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Reportlinker Adds Warranty Metrics: Consumer Approaches to Extended Warranties for White, Brown and Grey Goods in Europe


News provided by

Reportlinker

Apr 27, 2011, 06:03 ET

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NEW YORK, April 27, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Warranty Metrics: Consumer Approaches to Extended Warranties for White, Brown and Grey Goods in Europe

http://www.reportlinker.com/p0486765/Warranty-Metrics-Consumer-Approaches-to-Extended-Warranties-for-White-Brown-and-Grey-Goods-in-Europe.html

Finaccord's report titled Warranty Metrics: Consumer Approaches to Extended Warranties for White, Brown and Grey Goods in Europe offers unique, detailed insights into the behaviour of European consumers regarding extended warranties for white, brown and grey goods. Based on a primary survey of 6,000 consumers in France, Germany, Italy, the Netherlands, Spain and the UK carried out in November and December 2010, the research provides valuable data concerning the extent to which they take out extended warranties with audio systems, desktop computers, dishwashers, fridges / freezers, games consoles, laptops / netbooks, set-top boxes, televisions and washing machines with data shown separately for each of these nine types of product. The investigation also analyses which risks are covered by these warranties (i.e. breakdown only or also cover for accidental damage and / or theft), whether consumers purchased a warranty for a specific consumer product or a multi-appliance warranty, which distribution channel and interface they used to take out the extended warranty, and whether they bought an extended warranty at the same time as the underlying consumer product or later. Finally, the reports analyse claims frequency for extended warranties split between white goods, brown goods, and grey goods, showing whether the claim was accepted or rejected. You may be able to use this report in one or more of the following ways: - benchmark your organisation's performance in the extended warranty sector: are your cross-selling rates in line with the market averages described in this study? - appreciate the potential for increasing the penetration of extended warranties in six major European markets through packaging with banking products or marketing multi-appliance warranties; - evaluate the opportunities for distributing extended warranties through means other than the outlets selling the underlying electronic products - to what extent will consumers buy through alternative channels and interfaces? - assess the prospects for retrospective marketing and re-solicitation programs - how many European consumers take out extended warranties after they have bought the underlying electronic product and how long do they wait? - understand claims experience for extended warranties, how this varies by type of customer and what this might mean for the way in which your organisation underwrites or distributes this type of policy.

Table of Contents

0 0 EXECUTIVE SUMMARY 1

On average, extended warranties are bought with one consumer product in five 1

Italy appears to experience particularly high cross-selling rates for extended warranties 2

Wealthier and younger consumers are the most likely to take out extended warranties 3

Under 3% of all respondents acquired nearly a quarter of all extended warranties 3

Spain may have the most potential for increasing take-up rates, with scepticism highest in the Netherlands 4

Over 16% of consumers hold packaged extended warranties, yet they still buy stand-alone cover 4

Distribution of extended warranties is most likely to occur when the underlying consumer product is bought 4

Claims frequencies vary sharply by product, country and income band… 5

and by method of distribution 6

1 0 INTRODUCTION 7

Research rationale 7

Product definitions 7

European consumer research 7

Extended warranties for white, brown and grey goods 8

Other topics 8

Other international research reports 9

2 0 EUROPEAN OVERVIEW 11

Introduction 11

Proportion of respondents buying consumer products 12

Televisions were the most common purchase over 2008 to 2010 12

with Italy and the UK as the leading markets for consumer goods per person 13

Segmentation by income and age 13

Consumer product purchases increase with income for brown and grey goods especially… 13

… while electronic entertainment equipment is bought by younger consumers 15

Differences in income levels have most impact in France, Italy and the UK… 17

… while age has a significant impact in Germany 18

Extended warranties bought with white, brown and grey goods 21

Proportion of consumers who take out extended warranties 21

Extended warranties are most popular for white goods 21

though variations between countries are as great as between products 21

The survey results suggest that cross-selling rates for extended warranties are especially high in Italy 22

Segmentation by income and age 23

Wealthy consumers take out extended warranties most often… 23

… though this is offset by a decline in the take-up rate for extended warranties among older customers 25

Take-up of extended warranties rises strongly with income in France, but drops in the Netherlands… 27

… while middle-aged consumers are most keen on extended warranties in Italy 28

The importance of 'super-customers' as buyers of extended warranties 30

Nearly a quarter of all extended warranties are bought by less than 3% of all consumers… 30

