Reportlinker Adds US Decorative Tile Industry

Jan 04, 2010, 09:40 ET from Reportlinker

NEW YORK, Jan. 4 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

US Decorative Tile Industry

http://www.reportlinker.com/p0170605/US-Decorative-Tile-Industry.html

US demand to increase 4.4% annually through 2013

Demand for decorative tile is forecast to increase 4.4 percent per year to 3.3 billion square feet in 2013. Demand is dominated by flooring applications, which accounted for 80 percent of total tile demand in 2008, and will continue to spur demand for decorative tile as consumer preferences shift away from carpets and rugs. Flooring demand for tile is expected to increase 4.5 percent annually through 2013 to 2.7 billion square feet. Gains will be boosted by the residential market, as housing completions rebound and consumer spending on improvement and repair projects rises. Homeowners are attracted to tile floors because of their aesthetic properties, durability, minimal maintenance requirements, long life span, and resistance to stains and impact damage. In value terms, demand for decorative tile is projected to increase 5.5 percent per year to $4.5 billion in 2013. Value gains will be driven by increased sales of porcelain, glass and other specialty tile types. These tile varieties, which are significantly more expensive than traditional ceramic tile, will benefit as homeowners and building designers work to enhance the aesthetic qualities of floors, walls, countertops and other surfaces. Foreign trade plays a crucial role in the industry. In 2008, 74 percent of all tile sold in the US was imported. Most imported tile is produced in countries with low labor costs and good access to inexpensive raw materials. However, imports of high-end tiles account for a considerable share of overall demand. Many consumers in both residential and nonresidential applications see European manufactured tile as a highly fashionable surfacing material.

Porcelain, natural stone tile to be fastest growing types

Porcelain and natural stone tiles will account for the strongest gains of all tile types through 2013. Demand for porcelain tile will be driven by its aesthetic advantages. Porcelain tile is more durable than ceramic tile, and can be fired to resemble natural stone, making it a less costly alternative to genuine stone tiles. Demand for natural stone tiles will be spurred by interest in stone surfaces in mid-range and high-end residences. However, ceramic tile will account for the vast majority of tile demand in both value and area terms through 2013, primarily due to its low cost.

Residential construction to see fastest market gains

The residential construction market will generate the most rapid gains in tile demand. Advances will be spurred by a rebound in housing completions from the low levels experienced in 2008. Further gains will be promoted by spending on kitchen and bathroom renovation projects. Tile can be marketed to homeowners who want surfaces that are easy to care for. In addition to providing durability and moisture resistance, decorative tile is seen as a modern, fashionable surfacing material that is easy to clean. The nonresidential building construction market for tile will see slow growth, as reductions in construction spending will cause builders and developers to cancel or reduce the scope of such construction projects as office buildings and shopping malls. Tile surfaces are often installed in those structures because of tile's durability, minimal maintenance requirements and slip resistance.

Study coverage

This new industry study presents historical demand data (1998, 2003 and 2008) plus forecasts for 2013 and 2018 by product, application and market. The study also considers market environment factors, reviews the industry structure, assesses company market share and profiles US industry competitors.

