NEW YORK, April 26, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
This slide deck provides direct answers to the important questions regarding consumers' behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services. The brief highlights the key findings of Datamonitor's FS Consumer Insight survey for the current accounts and savings markets in China. Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes. The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector. Current account holding in China is significantly lower than average with only 31.8% of consumers holding this product. 85.1% of consumers in China opened their bank account in a bank branch, which is almost identical to the global average for this channel. Chinese consumers have a higher holding of savings accounts than consumers on average around the world. 82.3% of consumers in China have a savings account, compared with only 63.7% of consumers globally. This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers. Uncover white space opportunities across geographies, product sectors, channels and technologies. Better understand the "size of the prize" dictated by consumer choice and verify or challenge internal assumptions via an independent source.
WHAT CONSUMERS WANT
Channel of choice
Motivation for choosing that particular product
Value of saving
To order this report:
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