'Super-customers' buy more than a third of all extended warranties in Germany 31

they are likely to be male, young, and in the middle income band 32

but their claims frequency is twice that of the average 34

Attitudes towards extended warranties of consumers without cover 35

The price of extended warranties puts off some customers from buying them with laptops and netbooks 35

Spain has the highest proportion of consumers without extended warranties who see the benefit of them 36

Risks covered by extended warranty policies 39

Home entertainment systems are often covered for accidental damage and theft 39

Distribution of extended warranties 42

Extended warranties packaged with banking products 42

Bank accounts carry packaged extended warranties more often than payment cards in the UK 42

The frequency with which banks package extended warranties does not correlate with demand for it 43

Premium cards are the main vehicle for packaged extended warranties 43

and consumers holding packaged cover are far more likely to take out stand-alone policies as well 44

Distribution channels used for stand-alone extended warranties 46

Retailers are the most important distributors, though there are variations by product… 46

… with games consoles as the best area for independent providers 46

By country, France, Spain and the UK are the best countries for independent providers 48

Distribution interfaces used for stand-alone extended warranties 50

Online sales of extended warranties imply that the presence of a salesperson is not essential… 50

… except perhaps for reluctant Dutch consumers 52

Stand-alone extended warranties - point in time obtained 54

The bulk of extended warranties are sold with the consumer product, for online sales as well as face-to-face 54

Outbound telephone calling can increase the take-up of extended warranties after the product sale 54

The UK has the highest proportion of extended warranties taken out after the underlying product purchase 56

Stand-alone extended warranty claims experience 58

Televisions have an unusually low claims frequency 58

and they also had the lowest claims approval rate 59

There is a threefold difference in claims frequency by country 59

Claims experience by income and age bands 61

The claims frequency on set-top boxes for high income consumers is double that for low income ones 61

