Destinations

SCTE 130, Subscriber Information System (SIS) and Sigma Systems SIS

Hybrid Broadcast + Broadband Services

US Forecast for VOD Households

PayTV HHs with access to and regular use of VOD

TV HHs with BB & HHs with regular use of VOD

Forecast - Broadband VOD

BB HHs

BB VOD views per year per HH

Average ads per viewing

Ads delivered

Forecast - Pay-TV VOD

PayTV HHs

PayTV VOD views per year per HH

Average ads per viewing

Ads delivered

Total Forecast for Ad-Supported VOD

Broadband VOD

Pay-TV VOD

TV Everywhere Upside

Companies to Watch

Service Providers

Infrastructure Providers

Technology Enablers

Sales Automation Systems

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Advertising Industry: US Advanced Advertising

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