NEW YORK, June 10 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
This report analysis the current performance and future outlook of Western fast food players in China. Industry sources claim that the casual dining segment in China is growing by 10% per annum, and is expected to reach approximately $310 billion by the end of 2010. What makes it worth examining this sector is the fact that Western fast food players are generating more revenue from the Chinese market than from their home country. This report examines in detail the changing demographics of China and the resultant emerging trends in food consumption patterns which are in favor of Western players.
China's rising population and rapid industrialization coupled with the Chinese government's plan to encourage greater foreign investment in China in 2010, makes this industry very attractive for Western fast food players. Food safety issues, Chinese regulations and rising public awareness regarding harmful effects of fast foods are currently the key issues facing the sector.
Even though many multinational firms have brought forth caution regarding the business environment in China in wake of the Google controversy, Western fast food giants operating in the country are reporting healthy growths. Key Western players including Yum! Brand Inc., McDonalds, Subway and Burger King have ambitious expansion plans in the country.
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