Young consumers claim most often - unless children are involved 63

Claims frequencies vary by distribution method 65

with face-to-face sales generating the lowest claims frequency 65

which gives an advantage to the retailer distribution channel 66

3 0 FRANCE 68

Introduction 68

Underlying market for white, brown and grey goods 69

Segmentation by income and age 69

Extended warranties bought with white, brown and grey goods 74

Proportion of consumers who take out extended warranties 74

Segmentation by income and age 74

The importance of 'super-customers' as buyers of extended warranties 78

Attitudes towards extended warranties of consumers without cover 80

Risks covered by extended warranty policies 82

Distribution of extended warranties 84

Extended warranties packaged with banking products 84

Distribution channels used for stand-alone extended warranties 86

Distribution interfaces used for stand-alone extended warranties 87

Distribution channels cross-tabulated with distribution interfaces 89

Stand-alone extended warranties - point in time obtained 89

Stand-alone extended warranty claims experience 92

Claims experience by income and age bands 93

Research sample 95

The research embraces a total of 1,000 respondents in France 95

4 0 GERMANY 96

Introduction 96

Underlying market for white, brown and grey goods 97

Segmentation by income and age 97

Extended warranties bought with white, brown and grey goods 102

Proportion of consumers who take out extended warranties 102

Segmentation by income and age 102

The importance of 'super-customers' as buyers of extended warranties 107

Attitudes towards extended warranties of consumers without cover 109

Risks covered by extended warranty policies 111

Distribution of extended warranties 113

Extended warranties packaged with banking products 113

Distribution channels used for stand-alone extended warranties 115

Distribution interfaces used for stand-alone extended warranties 116

Distribution channels cross-tabulated with distribution interfaces 118

Stand-alone extended warranties - point in time obtained 118

Stand-alone extended warranty claims experience 121

Claims experience by income and age bands 122

Research sample 124

5 0 ITALY 125

Introduction 125

Underlying market for white, brown and grey goods 126

Segmentation by income and age 126

Extended warranties bought with white, brown and grey goods 131

Proportion of consumers who take out extended warranties 131

Segmentation by income and age 131

The importance of 'super-customers' as buyers of extended warranties 135

Attitudes towards extended warranties of consumers without cover 137

Risks covered by extended warranty policies 139

Distribution of extended warranties 141

Extended warranties packaged with banking products 141

Distribution channels used for stand-alone extended warranties 143

Distribution interfaces used for stand-alone extended warranties 144

Distribution channels cross-tabulated with distribution interfaces 146

Stand-alone extended warranties - point in time obtained 146

Stand-alone extended warranty claims experience 149

Claims experience by income and age bands 150

Research sample 152

6 0 NETHERLANDS 153

Introduction 153

Underlying market for white, brown and grey goods 154

Segmentation by income and age 154

Extended warranties bought with white, brown and grey goods 159

Proportion of consumers who take out extended warranties 159

Segmentation by income and age 159

The importance of 'super-customers' as buyers of extended warranties 164

Attitudes towards extended warranties of consumers without cover 166

Risks covered by extended warranty policies 168

Distribution of extended warranties 170

Extended warranties packaged with banking products 170

Distribution channels used for stand-alone extended warranties 171

Distribution interfaces used for stand-alone extended warranties 173

Distribution channels cross-tabulated with distribution interfaces 175

Stand-alone extended warranties - point in time obtained 175

Stand-alone extended warranty claims experience 178

Claims experience by income and age bands 179

Research sample 181

7 0 SPAIN 182

Introduction 182

Underlying market for white, brown and grey goods 183

Segmentation by income and age 183

Extended warranties bought with white, brown and grey goods 188

Proportion of consumers who take out extended warranties 188

Segmentation by income and age 188

The importance of 'super-customers' as buyers of extended warranties 192

Attitudes towards extended warranties of consumers without cover 194

Risks covered by extended warranty policies 197

Distribution of extended warranties 199

Extended warranties packaged with banking products 199

Distribution channels used for stand-alone extended warranties 201

Distribution interfaces used for stand-alone extended warranties 202

Distribution channels cross-tabulated with distribution interfaces 204

Stand-alone extended warranties - point in time obtained 204

Stand-alone extended warranty claims experience 207

Claims experience by income and age bands 208

Research sample 210

8 0 UNITED KINGDOM 211

Introduction 211

Underlying market for white, brown and grey goods 212

Segmentation by income and age 212

Extended warranties bought with white, brown and grey goods 217

Proportion of consumers who take out extended warranties 217

Segmentation by income and age 217

The importance of 'super-customers' as buyers of extended warranties 222

Attitudes towards extended warranties of consumers without cover 224

Risks covered by extended warranty policies 227

Distribution of extended warranties 229

Extended warranties packaged with banking products 229

Distribution channels used for stand-alone extended warranties 231

Distribution interfaces used for stand-alone extended warranties 232

Distribution channels cross-tabulated with distribution interfaces 234

Stand-alone extended warranties - point in time obtained 234

Stand-alone extended warranty claims experience 237

Claims experience by income and age bands 238

Research sample 240

9 0 APPENDIX 241

Research methodology 241

Research structure 243

LIST OF GRAPHICS / TABLES

0 0 EXECUTIVE SUMMARY 1

% of consumers taking out an extended warranty on nine types of consumer product in the past three years, average of six European countries, 2010 2

Average number of extended warranties bought per person in the past three years in six European countries, 2010 3

Frequency of stand-alone extended warranty claims on nine consumer products by outcome of claim, average of six European countries, 2010 5

1 0 INTRODUCTION 7

2 0 EUROPEAN OVERVIEW 11

% of respondents buying nine types of consumer product in the past three years, average of six European countries, 2010 12

Average number of nine types of consumer product bought per person in six European countries in the past three years, 2010 13

% of respondents buying nine types of consumer product in the past three years by annual household income band, average of six European countries, 2010 14

% of respondents buying nine types of consumer product in the past three years by annual household income band, average of six European countries, 2010 (data) 15

% of respondents buying nine types of consumer product in the past three years by age band, average of six European countries, 2010 16

% of respondents buying nine types of consumer product in the past three years by age band, average of six European countries, 2010 (data) 17

Average number of consumer products bought per respondent in the past three years in six European countries by annual household income band, 2010 18

Average number of consumer products bought per respondent in the past three years in six European countries by age band, 2010 19

Average number of consumer products bought per respondent in the past three years in six European countries by annual household income and age bands, 2010 (data) 20

% of consumer products bought with an extended warranty in the past three years: nine types of product, average of six European countries, 2010 21

% of consumer products bought with an extended warranty in the past three years: six European countries, average of nine types of product, 2010 22

Average number of extended warranties bought per person in the last three years in six European countries, 2010 23

% of consumer products bought with an extended warranty in the past three years by annual household income band: nine types of product, average of six European countries, 2010 24

% of consumer products bought with an extended warranty in the past three years by annual household income band: nine types of product, average of six European countries, 2010 (data) 25

% of consumer products bought with an extended warranty in the past three years by annual household income band: six European countries, average of nine types of product, 2010 28