TABLE OF CONTENTS

INTRODUCTION ix

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4

Macroeconomic Environment 4

Demographic Trends 9

Consumer Trends 12

Personal Income & Expenditures 13

Consumer Financing 14

Building Construction 18

Residential Buildings 21

Housing Completions 23

Housing Stock 28

Improvements & Repairs 32

Nonresidential Buildings 33

Office & Commercial 36

Institutional 37

Industrial 37

Transportation & Other 38

Improvements & Repairs 39

Historical Market Trends 40

Pricing 41

Environmental Issues & Regulatory Considerations 44

Foreign Trade 47

World Market 52

Western Europe 54

Asia/Pacific Region 56

Other Regions 57

III. PRODUCTS 59

General 59

Value Outlook 61

Area Outlook 64

Installation Costs 67

Ceramic Tile 69

Characteristics 72

Suppliers 75

Porcelain Tile 76

Characteristics 79

Suppliers 82

Glass Tile 82

Characteristics 85

Suppliers 88

Other Tile 89

Natural Stone 90

Concrete 93

Metal 95

IV. APPLICATIONS 97

General 97

Flooring 102

Flooring Outlook 102

Tile Demand 105

Characteristics 108

Residential Construction 110

Nonresidential Construction 111

Competitive Materials 114

Wall Coverings 115

Wall Coverings Outlook 115

Tile Demand 118

Characteristics 122

Residential Construction 123

Nonresidential Construction 125

Competitive Materials 126

Countertops 128

Countertops Outlook 128

Tile Demand 131

Characteristics 134

Residential Construction 136

Nonresidential Construction 137

Competitive Materials 138

Other Applications 140

V. MARKETS 145

General 145

Residential 147

New 149

Demand by Room & Housing Type 151

Demand by Product & Application 154

Improvements & Repairs 158

Demand by Room & Housing Type 158

Demand by Product & Application 162

Nonresidential 166

New 169

Demand by Product 171

Demand by Application 172

Improvements & Repairs 174

Demand by Product 175

Demand by Application 177

Project Type 178

Office & Commercial 179

Institutional 181

Industrial 183

Other Nonresidential Buildings 185

Nonbuilding Construction 186

VI. INDUSTRY STRUCTURE 187

General 187

Industry Composition 190

Market Share 191

Mohawk Industries 192

Marazzi Group 192

Internacional de Ceramica 193

Crossville 194

Grupo Lamosa 194

Shaw Industries 194

Florim Ceramiche 194

Corporacion Empresarial Roca 195

Other Leaders 195

Competitive Strategies 195

Research & Development 198

Manufacturing 199

Distribution 200

Specialty Retailers 201

Big-Box Retailers 203

Direct Distribution 205

Marketing 206

Mergers, Acquisitions & Cooperative Agreements 210

Company Profiles 211

American Marazzi Tile, see Marazzi Group

Armstrong World Industries Incorporated 212

Artflor Incorporated 213

Azuvi SA 214

Berkshire Hathaway Incorporated 216

Casa Dolce Casa USA, see Florim Ceramiche

Casa Reale Ceramic, see Gruppo Ceramiche Ricchetti

Castle & Cooke Incorporated 218

Cecrisa Revestimentos Ceramicos SA 219

Ceramic Expressions, see Quarry Tile

Ceramica Antique, see Walker & Zanger

Ceramica Saloni SA 220

Ceramica San Lorenzo USA, see Etex Group

Corporacion Empresarial Roca SA 222

Crossville Incorporated 225

Dal-Tile, see Mohawk Industries

Ege Seramik Sanayi ve Ticaret AS 229

Eliane Revestimentos Ceramicos SA 230

Epro Tile Incorporated 231

Etex Group SA 232

Florida Brick & Clay Company Incorporated 234

Florida Tile, see Panariagroup Industrie Ceramiche

Florim Ceramiche SpA 235

GranitiFiandre, see Iris Ceramica

Grupo Industrial Saltillo SA de CV 237

Grupo Lamosa SA de CV 239

Gruppo Ceramiche Ricchetti SpA 241

Hakatai Enterprises Incorporated 243

Ilva SA 244

Interceramic, see Internacional de Ceramica

Internacional de Ceramica SA de CV 246

International Marble Collection, see Internacional de

Ceramica

Iris Ceramica SpA 249

Ironrock Capital Incorporated 252

Lamosa Revestimientos, see Grupo Lamosa

Mannington Mills Incorporated 253

Marazzi Group SpA 255

Metropolitan Ceramics, see Ironrock Capital

Mohawk Industries Incorporated 258

Oceanside Glasstile Company 263

Pacific Clay Products see Castle & Cooke

Pamesa Ceramica SL 264

Panariagroup Industrie Ceramiche SpA 266

Porcelanite Holding, see Grupo Lamosa

Porcelanosa Grupo 269

Portobello SA 271

Quarry Tile Company 272

Ragno USA, see Marazzi Group

Recumbrimientos Interceramic, see Internacional de

Ceramica and Mohawk Industries

Ricchetti Ceramic, see Gruppo Ceramiche Ricchetti

Roca Tile Group, see Corporacion Empresarial Roca

Sandhill Industries 274

Seneca Tiles Incorporated 275

Shaw Industries, see Berkshire Hathaway

Smith-Laredo 276

Sonoma Tilemakers 277

StonePeak Ceramics, see Iris Ceramica

Summitville Tiles Incorporated 278

Vitromex USA, see Grupo Industrial Saltillo

Walker & Zanger Incorporated 279

Wausau Tile Incorporated 282

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators 9

2 Population & Households 12

3 Personal Consumption Expenditures 14

4 Consumer Financing Environment, 1998-2008 18

5 Building Construction Expenditures 21

6 Residential Building Construction Expenditures 23

7 New Housing Indicators 28

8 Housing Stock by Type 31

9 Residential Improvement & Repair Expenditures 33

10 Nonresidential Building Construction Expenditures 36

11 Nonresidential Building Improvement & Repair Expenditures 39

12 Decorative Tile Market, 1998-2008 41

13 Tile Pricing 44

14 Decorative Tile Foreign Trade 50

SECTION III -- PRODUCTS

1 Tile Demand by Type in Value Terms 63

2 Tile Demand by Type in Area Terms 66

3 Ceramic Tile Demand 72

4 Porcelain Tile Demand 79

5 Glass Tile Demand 85

6 Other Tile Demand 90

SECTION IV -- APPLICATIONS

1 Tile Demand by Application 100

2 Flooring Outlook 105

3 Tile Demand in Flooring 108

4 Wall Coverings Outlook 118

5 Tile Demand in Wall Coverings 121

6 Countertop Outlook 131

7 Tile Demand in Countertops 134

8 Tile Demand in Other Applications 144

SECTION V -- MARKETS

1 Tile Demand by Market 147

2 Residential Tile Demand by Market & Product 149

3 New Residential Tile Demand by Room & Housing Type 154

4 New Residential Tile Demand by Product & Application 157

5 Residential Improvement & Repair Tile Demand

by Room & Housing Type 162

6 Residential Improvement & Repair Tile Demand

by Product & Application 165

7 Nonresidential Tile Demand by Market & Product 169

8 New Nonresidential Tile Demand 171

9 Nonresidential Improvement & Repair Tile Demand 175

10 Nonresidential Tile Demand by Project Type 179

11 Office & Commercial Tile Demand 181

12 Institutional Tile Demand 183

13 Industrial Tile Demand 184

14 Other Nonresidential Building Tile Demand 186

SECTION VI -- INDUSTRY STRUCTURE

1 US Decorative Tile Sales by Company, 2008 189

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

1 Year of Construction of Housing Stock, 2008 32

2 Tile Imports by Source, 2008 51

3 Tile Exports by Destination, 2008 51

4 Global Tile Demand 54

SECTION III - PRODUCTS

1 Tile Demand in Value Terms, 2008 64

2 Tile Demand by Type in Area Terms, 2008 67

SECTION IV - APPLICATIONS

1 Tile Demand by Application, 2008: Value Versus Area 101

SECTION VI -- INDUSTRY STRUCTURE

1 US Decorative Tile Market Share, 2008 192

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Home Building and Improvement Industry: US Decorative Tile Industry

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    Nicolas Bombourg
    Reportlinker
    Email: nbo@reportlinker.com
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    Intl: +1 805-652-2626

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