Reportlinker Adds US Wireless Spending by Vertical Markets: Spending, Drivers, Inhibitors, and Interesting Applications

Mar 09, 2011, 11:25 ET from Reportlinker

NEW YORK, March 9, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

US Wireless Spending by Vertical Markets: Spending, Drivers, Inhibitors, and Interesting Applications

http://www.reportlinker.com/p0444432/US-Wireless-Spending-by-Vertical-Markets--Spending-Drivers-Inhibitors-and-Interesting-Applications.html

Executive Summary

While the overall wireless market, in any specific vertical market, is still driven by economic factors such as handset and plan pricing, the overriding wireless benefits often outweigh any negatives resulting from the increased cost.

- Anytime, anywhere has not lost its appeal for mobile workforces. With wide ranging benefits from enhanced safety to cost containment, enterprises justify wireless expenditures for voice, data, and devices. Voice communications and email on-the-go remain persistent business attractions.

- Time management remains a compelling benefit for the out-of office worker in conjunction with efficiencies spanning direct dispatch, sales contact management, customer management, and fewer trips back to the office. For field sales staff, wireless interface with salesforce.com, and others like it, extend corporate sales and lead-tracking systems.

Mobile software presents attractive opportunities for enterprises by giving users access to corporate data, personnel files, assets, and portfolios of vertical-specific solutions from locations outside the office. Increasing vertical wireless solution benefits often offer considerable ROI that range from real-time control of loss and sales force field efficiency to more precise and detailed governance of goods and materials throughout production. Examples of such wide ranging benefits include:

- Asset management and conservation carry a demonstrable ROI making them compelling drivers among wireless applications. Remote monitoring can foster conservation of water, electricity, gas, oil, and chemicals whether throttling consumption or repairing leakage. Validation of events and tracking of assets through automated wireless records gives insurance, safety, and legal substance against false claims, permits recovery after theft, or creates virtual "geofences" for vehicles or people.

- Increased wireless data generated by M2M, RFID, intelligent sensors, GPS, telemetry, etc., offers commercial mobile users new, highly valuable input. In particular, real-time or near-real-time data enhances detailed information flow that optimizes end-to-end corporate IT across SCM, ERP, CRM, BI, JIT manufacturing, and HR down to critical event management and security. Process mobilization technology allows users of the iPhone, BlackBerry, Windows Mobile-based and other devices access to customer data in both connected and disconnected modes.

- Pricey but appealing smartphones and a burgeoning smorgasbord of apps expand present and future wireless point solutions for commercial entities. The warehouse manager may have a ruggedized handheld but road warriors and captains of industry want hot, new, and highly functioning smartphones. Customized, integrated systems distinguish enterprise commercial wireless and such systems are distinct from most "off-the-shelf" consumer wireless. Many commercial smartphone apps depend on specialized integration to tap enterprise systems.

Portfolios of vertical-specific wireless offerings support innovative, highly-integrated solutions.

- Mobile personnel management via wireless facilitates remote time sheet submission, allows direct dispatch, and tracks location for safety. Concerns about corporate big brother monitoring every move while on the clock surface but seem outweighed in an increasingly surveillance-oriented society.

Some caveats limit the uniform expansion of wireless voice, data and handset spending. Commercial wireless proliferates at a measured pace in the enterprise sector. Corporate IT systems often demand that all devices, software, security, and wireless handheld interfaces comply with corporate

platforms.

- Enterprises frequently seek closed, secured wireless access for employees. A preferred vendor may exclude incompatible handhelds, apps, or solutions.

- Security concerns mandate that "external wireless consumer" information feed secure systems for billing, purchasing, medical records, etc. Public or customer wireless interface may be cordoned off. Legal mandates in verticals such as healthcare may counter indicate wireless.

- Handheld wireless access has its inherent limits. Spreadsheets, lengthy documents, and complex images such as x-rays or floor plans present a challenge on smaller wireless screen formats or to PCs and tablets where download speed impacts use. Smartphones that are able to utilize their camera to scan barcodes or QR codes help to solve some of these problems.

- Mobile workers in multi-building or out-of-office environments that move away from a secure Wi-Fi network to unsecured public Wi-Fi networks present problems in the short term. Device theft with its corresponding loss of information or identity is another downside for wireless mobile.

- Spotty coverage in remote, rural locations continues to inhibit full wireless access unless satellite is an affordable and available option.

- For Plug-n-Play access, wireless is not necessarily a requirement. Portable and mobile devices can use other communication methods, both wired and wireless.

- Cellular can reduce IT complexity in some instances by making it easy to provide connectivity. A kiosk can more easily be installed if it has a wireless data connection. It can facilitate customer interaction and save on implementation costs by negating the need to find a wired data connection in areas lacking wired Internet connections.

Highlights

- The catch-all "other" category remains the largest category for US wireless business spending, followed by professional services and government.

- Anytime, anywhere has not lost its appeal for mobile workforces.

- Time management remains a compelling benefit for the out-of-office worker.

- Asset management and conservation carry a demonstrable ROI making them compelling drivers among wireless applications.

- Pricey but appealing smartphones and burgeoning smorgasbords of apps expand present and future wireless point solutions for commercial entities.

Report Summary

From road warriors and first responders to long-haul truckers, enterprise wireless spending reflects complex drivers and technologies that are not "off the shelf." Unlike traditional wireless consumer voice, data, and handheld uses, proprietary business systems, customized industry solutions, and mandated requirements from email audits to court admissible images can underlie decisions on wireless spending.

SAP, Oracle, PeopleSoft, Microsoft Office, etc. all play a considerable role in enterprise wireless. Systems can tether remote wireless workers to enterprise-wide business intelligence, IT support, and co-workers while enhancing customer service, efficiency, and workflow. Wireless access can become a window into the supply chain, an automated billing enabler, or a physician's check on conflicting drug prescriptions.

This report looks at nine vertical US industries and one consolidation of US verticals. It presents In-Stat's spending estimates by vertical, by type (voice, data, and handset), and by size of business reflecting US government NAICS categories. Within each vertical, In-Stat discusses each vertical's wireless drivers and presents illustrations of vertical business applications of wireless use.

To order this report:

: US Wireless Spending by Vertical Markets: Spending, Drivers, Inhibitors, and Interesting Applications

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Nicolas Bombourg

Reportlinker

Email: nbo@reportlinker.com

US: (805)652-2626

Intl: +1 805-652-2626



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