% of consumer products bought with an extended warranty in the past three years by age band: six European countries, average of nine types of product, 2010 29

% of consumer products bought with an extended warranty in the past three years by annual household income and age bands: six European countries, average of nine types of product, 2010 (data) 30

'Super-customers' in six European countries: cross-tabulation of purchases of consumer products and of extended warranties in the past three years, 2010 31

% of extended warranty customers who are 'super-customers' in six European countries and their share of policies bought in the past three years, 2010 (data) 32

Segmentation of 'super-customers' by gender, annual household income and age bands, average of six European countries, 2010 33

Segmentation of 'super-customers' by gender, annual household income and age bands, average of six European countries, 2010 (data) 34

Main reasons why consumers did not take out an extended warranty in the past three years: nine types of consumer product, average of six European countries, 2010 35

Main reasons why consumers did not take out an extended warranty in the past three years: nine types of consumer product, average of six European countries, 2010 (data) 36

Main reasons why consumers did not take out an extended warranty in the past three years: six European countries, average of nine types of consumer product, 2010 37

Main reasons why consumers did not take out an extended warranty in the past three years: six European countries, average of nine types of consumer product, 2010 (data) 38

Risks covered by extended warranty policies taken out in the past three years: nine types of consumer product, average of six European countries, 2010 40

Risks covered by extended warranty policies taken out in the past three years: nine types of consumer product, average of six European countries, 2010 (data) 41

Extended warranty cover held with banking products in six European countries, 2010 42

Extended warranty cover held with banking products in six European countries, 2010, data 43

Extended warranty cover held with banking products by annual household income: average of six European countries, 2010 44

Frequency of acquiring an extended warranty with a consumer product in the past three years: purchases made by consumers with and without cover held with banking products, six European countries, 2010 45

Frequency of acquiring an extended warranty with a consumer product in the past three years: purchases made by consumers with and without cover held with banking products, six European countries, 2010 (data) 46

Distribution channels used for stand-alone extended warranties in the past three years: nine types of consumer product, average of six European countries, 2010 47

Distribution channels used for stand-alone extended warranties in the past three years: nine types of consumer product, average of six European countries, 2010 (data) 48

Distribution channels used for stand-alone extended warranties in the past three years: six European countries, average of nine types of consumer product, 2010 49

Distribution channels used for stand-alone extended warranties in the past three years: six European countries, average of nine types of consumer product, 2010 (data) 49

Distribution interfaces used for stand-alone extended warranties in the past three years: nine types of consumer product, average of six European countries, 2010 51

Distribution interfaces used for stand-alone extended warranties in the past three years: nine types of consumer product, average of six European countries, 2010 (data) 52

Distribution interfaces used for stand-alone extended warranties in the past three years: six European countries, average of nine types of consumer product, 2010 53

Distribution interfaces used for stand-alone extended warranties in the past three years: six European countries, average of nine types of consumer product, 2010 (data) 53

Time of acquiring stand-alone extended warranties relative to time of acquiring nine types of consumer product in the past three years: average of six European countries, 2010 55

Time of acquiring stand-alone extended warranties relative to time of acquiring nine types of consumer product in the past three years: average of six European countries, 2010 (data) 56

Time of acquiring stand-alone extended warranties relative to time of acquiring the underlying product in the past three years: six European countries, average of nine types of product, 2010 57

Time of acquiring stand-alone extended warranties relative to time of acquiring the underlying product in the past three years: six European countries, average of nine types of product, 2010 (data) 57

Frequency of stand-alone extended warranty claims by outcome of claim: nine types of consumer product, average of six European countries, 2010 58

Frequency of stand-alone extended warranty claims by outcome of claim: nine types of consumer product, average of six European countries, 2010 (data) 59

Frequency of stand-alone extended warranty claims by outcome of claim: six European countries, average of nine types of consumer product, 2010 60

Frequency of stand-alone extended warranty claims by outcome of claim: six European countries, average of nine types of consumer product, 2010 (data) 60

Frequency of stand-alone extended warranty claims by annual household income band: nine types of consumer product, average of six European countries, 2010 62

Frequency of stand-alone extended warranty claims by annual household income band: nine types of consumer product, average of six European countries, 2010 (data) 63

Frequency of stand-alone extended warranty claims by age band: nine types of consumer product, average of six European countries, 2010 64

Frequency of stand-alone extended warranty claims by age band: nine types of consumer product, average of six European countries, 2010 (data) 65

Frequency of stand-alone extended warranty claims by distribution interface: average of nine types of consumer product in six European countries, 2010 66

Frequency of stand-alone extended warranty claims by distribution channel and by point in time of sale: average of nine types of consumer product in six European countries, 2010 67

3 0 FRANCE 68

% of respondents in France buying nine types of consumer product in the past three years, 2010 69

% of respondents in France buying nine types of consumer product in the past three years, by annual household income band, 2010 70

% of respondents in France buying nine types of consumer product in the past three years, by annual household income band, 2010 (data) 71

% of respondents in France buying nine types of consumer product in the past three years, by age, 2010 72

% of respondents in France buying nine types of consumer product in the past three years, by age, 2010 (data) 73

% of nine types of consumer product bought with an extended warranty in the past three years in France, 2010 74

% of white, brown and grey goods bought with an extended warranty in the past three years by annual household income band in France, 2010 75

% of white, brown and grey goods bought with an extended warranty in the past three years by annual household income band in France, 2010 (data) 75

% of white, brown and grey goods bought with an extended warranty in the past three years by age band in France, 2010 76

% of white, brown and grey goods bought with an extended warranty in the past three years by age band in France, 2010 (data) 77

Average number of extended warranties acquired per person in the past three years on consumer products in France, by annual household income and age band, 2010 (data) 77

'Super-customers' in France: cross-tabulation of purchases of consumer products and of extended warranties in the past three years, 2010 79

Main reasons why consumers did not take out an extended warranty in the past three years on nine types of consumer product in France, 2010 80

Main reasons why consumers did not take out an extended warranty in the past three years on nine types of consumer product in France, 2010 (data) 81

Risks covered by extended warranty policies taken out in the past three years on white, brown and grey goods in France, 2010 82

Risks covered by extended warranty policies taken out in the past three years on white, brown and grey goods in France, 2010 (data) 83

Extended warranty cover held with banking products in France, 2010 84

Frequency of acquiring an extended warranty with a consumer product: purchases made by consumers with and without cover held with banking products, France, 2010 85

Distribution channels used for stand-alone extended warranties in the past three years on white, brown and grey goods in France, 2010 86

Distribution channels used for stand-alone extended warranties in the past three years on white, brown and grey goods in France, 2010 (data) 87

Distribution interfaces used for stand-alone extended warranties in the past three years on white, brown and grey goods in France, 2010 88

Distribution interfaces used for stand-alone extended warranties in the past three years on white, brown and grey goods in France, 2010 (data) 88

Cross-tabulation of distribution channels and interfaces used for stand-alone extended warranties in the past three years in France, 2010 89

Time of acquiring stand-alone extended warranties relative to time of acquiring white, brown and grey goods in the past three years, France, 2010 90

Time of acquiring stand-alone extended warranties relative to time of acquiring white, brown and grey goods in the past three years, France, 2010 (data) 91

Frequency of stand-alone extended warranty claims on white, brown and grey goods in France, by outcome of claim, 2010 92

Frequency of stand-alone extended warranty claims on white, brown and grey goods in France, by outcome of claim, 2010 (data) 93

Frequency of stand-alone extended warranty claims on consumer products in France by annual household income and age bands, 2010 94

Sample breakdown in France by age group and household income band, 2010 95

4 0 GERMANY 96

% of respondents in Germany buying nine types of consumer product in the past three years, 2010 97

% of respondents in Germany buying nine types of consumer product in the past three years, by annual household income band, 2010 98

% of respondents in Germany buying nine types of consumer product in the past three years, by annual household income band, 2010 (data) 99

% of respondents in Germany buying nine types of consumer product in the past three years, by age band, 2010 100

% of respondents in Germany buying nine types of consumer product in the past three years, by age band, 2010 (data) 101

% of nine types of consumer product bought with an extended warranty in the past three years in Germany, 2010 102

% of white, brown and grey goods bought with an extended warranty in the past three years by annual household income band in Germany, 2010 103

% of white, brown and grey goods bought with an extended warranty in the past three years by annual household income band in Germany, 2010 (data) 104

% of white, brown and grey goods bought with an extended warranty in the past three years by age band in Germany, 2010 105

% of white, brown and grey goods bought with an extended warranty in the past three years by age band in Germany, 2010 (data) 106

Average number of extended warranties acquired per person in the past three years on consumer products in Germany, by income and age, 2010 (data) 106

'Super-customers' in Germany: cross-tabulation of purchases of consumer products and of extended warranties in the past three years, 2010 108

Main reasons why consumers did not take out an extended warranty in the past three years on nine types of consumer product in Germany, 2010 109

Main reasons why consumers did not take out an extended warranty in the past three years on nine types of consumer product in Germany, 2010 (data) 110

Risks covered by extended warranty policies taken out in the past three years on white, brown and grey goods in Germany, 2010 111

Risks covered by extended warranty policies taken out in the past three years on white, brown and grey goods in Germany, 2010 (data) 112

Extended warranty cover held with banking products in Germany, 2010 113

Frequency of acquiring an extended warranty with a consumer product: purchases made by consumers with and without cover held with banking products, Germany, 2010 114

Distribution channels used for stand-alone extended warranties in the past three years on white, brown and grey goods in Germany, 2010 115

Distribution channels used for stand-alone extended warranties in the past three years on white, brown and grey goods in Germany, 2010 (data) 116

Distribution interfaces used for stand-alone extended warranties in the past three years on white, brown and grey goods in Germany, 2010 117

Distribution interfaces used for stand-alone extended warranties in the past three years on white, brown and grey goods in Germany, 2010 (data) 117

Cross-tabulation of distribution channels and interfaces used for stand-alone extended warranties in the past three years in Germany, 2010 118

Time of acquiring stand-alone extended warranties relative to time of acquiring white, brown and grey goods in the past three years, Germany, 2010 119

Time of acquiring stand-alone extended warranties relative to time of acquiring white, brown and grey goods in the past three years, Germany, 2010 (data) 120

Frequency of stand-alone extended warranty claims on white, brown and grey goods in Germany, by outcome of claim, 2010 121

Frequency of stand-alone extended warranty claims on white, brown and grey goods in Germany, by outcome of claim, 2010 (data) 122

Frequency of stand-alone extended warranty claims on consumer products in Germany by annual household income and age bands, 2010 123

Sample breakdown in Germany by age group and household income band, 2010 124

5 0 ITALY 125

% of respondents in Italy buying nine types of consumer product in the past three years, 2010 126

% of respondents in Italy buying nine types of consumer product in the past three years, by annual household income band, 2010 127

% of respondents in Italy buying nine types of consumer product in the past three years, by annual household income band, 2010 (data) 128

% of respondents in Italy buying nine types of consumer product in the past three years, by age, 2010 129

% of respondents in Italy buying nine types of consumer product in the past three years, by age, 2010 (data) 130

% of nine types of consumer product bought with an extended warranty in the past three years in Italy, 2010 131

% of white, brown and grey goods bought with an extended warranty in the past three years by annual household income band in Italy, 2010 132

% of white, brown and grey goods bought with an extended warranty in the past three years by annual household income band in Italy, 2010 (data) 132

% of white, brown and grey goods bought with an extended warranty in the past three years by age band in Italy, 2010 133

% of white, brown and grey goods bought with an extended warranty in the past three years by age band in Italy, 2010 (data) 134

Average number of extended warranties acquired per person in the past three years on consumer products in Italy, by annual household income and age band, 2010 (data) 134

'Super-customers' in Italy: cross-tabulation of purchases of consumer products and of extended warranties in the past three years, 2010 136

Main reasons why consumers did not take out an extended warranty in the past three years on nine types of consumer product in Italy, 2010 137

Main reasons why consumers did not take out an extended warranty in the past three years on nine types of consumer product in Italy, 2010 (data) 138

Risks covered by extended warranty policies taken out in the past three years on white, brown and grey goods in Italy, 2010 139

Risks covered by extended warranty policies taken out in the past three years on white, brown and grey goods in Italy, 2010 (data) 140

Extended warranty cover held with banking products in Italy, 2010 141

Frequency of acquiring an extended warranty with a consumer product: purchases made by consumers with and without cover held with banking products, Italy, 2010 142

Distribution channels used for stand-alone extended warranties in the past three years on white, brown and grey goods in Italy, 2010 143

Distribution channels used for stand-alone extended warranties in the past three years on white, brown and grey goods in Italy, 2010 (data) 144

Distribution interfaces used for stand-alone extended warranties in the past three years on white, brown and grey goods in Italy, 2010 145

Distribution interfaces used for stand-alone extended warranties in the past three years on white, brown and grey goods in Italy, 2010 (data) 145

Cross-t

To order this report:

: Warranty Metrics: Consumer Approaches to Extended Warranties for White, Brown and Grey Goods in Europe

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Intl: +1 805-652-2626

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